Short lecture explaining that to rank on Google you must identify the search intent and create the page type that Google rewards for that intent. Two examples are given: transactional intent ("buy magretto") corresponds to product/product-listing pages; informational intent ("excursions in Catalonia") corresponds to blog articles. Ends with a contact call-to-action.
To position your website on Google, you must understand the search intent, which is the type of results that Google rewards in the top positions when someone searches for a concept. For example, if the user searches for buy magretto, what is the search intent and what does Google reward to appear in the top positions? Transactional pages which are products or product listings. On the other hand, if someone searches for excursions in Catalonia, as I am in the first result, what results does it offer? Well, blog articles. Therefore, knowing the type of search intent that Google rewards, you are going to create one type of page or another. If you want to know how to position your website on Google, I'll be waiting for you@myacemiawisio.net.
