Nike used AI to generate mood boards for Olympic designs, cutting the design cycle significantly and prompting a major investment in proprietary AI. The catch: using public AI tools risks exposing intellectual property, so Nike had to build safeguards.
I read an article in May that I would encourage everyone to have a look at in Fast Company about Nike and an experience they've had, an experience they've went through as they're planning their Olympic lines. And you can see from the note on the slide, but you know, they, they were able to establish many, many, many AI-driven mood boards, create a bunch of collaboration, create ideas more quickly than they ever had before, engage more people in their enterprise than they ever had before, and moved on to the ability to create technical designs quicker than they had in the past. It shortened the cycle that they've done there, and it resulted in an investment in a proprietary AI model. I think that's interesting for two reasons. One, it drove enough to make the investment, and two, it highlights another sensitivity here around your intellectual property, right? And the requirement to sort of fence or gate the IP that you have when we start to use these common tools with such power. Um, so all of these things together are interesting, exciting. They require a dependency on an investment in a digital model and then a series of controls around them that give you the benefits of leveraging your past IP, but also require protection of the same.
