Physical-Digital Craftmanship in Fashion Education | AMFI | PI Apparel

15 May 2024 · 25 min
25:22

The video presents an overview of the research, curriculum, and industry collaborations at AMFI (Amsterdam University of Applied Sciences) focusing on the integration of physical and digital fashion design. Roger Geers outlines the hybrid teaching model where students learn 2D/3D software, patternmaking, draping, and construction simultaneously, using a rapid‑prototype lab called HyperCraft. Over a 20‑week cycle students create a full collection that moves from digital sketches to 3D models, then to physical garments, combining couture hand‑techniques with digital tools. The program emphasizes speed (students learn 2–3× faster), body‑centric design, and the use of avatars for inclusivity and gaming‑industry links. Sandra Kuipers discusses her research on the gap between physical and digital material properties, detailing tactile‑phase workshops, textile testing with devices such as the Klo‑kit, TITAN, and 3DRC, and the need for standardised measurement protocols. Both speakers stress the shortage of trained staff, the need for new workflows, substantial investment, and the importance of industry‑university collaboration. They also mention EU‑funded projects delivering free modules on digitalisation, sustainability, and data engineering, as well as ongoing work on AI‑driven simulation hindered by limited data. The presentation concludes with examples of student projects that blend software‑driven design, laser cutting, 3D printing, and digital‑physical process documentation.

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