Designers long avoided sustainable fabrics because they thought they couldn't afford them. Now they're being pushed to use them anyway. Orders kept coming in, so the fear was unfounded.
I think just the world we're in has been pushing designers towards designing more sustainability. And now they're saying, "Well, maybe I should be choosing more sustainable fabrics." And now we're seeing, well, guess what? We actually could afford the BCI where every single time we were like, "Oh no, no, don't go for the organic or the sustainable kind because we can't afford that." So my designers never even priced it or stayed away from it. All of a sudden they're forced to it, and guess what? We still got orders.
