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Keith Hoover - Close your eyes and pull the trigger!

Name: Keith Hoover - Close your eyes and pull the trigger!
Uploaded: 2018-07-12T10:00:02+00:00
Duration: 57 s
Channel: Will Milling
Description: In this brief presentation, Keith Hoover outlines a proposal for a North Carolina‑based consortium that would unite the entire apparel supply…

12 Jul 2018 · 1 min

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In this brief presentation, Keith Hoover outlines a proposal for a North Carolina‑based consortium that would unite the entire apparel supply chain—including yarn spinners, fabric knitters, dyers, and brands—under a pre‑competitive product development model similar to the 3D Robotics Consortium (3DRC). The consortium would create and test proofs of concept in a pilot plant located in North Carolina, then identify larger factories worldwide to scale successful innovations, thereby distributing risk and effort across multiple stakeholders rather than relying on a single factory or brand. Hoover urges brands to consider such collaborative approaches and, even when pursuing independent projects, to adopt a decisive mindset: “close your eyes, pull the trigger.”

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The University of North Carolina, NC State, is looking at the possibility of putting together a consortium of the entire apparel ecosystem, the yarn spinners, the fabric knitters, the dyers, as well as the brands. And the goal would be to do just that, where we'd put together proofs of concept and we would prove them out in a pilot plant in North Carolina, but then also identify bigger-scale factories around the world to scale it up, to see how it works, so that it's not on the shoulders of one factory or one brand alone to do this. We develop a pre-competitive approach to product development, much like 3DRC, and build the standards necessary to drive production. And I think that's what I would recommend any brand do, is look at ideas like that, but even if you're doing your own project, do it, close your eyes, pull the trigger.