Successful digital transformation? It's all about people
In this brief multi‑speaker excerpt, participants discuss the challenges of digital transformation, beginning with a query about the meaning of PLM. One speaker expresses skepticism about the existence of truly successful digital transformations, noting their difficulty. The conversation then shifts to a human‑centric perspective: technology choices should be guided by anthropologists who understand user journeys rather than solely by technologists, with Steve Jobs cited as a classic example of people‑focused innovation. Emphasis is placed on the need for enthusiastic, passionate change agents within organizations and on building trust so employees view emerging technologies as beneficial. The overarching claim is that people—not technology—are the decisive factor in successful digital transformation.
