Kanye West found a shoe sketch labeled "500" in a designer's book and demanded Adidas make it immediately. The company normally takes three to five years to develop products, but Kanye pushed them to deliver in six months, the fastest turnaround in their history.
You know, doing innovation, you had a 3 to 5 year plan on things. And then with Kanye, he wanted it now. So there were certain products that we did there, like the 500, that was an old sketch I had in my sketchbook that he saw and is like, it's fucking fire, bro, let's make it now. And Adidas cramped, their sphincters got all tight, but it was within 6 months we had that thing from the sketch to production. I mean, it's unheard of. Yeah. It was the fastest Adidas shoe ever to go to market.
