The video explains what a keyword is for positioning a website on Google: a keyword can be a single word, a set of words, or a full phrase. It illustrates how keywords vary from short-tail (e.g., "courses") to long-tail (e.g., "online guitar courses") and uses a guitar course example to show differing specificity and targeting.
To position your website on Google, you must understand what a keyword is, which is ultimately a word. It can also be a set of words or a complete phrase, and that can be a keyword. For example, if you sell guitar courses, one keyword could be courses. Another keyword could be guitar courses. Another keyword could be online guitar courses. This depends on whether the keyboard is more short tail or more long tail.
