📢 INTENCIÓN de BÚSQUEDA: Tu Marca ✅
23 Apr 2024
Short explanation of 'brand search intent' (intención de búsqueda de marca): the speaker defines it as search queries aimed at positioning the brand itself in search results and gives examples (Apple, bodas.net). They note that for some brands like bodas.net it's difficult to rank on brand keywords because the official site and related social networks dominate results.
