Sustainability Solved

31 Aug 2020 · 44 min

0:00

In this Green Element Podcast episode, host Will Richardson interviews Daniele Russolillo, COO/Deputy CEO, and Carmen Romero, Chief Impact Officer of Planet Smart City. The conversation outlines the company’s mission to address the global affordable‑housing deficit (1.5 billion people) by building large‑scale, low‑cost “smart” districts that integrate digital transformation, social innovation, and sustainability. Daniele explains the business model: buying land, using digital master‑planning, IoT‑enabled infrastructure, and a fully digital sales process, while keeping construction costs low through scale, efficient cash‑flow management, and climate‑responsive design. He details the Planet App, which offers residents energy‑ and water‑use monitoring, community‑building tools, a marketplace for discounted sustainable goods, and access to education and entrepreneurship services. Carmen describes the impact framework aligned with nine UN SDGs, highlighting free education courses, gender‑equality initiatives, community‑manager engagement, and pandemic‑era zero‑waste projects. The founders’ story is traced back to a 2008 real‑estate crisis, the decision to move to Brazil, and subsequent fundraising that has secured over €100 million and a pipeline of 12 000‑plus units across Brazil, India, Colombia, and upcoming U.S. projects, targeting 50 000 apartments by 2023. The company’s culture is built around six newly‑crafted values (people‑centric, commitment to care, dedication to innovation, mindful leadership, impactful growth, authentic compassion) and a global employee network implementing them. Finally, the guests share how listeners can explore the Planet ecosystem via the free app, the website, media and investor centers, and social channels.

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