Zara and H&M want to be sustainable but can't escape a broken supply chain that forces overproduction. Excess inventory gets burned or discarded. New technologies are finally emerging that could fix this.
So there are a lot of perspectives in sustainability. So I have, you know, I always had a thought. I always have felt that big brands have always wanted to do good except for, you know, the thing is consumer behavior drives, you know, a lot of what they do, right? So it's not like a Zara or an H&M or all these companies are trying to do, I think if in essence, if they could do better, they would, but there isn't a technology platform that facilitates that. Why would you want to overproduce? Why would you want to have all this excess stock? Why would you want to throw away or burn? That doesn't make any sense, right? Because that affects your bottom line. The just— the thing is the supply chain is really— is, is, is broken. Um, and it hasn't, and it hasn't been a big investment, uh, in the space to bring, you know, there hasn't been a big investment in the space to bring up, right? Uh, the, you know, a closer or shorter supply chain. So there's a lot of exciting things that are happening right now.
