🎓 Mentoría SEO Ep.#11 | Detectamos problemas en los metatags

Okay, let's start recording. That way it'll be ready for later. We've also left a little time for everyone to connect. Okay, this is. I don't know if it's the seventh or eighth Sunday that we've been doing these web analyses.

Okay.

Uh, class number 10, right? We've been doing this for 10 Sundays. That would be number 11. Okay, what's up?

Uh, let's.

Let me explain a little bit. Um, I've been managing websites for more than eight years. I mean, co. For fairly large websites, Big, small. I started in the agency world, then I started to set up on my own. I started to generate more money on my own than in the agency. And I said it, I'm going to do it on my own. And it's been a year since I set up my own CEO agency where we're taking on some pretty big clients. In fact, next month, a pretty cool client is coming in from the training sector, something I already have a lot of experience with. Planeta Formacion from Grupo Francia. It wasn't until recently, barely a year ago, that I decided to open my personal brand. Because the CEO world is like being more incognito, more hidden. Right? Until I saw all the paraphernalia, there was people who don't stop telling lies, courses that don't teach anything. And I said it, let's tell the truth. And I set up a training room, an academy where we meet every, well, every week. Because we have three training rooms each week, like we're doing now. And I teach exactly the strategies that we're using at the agency and how to operate in each of your projects. Okay, we'll go live after this room. Matias is in the room, Pablo is in the room too. And I take each of your projects and I tell you, boom. Do this, do that, Come on. Next, do this, do it for next week. Bring me this and that.

Okay?

Something that doesn't exist. If you know of someone who's doing it, tell me. But I don't see anyone who's committed to it. I'm going to take your project, I going to analyze it, and I'm going to tell you what's wrong and where you need to go. Right? So it's easier to sell courses. So I started doing this. And these live sessions every Sunday from 5 to 6 are to prove that SEO really is much more practical than just teaching the definition of key research, what a canonical is or what an HR is. Okay, so let's go first. First website. Let's see what we have here boom, boom, boom. Ok. JCMKE T I N G W dash net Julian Castro. Julian, are you here? Julian, you have to unmute yourself so we can hear you.

Okay.

Hello? Hello? Can you hear it? Or is it me?

Oh, okay.

Oh. Can you hear me now? Yes. Julian, how are you?

How are you? How's everything going?

Everything's fine. Everything's correct. How are you? Very good, thank you. Good, good. Where did you find out about this room?

Ah, someone sent it to me.

Through.

A link and, well, to investigate a little more.

Okay.

I find what you're doing very interesting because, well, I'm in charge of that agency, but I really want to learn. Yes.

Okay.

So that's why I'm here. Good. So you already have a digital marketing agency and you're already taking on your clients. That's how it is.

Yes. Yes. And I want to specialize. I mean, I. I want to do something different in co.

Okay, Okay.

I mean, evolve co. I mean, create more advanced strategies.

Exactly. Yes, that's right.

Okay. Okay.

Well, for that, in the academy, we have three rooms. Basic, intermediate, and advanced. The advanced room is specifically geared towards what you mentioned. Consultants. I have consultants or agency owners who are in the room so that I can mentor them. And in super difficult or more advanced projects, or even how much to charge their clients, how to do the methodology, when they start, what to propose, what steps to take. Well, we go over all that in the room. Part of a course that's included, and so on.

Okay. Okay.

Um, by the way, what's your website here? Tell me.

How do I.

Say it? I didn't quite understand you. Can you hear me? Yes, I can hear you better now.

Okay.

I mean, what's your question? I want to know how this website is structured, because that's the one we have for all our clients.

Okay.

It's yours, right? Yes.

Okay.

Where are you? Where are you? In Palmyra? Yes. Where is that located?

That's in Valle del Cauca, Colombia. Okay.

Near Cali.

Okay. Okay. Okay.

I'll start with something super interesting that's precisely related to an insect ivory that I picked up today, which is. The first thing I look at is the number of pages.

Okay.

Why? Because people don't usually spend a lot of time creating each of the pages on their website. I mean, this is a. This is a page. This is a page. Okay, what we call landings. Yes. So there are two options for positioning a website, guys. Either you're going to dedicate it to it or you're going to dedicate it to it a lot of time to build a single page, a single page of your website, that is each of your pages. Well, you dedicate time to each of your pages. And when I say time, I mean dedicating between four to eight hours, okay? Just to doing the text and the structure of a page. Or do you go for quantity?

Okay.

Quality or quantity? I'll give you a super quick example. Look, if you type co community, you'll see that I'm in first place, ok? If you do exactly the exercise that I just told you about now, which is to go to the homepage of any website other as if it's your competition and you do a side colon before it, that is you put site colon. Well, I've done it here like this with a script, okay? But if you do, if you do before a website and you go here to tools, you'll see the number of pages that are indexed. Look, I'm in first position with 10 indexed pages. I could give you an example of an advanced SEO course. I'm in third position, competing against the two largest schools in Spain. I want 10 pages.

Okay?

So going back to your case and you'll see that what I'm telling you has to be connected. Either you're going to create super vertical content, that is, you're going to dedicate yourself to this page and work on it very, very, very well, or you're going to create many pages so that Google sees that you have a lot of content.

Okay?

Be careful without leaving the cluster where you are. That is, if you do digital marketing, you do digital marketing. And two, it's not worth repeating. Does the concept of cannibalization ring a bell? Guys, cannibalization is when we have two identical pages, okay? There are two pages you see here, there are two pages that are being indexed. Of the 35 results you have, which are very few, there are two pages that are cannibalizing each other. Do you see? It's the same, but the URL is different. Therefore leaving one of the two. If this is replicated on many other pages of the website, it doesn't add value for Google.

Okay?

One of Google's basic premises is that pages are unique, original and provide quality and value.

Okay?

That's why I'm positioning with just 10 pages, but because each of those pages has value. In fact, I'm thinking of eliminating two and everything. Okay, but stick with that. I have a question.

Yes. In the case of at least one company that only offers a single service, which is a motorcycle certification, check a Blog has been created, but the blog is basically focused on talking about tips for that segment, which is bikers. So there are several types of content created there. Yes, one is about motorcycle maintenance. All types, any topic related to motorcycles.

In that case, in the end, we try to always mention the company. For example, Palmoto's is focused on technical or mechanical checks. It may not have anything to do with that topic, but in the end we mention it. That's fine. But in the month we'll they release around four pieces of content aimed at bikers. Because there's also a segment that we want to reach indirectly. Very, very good contribution, man. Hey, tell me, what do they sell? Do they sell anything on that page or is it just informational?

No, just computer science. They offer a service which is motorcycle certification so that they can ride. Okay, so they have a service which is motorcycle certification.

Yes, the certification. Yes, that's it. Okay, you've just touched on the two things that I mentioned today on Insta, stories on Instagram, which is that first of all, the first thing first of all is to work on the transactional part. Imagine, guys, a website, okay? Any website. Look, mine for example. Everything here is transactional except for the about me. Everything else is transactional. Why haven't I written any blog posts? Why? Because if I start writing blog posts, when I capture people in those blog posts, where do I take them if I don't have a transactional part? Yes, first of all, work really well on the transactional part. SEO Academy, the same. This is the home page, SEO Academy, which now from here look third position. And the second is third position. And the second is YouTube. I mean, so you can see that I have few pages, but each page I have is valuable. My advice is first of all, take the transactional pages that are going to generate business and work on them thoroughly. And then all the blog articles are derived from those transactional pages. We discussed that much more in depth in the training. Okay, but think about it. The blog is people that you are attracting who have no value in itself. That is, they are not going to buy from you. It is someone who is looking for better, damn, better SEO courses, okay? Someone who is looking for better SEO courses does not know which course is the best, okay? Therefore, you are going to attract them with informational content with the blog article, and then you're going to move it to the transactional part. In fact, we have tips, we have templates to know what content you have to create, what articles you have to create to position the service page. But first until you have the service page in the first result, I would not create a single blog article. Another example, look at this, guys. I mean, I want to give you faith. And that's also why I created this room. So that you can see, guys, that everyone who tells you, everyone who tells you no, create a lot of blog content, create a lot of pages is bullshin. Everything. Look at this guys. SEO Agency Barcelona is one of the most competitive keywords.

Okay?

I told you that I have the Academy, which is Willyco, which is what I'm teaching you. And I have the marketing agency, the CEO agency. CEO Agency Barcelona. SEO Agency Madrid. CEO Agency, CEO Agency Bogota. You agree with me that it is the most competitive keyword there is? Yes. If I open this, type the first, the second, the third, which will sound familiar to you, which I've shown you before. Okay, you'll see where I want to end up with all this. And I do the same exercise, guys, same exercise. I take the takeover bid, I take the URL, the main URL, the homepage, the colon. Look. 142 results to be first.

OK?

Apart from that, it has done other things that well we discussed in the advanced sections. The second 170 pages in Google to be in second position. These third parties. 107 pages on Google to be in position three for CO agency. This is my SEO agency. Before I show it to you to be a guest, I'll give you 20 seconds to say how many pages you think this website has to be on the first page. Put it here in the chat, guys. How many do you think it doesn't have more than 100. I'm warning you. Diego says 20. Come on. 5. It's not worth looking, huh? It's not worth doing the trick. 15.

8.

Guys, look at this. Two results, two pages. And it's on the first page. And we're on the first page for CEO Agency Barcelona. What am I telling you with all this? That everything they're telling you is pure. It's useless to create lots of pages, lots of pages, lots of pages to be in the first results. I taught you 10 pages. 10 pages. I'm on the first page result for SEO Community. 10 pages I'm in third result for Global CEO Academy. 2 pages. We are on the first page for CEO Agency Barcelona. All this is for the reason I created the training room. The room starts with the basic community, basic level, basic fundamentals. But if you don't have those fundamentals, you can start creating pages. Page pages, pages, pages that you won't reach. Intermediate and advanced.

Okay.

Then when we have the call, I'll leave you a link to a Kadenly. If you want to call me so I can explain more. But I want you to understand this stuff. Uh, yes. And I don't even know who I was with. Julian.

With Julian. And in the case of the agency, we, which is the JC Marketing website, how do you see it? Structurally, structurally? Lying to you or telling you the truth?

No, obviously I need the truth. The truth.

Okay.

Would you read this? Partly. I would read it because I need to know what information there is. Yeah. Tell me something.

Hey.

Who contacts who? Who.

Sorry?

Reading. Reading this page. Who contacts who? Are you contacting me? Do I contact you? Well, the client who is on the website. Incorrect. Seeing this, how do I know who contacts whom? I contact you here as a client. You contact me as a provider. It's a digital marketing agency.

You.

Yes. Yes. Yeah. What are your success stories? How. Sorry, what are your success stories? Well, regarding clients, we have five clients whose social media we are managing. But since I wanted to learn a little more about the subject because I'm not an expert, so I'm doing research. I'm in that subject of requiring knowledge to be able to talk better about the company's services as well. Okay, okay, sorry, man. I'm getting carried away here. But look, you have three big flaws. That is three big improvement projects.

Okay?

And then we'll move on to another one to help more people. Look, one, duplicate content. We've already seen that. We've already seen that. Let's close the topic. Two, we can't get away from what we're doing. 360 virtual tours for businesses are not the same as digital marketing. It can be. It can be a complimentary service. I understand you perfectly. But digital marketing is such as SEO.SEM on social networks. And as SEO on social networks. I need to elaborate a lot here. For example, if you say that you do. You do local CO, you do international CO, you do. You do SEO for SMEs, you do SEO for E commerce, you do SEO for services, you do team building, you do technical SEO, you do writing. All that. We're not talking about any of that. Instead, you move me to SEM, man. No, tell me more about SEO. Do you do SEO? Tell me what you do in SEO. SEM. What do you do in SEM? Do you do Google Ads? Facebook ads? LinkedIn ads, Instagram ads? Yeah, I mean, there are a lot of things that like. And thirdly, I'm missing a lot of information Here what I was asking you, do you contact me? I'll contact you. I mean, I'll contact you, you contact me. What are the rates? Do you have a permanence contract? Hmm. Until when do we start to get results? What tools do you use? Do I have to give you any information?

Yeah.

If we don't get results, what happens? I mean, there are a lot of things that when you call a marketing agency, they would tell you. They would tell you. Okay, okay, no problem. I mean, sorry if I've been annoying, man, but I mean, I prefer to tell you the truth and, well, obviously that you make progress. I'll leave you. I'll leave you guys the URL here of. Well, any URL. The basic CEO room, for example, which is the one we connect with in mentoring sessions every week. It's the most basic one I have. But these are fundamentals that you have to have. Yes or yes. So that in the meantime, while I'm reviewing the website, you can take a look at it and see what I'm trying to do for you. Because I don't have magic. I just have valuable content.

Okay.

Okay, guys, let's go to the next one. Luis Alberto. Hello, Willy. How are you, man? How are you? I'm Luis from Argentina. Good. Argentina, my friend. Good, good. Uh, at the gym I go to, there are like 2, 3. 2, 3 Argentines who are the ones who work the hardest.

Boom.

The most atheistic. Without believing in anyone. Sure, let's go. I'll say. I'm starting to give advice on stock market investing and financing through the stock market. My idea is that clients can use the page as a tool and that they have a section with portfolio suggestions, articles on different assets. So at first, the. The articles that I want to write, I want to do them with a structure that will later serve as a template so that I can later, let's say, about a stock, then copy that entry and add the data from another stock or bond or commodity to generate multiple pages based on the assets. And then, well, a course section with which I have to add content. And mainly that. Okay, first of all, as we were discussing with my colleague Julian, is the transactional part. What is your part closest to the purchase? That people who enter my website have an account with one of the two brokers that I am affiliated with in Argentina. So if they have an account there and operate the earn commissions, and I advise them on that operation. Okay, the course is not transactional at all. Yes, for now, I have not been able to advance the material, but yes, the idea would be later on, after having created a bit of community, to have a free part of the course and a paid part. Okay, first, let's, let's always focus on the most transactional part.

Okay?

Always first of all, because if not, then the one that is probably going to run out sooner.

Okay.

Services are services. I mean, there comes a point when you don't have any more, but the informational part always makes time to continue doing it.

Okay?

Therefore, blog articles, guides, practices, advice, etc.

Okay.

That always has time. So first, think about how people search for your service. The service you want to offer is a broker community. Is it broker support? Is it a broker agency? What is it? Okay, first of all, it's keyboard research. Have you done any keyboard research here on this page? Uh, I used search console to look for words associated with my service, which, which is investment and financing advice. Ah, but you're referring specifically to my website. If I put that right. A previous step, Google Search console. Guys, your Google Search console will reflect what you have on your page.

Okay?

Uh, yes, in my Google Search console, if I go in, I'll see the clicks I've received. That is, once I've attracted that traffic. Okay, but the previous step is to decide which keywords I want to position for. That's keyboard research. It's searching for keywords. And to do that, look at what we were thinking about. Right? What keywords are they searching for?

Okay.

What keywords is the target audience using? The audience that you want to capture that are closest to the transaction so that they access what's going to give you money, what you're going for. Yes. Investing in the stock market or stock market advice. Stock market investment advice Advice. Yes. Okay, if I go to see if I put assesso, it's one of the exercises we do precisely in the basic SEO room.

Ok.

Which is stock market advice. What comes up? A home page. Yes. Yes. Very good. The blog article doesn't come up, so we're doing well. The homepage. Hmm. To a certain extent you can consider transactional. I'm considering it for SEO Academy and it's transactional. Bye. This keyword is a potential keyword for yours to get traffic. That's one of them. Very good. Okay, now you need to find it, but now you've opened a slice of the melon. That is a keyword.

Okay.

You need to find secondary keywords, semantically identical keywords. The other keywords for all the other service pages that you offer around stock advisors. And furthermore, this page is not useful as an example because it has an exact domain.

Ok?

Therefore this one is not useful. Some others are useful, such as this one or this one that doesn't have the name of. Well, this one for some authority reasons basically wouldn't work either. And this one could start to work. Okay, and notice that this one is no longer positioning you with the homepage.

Okay?

It is positioning with a page, a services page, but it works for you because this page is not a blog page. Anything that is not a blog.

Okay.

Perfect. Okay, I advise you or. Okay guys, as a reflection, it's super good. I mean a great first step that you're taking by coming to these mentoring sessions to start training. See other examples and see the first steps that I'm already giving you for free. Obviously I can't tell you how to do a keyboard reset because it's more elaborate. At the academy you have the course and then the mentoring sessions where we review it. So first of all, congratulations for having accessed these mentoring sessions. And keep coming guys, because it's free. I mean, damn. Uh, that's what you have. And secondly, wake up, wake up. I mean, SEO is no longer optional. It's no longer, well, I'm going to do SEO. I'm not going to do SEO. No, no, no. You already have to have a well made SEO foundation when you're going to create your website. Well, Luis Alberto, this page that you are teaching me very well about choosing, I'm going to have SEO. But the thing is that this co already has to be in, I mean it already has to be in, be consolidated because we are moving on. We are entering the era where AI, that is AI search engines are entering the game of understanding the value that you are providing within the pages. That is understanding the text and assuming that you are going to have SEO done well.

Okay.

So SEO is no longer an option. CO is no longer optional. It is an option.

Okay?

So I don't know how much you can be paid for one of these. For one, for a student who reports. As I mentioned, I recently created the website which I am doing. So I am not advertising or looking for you yet. Because first I want to have the platform as improved as possible for that efficiency. Okay, okay, well that sounds great to you. You have to start with keyboard research in the basic section. We start with keyboard research, which is what you need.

And.

And then we continue moving forward. Keyboard research, search intentions, SEO writing, creating pages. We continue with more in depth writing, web architecture, categories, subcategories. And then we start with blog articles. Okay, but notice that the first thing I came to tell you when I saw your page is IQ research, transactional part first and keyword research.

Okay.

The keywords. Because later when we have the keyword reset, which is the most basic, then we will have to implement the subject of entities that are concepts. It is already a move a few layers above keyboard research.

Ok?

So those fundamentals have to be super well done. Ok, perfect. If you want more info, I'll send you a sendly later for those of you who are interested in having a call. Ok, but focus. Forget about the blog, eh? Luis Alberto, for now, focus on the transactional part. 100% full, providing value for all the knowledge you have in keyword research. Of course. Okay, perfect. Thanks, Willy. Come on. Thanks to you, man. Let's continue, let's continue. Come on, let's go. We're on fire. Let's go, let's go. E H, E H, E H. Let's see what we have here. Come on.

We have. Eh, eh.

Here's Ilkin Sanchez. Wow, this website sounds familiar.

Hello. What else, teacher?

Oh yeah, I know it sounds familiar. We wanted to see it the other day, didn't we, Elian?

Yes, yes. Yeah, yeah, I can hear you.

How are you, man? How are you? Good. Let's see. Eh, that one's.

Annoying. It's just that I had one on my computer, but my IPS blocked it.

Okay, well, relax. We're in, we're in. Oops, it's choppy. Yes, yes, just a moment. I'm connecting to the network. Hello?

Ready? I can hear you. Ready.

Can you hear me?

Yes, sir. Yes, I can hear you.

Perfect, perfect. Where are you from? Yes, yes. Where are you connecting from?

From Bogota. From Bogota, Colombia.

From Bogota. Very good, very good.

Yes.

Uh, over here. That's a psychology IPS for psychologists and psychiatrists. Yes, okay, but.

Well, it's been very difficult for me to position that page on Google.

Um, why?

So? I don't know, it doesn't appear. I don't know if it's just that it doesn't appear on Google, which. Well, it's like psychology. The word. The name Valente is very competitive here, but. Well, it's a hair salon. There's another one. That's another bakery. Yes, it's positioned.

But then what's your main quota? Mental health. No, no, that can't be your main quota.

My what? Sorry.

Mental health is not your main quota. It has to be something else. It's mental health. Look, look at this. Yes, Mental health. Look at this. Look. Shomara.

Good, good.

Good. Shomera is doing well. Chomra is doing well. She's identified the topic. Well, good show, Mera. Uh, look, if I type mental health, what do I get on Google? Someone who's looking for information about mental health. Right. You're looking for a service.

Oh, okay. Okay.

So first of all, guys, this is where we start. And I'll repeat it, but this is where we always start the basics, which are keyword resets, keyword resets, keyword resets. Why? Because we have to be clear about the keywords we want to position in our business.

Okay.

For example, Somare said, psychology, services. Anything that starts with services is fine, because service. The prefix service implies that what comes after is a specialization of a service that we're going to provide.

Okay.

Depression service, anxiety service, whatever. We can also refer to the professional as ips. Here, IPS is like. I mean, it's like medical plans. Yes, yes, yes, yes. Let's see. Ips. Ips, ips.

Ips.

IPS Center. Phew. Uh, I don't know if. Well, at least from here, they're not identities that offer health services to members of the general Social Security system.

Okay.

Uh, of the. I mean, one moment. I going to give the floor to my colleagues. Let's see if. Do you guys want to contribute on this? Salvador. Salvador. Or Daniel, who is also here on this. What I'm telling you is that what my colleague is working on are clinics, like health clinics that are in charge of carrying out with the state. The state pays these clinics to treat their users. Let's say the user has a vision problem. There is an IPS that is in charge of providing ophthalmology services. So the ophthalmologist examines them and all that. But the IPS is the one that receives the resources and ultimately treats the user. So he is providing the webpage service to that ips, creating the entire system so that people come and say, oh, this IPS can help me with this mental health problem. That's how I understand it. Yes.

Okay.

You said a very, very good keyword. Daniel, you said clinic. Look at how Daniel started clinic. Right? It's a clinic that. I mean, it's a center that receives patients from other, larger clinics. That's it. That's it. Yes.

Yes. They are like. Like they have offices or they have offices where they receive patients.

Okay. Okay.

Good morning, Salvador. Tell us. Ah. Thinking that maybe people who use this service are more likely to search for what they have, whether it's depression or anxiety. I think that's what they Would look for and maybe first have something that gives answers to that and then look for the solution. Right? That's it. Both interventions have been incredible. I mean, both Daniel and Salvador. Very good. Guys, there are two ways for Google to understand that we are good at something. One is to identify ourselves as what we are. As the main entity that we are clinic. We are as the authority of the page. Yes, M. You see it? Well, it is the entity. The entity. What are we? Are we a person? Are we a clinic? We are a center.

Okay, okay, okay, okay, okay.

Here at no time is it being said, yes, it says IPS such and such, but perhaps this is going to a more advanced show.

Okay.

But we have to look. IPS for mental health, this clinic. See, look, exactly what I was telling you. I am taking the first one. I am taking it from the results here. Okay, but it comes to exactly the same thing that I was telling you, which is that, oh, we have to refer to the entity that we really are. In this case, you are a clinic.

Okay.

Or you are a center. Show yourself as such. Two, what Salvador was right about that on Daniel's part, what Salvador was saying, very right too, is that the services have to give clues about what we offer, because it will come a lot of people. In this case, from what I understand, they're already referred to you, but as an entity in itself, you also have to have service pages that represent what you offer.

Okay.

That'S what Salvador was saying. What's on those service pages? Well, it offers this service of X. Well, clinical psychology or psychology. Let's see. It's the same eating disorders. Okay, this is such as not like this. As such is not a service handing.

Okay?

Why? Because look, if I put the title, guys, the title that we put on the page is for the word that we want people to find us. And this is not your word.

Okay?

Eating disorders is not your word. Because if I search for eating disorders, what do I find? What are they? Well, like a blog article. Wow. What do I find? A blog article. Okay, we have to be super clear about this. Okay, guys, I know there's a lot of information. There's a lot of information on the Internet from YouTubers who teach you a lot of things and in a very disorganized way. But pay attention to what I've been repeating to the three colleagues we've seen. First, what's your keyword? If we don't know what the keyword is? Keyword research.

Okay?

Even people who have clients who come to us with well created Pages, many times we have to separate or combine them because they fight each other or we have to separate them. We can't put car insurance and motorcycle insurance on the same page.

Okay.

These are obvious things, but they have to be separated. Okay, first of all, keywarch, and that's where this approach comes from, is the first one. Why? Why aren't you ranking? And now I'll give it to you, Chomera, why aren't you ranking? Because there's no coherence between what you're telling them, between what you want to rank for and what you're putting on your page.

Okay.

You're putting a blog page as a service. Do you understand? Yes. Yes. No. Yes, yes, yes, Yes, I understand.

Okay. Okay.

It's cool. It's cool because it's cool to see why.

Okay.

No, not just the person who happens. Okay, tell me.

Look, depending on how the health system works here in Colombia, I think a keyboard like a mental health IPS in Bogota, would be useful for him. Because here, depending on where you live, they assign you to ips. You're in an eps, which is where you pay your Social Security together with the company, or independently, and it assigns you. Look, you have five or 10 IPS options in your city. You can choose this one, this one, this one. I can only choose from my city. I can't say, oh, I want to go to the IPS in Medellin. So for me, as a user who has the option of choosing the IPS that he is promoting, I would look for the IPS in Bogota of my main apps. For example, from Sura, Sura's IPS in Bogota, or from Compensar, or from whatever company it may be. So that if I have just moved and I'm looking for my IPS that is closest to me or that has the service that I need, I would look for it. What are the IPS of my apps in my city? Or maybe in my sector, in the north, in the south, in the. Whatever.

That is.

Because that is probably the search. You do not have many options with the ips. You look for the ones that your apps allows you. So you would have to enter in the search engine what your options would be, the ones that you have to choose from in addition to the services it offers.

Correct. Look. Very good, very good. Because look at what he just mentioned. He just mentioned something that Matthias said here, that it's a local search intent. I mean, if I didn't want to link you to the transactional or informational topic, other search intents are added such as local co.

Okay.

This for example, could be local co. In fact, everything we put with a city in it is local co.

Okay.

We only see it in the middle section.

Ok.

Because it's not just the location pages that are involved, but also the Google Maps tab, which is this page, this section here on the right.

Okay.

Okay, thank you, thank you very much to my colleagues and to the teacher. Well, teacher, thank you, thank you. Okay, guys, guys, I'll move on to another colleague.

Okay.

I don't know if you wanted to comment on this so as not to make it too long and to have time to review other colleagues comments. If you want to write it here, I'll read it.

Okay?

If not, I won't have time. Okay, let's see. Uh, technology. Centimeters. Okay, let's see, let's see. I have one here. Whose is this? Ah, well, Daniel, right? Yes. Yes sir. Daniel, how are you? How are you?

Okay, good, good.

Ah, well, we provide services and products around everything related to computers. So whether someone needs to assemble their gaming equipment, whether they need to repair their desktop, laptop, all in one, etc. Or they're looking to buy a computer or parts for their computer, we're also involved in that. So I'm building the website. I'm going step by step. I'd like you to give me some advice, right. To see how to improve it even more and reach a wider audience. Okay, what's your main focus? Gaming. PCs are all high performance computers. Those two are like what I want to focus on because they're like the main thing that attracts the most. Okay, let's see. You told me that you sell and repair or just do computer repairs, you fix it. I don't understand that.

Okay, okay, I have both.

We are a workshop and a store. So what happens?

We.

Provide both services and products. So what services are they? Assembly. So you have the parts already purchased from Amazon or something and you need someone to help you assemble your computer. We do it, uh, whether it's damaged, it's broken, it won't turn on, uh, your RAM is failing, the power supply, etc. We fix it. Or whether you want to buy a part, you bought 16, but you need 32 gigabytes of RAM. So you're looking for another 16 gigabytes of RAM and we sell it. So that's what we do.

Okay, cool.

I see that you have a section on one side, therefore. Yes. A section of the website that is E commerce and another section that is services. Yes, okay, yes, but not yet. I haven't delved into services on the blog yet. I've only created like. Well, if you're looking for a PC for Fortnite, if you're looking for a silent PC, if you're looking for a store in Neb for computers, that's what's been discussed on the blog. But well, as for content on services, I still wouldn't like. Well, that advice that you can help me give. Okay, two things. One, blog articles are done quickly with chat. Yes, yes, yes. You've already told me in a lower voice. Right? Okay, let's see. In parts, guys. And I wouldn't do a single blog article until I have the transactional part well built. Okay, I know I'm repeating myself, but it's super important, guys. I mean, the blog is to redirect, that is to bring traffic and redirect to the transactional part. Or do interlinking from the blog to the transactional part. What for? To give it strength, to give it users. To attract traffic. Until we have the entire service part, we're not going to, I mean, let's not do a blog because imagine, I don't know, Fortnite PC configuration. Okay, I'll give you a super quick example. If you're given the chance to redirect or recommend a service page, you. You have double the work. One, write this blog article. Two, provide the service. Three, go to the blog page and add back the service that you added later. Do you understand? Can I ask you a question? What do you recommend? That I focus 100% on E commerce. In other words, that I go fully into the virtual store and then work on the services? No, no, both, both. In other words, E commerce and service are transactional. Yes.

Okay, okay.

And this transactional part has to come before you do promotion.

Okay?

Because promotion is the blog. Part of the promotion is to attract more people. I mean, it's like using this metaphor, guys, it's like if you're setting up a store and you're barely there, you have half the store, that is half the products in the store and you're already going to go out on the street to start promoting. Wait a minute. If you still need a showcase to display products, let's put all the products, all the services, all the categories. All the categories, subcategories, products. Because I see you're already doing it. Well, ah, I'm going to tell you something else later, okay, about this, but first, finish the entire transactional part, E commerce categories, that is all the E commerce part and all the services part. You Leave it. Well done. And then you go to blog articles.

Okay.

Blog chat articles are not bad as long as you manage it well. I don't know if you've dedicated the time to do it well or if it's been a. I want to write an article about configuring Fortnite on PC. Enter copy paste. Well, that's it, a copy paste. However, what am I proposing? Uh, for example, in Google Merchant, uh, I already have 140 products and that has helped me because customers are more likely to search for memory, 16gb RAM for PCs. So I appear there in Google Shopping and also when they search, I don't know, to buy a computer in Neva. I also appear there in Shopping or also in some URLs according to the SE console. So I've been working on that too because it has helped me. It has helped me a lot. Okay, that's great. And that's a later step and we also have to do the entire merchant part to display products and so on. But I repeat, a user comes to your website and asks you for a service, you don't have it. Exactly. Yes, yes, yes, you're right.

Okay.

And second, the blog part. Well, I would, I mean, I would write articles that you can talk about so that if I write the same blog article with copy and paste from chat, it won't be the same as yours.

Okay.

It's a fairly advanced topic. Okay, I want to know how to use it. Chat. Oh, but. Okay, that's it. Finally, the entire categories and subcategories section must be super well worked out.

Okay, okay.

Because although it's true that I would start any E Commerce by positioning products because they're the easiest, the second, the second, and the second part of the E Commerce that will bring you more traffic because they're more short tail keywords, I.e. with more demand is the entire categories section.

Okay.

And for example, a laptops section. Well, this one here. There's nothing here. Let's see. Yes, of course. Well, I'm not going to tell you anything else. Finish it first. Go step by step because otherwise we'll be giving a bit of a blog, a bit of an E Commerce and then a bit of a merchant. Too messy.

Okay, okay, okay.

Then lower it and add the services section that I mentioned, which is assembly, repair, maintenance, and all of this to the website itself. First finish, first finish the ecommerce section that I see you haven't finished yet. In laptops, there's nothing. Continue with the services section and then we'll Start talking about the blog topic, but be careful. For the entire transactional section. Both services and E commerce, you have to have the keywords for each. That is, put the words that people are searching for you.

There.

No, in other words, the keywords have the keyword research for each page that you're going to have the keyboard research for each page that you're going to position. In other words, here in laptops, we'll have to put all the E words, variants of people, how that is, of the words that people use to find your service. Laptops. Laptops is super crowded, that is, it's a super competitive sector. And here, with just this header, without putting more variants or any text that defines the service you're offering, the products that you're going to offer, there's no chance of positioning here. And it's the second route with the most traffic that you're going to in business, of course, which will take you which are the categories. But if you ask me for advice, if it were me on the web, what I would do first is finish it in parts. You have three main blocks. E commerce, services and then blog, blogo. Okay, look, for example, Leonardo says gaming laptops. Leonardo has already given you a subcategory. Very good. You have general laptops that my father, my mother and so on can use. And then the gamers. Boom, subcategory. If you could take a look at WhatsApp business, right? No, I have the store set up in the catalog for more or less. That's what I'm trying to do on my website. But since it's still under construction, it can't be reflected where I have everything organized by categories. And the person who goes directly to the catalog understands and says, oh man, here's this, here's that, and buys. Okay, for now I'm only doing CEO analysis of websites in these live sessions, okay? Because that's the main thing. Then you can redirect traffic wherever you want on WhatsApp, on Discord, wherever you want, if you can get them to buy. All the better if you don't have to go anywhere.

Okay?

But that's why, look, there's no point in tricks, okay? I mean, all of this is tricks until you have that page done, right? Okay, that's right. So, guys, I have to leave it for today because now we're starting to jump into the basic SEO session.

Okay?

We have basic SEO and then the intermediate SEO session for an hour and a half and then another hour and a half of intermediate SEO. I'm going to leave you a link in the group, in the community. So you can schedule a calendar with me for next week, that is throughout this week. If you want, we can make a call. I'll explain. Much better. How.

Okay.

How is the academy? In which room do I think you can fit in? In the basic one, Start with the intermediate one, the advanced one, and learn co, which is no longer optional, it's an extra. In other words, you have to have SEO to have visibility on your website.

Okay?

If not, I'll see you next Sunday.

Okay.

For all those who haven't had time to review, come next Sunday so that I can review websites again.

Okay?

The first ones who enter are the first ones I analyze the website.

Okay.

Shamala asks, well, like Shomira asks, how can we get you to review our pages? Okay, well, next week if you connect at five, that is now it's six. Well, an hour earlier. The first ones who connect all go in order. Okay, guys, thanks for coming. See you next week. Okay, let's go. It's recorded. I'll send you the link, the YouTube video. Okay, I'm going to upload it to YouTube. Let's go. Let's go. Thanks, guys.