In this video, the speaker explains Carhartt's transition from offering separate men's and women's beanies to a single unisex beanie SKU. The rationale is that head size and shape vary little between genders, and the beanie’s flexible material accommodates a wide range of head dimensions. By consolidating the two gender‑specific products into one, Carhartt aims to be more inclusive while streamlining inventory and reducing duplicate SKUs.
For a long time, years and years and years, Carhartt made a men's beanie and a women's beanie. Right? So this was a case where we were able to offer a single SKU out to the consumer, be more inclusive because now we're marketing— this is a case where unisex works really well because the size and shape and proportion of the head does not vary that much. That same variance is found across men and women in size and head shape. And also a beanie is a very flexible item. Item as well. So this is a case where we were able to take, you know, instead of offering two products, offer a single one and leverage it for anyone who wants to wear it.
