AI Mode Google 🧠 ¿El SEO HA MUERTO?

A week ago, Google announced AI mode, which means that when someone searches on Google, instead of showing results, a conversational chat will appear like the one currently shown with GPT Chat. That means that SEO is dead. That means it no longer makes sense to rank our website on Google. That means we no longer have to learn SEO. Well, wait, camera, because I'm going to explain it to you step by step so that it's super easy for you. First of all, I want you to know that we've been hearing for years that SEO is dead. SEO is dead. SEO is dead. Stop it. Okay, SEO is going to continue. For how long? Until Google needs content to continue showing information to users. Therefore always. Okay, let's review this AI mode because there's been too much controversy and I've been forced to make a video that I haven't made in a while. So imagine how pissed I am because. That's enough. Lets go look. Look at this image. No, he's not telling us that AI mode is going to replace when someone searches on Google. He's not saying that in addition to audio, in addition to Google Lens, there's going to be AI mode, which is logical. In the end, if we were already doing informational searches with GPT Chat because we had to go to another Google application so that it could resolve it with Gemini, then it makes sense to integrate it into the right hand side. So Willy, does that mean that Google's results are dead? Does that mean that it no longer makes sense to position my website on Google? Yes. Never. Why? Because there are two phases. Just so you know. There's the normal CO phase, the conventional one, the basic one, which we should all know from the beginning, and the more advanced one which Google now asks you to position. Well, that is to understand better in order to position yourself in these more intelligent algorithms that are AI mode. What does AI mode do? Let's look at some very specific examples and guidelines on how to operate from now on. Note that if we go to Google's explanation, we will see that it tells us that it will allow note more queries, that is More keywords. It will allow the user to expand more within that section, not the search section. The search section will continue to exist. But when someone wants to search for something more conversational, they will be able to go to the AI. Okay, within the AI mode, they will be able to expand and ask heavier, longer questions, which note, Google will continue to search for keywords. That is it will say okay, how do I translate what you are telling me into keywords? Therefore it will continue to do the operation that it is doing today, but it will make the search easier for you instead. Which means instead of you doing it, it will do it. That means that it is dead. Note that it is not co. Is not dead. It's more important than ever. Because look, what it's going to do is search through all the results from all the sites where it can find information. Websites, shopping malls, maps. To find the best ones. And here's the first. Have to be the best at each one of them, which is what I was telling you at the beginning of the video. It's the basic main original part of SEO. You have to have it mastered. Why? Because if not, Google won't find you when it does that automatic search. Okay, but notice that it continues searching through all the results that Google might have. But it doesn't list 100 sites, it lists 10 sites, okay? Therefore, that's why it's important that you have your website well mastered and that you're already telling Google that your website is the best for your niche for your topic. From here, look, what does Google get rich from? Content from people who have created information on their website. Therefore, on the web, it doesn't show you the information like that. It doesn't show you. Look here on the right, you have different ones from the ones on the left. The conversational results, the answer it's going to give you, okay? Which is the same thing it's doing with chat pt since you've already touched on it. On the right hand side, it's going to show you a few results of who's most relevant to this answer. And here in the middle, it's not only going to show you its own information, but all that information it's giving you is based on Google results. From what? From Google Maps. Look, it's compiling it for you. What is it doing? We repeat, it's doing the manual work that you've been doing up until now of searching, filtering, looking at a few options, going into Google and opening 1, 2, 3, 4, 5, 6, 7 sites and going through which one is the best. This is what it's doing for you, okay? Therefore, Google search is basically going to make it more personalized and more helpful for what you need, okay? It also gives you tips. Well, it talks about how it integrates with Gmail and so on. But something very important that I want you to understand is that Google continues to collect data from websites. That's why, and I repeat, and I won't get tired, it's important that you know the content, the basics that I teach myself in the SEO academy. And if you want information, you can find it in the description I know so that you have that done right? And from there you can supply all the keywords that Google searches for. In this AI mode, when someone asks a complete question, there is a complex question. What's the coolest thing about all this? It's that there's going to be information. There's going to be SEO tricks or advanced SEO practices like rich snippets that you're going to have to master very, very well. Why? So that Google, look at what it's telling you, is going to show results with graphics. Therefore, what is that telling you? That it has to understand the information very well and you have to make it easy for it to understand it perfectly. Okay, with graphics and so on. What else? Pay attention because there's one thing. Oh, look, this is where I wanted to get to look at this image here. This image here is telling you that when a user, for example, wants a ticket to a football match, a baseball match, whatever, AI mode is going to go directly to find the most relevant providers. Therefore, you have to be relevant on your website and to the products that best fit the user's search intent. Therefore, pay attention to what it's telling you. It's not talking to you at any point about categories. They're important for positioning. We know that SEOs know that categories group, they allow us to group products, and that Google can reach them more quickly and easily. But that leads to traffic. But from now on, the products, and that's tip three, the products are going to be the most important thing. Why? So that Google is able to understand very well that what the user is looking for is what you're offering them. Okay? The last thing that corroborates, and I want to show you that corroborates precisely what I'm saying is what this girl here says, which is basically related to shopping. All of you who have E commerce guys, you have to have your products super scheduled. I have a free training every Sunday from 5 to 6. Nora Espana, where I analyze websites. There I can analyze your website and tell you what the story is about and what you're missing and where you need to go, completely free of charge. You have the link in the description. Because I find, I'm telling you, because I find many cases of websites that have E commerce, okay? Of pages that have. Look what it's giving you here. Here. It's giving you an answer in what? With what? Based on products. If your Product isn't here, you're. But anyway, in the end it's the same thing that happens when someone goes looking for, I don't know, high garden tables. Note that Google was already showing these images results like some of my clients who are here. But it has also been showing a very heavy shopping and product section for a long time. About two, three, four seasons and it was already coming. Look, in other words, it is doing nothing more than increasing the importance of the user quickly finding the information they are looking for. Okay guys, finally, so that you are super aware of the steps and as a summary, the steps you have to follow to optimize and appear. In other words, measures that you have to take from this update that if I remember correctly in Spain will probably be deployed throughout the summer after the summer. Okay, 1. Have superb conventional co done. What does that mean? Understand very well the importance of creating a good structure of categories, subcategories and products. 2. Have the Meta attacks super well optimized in the agency and we are no longer doing 5 minute meta attacks as before. Right now we're going to do the meta tags down to a ty because that way we have to redo ourselves. 2. Google ultimately wants quality. Note that it's not asking for anything else. He is asking now. I want you to give me more quality than ever. Value. Don't copy the competition. Don't do stupid things like take from foreign websites. Like here in Spain. People often do the lame thing. Copy a website in English, translate it and upload it. That is not original content. Google doesn't like this type of thing anymore because it has never liked it, but it has never been able to understand it very well. Therefore, that is useful to us. Original content. Useful content. I recommend, I tell all my students, I recommend you guys to choose a topic that you are an expert in because that way you can provide value. You don't have to remix information from other websites and write a text yourself. No, no, no, no. Write the best text there is on the Internet. Ilio. Look, I have been positioning very little and if I put what I know co community, I am positioned super well. I am in the first result. And how many results do I have? How many? How many pages do I have? You already know this little trick. If you go to the home page and type in a colon before it, you can see how many results I have. I have nine pages position. What does that mean? I've done the few that I have down to the last detail. I've made sure that the information is super valuable. And that's the same thing you have to do. That's basic SEO. If you want more information, you can schedule a call with me and I'll tell you how the academy works and if. And how you can. And if it fits your situation. Okay, but here's the point. Here's the point. And two, there are things that we have to pay much more attention to so that Google understands our content much better. Okay, this is phase two, having the rich snippets much more refined. I repeat, it's not a matter of five minutes. It's not a matter of copying and pasting from another page. I already have rich snippets. No, it's not original content and filling them out to the max or rich snippets for each page. Okay, and finally, what we're seeing, product pages. Google is going to act as a mediator. It's going to skip this part of the categories to choose the products that best suit the user. Therefore, it's more important than ever to have superbly optimized products. See you in the next one.