Louis Vuitton is the world's most valuable luxury brand and has never opened outlet stores. Instead of relying on discounts, it built market dominance through clear messaging, craftsmanship, and quality, proving luxury buyers don't need a sale to want the brand.
Louis Vuitton is the most valued luxury brand in the world, and they don't have a single outlet. So don't tell me that the consumer is only focused on discounts, right? They have figured out how to drive brand equity. They have simplified their brand message. They have dedicated themselves to craftsmanship and quality and fashion, and they have been able to drive like a significant portion of the luxury market.
