Will MillingPI - Fashion's Technology…•6K followers

Seasonless Fashion is Trending!

Name: Seasonless Fashion is Trending!
Uploaded: 2025-02-14T15:39:52+00:00
Duration: 46 s
Channel: Will Milling
Description: In this segment, the speaker reflects on the fashion industry's oscillation between traditional calendarized seasons and the growing consumer demand for…

14 Feb 2025 · 1 min

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In this segment, the speaker reflects on the fashion industry's oscillation between traditional calendarized seasons and the growing consumer demand for seasonless, timeless garments. Citing a Saint Laurent quote about showcasing collections when ready, they note that while brands may revert to seasonal calendars, shoppers increasingly prioritize slow fashion, sustainability, and reduced carbon footprints. The speaker emphasizes the need for brands to provide adaptable, season‑agnostic products that align with these eco‑conscious preferences.

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I remember like Saint Laurent said, we will showcase what we have whenever we're ready. So I think now we're back to more a calendarized season when it comes to fashion, when it comes to apparel, and in our world as well. But I think what brands are faced with is the— to your point— is the consumer preference. I think consumers now more than ever want products that are seasonless, they're timeless, they're focused more on slow fashion, and they're more concerned. I mean, again, it's climate week this week. They're more They're concerned about sustainability. They're concerned about their carbon footprints and how much they're consuming. So, there is this need for addressing that consumer preference to have things available to them that are seasonless, and they want products that are adaptable.