A 35-year-old with friends in watchmaking considers launching a brand. The market has been up 4-5 years, making entry easier and attracting new companies. They decide reviving a dormant brand might work better than starting from scratch.
And then at a certain point, at 35 years, I looked in the mirror, I said, okay, probably it's time to comprehend if it's the moment to do an own path. So together with a couple of friends already working in the watchmaking business, we had started to understand if it was the point to start a brand from scratch. But it was a moment that the watchmaking business, the market was so high. It was 4 or 5 years that the market was growing, and this brought to the birth of, I don't know, several companies from scratch, always doing new projects. So it was not hard to enter this market this way. So we thought, why don't we revive a brand that, that is not active anymore?
