Will MillingPI - Fashion's Technology…•6K followers

How Cartier Achieves Seamless Digital Shopping Experiences

Name: How Cartier Achieves Seamless Digital Shopping Experiences
Uploaded: 2023-11-02T16:40:49+00:00
Duration: 47 s
Channel: Will Milling
Description: In this segment, the speaker highlights Cartier’s innovative "Looking Glass" project deployed in select boutiques. The system consists of a countertop…

2 Nov 2023 · 1 min

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0:47

In this segment, the speaker highlights Cartier’s innovative "Looking Glass" project deployed in select boutiques. The system consists of a countertop machine where a customer places a ring equipped with a small tracker, inputs their size, and the AI instantly renders a realistic image of the customer’s hand wearing any ring from the collection. The technology adapts to the user’s skin tone and the surrounding lighting, creating a lifelike virtual try‑on. Viewers note that shoppers become so absorbed in the experience that they forget they are using technology, which aligns with Cartier’s goal of delivering seamless, invisible digital shopping experiences both in‑store and online.

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This one really amazed me. It's from Cartier. They created the Looking Glass project, and at some of their selected stores, they have basically this machine. You take one of the rings, find your size, it has a little tracker on the top, and then you can just see yourself wearing all their collection. So amazing because it can take that in account and the skin tone, the whole environment, and produce an image using artificial intelligence of your hand wearing all this collection. It was so amazing to see people, 'cause they were looking at their hand, and then they did this, and they forgot that they were using the technology. And I think that's the end goal for all of us, for people to enter to our web stores, to have these experiences in the stores, and it is seamless. You forget the technology is there.