A breakdown of why Lidl is losing money online. The speaker analyzes Lidl's SEO against competitors like Mercadona and Capravo, then argues Lidl needs a dedicated home-delivery website with category pages for fruit, vegetables, and meat to capture search traffic and sales.
Guys, I came to Lidl to find out how they do with SEO. Let's go. They have sunscreen. That's normal. It's summer. They have pastries. We have a promotions section. They have a shampoo section. Hello. Sorry. You know. Yes. You sell online here. Online. They bring your shopping home. It says no supermarket, but in Lido itself. Yes. No, nothing either. Mercadona. Okay, so let's see what they're missing out on. To do this, you're going to use three Google's keyword planner, ad hours and the Google search bar itself. I have to think about the business first. The first thing to do, therefore, is to type in an online supermarket. Here I can already see that there are Admilia, Orison, Kopravo, Diya, Conde. Opening the first three results, we can quickly see that what they've done is categorize the different sections and categories they have in their supermarket. In the bar above, look. Fruit, vegetables, meat, fish. And if we go into Capravo, food, fresh products, sweets. The strategy that has to be implemented, therefore, to position Lidl is to open a website to sell online. Position the homepage for an online supermarket or home delivery supermarket, and then open categories for each of the products they offer. Yes.
