H&M says it's opening up to partnerships for the first time in six or seven years. The brand wants to share resources and insights with other companies instead of working alone, arguing the fashion industry needs to collaborate to build a better future.
Partnerships and collaborations. I've met many of you guys today and I've been like discussing about different topics about how we can collaborate more. We started opening the boundaries and I can say this is one of the first times in DPC space in the past 6-7 years H&M has done that H&M is on the stage here talking about it. And the reason being is we want to be more open. We want to discuss, share what we have, discuss about what you guys are up to so that we can actually look at from a close collaboration point of view. We don't want to do it all by ourselves because I think it's— we can all as brands come together and build a better future over there.
