#57: William Brown: How A Business Genius Thinks About Entrepreneurship, Wealth & Life

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Welcome to the James Zander trip. Today I'm here with entrepreneur William Brown. I'm so honored to be here with you in your beautiful Bali home. And today we're going to dive into the principles of success, wealth, manifestation, and maybe even a little bit of spirituality. William Brown, welcome to the podcast.

Thank you so much for having me, man. Big pleasure.

I'm so happy to have you here. I spent a day with you and a group of gents masterminding your own business, and I gained so much knowledge. And one of the things I noticed in the Mastermind was just watching your brain think and strategize. And it was so fascinating to watch in real time how you would take people's problems, their challenges, their bottlenecks, and instantly or almost instantly come up with these very clear solutions. So I think my first question for you is how does your brain work and what makes you a better thinker and a better strategizer than most other people?

I think it's just learned over time. I think because I've been doing this for so long, this exact same thing for eight years now, I've done it twice for myself. I've built two eight figure E learning companies, back to back in a row, two completely different niches and industries. And I've worked with hundreds of clients now from so many different niches from alcohol addiction to trading to E. Com to hairdressing to fitness. So I've solved the problems so many times in so many different ways. I think that's one element of the answer to that question is just time and work and experience and learning and another is just the way that my brain works. So I'm not sure whether you've ever taken a Myers Briggs personality test. I'm a intj, so the way that I understand what that means is I'm just a very deep thinker and I like to think very, very long term. I like to plan, I like to have structure. Every decision that I make, I'm always thinking of the first and second and third and fourth order consequences. So I think very, very long term. And I just think quite deeply.

I would say, when do you do your thinking? Is it through journaling? Is it through meditation? Is it through laying in bed at staring at the ceiling and thinking about your business? I'm really curious as to the mechanics of how you think and become a better thinker.

My journal has a lot to do with it for sure. Sometimes when my mind gets a little bit cloudy, I just like to either sit down at home or go to a coffee shop, turn my phone off, sit with my journal. And I often just, I call it cleaning my brain, right? Just, just emptying my head, getting everything out on paper. There's really a couple of methods that I use. This is one of them is the journal. And just, just, just sitting and thinking and digesting. What am I working on, why am I working on it? What are the next one or two or three goals that I want to achieve? Where am I going? Why do I want to go there? Do I still want to go there? Why do I want to achieve these goals that I've set? Do I still want to achieve them? What do I think that I'm going to get or feel or achieve or how are things going to be different? Where when they become real is kind of one method and another is using this kind of document called an alchemy of Self document, which is basically a six, seven page document with a vision board with a list of goals in a specific order, one by one. And they kind of all feed into each other and plan for the character that you are, the character that you need to become to get what you want in terms of the goals and the dreams and the Vision and a whole affirmation story based on what's happened and what is going to happen. So it's a pretty deep document and I look at that pretty regularly and it's a bit of a guide for me. So those, I would say the two, two ways that I kind of used to think.

I love that. I love how you say, plan the character I need to become. Who did William Brown need to become to live the life he lives today as opposed to five or 10 years ago? How did the character development for you evolve?

It happens over time. It happens as you keep learning, you keep making mistakes is a big part of it as well. You've got to go out there and fail and move fast. Speed is a massive edge. Basically. The faster you can learn, the faster you can fail. That's kind of one side of the paradigm, I would say. Another is learning from people who've already got what you want and really modeling those guys, even down to this watch. As you know, I bought this because one of my all time kind of favorite mentors, Sam Ovens, had it. Another Patrick bet David had it. So part of the modeling process was even maybe slightly, you know, I remember when I saw Sam Ovens living in a Manhattan penthouse wearing a gold Rolex with his, you know, hair combed over and wearing his plain clothes and the same clothes all the time to reduce kind of decision making fatigue. So you kind of become the people that you look up to. And I definitely experienced this when I moved to Dubai. I wasn't really interested in watches, but then one of my kind of best friends in Dubai loved watches. So I kind of got drawn into it a bit was one element of the character. And then Sam Oven's living in a penthouse. Then I wanted to live in, in a penthouse. And then learning that, oh, some of the most successful people wear the same clothes all the time to reduce decision fatigue. Right. Well, I'm going to do that as well. Then I'm going to take that nugget from them. So becoming is all about looking at who has what you want, modeling it in your own way. And then happy accidents happen along the way as well through just the learning and mistakes and trial and error.

When you get mentored by someone like Sam Ovens, what are you asking him in those conversations or what was the biggest lesson that you learned from him?

Well, the biggest lesson that I learned from Sam was a very similar lesson to what I do with my clients now. So whenever anyone becomes a client for the first time, we book in what I call a Blueprint call, and I just unravel their business, and I just get all of their numbers. I ask them loads of questions to get clear on where they are, where it is that they're going, what they think is stopping them. Then I dig around to find what's really stopping them, and I just pull back the curtains on their business, their plan for the future, who they are, who I think they need to become, that kind of thing. And Sam did that for me when I first joined his mastermind. I remember the first ever call that we had. He asked me questions like, so what are all the products that you sell? What are the prices? What makes you the most money? What makes you the least money? What's the bottleneck? What's the real bottleneck? What's the problem? And what are symptoms that you think are problems, but they're actually not? They're symptoms of the problem and things like that. And there's layers to a business, and there's layers to a character, and there's layers to decisions. And I always think in layers, so to speak.

If someone wanted to download your brain and instantly think like you. Are there any core principles, maybe three core principles that they would have to internalize?

Three core principles that people would have to internalize? I would say, well, one. One thing that people say to me all the time is, you're a very clean thinker.

Yes. And I noticed that. Very clear thinker.

I don't see that in myself. I never saw that in myself. I only learned that because everybody kept saying it to me.

What does it feel like on the inside?

It feels natural.

Right?

Really, it's just the way that, like, my brain just scans the variables. It's like a weird computer in my head. Like, whenever anyone asks me a question, I just start, like, shifting the variables and combing through the layers in my head from kind of the simplest to the most complex. So I guess one principle would be clean thinking and just organized thinking. Another is definitely simplicity. I always try and think and problem solve and also build businesses in the simplest way possible. And that would be the second. I think the third.

Would be. I would describe it as.

Not wanting to add things, but wanting to take things away.

Deletion, deletion.

So more, rather than doing more, trying my hardest to do less. So I was thinking about my team recently, and I was not thinking, who else do we need? I was thinking, is there anything that we don't need?

Right.

You know, because. And this is maybe because I've got ocd and I have to have Uttered like the whole. If I live somewhere, it's got to be 100% everything in the right place, completely clean and organized. I'm constantly like tidying up the distance between the chairs and making sure that all the dinner mats are like perfectly all the space is matching. So I think my brain just automatically likes to clean and organize things. Even my clothes and my wardrobe and my computer, my files. My desktop has one folder, like a master folder with my alchemy of self, my to do list, you know, just the basic cleanest things to keep very organized. Yeah. And then that keeps your brain clean.

Yes.

And if you have a. If you have a clear mind and a clean mind, you have a clear, clean business, you have clear, clean goals, you often have clear, clean relationships and everything's just nice and organ. I just hate messages.

When you notice that you're feeling overwhelmed or there is a bit of clutter in your mind, what is your go to way to reset and to clean the mind? Do a disc reformat.

Yeah. It's always two things. Number one is meditation.

How do you meditate and how long?

I usually meditate for 15 to 30 minutes with a vipassana bell. So it's a bell that goes off every five minutes on my phone. And I just try and not think. I try and just empty my mind and I kind of watch my thoughts and I kind of just look at what thoughts come into my head and I'm like, oh, wow. I'm thinking about the thing that happened four years ago. That's really interesting, isn't that?

Yeah.

You know, and like, oh, I'm thinking about this thing and it's quite interesting to just watch the mind and the bell just goes off every five minutes.

To kind of plug you back into the present state.

Yeah. To just reground you, you know, so that, that's by far my favorite way to meditate. I used to use the Headspace app from. From Andy, which is a phenomenal app, but I prefer the. The Bell timer because you. It leads to a cleaner, clearer experience. And that's one way is meditation and another is writing in the journal.

Yes.

You know, and just like, what am I thinking about right now? Why am I thinking about it? Because the mind just gets busy and you for you lose focus. You forget what you should be working on. One thing I always say to my clients is, right, what is the number one most important thing you need to do right now for your business? What's the number one biggest needle mover? And I was saying this to a client Yesterday he had like 12 questions and it was all over the place. And I was like, listen, we don't need to answer that yet. We don't need to answer that yet. We don't need to do that yet. We need to do this first. We just need to run some retargeting ads to see if that can book us the calls. If that doesn't book us the call in 10 days, then we'll change the funnel copy and just one by one.

Or as you said in the Mastermind, what is the one fucking thing you need to focus on?

What is the one fucking thing?

Isn't it amazing how distracted we get? We write our goals down, we know what we want, and then we chase these shiny things that have nothing to do with our goals.

Yeah, yeah, I do that. And it's so easy to get lost, you know, like if you. I've. One of my goals was to buy a forever home in either Bali or Dubai. But sometimes you can go to Thailand, you see a nice villa. Oh well, maybe. No maybe, maybe it's Thailand. And I'm like, no, no, no, no, no, no, no, that's not the plan. That's not the plan. The plan is this. Forget that. That's not the plan. And then eventually you see somewhere like the one, this villa that we're in right now that I just bought and then you just know and it's just like immediate action. Then you know, I was in this villa for two days and I was like, yeah, let's just go. Don't overthink it, just friggin pay for it.

And that comes back to speed and urgency and not just taking your time, but saying, yes, let's go, dude.

Exactly. And then when you're clear, then you can take action faster and you feel, you know, it's the right thing then because you, you know, if you're looking to buy a red car and you see a blue car, that's kind of nice. No, no, it's not red. See a yellow car? Yeah, but that yellow one, no, it's not red. I want a red car. You see the red car? Get the fucking car. Done. Mark it down as done. What's next?

You know, so many people get caught up in what I call partial matches. So they see the blue car and they're like, well, that kind of matches 80% of what I want. And they say yes to it and they get stuck on that level. And would you say one of your keys to success is just holding out for the perfect match and just continuing to go towards the vision that you truly want rather than settling.

Well, I've definitely been guilty of that. I've definitely been guilty of that. And also goals have changed. So I remember when I, before I'd sold my last company, my goal at that time was to buy a. There was this building that I wanted to buy a four bedroom apartment in in Dubai. It was like the best building in my opinion in the Dubai Marina. And I was like, right, I want that four bed apartment. I want to sell my business. I want to have at least one and a half million dollars in liquid cash and I want to have at least 10,000amonth in rent from my property portfolio. Right? And I got it all. I sold my business, I had the cash, I bought I and I. But I compromised on the apartment and I bought a 2 bed instead of the 4 because it was cheaper. I couldn't find a 4 that was on the market. And I thought, no, you know what? No, two, two is, two is good enough. So I bought the two, loved it for about a month. I was like, why the fuck did I do that? Why on earth did I frigging do that? And then I. Eventually we bought the four.

Yeah.

About nine, 10 months later, which we live in now in Dubai. It's the one that I wanted to. And when we moved into that, then I thought, no, I shouldn't have bought this. I should have bought a penthouse. I should have got a bigger top floor penthouse. So goals change.

Goals change, goals as.

And this is the thing when you realize you can, you know. So when I got the two bed, I was like, no, no, no, I really wanted the freaking four. And I was like, God's sakes. Right? Then we got the four. Then I got the four. I was like, wow, I got the four quite fast. I didn't think I'd get it this fast. Now I want, let's go bigger, let's get a bigger one. And then I was like, no, I need a, I need a villa now. So then I set the goal of, right, I'll get a villa in Bali, I'll get a villa in Dubai, and then I'll be happy. Whether I'll be happy, I don't know. I have to say I'm very happy in this one. So we'll see.

Do you think as we achieve goals, it never stops? And we keep setting new goals and they keep growing bigger? Is there any, have you thought about like one day saying, okay, I've got everything? Or is it part of the human condition to continue to Expand, continue to reach new mountain peaks. What's your philosophy on that?

I think it's a bit of both. I think it's a bit of both because this villa that we're in right now, I have scoured every real estate website in Bali.

Wow.

I've looked at so many bloody villas. This is the best one I've ever seen. Yeah. Even the ones that are double the price on as good as this one. So I can't imagine that it gets much better than this. This in my opinion for the price and the location and the size, it doesn't get much better. What else are you going to get? It's six, five bedrooms and a cinema room. Right. So it doesn't get much better. So how can you want something better than this? What are you going to get that's better than bloody this? You know, it doesn't get much better. So I do think there is a limit, you know and if you have like let's say I don't have this but let's say like a six bedroom mansion on the palm in Dubai, it doesn't get much better than that. So I think there is a limit to what you can buy, you know.

Yes.

But whether it makes you happy or not, I don't think it makes you happy. I was talking to a buddy about this yesterday. This villa doesn't make me happy but it makes me very grateful and very fulfilled and that gives me a sense of achievement and calm. So I wouldn't call it happiness but I would call it those things fulfillment and achievement and just satisfaction and calm.

You know, I love that, A peace as well, I think.

Peace, yeah.

Talk to me about happiness and fulfillment because you know, people that are broke say well, money doesn't make you happy. Right. And it's this like strange thing to say because.

Money doesn't also make you unhappy if you are responsible with it. So I'm curious, how do you see the relationship, if there is one, between happiness and success or do you tend to think of it as success and fulfillment in those terms?

I love this quote from Michael Jordan. He said, I'm yet to have a time in life where having more money would have been a disadvantage.

That's right.

Money's just a tool. Money doesn't make you happy, but it certainly does buy you things that make you happy. It certainly does. I mean I will never forget when I was living in my parents spare room and I just had a few thousand to my name and I was a musician at the time. I was making 1 to 3k a month. Ish. Sometimes more, sometimes zero. And I felt trapped because I couldn't buy a nice car. I couldn't go on holiday, I couldn't afford, you know, I certainly couldn't afford a business class bloody flight. I couldn't afford a nice watch, I couldn't afford an expensive dinner. And I felt stuck. I felt trapped and I felt like, I can't. I'm limited. I can't do things. I'd love to go to holiday on Bali. Well, I can't afford it. I physically cannot do that. I would like to buy a nice car. I physically cannot do that. And there is no way that I can do that because I could not. I didn't know at the time how to make more money. So I felt boxed in and that damaged my happiness. Now, if you would have given me a couple million dollars in cash back then, I probably would have wasted it and I wouldn't have known how to handle it. So that. But I certainly could have bought some happiness for sure. I could have bought a nice house, which would have made me calmer and more satisfied and more happy. I could have gone on a nice holiday, which would have made me calmer and more satisfied and more happy. So money cannot very, very often buy you happiness or very close to it.

Interesting. And so now that you have copious amounts of money.

What is something that money can't buy for you right now?

Money doesn't buy love.

Right.

Money doesn't buy in a piece.

Right.

Again, you can buy your way quite close to it. Like, I remember I went to a mastermind in Ubud last year, which was phenomenal. And it was at this place called the Seed. And it was a very beautiful, tranquil, satisfying, calming setting. And I paid my way into that. You know, I used money to put me in that amazing, beautiful setting with those amazing, beautiful people.

But still, you know, it doesn't give it to you. You've got to choose it, you've got to focus on. You know, it's really, I think, happiness and peace and satisfaction.

It's what you make of it. Like I was saying a second ago, I was sat outside yesterday having a cigar, just looking at the view and just. It gave me a sense of gratitude. And having the gratitude gave me peace, and having gratitude and peace gave me happiness. So there's layers to it.

The gratitude is everything. And I remember reading this 100-year-old book called the Science of Getting Rich by Wallace D. Wattles. In chapter nine is gratitude. And he says something akin to the grateful mind that outreaches to God in gratitude cannot fail. To that gratitude cannot fail but to come back to you. And I've noticed that in my life where I'll do little things, like when a stripe receipt comes in, like someone bought my course or they bought a product, before I archive the email, I just take a moment to thank that person or thank the energy of that money. And then I archive it. And I've noticed when I forget to do that or if I'm rushing and I'm just like, not doing it, my flow stops, the flow slows down. And when I remember to have gratitude for every single scent that comes into my life, more of it comes in. I wonder for you, do you have any rituals or even like, maybe some spiritual techniques that you have used for success or manifestation or abundance? Whether it's visualization or meditation or hypnosis. I'm curious if you've played around with any of those tools.

I have. I have. So I do this thing. I've got a folder in my email inbox called Gratitude. And every one to three weeks or so, I go to my email and I put. I email it to myself. I put the subject line is the date, so whatever day of this month, of this year. And then I just write the things that have made me grateful recently. Sometimes it's an experience, sometimes it's a story, sometimes it's something is one of my goals. And I'm putting that I'm grateful for the progress towards it or I'm close to achieving it. And they're all random dates. Sometimes I do a few in a month, sometimes I do one in a month. But, man, I've been doing that for about a year and a half. And it's great to read back through them because it's almost a track of the progress as well.

And you can see things you've manifested that you were grateful for before they happened.

Absolutely. And also you can look back on the things that were leading up to a goal and then you achieve the goal and then you want something else. And you can kind of see how your brain has worked all the time to learn from your own good and bad decisions and to learn from. From your mistakes and stuff. But it's a great thing to do. I always feel very satisfied after doing that because it reminds me of the gratefulness that makes me feel satisfied. And both of those combined makes me calm and happy. So again, it's. It's the layers.

Yes. Talk to me about the layers to wealth, because I'm sure there's many different layers and levels to wealth. And which level are you at now? Which level are you heading towards? What have you noticed throughout life as you raise your levels? And I'm curious about that.

Well, you definitely. Maybe numb is not the right word, but I think you definitely get numb to larger amounts of money over time, for sure.

And because it's so natural.

I think so, yeah. Like, I remember, I think yesterday we made about $34,000 cash and a 20k wire came in and I was just like, okay, okay, good. Yeah. You know, it just doesn't even really register. It doesn't feel like a big amount of money.

Whereas the kid that was living in the bedroom, parents absolute.

That's like a year, more than a year's worth of income in a minute. And I didn't even do anything to get it.

Yeah.

You know, it just like obviously if someone booked a call and they spoke to my team and they sent the money, so. And you get very, very numb to that, for sure. And you get numb to large sums of money as well when you've got 1, 2, 3 million cash.

Which is actually a good thing because I think I was thinking about this yesterday, like, if something seems like a massive, unimaginable goal, let's say buying a $3 million villa, you're not going to get it because it's out of your energy field.

Absolutely.

That's not in your energy. That's not who you are yet. But when you save up, you know, say 1.2 million cash, then you save up, say 1.5 and you get 2, 2 and a half, 3, 3 and a half. And then the villa that you want is you're like, I've got three and a half. That's. That's easy. That's two. I'm still gonna have one and a half left. Let's just buy it. And then it's in your energy field. So it slowly comes to you over time. As you grow, you grow professionally, you go in skill, you grow in mindset, you grow in energy, you grow in reputation, you grow in terms of capital and net worth, and things slowly come to you. And if there's one thing that I've learned, when I sold my last company.

And we can go a bit deeper on how I felt about that last company maybe later on today. But when I sold that last company, for the first time in my life, I felt massive abundance and freedom.

And it was a feeling of, I don't need more now. I'm pretty damn good money wise. And the Minute that happened, I made more money than I've ever made in my life. So it was almost as if one of my mentors once said this. He said, will, the minute you no longer need money is when you'll make the most money you've ever made in your life. And fuck me, has that been true.

This was right after you sold the company.

Yeah.

And then you made even more money.

Oh dude. By, by far, I mean I remember when I sold that company.

Not including the amount in cash that I got for selling it, which was a few million dollars essentially I was making about 70 to 110k a month net. Ish. Right. From, from that company in net income. Fast forward four months after I sold I was making about 300. Fast forward six, seven, eight months past, I was making about 400. Nowadays I'm making about half a million a month net income now. So it's quite a lot. And now that I don't need it, I make the most that I've ever made. You know, it's just insane.

What do you attribute that to? Is there a spiritual reason for it, A practical reason for why that happens?

I think it's half and half, it's half long term value and skill and a good business, a well built business with a good product and a good offer that really helps people and good word of mouth and good stuff on the one. So it's kind of the logistical stuff on the one side and it's the energy stuff on the other side. It's doing it for love and for fun, not for money. It's instead of pushing, it's more attracting, you know because my last business was very. How big can we grow? Oh, they've got team has got to perform the ads have got to work, we've got to make money, we've got to keep the money, don't lose money on ads. Do you know it was very push and please, please let me, please let this work kind of desperation, neediness and maybe lack somewhat. And now it's the opposite. I mean now it's just, who cares? Let's just, you know, I mean we turn clients away. No, not regularly but a couple of times a month. We will not let people in that would want to wire us 10, 20.

30K because they're not a good fit.

Because they're not a good fit and I just don't want to work with them because they'll either annoy me or they're just, they don't have an offer that I want to, to help them or they're not a good person or something off about their energy.

They'll take away your piece, they'll take.

Away the pieces, that'll be the price. And it's just, it's just not worth it. And it's so satisfying. A guy yesterday was ask me for a discount and I said, listen, we don't do them man. So you can either pay the full price and come in, I'd love to work with you, or you can't come in. And if you don't come in then best of luck. And I really hope that you figure it out, but you ain't coming in.

For someone who is currently, let's say someone is living in a place of neediness or they're not in a good financial situation, what is the first thing they can change energetically and maybe practically to get on the way to that? Not needing it but receiving it.

Yeah, well, there's different seasons. I mean the first season is the get money season because you just need capital to rent a decent apartment, maybe get a decent car if you need a car. Save up, you know, 50k, 100k cash, just so you kind of secure and sometimes you need to fight to do that. That's just. It is what it is. But one thing that I did was when I first did my alchemy of self document, I just wrote a few goals that I'd already achieved and it made, it made me feel like, oh, I'm already moving, I'm already a winner. Yeah, I'm already a winner. I'm already doing things that I deem substantial. So my goals were like.

You know, became a full time DJ and was making okay money, you know, 1, 2, 3k a month for music without a real job. That's a big win. Yes, a lot, a lot of people would kill for that. So I was like, well that's a, that's a great win. Another one was renting a nice apartment in Manchester and getting out my parents house. That was a massive win for me back then just to get out of that room and get my own space that I rent. And it was only a very small studio, it was tiny, but it was mine. And that was a big achievement as well. So I was like, well that's a win, you know, so sometimes people have achieved more than they really think compared to many people. You know, I'm not talking about becoming a millionaire and getting a 10 million net worth and buying fucking mansions and shit, but just having your own place that you can afford. That's nice that you like that you're proud of having a nice car, getting fit, sleeping well, being proud of the work that you do, getting a business working. If you can get a business to make 5k a month, you're further ahead than 90% of the world.

Counting your wins tends to attract more wins.

Exactly. Because it puts you in that state of, oh, I can achieve the goals, I set the goals and I can get the goals.

I'm the sort of person that achieves goals.

Yeah. And then your goals, if you looked at my alchemy of self, the goals get bigger. Bigger, bigger, bigger, bigger, bigger, bigger, bigger.

Yes.

And every time you achieve a big goal, you're like, whoa, I can go a bit. And that's maybe why when I got the four bed, because that was what is $1.9 million cash, I was like, whoa, that's cool. Well, maybe I can get a penthouse then. You know, then you get that and you're like, oh, well, maybe I could get mansions around the world. And then you get that and you're like, whoa, maybe I could fly private. And it's just new levels, you know.

Part of it seems to be opening up your imagination to what's possible and not limiting yourself.

That's very true because I think I was limiting myself. I think, really? Because look, I think if we all had the choice, we'd rather have a ten bedroom mansion than a two bedroom apartment, right? But for me, I was thinking a lot smaller back then. I was like, yeah, but it's going to take me three, four years to get that, so maybe I can just get that. And I was thinking small and now I'm thinking a lot bigger. You know, my goals now are getting bigger and bigger and bigger and bigger. And that's thanks to achieving goals that should have been bigger. Being impatient when I should have been patient.

Not believing in myself, you know, and thinking, look, I can get that. I know, I really want that, but no, I'll settle for that. But then you get that and you're like, oh, damn, I really want that. And then you go and get that, you know.

Do you have a way to shore up your belief in yourself?

Yes. Yeah.

So?

Well, one easy one is client results, right? When someone comes into your program and when they leave, they've got results bigger than they ever could have imagined and they give you a great testimonial saying that, well, that's proof to you and it just makes you a bit more confident. Wow. Yeah, good. Yeah, I can do this, I'm doing this. And when that happens, three times, five times, 10 times, 20, 30 times. You get bigger and better in yourself. You're like, yeah, I am great at this. And I've got proof of that. I've got disputable proof of that. When you've sold a company, it's like, I've sold a company for multi seven figures. When you've bought a mansion, I live in this and it's very expensive. When you get your clients amazing results, like I deliver for my clients, then you have the balls to charge more. You attract better clients that get better results. And like everything in life, it compounds over time. Either it compounds positively or sometimes it compounds negatively if you're not careful as well.

I call it locking in the energy. Yeah, it's like before you achieve the big win, you sort of kind of feel like, okay, I think I can do this. Once you achieve it, where you've done it multiple times, you have this grounded energy. And I think people can feel that. They can just feel your wealth energetics, your confidence, energetics, your security in yourself.

Definitely. Yeah, definitely. I think it's. You can, you can read it on people and it's hard to fake. I think as well.

Yeah.

Talk to me about intelligence. Is intelligence the ability to think and process better or is it more about awareness, seeing what others don't see?

I'd love to know what the actual definition of intelligence is. I don't know what that is, honestly. I don't really class myself as an intelligent person. I just class myself as deeply experienced and I've just done a lot and learned through trial and error and experience. So I don't really think of myself as intelligent, quite honestly, because I didn't get very good grades. Maybe I link intelligence to school performance, I think is one descriptor that I have for it. But I guess, yeah, I think intelligence is just clear.

Clear thought and good problem solving, I think, isn't it really?

How do you problem solve? Let's say you face a challenge in your business. Take me through a typical process of how you would problem solve something.

Okay, well, a client gone on a call with me yesterday and he said, will, I'm not booking many sales calls and I want to book more.

So that was the real problem. And then we started combing through the variables. So I was like, right, let me look at your YouTube channel, let me look at your ad copy, let me look at the ad production, let me look at the targeting, let me look at the budget that you're running. Let me look through your sales process, let me look at your copy, your email, follow up your sales script. So whenever I'm faced with a problem, I scan all the variables and I think, what are all the things in the pipe? You know how we were talking about the mastermind?

Yes.

You know, there's a whole pipe and it's all interlinked and it all comes together to provide the throughput that you want. So whenever I'm faced with a problem, I just think, what are the constraints in the system? The machine, the pipe, what's the bottleneck? Yeah. What's the real problem?

Right.

What are the symptoms of the problem? Because people often think that the symptoms are the problem, but they're not, that the symptoms are the real problem.

So not booking sales calls is a symptom.

Yeah, it is.

Of a real problem.

Yeah.

And that's your job, is to discover that for your clients. What is the real problem?

Exactly. So one of the first suggestions that I made to this guy was right, we've got a good YouTube channel. We've got about 16,000 subscribers. We're getting 1, 2, 3K views per video. So my first few thoughts are, well, are we running retargeting ads to like pluck the buyers out of that audience that maybe aren't seeing call to actions? They don't know where to go to speak to you. They're not being presented with an offer. Let's make them an offer. And that often solves the problem. So we're going to do that first. If that doesn't work, then we'll look at the context of the YouTube videos. Are we saying the right thing to the right person? Are we really focusing on showing them, well, really aggravating the problem, showing that we've got the solution, and then pushing them into our sales process to offer them that solution to their problem? So is there clarity in what we're saying to people in the YouTube channel? Then we'll look at the ad copy and we'll look at the copy in the funnel itself. So maybe we're getting the right people there but saying the wrong thing or are we getting the wrong people there and saying the right thing? Right? So it's just a. It's just one by one through all the things that could impact that throughput, and you slowly test each thing until you get the throughput.

Really very interesting. You once said, success is just good decisions in order all the time. What is a counterintuitive habit you have that directly contributes to your success?

Thinking a lot about all the decisions I make and just really deeply thinking about, have I done this before? If so, how did it go? Has anybody else done this? And if so, what happened to them? Did it work first time? Did it not? Did they crack it in the end? Who's done it? How long did it take them? What happened afterwards? And just really, really thinking through the decision, the first and second and third and fourth and fifth order consequences. Are there any ways that I can maybe get out of this if it doesn't work? Is it like an exit plan? How bad will the damage be if it's a bad decision? You know, because some decisions are easy and small. Some decisions are frigging massive and hard to reverse. So just deep thinking and really taking the time before making any decision. And sometimes, sometimes I completely go against that. Sometimes I just feel like this is. This is a good decision.

I was going to ask you, do you ever have those instinctual moments where you're like, I have no proof that this will work, but I have the instinct and I'm going to follow this?

Definitely. Yeah, definitely. Like when I hired my first setter and he actually cold messaged me on Instagram, and I get loads of those. I get seven a day, right? But this guy just sent me the right message at the right time and he was like, hey, Will, you know, I was doing this thing and I've, you know, I've done this, and if we work together, I could bring this in and do this with you. And I just thought, this guy knows this stuff. He's got a great track record, he's coming from a very good place. He's going to bring in the SOPs. I know it's worked for this guy, so I know it's going to work for me. And I was like, yeah, let's get on a call, like, tomorrow. When I spoke to him and he showed me what he wanted to show me, I was like, let's do it. Let's start immediately. Let's just go. And that was a really great decision. So when those decisions come along, when those things come along, this villa was one of them as well, actually. This just came to me, you know, and I can tell you the story about how, if you want to hear that, but sometimes, sometimes things come to you and you've just got to have the intuition and the balls to fucking get it.

You know, There's a great affirmation from Florence Scovel Shinn. God, never let me miss a trick, because there's always these opportunities and these little clues that the universe is feeding us. The right people, the right Message in your inbox. And if we don't pay attention, it's so easy to miss it and say, nah, too busy, not gonna go there. And it's funny, for your Mastermind, I found out about it the night before. It was happening just randomly at a birthday party. And I wasn't even going to go to the birthday party because it was my day to do shrooms. And I was like, I'll just pop in for an hour, say hello, and then go back home and do my shroom trip. And I get there and when I heard of the Mastermind, everything in my body said, you have to be there.

No logical reason, wasn't prepared. Typically I would prepare questions or things I wanted to know everything. My body said, you got to be there. Yeah, but it's this much. It's one day, you got to be there. All right? And I trusted. And by the end of the Mastermind, I was like, I fucking had to be here. This was exactly the right decision.

You just get a feeling sometimes, don't you? You know, like.

I really don't like traveling, right. I just hate going to the freaking airport sitting on a friggin plane.

We need to get your private jet.

Yeah, that's my next bloody thing I need to sort out. Yeah. And I just hate it, man. And it always gives me a lot of. I think maybe anxiety is not the wrong word, but it just winds me up that I've got to do it and it impacts my days leading up to it. I'm like, oh, I can't take calls, I've got to travel. I just hate it, right? But when I found out about this villa and the guy was like, oh, yeah, because we were going to stay in it as an Airbnb for our trip in May, and I was like, oh, yeah, I'm going to come out and view some villas to buy. And he was like, oh, it's actually for sale. I was like, interesting. And then he was like, yeah, but we'll probably have sold it by May because we've got a few offers. And he was like, but if you like, you can come out next week, just for a week, stay in it for free, see if you like it. And that brought up the thing of traveling. I was like, oh, all the way to Bali for a frigging week and we might not even like it. But something in me was like, nah, this could be the one, man. And I just had that feeling that you was just talking about where I was like, I think this is the one. And then I You know, we booked the flight straight away, and for once, I didn't have that feeling of resistance. I had the pole. I was like, this could be it. This could be it. You know, and it's very rare, but when it comes along, fucking take action.

Yes. Say yes to life.

Say yes to life.

You've made millions. You've had a lot of success. But if I had to guess, there was also moments of stress, doubt, and challenge in your journey. What's a hard truth about success that nobody talks about but that every entrepreneur needs to hear?

Well, the truth about success is that it always takes for almost all people. Not always, but for almost all people. Takes a lot of time.

Longer than you think.

It always takes longer than you think. There is so much to learn. And like we were talking about at the Mastermind, it's the little things.

It's the little things.

You can build the foundation pretty fast, but it's the little things. It's the little tweaks, it's the little learning, little mistakes and successes and failures along the way. And the truth about success is that I truly believe anyone can achieve massive things. Anyone can achieve what I've achieved. I'm just a kid. I'm just a human with a brain, you know, I come from a very normal family, very normal place. I don't think I'm special at all. I just think I've worked with persistence for a fucking long time and just unwavering persistence, man, you know, giving up, dude, I, I, I'll never give up, man. I will never give up. I do not care how long it takes to get what I want. I will either get it or I'll die. There's. There's no two ways about it, man, and no one will stop me, you know, because I just love it. And I just feel this drive and this obsession and this love and this. Just this fucking energy and I just love doing the work, you know? Most people don't like the work. I love the work.

Right?

Most people don't want to do 12 calls in a day. I love 12 calls in a day. Most people don't want to write a VSL and write ads and build a funnel and write email copy and take sales calls. I love all of that stuff.

Have you always loved work or in your teenage years, were you different?

I've always loved work, yes. Working on the things that I want to work on.

Right.

Of course, I didn't enjoy working in McDonald's. Big difference, you know, I didn't enjoy working in a pub. I Didn't enjoy working in an office when I did a year of admin for a UK university. But music, I love doing the work.

Business, I love doing the work. So maybe that is my secret. Maybe that's my edge. I love doing the work and a lot of people don't love doing the work, you know, and if it feels like work to you, not a bad thing. Because again, we all go through the season of you've just got to grind and go hard. But me, I love the work and I think that's maybe one of my secrets and it's maybe one of my edges, I would say. But the secret is it takes time, it takes learning, and I'll give you a hack as well. This is almost guaranteed to make anyone watching this more money. If you're not where you want to be, find someone who is where you want to be. They're making the money that you want to make. They have the life that you want to lead and give them money to help you get there. If they have a course, buy it. If they have a coaching program, buy it. If they have a mastermind, attend it, ask them questions, get them to solve your problems for you. And when you solve those problems and unlock those bottlenecks, you'll just immediately see the growth and it will get you there a million times faster. And the ROI is just phenomenal.

Getting a mentor, getting expanders, life changing. Yes. Yes. What is the biggest gift or lesson that a mentor has ever taught you?

I think probably the biggest gift that a mentor has given me is teaching me.

How to think, how to problem solve, and more importantly, how to focus on the main thing. One of my mentors used to say, keep the main thing, the main thing. There's so many things that all of us as entrepreneurs could do.

But there is only one thing in any one time that you need to do and you need to identify that one thing, that big problem, the main constraint, the main bottleneck, and then ruthlessly focus on solving it. And that in itself, that one thing, there's always one thing that will unlock massive and immediate growth.

What do you think that one thing is for you now?

Brand?

Yeah, I would say it's brand recognition. I wouldn't call it fame, but visibility. Visibility is a very good, good way to describe it. So more. What's the word? Renowned.

Is close to the word. It's just more notoriety, I would say, and more word of mouth, because word of mouth gets me a lot of clients like yourself. All right, so you're a living proof of that. But yeah, just more, more awareness, more brand awareness really, because brand awareness books you calls, quality calls. Quality calls produce you clients and we already have the infrastructure to get clients great results. So we just need more notoriety, more calls, more clients.

What do you think is the key to awareness and visibility?

Quality content, quality messaging.

That's the key.

You're really.

You'Re really good at YouTube and you do things on YouTube in a different way than others do it. Can you talk a bit about what your approach was when you started YouTube and how that's evolved and what are some of the things that maybe you can pass on to a listener who might be into YouTube?

Well, it's, it's a difficult strategy to undertake, but when I started the channel, the strategy was genuinely not caring.

And it was just making videos for fun. And it was just, I mean, still to this day I make them on my imac built in camera on the Mac.

I was, I was shocked to hear.

That with, with QuickTime screen recorder and.

A semi decent microphone.

That's important. Good audio.

Yeah. But for me, my strategy was just thinking of interesting things to talk about with interesting titles and just, just talking and just sharing and keeping it real, really. So again, when I was at the Mastermind in Ubud last year, we were talking about this because I talked in front of the attendees and we coined it the don't care strategy. But it's a difficult one because there comes a time when you very much care, which you can start with that strategy and if it doesn't work for you, you're very quickly going to care. And if it does work for you, eventually you're going to care. And that boxes you in and that boxes you in. So it's an energy thing to make great raw talking head videos. You've got to be quite self aware and you've got to have that energy of not caring. And it's hard.

You film your videos in one take.

Yeah.

And you never, I don't know, slip up or have to retake something, redo something. How, how does it work for you where you're just able to speak for an hour or half an hour non stop, one take.

That's definitely practice. That's definitely practice. It's the many YouTube videos, it's the podcasts, it's the Masterminds as well, where I walk in and I just have to solve problems. You can't retake a Mastermind. You know, sometimes I wish that you could when I tell a bad joke that isn't funny, but.

That'S Good training. That's very good training, I think, for just communicating on. On the fly. But if it's a. On occasion, if there's little mistakes, I just leave them in because it adds to the authenticity. And on occasion, if I. Sometimes I sit down to make a video and I'm not really in the energy, I'm not really in the mood, I don't really want to make it, and I force myself, and I sometimes get 10, 15 minutes in and I'm just like, no, this is not good. I'm not. This is just not good. I'm not enjoying it. I'm not. It's not flowing.

I've had that, too.

I just turn it off and go away and then just come. Come back another day. So sometimes I don't do it in one take.

You know, I like what Kat Norton, who runs the Ms. Excel brand, she once said, a piece of content is a piece of energy. So you're transferring energy from yourself across the screen to the person watching, and they feel it, and if they don't feel that pizazz of like, wow, okay, then it doesn't hit. And you felt that when you're out of the mood.

Yeah. Sometimes you just know. Sometimes I make a video and I just know it's gonna do well. And it is rare, but they always do well because sometimes it just clicks. You know you've got a good title. You know you've got a good thumbnail. You know, it's. It's a. What's the word? One of my buddies called it. Remarkable. It's a remarkable idea.

Right, right. The ideation itself, perhaps the most important thing.

Yes. And it's just. The idea is good. It's very well executed. Kind of like that video that we were looking at earlier from the woman.

Yes.

Everything aligns. The thumbnail is perfect. The title is perfect. The length is perfect. The intro and the hook is perfect. The video is perfect. And when everything aligns, that's when you get that. Half a million views. One million views plus.

Wow.

Breakthrough.

You know, alignment then is probably the key. Alignment everything.

Yeah.

I was shocked to hear your strategy with titles, the degree to which you focus on title. Do you mind speaking about that?

Yeah, of course. So when it comes to my YouTube planning, let's say I spend about. I would say, let's say 80% of the time on the title, 10% on the thumbnail, 10% on the video, which is crazy.

When I first heard that. That's amazing.

Yeah. Because for me, the title is the most fun yeah, because it's just so fun to think of good titles and interesting titles, and it's cool to link the thumbnail so that it's got that congruency and just think of an imaginative thumbnail which is often just a shot from the. From the video itself.

You do very simple thumbnails and they work in your favor.

Yeah, yeah. And then the video, I just let it sit in my head, and when the time is right, I will sit down. And I usually think about the location. I'm like, am I going to shoot it on the sofa? Am I going to shoot it at the table outside, whatever?

And then the view is important.

The view is important to me. Yeah, because the view is the unspoken element.

Oh, wow. Yes. You know, because if it's shot in a dark bedroom, it's different vibe than on a penthouse in Dubai.

Yeah, exactly. I mean, if you look at my biggest video ever, it's got a bookshelf, it's got the ocean in. In the background. The thumbnail has me kind of like this. And you can see my gold watch, like, clear as day. So it's got that contrast. The blue, the gold, me, the bookshelf. And it just looks so attractive and so enticing. You just want to see what. What it's about.

Yes.

So the thumbnail is very important. And the background, in my opinion, is very important. Because just imagine if you've got a background. Just imagine you've got the whole of Manhattan just as the sun is setting and it's all golden yellow, and you're in the middle. You can see a nice watch and you can tell you're in an amazing office and all glass windows. It's just attractive. It's so attractive. And that's what packaging on YouTube is all about. So just imagine an amazing title, that thumbnail. You just need to click it. It's just so satisfying to see.

Absolutely.

You know, and this is what people really get completely wrong. So people sometimes are shit. They're so just like a shitty picture, not even in the middle, pulling a random weird face with shitty fucking text, you know, and people could do so much better. And I try to do well, and often I don't. Often I mess up. A lot of my videos are pretty shit. So it's hard, but when you get it right, you get it right.

Wow.

You know, one time on a mushroom trip, at the tail end, I went on YouTube and you know those channels where it's like the best shots in film history? And there was one video about best shots from Christopher Nolan and I watched it in a mushroom like state where everything is popping out 3D, like holographic. And in that altered state of consciousness, to see the geometry of how he frames things, I got such a deep understanding of what creates the beauty in those shots that I did not perceive in my sober state. And it was amazing to see like even a simple office shot in Batman Begins or I think it was the Dark Knight. And it's just like the reflection of the fluorescent lamps on the glass table with the skyline. It was just. Wow.

It's amazing, isn't it? Yeah, it's, it's, it's an art, you know, it really is an art. I think just positioning. It's like when you're furnishing a house, if you get things in the right place, it looks amazing. If you get things in the wrong place, it doesn't look amazing.

Would you ever like rent a place just to have a really cool shot for a specific video or.

No, I wouldn't. No, because it's, it's inauthentic. So one thing that I disagree with, or maybe let me say, let's say this in a different way. So if I live somewhere permanently, I, I only buy it with cash. I'm against mortgages, I'm against debt, and I'm also very much against like renting a supercar for a video or renting a. Maybe you borrow a watch to make a video or you, you know, rent a penthouse just to make a video. Because it's not real, it's not yours, it's not who you are, you know, so if you live in a shitty one bedroom apartment, well, keep it real, keep it real because that's who you are right now, you know, and vice versa. And I think sometimes these things can give you an edge. I used to know a guy whose marketing edge was he was making a lot of money, but he lived in not the best house and he drove a piece of shit car and he didn't wear a watch. But he was making a hell of a lot of money though. And he used that as his edge. And his edge was like, listen, I make the money that you guys want to make, but I don't care about fancy shit.

So it was like doing the opposite of what you'd expect.

Yeah, yeah. And that worked very well for him. So sometimes you don't need to have fancy stuff, and I don't really have fancy stuff. The fanciest things I very. I like to live in a beautiful place and I like to have a nice Watch. But that's it. I don't really care about anything else.

Tell me a little bit about using visualization or any sort of manifestation techniques. I'm curious if there's anything that you could share on that topic.

For me, the main manifestation tool is. I mean, number one, I've always had this belief that if another human on earth could. Can do something or get something, then I can get it too. You know, with enough time and enough learning, they have just done something or they know something or both that I don't or haven't done. So that.

Kind of helps me to understand that I can achieve pretty much anything that I want to achieve in life with enough time and work. And equally, the thing that helps me manifest things is just the alchemy of self planner, really. And I've never put something on that that I haven't achieved, apart from my upcoming goals that I obviously haven't achieved yet that I'm working towards. But everything that I've. I've got up to now, you know, it's just been a goal on that, on that planner.

It includes a vision board.

Yeah.

Yes. How often do you look at the alchemy of self?

Once a week? Once every 10 days.

Refresh the mind?

Yeah, just to. I just like to.

I like to read the affirmations. I like to look at the vision board because it's got a lot of stuff on there that I've got already, which is very good for the mind. It's like, oh, I wanted that and I've got it. I wanted that and I've got it. I wanted that and I've got it. And looking back at all the goals that I've achieved really fires me up, man. I'm like, wow, God. Remember when that was a goal? Now we've got that. Remember when moving to Dubai was a goal, now we've got that. And when buying the watch was a goal, now we've got that. You know, remember when having starting a YouTube channel was a goal, One of my goals was to just start a YouTube channel, right. And make good videos, right? So even sometimes it's a small thing like that, and that really fires me up. Then I'm like, yeah, yeah, we've got it, man. Let's keep going, let's keep pushing.

Tell me about some of the books that have most influenced your life. And not just business books, but maybe there's some esoteric books or books that are a little bit off the beaten path. I'd love to know if any come up for you.

Oh, definitely, man. Yes. My. My number one favorite book is Mental Mod. I think it's volume three. It's the Systems and mathematics, volume wow. Of that book. And it's all mental models for thought and for business. It is awesome. It is frigging awesome. I need to read that again.

This is where you get your thinking from.

That's one of the sources. Yeah, that's one of the sources. And that's more thinking models. So that's a great book, ma'. Am. If people haven't read that. If you haven't read that.

I've never heard of that.

Mental Models. And there's three different volumes, but it's the Systems and mathematics one that I'm talking about specifically. It's awesome. So that's one. What other books have I really loved? I really liked Marcus Aurelius's Meditations book. Just the fact that it's a real journal from his real life, just to see what he was thinking, what he was doing. And there's very. There's just really awesome little stories and nuggets of advice in there. And again, ways to think in there as well. So methods and systems for thinking and problem solving. So maybe that's why I like the book so much. But yeah, I'm just really interested in.

Planning and bringing things to life and solving problems and making things happen that didn't exist and just building things. I think if I had to say anything, I just love building things.

Tell me about your social circle. How do you choose the people you surround yourself with and who do you let into your inner circle? What's the criteria there that you use?

Well, pretty much all of my highest level friends, I met them at Masterminds.

And the others that I didn't meet at masterminds, I met them through friends that I met at Masterminds. Honestly, that's like 90% of my friends either met them at a mastermind or because of them, they introduce me as someone else. So it links back to the mastermind, and that's in almost all cases. And otherwise, it's people that attend my mastermind that become friends. That's right, because that's the only place that I meet people in real life, you know, unless I'm invited on a podcast. That's another way that I've made some very good friends is I've just been invited on their pod and then we become friends after that. But those are the only two ways that I meet them.

Really high quality connections. When you meet them at a mastermind.

Yeah, yeah. Because I mean, just the fact that they're attending puts them up there already.

Yes, that was one of the gifts I got from your mastermind was just being in a room of people that are all operating at the highest level they can and have that drive and ambition. It's the energetics of it as much as the knowledge.

Oh, yeah.

I pick up the codes from their energy.

Definitely.

Tell me about your relationship with time. How do you think of time? How do you think of time management? What's your relationship with time these days?

Well, usually I either have a work day or I have an off day. It's always one or the other.

Binary.

Yeah. So I lie there and it's usually two to three to four days a week where I usually do work. I do a lot of calls and I kind of have things to do is the best way to describe it. Then I have days where I don't have anything to do. And on those days I usually make YouTube videos or those will be the days where I go to a cafe for one or two hours and just sit with my journal or go to the gym, walk around, sit and think, meditate, sit on the balcony and have a cigar. And those are more, let's say, thinking days.

Love that.

So it's either doing things work day, or it's do whatever I want and just be creative and think days as well. So that's kind of how I manage my time. But one thing I will say is I'm very conscious.

That time is limited, you know, And I've always got this. I've always had this urgency, you know, I've always, like, if there's something to do with, I just have to do it, like immediately. I just can't wait, you know, like, if I found out today that I needed to write an ad, that ad would be written and filmed today. You know, I would prioritize it and it would get done. If it has to be done, it gets done immediately. I never wait, you know, if I find out that, like, you know, if I had the opportunity to. If, if, let's say, like Patrick bet David was doing a mastermind in a place that I could get to.

I would be at that frigging mastermind, you know. So when something has to be done, I do it and I make it happen fast, as fast as physically possible. And often actually I would rather get something done than it be perfect. I think a lot of people want things to be perfect, but perfection kind of doesn't exist. I would rather get it done, get it out there. And learn.

Yes.

And if it's not good enough, I'll remake it, you know, get the feedback. Get the feedback? Yeah. The faster you can get the feedback, the faster you can iterate and push forwards and. And speed again, it comes down to speed. Speed is so important. It is so important, you know, like.

Do people underestimate speed and how much it links back to success?

I would say so. I would say so, yeah. Like another habit that I have is if I buy, let's say a coaching program that comes with some, some course material, my OCD dictates that I have to watch it in order. I have to watch every single video in full whilst making notes and I'll watch it as fast as possible, you know, and that's just how my brain works. I just like to soak up all the info as soon as possible and start building and start taking action. So yeah, I just. Speed. Speed is critical.

What does a Will Brown morning look like?

Oh man, I just, I just wake up, get a coffee, go in the office, sit down and work. Really? Yeah.

Just had this vision of you holding the coffee cup.

Hi, I'm Will and that's what I'm going to do here. When we have the office upstairs, you know, I will wake up, come downstairs, make a coffee, have a shower, get dressed, go in the office and sit down and work.

And then that goes on until like for a work day, that'll be your entire day.

Usually what I do in Dubai is so right now I get up, put my gym clothes on, I go in the office and I have a treadmill desk, right. So I'll walk on the treadmill whilst usually I do my emails, check my WhatsApp, check Slack, get all the little bits cleaned up. Essentially that's what I do first. Usually takes me half an hour to an hour to 90 minutes.

Interesting because some people say don't check your email first, don't get pulled into the whatsapps, but for you it's just the way it is, it's fine.

Yeah, it's completely fine. So I kind of clean all that stuff up. Usually takes me, let's say an hour, hour and a half. And when I've done that, I go to the gym. So then I'll go to the gym. So I've walked for an hour, hour and a half. Ish. Sometimes I'll do a call with someone and then I'll go to the gym. Then I come home, shower and change, get a coffee and sit down and I'm just there for the rest of the day, taking calls, doing whatever work needs to be done, that kind of thing. Right. So that's a work day. And on an off day, I just get up whenever I want.

Usually still get a coffee and go into the office and still just clean things up, see what's going on. And then I'll go to the beach, go to a cafe with my journal, sit on the balcony, do some reading, go for lunch with a buddy and just potter around. Sometimes I'll make a YouTube video.

Love that.

And I just do whatever I want, really.

You said two to three days are work days, the rest are off days or creation days.

Yeah.

Good balance.

Yeah.

And probably the rest days are equally as important for you to recharge and get ideas and spark some inspiration.

It's the ideas. It's mainly the ideas in the YouTube videos that I need those days for, because to make a YouTube video, I can't have anything else on.

Interesting. So someone who's, like, working all the time, they might be doing themselves a disservice because they're not actually getting the time to download ideas.

I think so, yeah. I remember when I was building my first company and I was living in Manchester.

I used to get up, work all day till 5, 6, 7pm, and then I would get off the computer, go and sit on the sofa, and I would just watch CEO interviews, finance documentaries, Mastermind recordings, read books. So it was. And then the evening was just all thinking, really. Just thinking and learning. And then I'd get up the next morning, work all day and stop about six, seven, have some food and just think and learn. Watch podcasts until 10, 11, 12, get to bed and, dude, I did that seven days a week for years. I did that, like 20, 20 every day, 2021 every day, 2022 every day. I did that for years, man. Years and years and years and years. Yeah. Did that pretty much every day. And it's only in the last six to nine months that I've started doing what I do now, where I have the full days or the.

No, not nothing days, and doing that for years. I'm just imagining how much the learning compounds over time and the work as well.

When. When you work, you know, say nine to six, nine to seven, seven days a week for years. You get a lot done. Mm, yeah.

Do you ever get distracted or FOMO or.

No, never, Never, never, man. No, never. I've never had Shiny object syndrome. No. I actually don't know why, but I just always kind of thought I was doing the best thing and the right Thing, really? Yeah, I just never got distracted. But that for the first few years, the work ethic was deadly. It was ferocious. It was, it was relentless, man. All I did was work every day and I didn't even miss, I didn't miss going out, I didn't miss seeing friends.

Did your friendships or relationships suffer at all?

One of those years, I think the first year 2020, was Covid, so everyone was locked indoors anyway, so it gave me a massive edge.

Good time to work.

Very good time to work. I was very lucky that because my business exploded that year. The year before we did about quarter of A, and then that year 2020, we did about 1.2, 1.3. So we're like almost 5x the business. Probably because I was just working every day relentlessly in peace because of COVID you know. But even when I moved to Dubai, I would go out maybe two or three times a month, you know, maybe, maybe once a week. Ish, if that. Just for a dinner and straight back home to work or for lunch, straight back home to work. So I can't stress. All I did was work with 100% focus every single day.

Wow. Do you ever pine for those days of relentless work?

Yeah, I do, actually. Yeah, I do.

I knew it.

It was a very fun time, man. It was a really great season. It was really great, man. It was really great. You know, it just felt so good. And the business was just going up and up and up and up and up and up and we were solving all the problems and the business was growing. I was making loads of money and I was in Dubai in the sun.

And it was, it was a great time. There was definitely downsides, like.

Maybe not being a human. You know, I could have done a.

Lot more fun stuff, not being a human.

Well, yeah, you know, I could have maybe, maybe enjoyed Dubai more.

I see people.

I've never been to the desert and I live in Dubai. I've never been to the big mall, like the Dubai Mall. There's like a world famous giant mall. I've never been there. You know, it sounds super weird to people, but I just don't really care about that stuff. I care so, so, so, so, so much about achieving my goals and dreams.

I understand.

I just don't care about anything else, man.

And you know, it creates clarity when you have this by default. No, I don't need to go there. Not interested. And you have this other thing that's pulling you forward, pushing you forward. The North Star makes life very simple.

Yeah, it does.

Tell me why Simplicity has been such a powerful value in your life because.

When things are simple, you can go further and faster.

Complexity slows you down, complexity stresses you out, complexity confuses you, and it just makes everything harder. And sometimes things need to be complex on occasion, but most things just need to be simple and straightforward. And then again, you can go further. You can go so much faster. You can make way better decisions. So I try and keep things as simple as possible at all times.

Do you ever take a day to just simplify your entire business or life?

Well, yeah, definitely. Those are the days where I go and write in the journal when I'm like. I often write down things like, right, how much cash have we got? What's the burn rate? You know, how much did we make last month?

Are all the team members in the right seats? Are they doing the right thing? Do any of them need any training or are the metrics good? I always look at, you know, how many calls are we booking a day is a number that I look at a lot. What's the average team close rate, Team wide close rate? I look at a lot of.

What's the monthly cash? Are we up? Are we down? Are we in the middle? How's YouTube going? Where are the views at? Where are the calls at? Is everybody happy? Sometimes I just have a team meeting and I'm like, guys, what's going on? How are you feeling? Are you happy? What's going on outside of work? Are you staying fit? Is there anything I can do for you? Sometimes I just give random bonuses out to people just to kind of help them a bit. And if someone does something good, I'll give them a few hundred dollars extra or something as a little treat. Send them gifts times. So I'm just constantly just trying to keep things nice and balanced.

And you pay attention to the numbers a lot?

The numbers? Yeah. Oh, hell yeah. The numbers are frigging critical, man. You know, I look at. Probably the thing I look at the most is daily call volume. Because I know that if we book calls, I know for a fact we're going to close them. If we close them, we. We make money. So the number one number in my business is how many calls we book in a day.

When you see that number flat or going down, what is the first thing that comes to your mind of what you need to do?

Well, I've learned the hard way that sometimes numbers drift to the upside and the downside, and the best thing to do is nothing, you know, so we had a day maybe six, seven days ago, where we booked like two calls, which is tiny for us. It's almost. But I knew that that just doesn't make sense. That's going to fix itself in the next few days. And then a couple of days ago we had a really big day. We booked 14 calls, which is way too many, you know, I was like, that's strange. But again, it's just going to balance it out itself out in a week or so. So I've learned the hard way to just fucking chill, you know, just let the data play out. And this is why we only make one change a month. And we track everything overall. We've got a data sheet with all the monthly numbers because then people think too macro, people think too micro. You know, a lot of business owners, they think way too micro. They're looking at the little drifts in close rate, the little drifts in booked calls. You know, all my rep is off tomorrow. Oh shit. What's going to happen? Just chill. You know, look at the macro. Track things weekly, I mean really monthly. You should be tracking things monthly and quarterly and just oversee things and don't react to these small little micro changes because it's just not helpful and it stresses you out and it creates complexity.

When you say that you also have to move fast. So I'm wondering if one change a month, that's only 12 changes a year that you could make, is that enough room to play with and to experiment?

Well, speed wise, I can make one or two. Well, I mean I can make, God, I can make five YouTube videos in a week.

Right.

And that's five weeks of videos because we do one a week. Or if someone came to me today that I knew was a fantastic hire, I hired them today and they'll start in two days time or one day's time, you know, so it's speed on the actions.

Yeah.

But it's patience on the overall foundation.

Right.

Of the whole business. Speed on components, but not on the foundation.

Love that. Will, what is the single best investment you've ever made in yourself?

The masterminds that, that I've attended, that's by far number one.

So if someone wants to up level find a mastermind that you can attend that is in the area you want to improve in.

Yeah, I mean I was going to say something like maybe moving to Dubai or hiring certain team members or buying this place in Bali, but that's all a symptom of the attending the masterminds because the masterminds gave me the knowledge and the energy and the connections that got me all those things.

It's all through people.

Yeah, it is.

It's incredible.

People in action.

If you stripped away all business, all wealth, and all external markers of success, what remains? Who is William Brown at his core?

I'm just a human who likes building things. Really love that.

And that's an accurate description.

Yeah, I'm just a random guy, you know, I'm just a guy who likes to mess around and build stuff. And I just love business and wealth and investment and money and creation and just art. And it's just a fun game to me, you know, and like, money is the reward for the game and then you get to spend the money on cool things that make you grateful and happy and you get to help people as well, you know, I think, you know the mission statement behind our company, it's make money, have fun and help people. Right. And that's what I like to do. And when I'm doing those three things, I'm a very happy and satisfied guy.

Simple and to the point. Make money, have fun, help people. Love that. I'd love to ask you about your spirituality. Do you have a relationship with the divine and do you believe in a higher intelligence guiding your life and guiding all of this?

I do sometimes, yes. Sometimes, I think.

Because a lot of. Not a lot, but some of my success is down to happy accidents. For example.

When I was a musician, I was lucky because the label I wanted to get signed to, the founder, always played in Manchester, and I could always get to those shows and I could always give him my music. And I used to think, what would have happened if I lived in, like, Scotland, where I couldn't really go to his shows without a lot of effort, and I certainly couldn't go regularly would I have got signed to that label? So it's effort and planning on my side for sure. But equally I was like, but he comes here four, five, six times a year. I've always got a chance to see him and talk to him. And that, I think, is part of the reason why I got signed to that label, which gave me a music career. So that was one kind of happyish accident linked with some action from me. Another one was.

The last company, how that started. I just saw a television documentary all about trading and had the foresight to try. And then I had the foresight to start a Twitter account where I would share what I was doing. And then eventually, along came my first customer and he messaged me and said, will, please can you help me and I'll pay you for some help. That's my first ever coaching customer. And then I had the foresight to think if he will give me some money for the advice. I wonder if anybody else would. And then I created a little product and started selling it and boom, that was the start of my first ever company. Then I had the foresight to invest in Masterminds and I met my mentor, Dan Bradbury, who helped me to sell the company. Right. So it's action for me, but it's also right place, right time and things happening in a great way. And then when people started moving to Dubai, I just happened to be in Stambourne's Mastermind and I was able to copy them and have them help me and move to Dubai. That introduced me to my network that got me on a lot of podcasts, helped with my personal brand, you know, So I often think.

God is giving me these little opportunities.

But I'm taking them and. And kind of bringing it to life. But I don't know. I don't know.

It's a dance, it's a collaboration. Yeah, Right. So I think everyone in their life, no matter which location they're in, if they intend to look for more opportunity, it will appear, but they have to pay attention. And then once it appears, saying yes to it, grabbing the bull by the horns, taking the flight, going to the Mastermind, it's like God will meet you halfway. You've got to take the other half.

Yeah, that's such a great way to say it. You know, God will give you these little insights and opportunities, but you've got to take the action. No one is going to buy the plane ticket for you, go to the Mastermind for you, learn the skills that you need to learn for you. So if you don't take action, you're basically just fucked.

Have you had any mystical experiences through meditation, flow states, or just sort of a mystical moment in your life that you can't quite explain?

No, not yet. Maybe when we do mushrooms.

That's right. So you have been curious about psychedelics?

Yeah.

Are there any questions that you'd have around shrooms or mushrooms, Psychedelics in general, that would help you make a decision of whether to explore it or not?

Yeah. Well, I would say my only fear about taking psychedelics is bringing back up the negative things in my mind that have actually driven me to where I am today. So back in my music days, just a few musicians used to brutally talk shit about me and post shit about me and say bad things about me and stuff. And I'm glad they did, because that gave Me so much fire and without a doubt helped me to get to where I am today. So I owe those guys a thank you, quite, quite honestly. But.

That'S one thing. And other things just, just experiences when I was young, I wouldn't, I certainly wouldn't call it bullying, but again, just people saying shit to me and saying that I couldn't do things and it used to really piss me off, which gave me the drive. But I just worry if I do mushrooms, will I go back into that negative worry and freak out stage?

I don't think so. But we have a mutual friend. I'm not going to mention his name just for privacy, but he had the same sort of thing of I don't want to lose the dark side that drove me here, that ambition. And what if I take mushrooms and something changes massively? And he took mushrooms and had an incredible experience and I think it only upgraded his life.

In my life as well, I feel like anything the mushrooms show me is only they give you what you most need so they can read your energy. I believe there's a mushroom intelligence that is actually reading your energy and it knows what you need. And if you're not ready to handle a past memory or something that would destroy your life, it will not bring it up. But if it senses, okay, Will is in a season of business and hard work and discipline, it'll likely bring up things that will unlock that even further for you.

Wow. In that case, let's go post pod mushroom trip. Let's do it.

If you had to live by one principle or value for the rest of your life, what would it be?

Will, if I had to live.

By one principle or value for the rest of my life.

It would have to be.

Jeez.

I would say, well, it's the principle that.

You only get one life. You know, this is something that I think about a lot, is like, I'm gonna die one day, so why don't I just give it, give it my all and just, just go, just do what I want to bloody do. Go all in and design my dream life and build my dream life. So I guess the principle really is it's either creativity or it's freedom, really. And just knowing that life is too short for, you know, for some of the shit that we do and worry about.

And sometimes I just want to just sell everything and have a empty house and just sit on the computer and just do whatever I want to do with no outside distraction and just build things for fun.

And just don't do because there's so much shit that people say that you've got to friggin do. Get fit, bloody dress this way, buy this, you know, get married and have kids, bloody, you know, be wealthy. But sometimes I just want to build for fun and just chill out, you know, and just have fun. Just, just, just make money and have fun and help people. Yeah.

I love how you say sometimes I just want to sell it all, just work on my computer. Yeah, like I think you have enough money to do that.

Yeah, well, that's true actually. Yeah. Yeah. It's just the constraints of the world, I think, have a big impact on you.

Do you feel a pressure sometimes from the world to be a certain way, to act a certain way as an entrepreneur?

Well, I feel it less and less. The older I get, the less I feel it. And honestly I've got an energy of I just do what I want to do.

For the most part. So I think it's good.

When it's all said and done. How do you want to be remembered?

Well, if I had a kid.

I would want him to say like, my dad built great companies and my dad really helps people and fuck off, fly, you know, stupid fly. And I would want him to say, yeah, no, my dad was great. My dad worked really, really hard and he really took care of me and he tried really hard to give me a great life and build a great life. And you know, he actually did things in the world that he wanted to do and kind of made a difference and built big, great impactful things. I think that that's, that's what I would want to hear him say, you know, he was like, oh yeah, he tried hard and looked after people and was a good guy that people liked and respected. So really I want to be revered, I want to be looked up to and thought of as a great entrepreneur who builds great things, you know.

How did it feel to buy your dad his dream car?

Satisfying, fulfilling. Yeah. Happy day. And also a sense of relief as well because he'd been, he'd wanted that car for pretty much my whole life.

And then when I started making money, started asking me for it, he was like, oh, I really. At first it was like, if, yeah, if your business keeps doing well, I really hope one day I could get the push, you know.

And then.

Yeah. And then eventually it was so nice to call him. I called him one day and I was like, would you like to order the car? And he was like, order the car, The Porsche? And I was like, yeah, order the car. You know, and then I went home and we got it together, so it was good.

It must have felt like such a moment for both of you.

Yeah, it was cool. Very cool.

Was he. I mean, I'm imagining he was your greatest role model growing up.

Yeah. Yeah. Because he just worked so hard, you know, he just.

You must have gotten the work ethic from him.

I think so. He just worked in the wrong vehicles. You know, if he would have got the right business vehicle, he would have been wealthy and successful. This one thing that I've learned, you can work hard in the wrong vehicle and not get anywhere. So it's all about the right vehicle. But yeah, my dad worked crazy. He still does. He doesn't even need money anymore now, but, you know, he still works crazy hard now. He just loves to work. So I think that's where I get that work ethic of love loving, loving to build things and work, you know.

Well, what is the greatest lesson you've learned about love and relationships?

Love and relationships? Well.

Relationships are like the glue to life, I think, you know, with. Whether it's with people, whether it's with your partner, your spouse, whether it's with your teammates. Relationships are the glue that holds everything together and also makes it worth it as well. You know, one of the most fulfilling things that I do in life is the masterminds, where I get to just spend time with great people. And I always say as well, only great people come to my mastermind. I don't really get any, any annoying people, any people that are there for the wrong reasons.

So I feel like I'm very lucky. I. I attract good people who are nice, who are down to earth, who are hard working, who are good, good people like yourself, dude.

So relationships, it's. Yeah, it's really the, the glue and it just provides so much peace and fulfillment and satisfaction. Even my girlfriend as well. It's just this love that just. It's just all. It makes everything better, you know?

Absolutely.

Just makes everything better.

It imbues your life with that feeling of gratitude, that fulfillment.

Yeah, yeah. It's more peace, it's more help, it's more satisfaction. It's. I mean, there's a reason they call it a partner because it's your partner in life that helps with everything. And you give to them, they give to you. And I always call it a value exchange with love in the middle as the glue. Will.

This has been an extraordinary conversation and I'm sure that everyone listening to this will have gotten so much value out of this. I'm curious if there's Any final idea or thought you'd like to share with the listener?

How would you say it's all possible? You know, just if. If one person can do it, you can do it as well. If you want to build a great business, if you want to build a lot of wealth, make a lot of money, achieve your goals and your dreams, you can do it. And with enough time and patience and work and learning, you can absolutely do it. You can do anything that you want to do in the world. So know what you want and go and get what you want. And don't give up until you get it.

Beautiful.

Will, thank you so much.

Big pleasure, man. Thank you so much for having me on.

If you enjoyed this podcast, send Will a message on Instagram. We'll have all the links to his socials, his website and his book in the show notes. And thank you for enjoying this extraordinary conversation.

If you made it here to the end of this conversation, I know you're the kind of person who's serious about your path. You don't just want to hear inspiring stories, you want to live them. You want to bring the insights of spirituality, consciousness and psychedelics into your daily reality so that your life reflects the truth you feel inside. That's exactly why I created online Unlock God Mode. It's the most powerful thing I've ever put together. A 30 day framework to help you rewire your self concept and live as the creator of your reality. Inside you'll find more than 10 hours of transmissions, guided processes and practical exercises all distilled from my own spiritual path, from years of psychedelic exploration, and from the wisdom of my teachers and mentors. Think of it like sitting down with me over a cup of coffee with a little microdose. Every day for a month as I walk you step by step through the practices and perspectives that have transformed my life. Right now you can join for a one time lifetime deal of just$97. One payment and you have access forever. This is a rare opportunity and I don't know how long I'll keep it open. If you've been listening to this podcast and you felt the resonance with my voice, my energy, my world, then Unlock God Mode is the best way to go deeper with me and to anchor these teachings into your life. Join me at unlockgodmode.org or simply click the first link in the show notes. That's unlockgodmode.org if you've been waiting for your sign to dive deeper into transformation, personal growth, integrity, living with purpose, living with intention, living in truth. This is your sign. Thank you for spending this time with me. I'm sending you a blessing for clarity, courage and joy. As you step forward, I'll see you inside. Unlock God mode. And until then, take care and keep walking your path with truth, love and power. Much love, many blessings, and I'll see you inside. Unlock God mode.