Three free ways to boost web traffic: optimize meta tags and H1 headers using Carlos Estevez's CO station extension, structure pages clearly to keep visitors longer, and place keywords strategically from top to bottom so search engines weight them more heavily.
In this video, I'm going to teach you how to attract free web traffic, no matter what website you have. So let's get started. Tip number one, which you should always, always, always keep in mind, is that what positions a website the most are the meta tags, title, Meta description and H1. To do this, what I always do is review it with this extension here, look, Carlos Estevez's CO station is one that I've been using for a long time. It tells me the title, meta description and H1. Notice that here it even tells me how many characters each of these tags have. And that's where you have to put the main keyword. If you don't know how to put the main keyword, you probably need some keyboard research training. If you click on the link in the description, you'll find my academy and I'll teach you how to do it there. Okay, what happens? You always have to put the main keyword and the secondary ones inside the meta titles, that is the meta tags which are title, meta description and H1. I'll give you an example. If you search for advanced SEO course on Google, you'll see that I'm appearing among the top positions. Why? Because I also have, if we look at it From Carlos Estevez's CO station, the H1, there's the title with advanced SEO course, Advanced online SEO training, which is a technique that we explain in the academy, to also be able to position, which would be a secondary keyword. OK? And the H1, which again has the main keyword. Tip 2 to position and attract free web traffic, have a very clear structure that you're going to have on each of your pages. For example, this one, which is advanced desire courses, I have to think about what the user is wanting to find on my website. To do this, what I do is a kind of structure. In this structure, I set out the different situations that the user is going to want to find on my page. Such as wanting to see who the teachers are, that is who is going to teach this training or this desired course, for example, I also think that they're going to want to know how it works or what it includes. Okay. Also notice that I give many reasons within each of the sections why so that both Google and the user, as I will now tell you, spend a long time on my website so that they do not get lost, but rather are researching information and delving deeper. Of course, notice the logic behind all this, apart from the fact that I am giving the user valuable information. What does Google think? When a user enters and stays on my page for 5, 10, 15, 15 minutes. Google does not know what is happening, but it does know that the user is staying and interacting. What is an interaction for Google? Well, that the user clicks as they go through the different sections to expand on the information. You can see each of these clicks in tools such as Hodar, a tool that allows you to see a heat map within your website, to know where the areas are where the user stays the most within your page. The coldest areas, where they click the most, where they click the least. And from there you already have a lot of information. Okay, but look, Google is already seeing that you're clicking a lot. What else? Well, throughout this page, obviously, and this is tip three, I'm putting the keywords that I've found in the previous keyword research. But how do I put them? I don't put them in any old way. I put them in an order, a strategic order. What is that order? Always remember what I tell you. Google crawls from top to bottom and from left to right. The first thing it finds is what gives it the most strength because it understands that if you've left it for the end, it won't be as important. And finally, what do we have at the end of the page? Well, legal notice, cookie policy. In other words, it has reason to think that what I'm going to put at the beginning of everything is the most important. But look, if I go to the softonic website, for example, which you're probably familiar with, you'll see that the first thing there's the most important. And what's the first thing? A compilation of the most important things they have, which are the apps, games, news and a link to for business. Right. They also have links to the most popular games. What a coincidence that they have links to specific games at the very top. Why? Because they know this rule very well and they know that the higher up a keyword or link is the the stronger it is. So what do you have to do on your page? You have to combine the main keyword, in this case Advanced desire course. Just as I'm also putting the secondary keywords, Advanced online desire course. Throughout the page you can see that I am structuring it logically. This one has more searches and this one has fewer. Therefore I put the first one as high as possible and then I put them lower down. If you want to know more about how to put all these keywords in my academy, I explain it to you step by step with a training course that we have. See you in the next video.
