In this pitch, Sergej (Sergey) Zlatik, CTO of Tronok (also referred to as Trunuk) from Ljubljana, Slovenia, presents the company’s platform that streamlines design processes through advanced 3D visualization and configurator tools. Tronok serves both automotive and fashion sectors, creating digital assets—from storyboards and animations to fully interactive 3D configurators—that are enriched with AI. The AI assists in rapid image generation, enabling the creation of virtual humans in varied poses, ethnicities, ages, and body types, and allows seamless swapping of 3D clothing onto these models. The workflow moves from 3D design to configurator logic and ultimately connects directly with factory production systems. The presentation showcases examples such as mixed‑and‑match fashion poses, region‑specific human models for global branding, and emotionally‑driven automotive visual content. Sergej emphasizes the speed, flexibility, and customization possibilities of the AI‑augmented pipeline and invites interested parties to contact Tronok for custom development.
Chapters
Our next person is Sergej Zlatik. He's the CTO of Tronok from Ljubljana, Slovenia. And Tronok is optimizing your design process using 3D visualization. And one of the things you're doing, for example, is building 3D configurators, which I personally think is super exciting and such a sleek and cool customer engagement tool, but also enabling companies to work with customization online. Welcome.
Hello everyone, my name is Sergey and I'm CTO of Trunuk. And what we're trying to create are images for different companies. And here are some examples what we are doing. So we're working for automotive industry and we are also working for fashion industry. So our job is to create everything digitally, and we're of course also using AI inside our company. And here are already some examples how we're using AI to prepare, uh, for instance, for the projects that we can create the discovery phases. And out of this, we can create, for instance, animations like that. Of course, those are not really created by AI. We are still doing it manually, but AI is helping us to create better images or better preparation of storyboards. And here are just some of our details, like our different examples of 3D. And here is video, one presentation of one of our projects for one of the customers where we prepared configurator. So we are going from 3D design to creation of the logic and later connectivity directly with the factory. And actually what I would really like to talk today about is how we're preparing image— images with help of AI because actually there's quite a lot of problems with AI if we talk about like really creation of the image. And on this one we're showing for instance if you have a 3D software how you can use your shape, for instance, 3D shape of a human, and then we can just generate whatever we need on this specific pose. So it means like different human, and of course we can put different 3D clothes on it. And here's another example of a configurator, how we can use AI human and just put it like inside and use it more like— that would look much nicer for human, not just cloth, but actually also with human. Here's also another example, for instance, for mix and match, where we would be able to just create different style poses. What is good about AI is that we can actually, for instance, now you can see there's always the same pose, but actually we have different ethnic groups of people. And for instance, that kind of images we would be able to make for, for instance, for the same brand, but let's say that on different sides of the world, like Australia or Europe or India or wherever, you would be able to just recreate the image with different people. Here is another example. And what is also good about this is like we can also create different sizes. So on the left side you can see the thin person and on the right side a bit stronger person. So we can create that kind of things and doesn't really take much time. And this is another example how we're using AI. So for instance, in automotive industry sometimes You're not selling just the car as a product, but you're selling happiness, joy, and that kind of things. And we are using AI also in that kind of examples. There are also other things you can do with AI. For instance, we can do old people, and of course we can do also child. So there's not like— of course there's a lot of limitations, but if you would need specific help, we can definitely help you with solutions and we can custom develop it for you. So if you have questions, you can definitely contact us and we will answer your email. Thank you.
