¿Cómo APRENDER SEO desde 0 en 2025? 🚀

Willy SEO built Willis Plan to rank for "excursiones Catalunya" and now makes €10k–€15k monthly through his agency Orbitalia and academy. He breaks down three ways to monetize SEO: consulting, teaching, and running your own projects, with academy courses starting at €85/month.
Why can SEO change your life? Today I came to disconnect a bit here by the mountain. I don't know if it's going to be easy to see and honestly, I don't even have a connection. I'm recording this video without Internet because I'm going to upload it later on my YouTube channel. I want to tell you why SEO Knowledge is currently the biggest investment you can make because it will allow you to scale any business, or rather set up any business. What you said when I was little, wow, I'd love to set up an e commerce website to sell shoes, to sell, anything you want to sell. You can make it a reality with SEO. Why? And here I'll explain my story in a brief format so that you understand how I've also managed to earn €10,000 to €15,000 per month just with SEO. Up until now, I've set up two agencies, or rather two companies, okay? So that you can see the point. I started with SEO because I saw SEO as a fast track or the most economical way to be able to get ahead with a project I had, which was a website about routes and excursions. If you search Google and type in excursions in Catalonia, it comes out on top. It's called Willis Plan, right? And I thought, because I love routes. Well, as you can see, where I'm at Willis, whether it's taking the car or going with my partner or whatever, right? And I said, what's the most economical way? Because at that time I was a student and I was at university to be able to give visibility to my project, to a website, and I said, if I go through Google Ads, that is through advertising, I don't have any money. Back then I was earning €500amonth, I had no money. And I said, well, I'll set up the website, I'll try to learn SEO. When I saw SEO and saw what it was all about, which was simply learning how the algorithm works, that is knowing that little known secret of how Google works, seducing it and appearing organically in the top positions, it seemed super cool to me. I said, wow, this is where I have to go. That's when I started looking for companies that knew how to do SEO. At that time there was only Romel Fonz who was doing SEO. And I said, wow, I'm going to watch all the videos I see from him and wow, back then it seems super cool to me to understand how keyboards and so on worked. I also have to say that to tell the truth, there were many processes that I now know are not so easy. Like, look, you look for these keywords and you have the text. And I mean, no, no, it's not that easy. I mean, there's a process inside. I mean, right there in the middle. But anyway, that was the beginning, right? And that's when I started learning with videos at the agency where I did my internship. I was applying what I knew on websites. And then when I did a master's degree, I met the first head of an SEO agency where I started working with him. And there I learned everything related to SEO. So when I was a beginner, I continued with another agency, and finally I started my own, right? And today I have been in first position for five years. Five years ago, we are in 2025. Well, five years since I created Willis Plan in 2020, in first position for excursiones Catalunya. Unshakable, untouchable, thanks to her. So later I said, how can I monetize it? Apart from in the agency where I was earning like 1000, I don't know, €113 per month, I have never earned more than 1600 in an agency, to tell the truth. And I said, how can I take advantage of this? Many people, if they find themselves in the situation I was in at the beginning, would die to know this knowledge. That's when I started giving private CEO classes, both online and in person. There are people in Barcelona, but there are even more people if you go online, right? And that's where I started. Charging €15 an hour, €20 an hour, then 30, then 40, then 50. It seems super cool to me, up to €100 an hour. Now I'm also giving classes in the master's degree, €100 an hour. Well, anyway, super cool. And I was starting to have those two incomes. Look at what I'm telling you now. On the one hand, income from working in an agency, on the other hand, income from giving private classes. But the best of all, and this is where I'm going with this video, is that you can carry out any project just by knowing co. Okay, look, I've given you three ways to monetize. Working as a consultant, working by giving classes, or having your own project. It's true that at first, there's a lot of uncertainty about how to start learning SEO. What are the most important things and what are the least important, right? Because not everything has the same weight in Google. I know that now, but I didn't know that back then. I thought that keywords were already. Oh my gosh, they were Back then too. Back then keywords were God, and now they're becoming less and less important. Well, that's exactly what I also explained to you in one of the training courses that I'm going to now. And I've later set up an SEO academy. Right, but I'll explain that to you now. Anyway, I was already at the agency, I was teaching my own classes. And the people I taught classes to, private mentoring, would ask me, dude, how much do you charge me to do it for you? And I said, I don't know, I hadn't considered it. But look, he told you the price was the same as the classes. I don't know if it was €40 or €50 per hour or something like that. And I always tried to be a little more competitive than the agencies had it, which is around €50 per hour. Oh, that's what agencies are like, right? And I always wanted to stay a little below €40 or €45 without reaching €50. And damn, I started to make a name for myself in my sector. People around me were recommending me. Damn, if you had to do co it with Willy, who I know does co or has led a project for a guy. The first. No, sure. Well, anyway, it was when in 2024, that is last year. I was already billing around this time, in February, March, April, like €10,000? Yes, €10,000, €12,000, €15,000amonth recurring. It was crazy. Crazy. And I thought, I'm literally living what I've always dreamed of. I even bought the Porsche, which I have in some videos. Today I'm going to talk about the other one, but in some videos you'll see that I also make videos talking on the porch and stuff, right? I bought a porch. Wow. I mean, I was literally living what I've always wanted, right? And I've never been materialistic, right? But I have wanted. My goal in life has been one, to have freedom of time, not having to ask anyone's permission if I do this or that, right? And freedom of money so that if I go to a restaurant, I can order whatever I want or if I want, I don't know, I like buying a Porsche. Well, I can buy a Porsche, but if you know someone who knows me well, I mean, if you knew me well on a day to day basis, you would see that I am super simple. Well, I don't know if you can see it, but look at the outfit I'm wearing. A tracksuit, a polo shirt and these hiking boots. And when I'm in Barcelona, because my House is in Barcelona and my house is in the mountains. When I'm in Barcelona, if I barely leave the office, I start working at 8 and leave at 8 at night. In other words, I spend the whole day working, okay? That's why I prioritize working, working, working, working hard, feel, feeling productive. Well, the thing is, we're talking about that. Why make the best investment? Well, look, I've already given you two, three, four ways to monetize it, okay? Working as a consultant, teaching classes, and also setting up your own website. And here's the cool part. Look, I'm starting to earn a lot of money, right? 10, 10,000, 12,000, €15,000 per month. And it was last year, in the middle of the year, in the summer, that I got together with Chema to set up what is now Orbitalia, an SEO agency in Barcelona where we are taking on clients. Okay, well, the thing is that I already brought many of the clients I used to take onto the agency, okay? I mean, we didn't start from scratch. And another cool thing about being able to scale up to run an agency, a lot of people say, wow, how am I going to set it up if I don't have anything, if I have to set up a team, right? Or I don't have any clients or whatever. Well, first start by setting it up yourself, make a name for yourself in the sector and then set up your agency and set up a team and so on. So we already had that advantage, right, that it was easier for us to set up a team because we already had work and. Well, anyway, and note that in the middle of this past year, we set up the agency and it was also when I, right at the end of 2023, had started to set up my personal brand, that helped me a lot. And this is where I'm going. And the goal of this video as well, that when I set up my personal brand, I thought, I'm going to make content on social media and I'm on TikTok, I'm on YouTube, I'm on Instagram, and I keep adding content. I don't stop even if there are videos that are more successful than videos that are less successful. Honestly, I don't care. I prioritize consistency. But I will always tell you that I have kept going. I mean, I have always been very calm because I know that if at some point I want to kick the project up a notch, I'll start doing co because it's knowledge that I already have and that no one is going to take away from you. And that's why it's the biggest investment, the best investment you can make learning SEO. It was also because of that, that in the middle of last year, I set up my second company, which is an SEO academy in Barcelona. Okay, I'm in Barcelona, but we have training rooms. That is, I have opened two CEO communities. Let's put it this way, two CEO communities, which we call them in. In inside the academy, there are rooms, the basic room for those who are just starting out, and the advanced room, where we have people who are already going to be CEO consultants, want to dedicate themselves to it, want to work in it, and. Or people who don't, but want to know with, have more advanced concepts. Wish, right? And that's how I started. That's how I started with the academy. And today, look, I'm going to give you some super quick numbers so you can see, okay? I have the basic room, the basic CEO room for €85 per month, and the advanced CEO room for €100 per month. Look at this. If I fill 100 people. 100, okay. In the room that is in the academy of 80 with a ticket of €85 per month, that's €8,500 per month. With 100 people. With 100, well, that's 100, that's 10,000. Okay? There wasn't much difference. Okay? But anyway, look, just to transmit the knowledge that you already know, see if it's worth learning SEO for you. I'm teaching SEO to people who have no idea or who are starting from scratch. And I'm teaching them. We have two hours. The basic session is two hours a week. And they are. Well, we have templates, guides, we have a private chat, a private community. But in the end, we connect for two hours a week, private group mentoring sessions. And that's enough for them to keep going for us to be able to follow up on their project, for me to tell them, well, do this, do that, and they already have the whole week needed to dedicate to the project. Okay? And then the next week we go over the project again. 2 hours per week for the basic SEO session and 2 hours per week for the advanced session as well. Okay? It's something that. Damn, they should have told me a long time ago that I could make a living like that by providing so much value. Because leaving money aside, what's also cool is providing value. I mean, I say this also because the goal of this video is how you can why SEO is so profitable, right? But apart from the money, it's because it fills you up inside when you leave the room, when you leave the group mentoring sessions and know that you're helping people, that thanks to you, someone has gone from being on page two to being on page one and started selling with their e commerce. Okay. Anyway, the goal of the video that I was telling you about is that right now I'm spending a few moments in the mornings optimizing my website. I do the SEO, I do the writing, I do the keyword research, I do the layout. It's going to turn out better or worse, but I can do it all. I don't need to hire anyone. Yes, this is where I'm going now. I'm going to pay a designer €600 to give me a website redesign and then I might pay a programmer to implement it so I can go faster. But if I didn't have the cash, I would do it myself. In fact, while the designer is getting inspired, I'll be making adjustments, optimizing the texts, including keywords and entities, which we also talk about at the Academy. And so I'll give you a brief introduction to the Academy and you'll get. Nice. The basic SEO room costs €85 per month, or the advanced SEO room costs €100. Okay. And we review it every week. I review it. I don't have a team. I review your project, I tell you what to do and what not to do. And I'm the one who makes the website myself. In fact, with Chema, we manage our website ourselves. We don't outsource it, obviously. Right. Also, because if we know co who is going to do our website better than us? And to give you an idea, I mean, so you can see it for real. If you type in Orbitalia. Oh, if you type in CEO agency Barcelona, as of today, which is April 19, April 19, 2025, we are positioning in Orbitalia with the website that has two landing pages, that is two URLs. We are positioning on page one. No longer the first result. No, on page one, which is a huge achievement. But why? Because of having been able to do SEO on the website ourselves. In fact, when you know how to do SEO, which is to position on Google, then whenever you want, I mean, you can go bankrupt, God forbid, but anything can happen to you. But you have that knowledge. You have it and you can do it. People like Donald Trump, I would say he has a documentary or books, I haven't looked at them, but from what I know, he has recovered from bankruptcy quite a few times. Why? Because I had the knowledge. I knew what I had to do. And this is the most important thing. And with this I'll end the video which is that you either pay or invest in knowledge. Invest in learning SEO, in learning how to position your own website because then you can set it up yourself. It will turn out better or worse, but you'll start to have an income. With that income you'll be able to pay a designer to give you ideas and improve the website and then you can continue doing the SEO. I have friends who are programmers but they have a pretty good understanding of SEO, quite advanced SEO principles obviously and they already know how to program and they also do the SEO themselves. They're pushing the company forward. So SEO is the best investment. Guys, I'll leave the link to the academy in the description below and I'll wait for you inside. Let's go. If you want to improve, you know, Amen.










