🎓 Mentoría SEO Ep.#15 | Optimizamos un e-commerce para SEO

Okay, Sunday, number 15, we are live analyzing websites and we are going to start by telling you that the other day I did, you saw that I did a survey in the group, in the community asking what level of CO you had, right? If you were starting out but didn't know how to get started, if you had done some CO or if you were already an expert co, basically the pool. The survey got complicated because there were a lot of people who had tried it a little bit, which is the situation most people find themselves in, obviously, and many who weren't very far behind, but many others who are also starting to discover the subject of co.

Okay.

Well, let me tell you, I come from spending eight hours in jobs that I didn't like until one day I said, wow, I love the whole subject of excursions, routes and tours around Catalonia. But I set up a website and that was it. Anything I published, nothing was visible, it didn't have, it wasn't seen. I mean, nobody saw it. And I thought, man, how can I give visibility to my business? Maybe it can happen to you who have ideas but don't implement them because you say, how am I going to advertise it? How am I going to make it known if I don't have money, if I don't have money to place ads. Uh, and that was kind of my situation back then.

Okay?

I was posting routes and excursions on a website but nobody saw them.

Ok?

So one day I came across SEO and the damn thing. I know how Google works, how to position a website on Google. By learning just these rules, I can be self sufficient and take any website, mine or anyone else's and position it. That means. That's what I wanted to say, guys, that without investing any money, just with my knowledge and my time, I can position my own website, make it known, earn money with it and then monetize that knowledge. That is to say, I have a friend whose website doesn't work for me. Hey, in exchange I'll do the CO for you. Like for example, now at the agency, uh, I'll do the SEO for you in exchange for so much money per month.

Okay?

That's how I started to have clients. That is to say, first I started to position my website, then I started to have my clients and until today, well, I've set up an SEO agency and an academy. Okay, I'm going to give you an example. I'm going to show you an example here by sharing my screen. So you can see, this is the first website I was telling you about, okay? It's been six years now. Six years since I started wanting to position the Willis Plan website, that is Excursions in Catalonia. Excursions Catalonia, okay? And look today, six years later, the pandemic started. While everyone was getting bored, I was like a bastard writing texts, okay? With a copywriter. And that's where in 2020, I started to position this website, Excursiones Catalunya. You can't imagine how complicated the travel sector is. Just like the marketing sector, which is super exploited. Okay, well, if you put Excursiones Catalunya here, this is my website that I made on a cartridge, something like that. Now I've come to see my family and I'm working from anywhere in the world.

Okay?

But that's how I made this website that you have here. First position for six years, untouchable. It hasn't moved. If you take any semrus hours graph, you'll see that for this keyword, it has maintained the first position for six years. Six years. And I haven't touched it since. Above Trib B Recivitatus, they have marketing departments, okay? And they couldn't beat me even though I have the co knowledge. Just me, one person. It's not just a result that I have.

But.

Okay, okay.

But I have the first result here, the second result on the right, and a third result here. Okay, Tell me how many people you know who have three results in the SERPs? I mean, the SERPs are Google's results.

Okay?

So you see, SEO is not about having a lot of investment in marketing or having a department. Right? It's about knowing it.

Okay?

And that's what I teach today at the academy, Willy. SEO Academy, which is redundant for the SEO community. We're here in first position too. And this is mine. I created it a few months ago.

Okay.

In this community we learn. We go live every Sunday after this session. Every Sunday is a private paid community. We go live every Sunday we have live sessions where I already assist each and every one of my students. I accompany them. We have a community where we can talk to each other. We have a course that is the backbone from which you learn SEO from scratch.

Okay?

Many times students come to me saying that they have tried many things, but the canon and such. Well, well, canonical. But do you know what your main keyword is? Which I will ask you now. Okay, Thinking about it, do you know what your main K is? You have no idea? No, man. Step by step. Right? Let's start with the first one. And then guides and resources which are the same ones that I use in the agency. I have the agency. And I have the academy. Okay, look guys, first by SEO community, okay? And if you make a site colon, you put site two dots in front of each website, okay? You will see here in Tools how many results this website has 10 results. I have 10 pages. I don't have 200. I have 10 pages. We are in first position. Oh, Willy. But you have 10 pages. Okay, I'm going to show you another example. So you can see, guys, that it's not a matter of having resources. It's a matter of knowledge.

Okay?

CEO Agency Barcelona, obviously one of the most competitive websites in the marketing sector. I've already shown you the travel sector. I've already finished it just by starting. Marketing sector, CEO Agency Barcelona, which is what we're competing for. You're going to go to the first page and you're going to find a result called Orbitalia. You can do it while I explain it to you. If you don't believe it, unlike other CEO gurus who tell you things and you have to believe them because you can't verify them, I show you things so you can verify them. Go to the other screen and search for CEO Agency Barcelona.

OK?

You're going to see that on the first page there's a result called orbitalia.com. it's our agency. You're going to tell me. Wow, Willy, you bastard. You're telling me. You know how to position a lot. And you're in sixth position. One, two, three. CUC in fifth. Fifth. Sixth position. I'm going to tell you. Yes, but I'm going to tell you something. That when you go to this page and do a site colon to see how many pages are positioned on this website, you see that we only have two pages. It's a two page website. Guys. We're competing with CEO Agency Barcelona. One of the most competitive keywords. We're on the first page and we only have two pages. Let's quickly look at the competition. Okay, let's look at this first one. Let's look at this second one which is Romo fonts. It may sound familiar.

Okay.

They pretend to know a lot about SEO.

Okay.

But how many pages do they have?

Wow.

It took 120 pages on their website to position in first position. And the second one, the second one which is Romo Fonz. Let's go to the homepage. Look, since I've been teaching you things you're already learning. OK, look at the tools.

Wow.

173 pages needed to be on your website to be in the top two on Google and we're sixth with two pages, two simple pages. Here you see, guys, that it's not just. I'm admitting people here, I'm showing you guys that it's not about having a big investment in marketing or having a. It's not about knowing. Our Orbitalia networks are barely naked. We just started, okay? I mean it's not about networks. It's not about not knowing. We have two pages, but we have one of them. We even have template content that still needs to be done. I mean it's valid. We only have one.

Okay?

What is all this telling you? It's telling you that there's no competition, guys. That with just one page we're already positioning. I'm going to give you another example and that's where we'll start. In the community, guys, I don't know, I don't know if you can see it, but in the community where we are, look at this. We are 920 people, 920 people, guys, offering a free SEO class. A free one hour SEO class. Not a four hour one, a one hour class. How many people connect? 30 out of 900. Here you can see that there is no competition, guys. Here you can see that anyone who wants to get serious and makes just one page, just one well made page on Google destroys them all. Destroys them, destroys all the competition.

Okay?

And now when I go to analyze websites, I want you to remember the tips that I'm going to give you because I'm not going to give you super advanced tips, otherwise you wouldn't be here. You're not here because you need advanced tips. You're here because you need the first tips, the first steps.

Okay?

To get started. So let's get to the point. I hope everything I'm telling you is clear. And please, if you see anything on the networks, SEO is dead. There are no more searches. Ask yourselves how Google gets the information. If there's no co, just give it a spin. If not, you can go to my YouTube video that I just posted today. Busting this whole myth and stopping people who have no idea about SEO from pretending to be gurus from talking. Okay, let's go, let's go. Hey, Daniel, Monsalve, unmute yourselves and explain the project to me a little bit. No, no, no. Well, we've been here for a while now, but I'd like to know on a personal level if you've handled something that's currently happening to me, which is that my website is infected. Hey, they're getting on My nerves because they upload Chinese products and there are a lot of URLs that are 100% Chinese Korean. That's incredible. I don't know. When they create so many pages, so many products, so many horrible things and all of a sudden, I mean, I didn't even realize it.

Okay, okay.

There are different things here. One, I'm not going to be able to solve it for you. I'm telling you in advance, I'm being honest with you. I don't know. Moving on. Oh, and I won't be able to solve them for you because those are technical things. I'm going to give you.

Yes.

Some tips that we find in the agency with clients, because it also happens to us with clients that one leaves plugins out of date. Especially guys, you have to update plugins from time to time. When they keep updating them, it's because they become obsolete somewhere in that plugin. Therefore, hackers have a way in to infect your website. Therefore even changing the one itself. I don't know if you have it in WordPress on this website, since you do, right? Yes, yes, yes, WordPress. Okay, okay, some tips, guys, keep changing both the wadmin that is the URL to enter. I don't know if you have it changed. Okay, okay, look, this is the most generic one, okay? I don't know if you knew, but this can basically be changed so that when they try, it's not that they're trying, it's not that they have a grudge against you and they come to you for X, ok? Otherwise they go en masse. They know that to access almost all websites you go through the WP admin. Therefore it is easier for all those who have not changed the WP admin to go and infect that website.

Ok?

One, this, you can change this instead of this. I don't know, fan, I don't care anything, but don't put it in wadmin. Two plugins have them super updated because if not they can enter through there too. 3. The password, keep updating it. And 4, when all this comes to us, we pass it directly to the technical department, ok? Where they do a prior review analysis of what is happening where, where it has been infected and sometimes it takes hours. It is not a matter of hey, what is happening? Is it happening? No, but I have no idea. Even a programmer will tell you the same thing. They will tell you, dude, I have to go to see where the hell where the problem is coming from.

Okay.

So there's a lot to it but yes, first of all, what I would do to cut it short is change all the logins credentials, change the URL logins credentials, update all the plugins, and then, yes, if this website is important to you, man, invest in someone. For example, we have that service at the agency. If you want, you can hire me through Instagram, through the website itself. I'll leave my website here in case anyone wants to contact me or access my Instagram. We'll contact you through Instagram or whatever. Okay, I'll leave my website here. You'll also find, if you're interested in the Academy or in some kind of service, a section where you can request one. Well, you can write to me here. If you're in one of these training rooms, you can schedule a call with.

Me, okay.

Through Calendly. Schedule an hour, 15 minutes for free, and tell me your situation and we can talk calmly, okay? Whether it's services like what's happening with my partner Daniel, or you're interested in sitting in the Academy, anything. Okay, Here you have it. Donnie, above all, do those three things I told you, okay?

Okay.

Yes.

I was reading about customizing the WP admin and I'm going to do. Thank you. For example.

Very good, very good.

Okay, guys, what else? What else do we have here? Let's see, let's see. Damn, I got stuck here. Let's see. Can you hear me?

Okay.

Let'S see. Now, Now.

Okay, okay.

Ah, let's see, let's see. Questions that you're asking here. Boom, boom. We have Pablo also, who is in the Academy.

Very good.

How long do the adjustments take? Marcos asks how long do the CO adjustments take to take effect in the search engines? We position after 90 days. In 90 days, you're already seeing results.

Okay?

There's no need to go to clients now. We can give each other customer data. I show it in the Academy because it's private, but you can see it. We have a case where. Well, the first month started, and in 10 days, boom. We recovered all the traffic we were getting, and it's a matter of knowing how to do it. But in 90 days, you can start a project, have a website and start doing SEO. Or if you already have a website and the project is working but has a problem, it's a matter of getting it unstuck. In 10 days, you can be up and running. Okay, what are plugins? They are extensions in WordPress to add, and they are add ons.

Okay?

They help you with SEO, they help you write, I don't know, build the Website. We have elementor, I have rank math. I prefer rank math. Different extensions.

Okay.

Jorge, Dynex.commx are you here? Jorge? Jorge G. Hello. Good morning from Mexico. Jorge Galvan. How are you? Jorge, how are you? Thank you very much. My business is stainless steel furniture for industrial kitchens.

Okay.

Well, it just so happens that, uh, during the pandemic, we practically closed down and even this, uh, we didn't lose the domain. We kept the domain, but the page went down. We renewed it just a short time ago because for family and personal reasons, I was out of work. Let's say the company was practically inactive. Uh, right now we're getting it up and running again and we just put this page back up, which yesterday suffered an attack like the one the previous person just mentioned. Unfortunately, it's recovering now and the page is fine, but We've lost the WhatsApp button right now. But that's how it is. Okay, okay, well, look, I don't think it's because of the traffic, but there are WhatsApp buttons that get disconnected or stop appearing because there have been too many requests. Well, maybe it could be, uh, if it's direct traffic that you've received, it could be that, uh, it's direct traffic that you've received. So many people have entered that the WhatsApp button, whether it's free or premium, has reached its limit and is no longer displayed. Okay, I have clients who had this happen to them. Then we changed it to another plugin that is free just like WhatsApp and has no limit. I mean, that could be one thing, but more than technical things, guys, hacks of that sort here we're going to look at co stuff, okay? If you have any SEO issues, I'm just telling you that in case you were going to tell me, hey, put a WhatsApp comment button on it. It's disabled right now. That's all for that reason. Hmm. This desire. Well, no, we haven't done anything to it at all. The design has just been finished and. Well, okay, we have.

Okay.

I mean, desire. Remember that for each of the pages you have, you have to think about what words people use to find this page, to find this product, this industrial iron service, how people search for it.

Okay?

And one of the places, one of the places where you have to put the word they use to search for you is in the H1.

Okay?

H1, Metatex, H1 title, H1 and meta description. We have the title industrial Iron. We don't have anything in the meta description. This is, this is Optimizable. Therefore we have to have it. And the H1 is not there. I mean here we have, well, we have a monster headings extension that will show you that you only have an H4 here.

Okay?

This is an in house extension that tells you about headings, anchors, search site, edit page. And this is not an H. I mean that's plain text. Therefore it's like if you are going to write a high school report, the first headline has to stand out more than the rest, right? And in Google it has to be tagged in a certain way. In this case it has to be integrated with H1. H for heading, in English, one for first.

OK?

The first keyword has to be at the beginning and yes, the word is there. It's not. I don't know if it's the right one or not. We would have to see it. But it's not tagged. Therefore even though this is bigger than this, for Google, it's the same in the end. Okay, so indeed my friend, there's some optimization missing here. Okay, thank you very much to you. To you Jorge, to you we have Mary. Well, and I'll just add a note, guys, there are a lot of people here, they're still connecting. I'm glad to see you here. I see a lot of familiar faces, many of you who were already at the last week and the other. And some of you are joining me how many weekends? Because this isn't just web analysis, it's also learning.

Okay?

Thanks to one, seeing how we analyze our colleagues websites. And when I get carried away, I start giving you tricks here so that you can later apply them to your own business. So even if you don't have your own website to analyze, take advantage of it. Not because it's free, it's not worth it. On the contrary, there will come a day, I don't know how long I'll do it. I mean there will come a day when I'll stop doing this because we're literally providing a lot of value. Okay, let's go. Mary. Cl. Hello. Hello. Hello. How are you man? How are you?

Well, Mary sells nuts and.

Well, your name first. Ah, Joseph. Joseph, how are you? Contact us. How are you contacting us? From Josep. Chile. From Chile.

Very good, very good, very good.

Yes, tell us. Well, I have little experience in co. Very basic. I try to learn every day and I do it, I'm doing CO on this page to position keywords like almonds, dates, nuts.

Okay?

But hey, the design is all super good there. If you have any comments, I Appreciate it.

But.

Well, it's a lack of positioning. It's complicated to position those keywords.

So.

I don't really know what I need to. I'm on the website. Ah, I'm on the website.

Yes, yes.

I'm opening a nuts business, so I wanted to see how it goes. Okay, awesome. Look at this, guys. It's Joseph. You told me your name, right?

Yes.

Look, Josepp was just commenting on this at the beginning of the call. I don't know if he was. He was just commenting. I have a website, I want to open a business. And SEO is ultimately the way to achieve that online visibility and to make your project known. And also with a computer. Today I went to see the family who are having a drink. Well, part of the family, who are you? With this PC, literally, with this PC you can work any number of hours from wherever you want, set up your own business. In fact, at the Academy, I'm barely contributing value each day, but working like they say, I spend four hours with the guys live. And you can earn a salary. I mean, look at the level you can reach just with a PC just knowing co. Everything starts with co.

Okay?

You want to end up having your own business, learn co. And that's the vehicle you want to work from wherever you want with CO being your vehicle in the end. Well, anyway. Okay, the first thing I'm going to look at is there you stopped sharing your screen. No, it's not there.

No, I don't see it.

Someone else shared their cell phone screen.

Now.

Okay, yes. Wait, wait. Now, now. Okay, now you're seeing my screen.

Yes.

Now.

Yes.

Come on, let's go.

Okay.

H, let's do side two. Wait. I'm going to go to your website and the first thing I'm going to do is a colon.

Okay?

On this colon. Hey, on this colon Tools site, you can see the number of pages there are. There are 8,000 pages, man. It's weird because there are only 400 products. There shouldn't be that many. Holy crap. Okay, so here you're already seeing something that. Wait, there's someone here. Wait. Because there's someone here being funny. Screw that. Come on. Okay, you have 8,000, 8,000 results. Okay, here it's already telling you that if you don't have that many products here, there's a problem. One of the things you can do is go and see. Well, I don't know if you have screaming frog. Ok, guys, yes, you can take screaming frog. I don't have any lying around, but you can take the URL and throw it into screen frog and it will do a analysis of the website which simulates Google will show you all the roles you have on your website for free. How do you do it? You put a colon in front of the website and you go from page to page. It's more manual, but you can see all the pages you have on your website.

Okay.

Normally the main ones, the ones that appear on the first pages of Google, are the most relevant and the ones that are at the end are the ones that are not so important.

Ok.

And here you can see if there are some that are being indexed that are not. From what I can see, there are many products here. You have different, different languages. No, no, I don't think it's multiplying.

It's because they are by brands.

Okay, how did you do it? With WordPress. With, let's see. Yes, with WordPress. WordPress. WooCommerce. Elementor.

Wow.

Perfect combination, huh?

Very good.

Yes, of course. Yes, yes, that's very good.

Very good.

Okay, look.

Okay, I'm going to give you some tips that will be useful to all of you guys, for all of you who have E Commerce.

Okay?

First of all, one of the things I require all students who enter the academy to do is to end up having a web map in one, two, three weeks or even a month.

Okay?

A web map, even if it's just provisional of how they're going to structure all of the products. Okay, I have all of the products. How am I going to structure them? I have tests, I have infusions, I have substances and such. Okay, let's group them and generate a web tree. Okay, what's the best one? We'll discuss that at the academy. Okay, but having a web map to group all of the products, when we have all of the products, what do we do it for? Because once we have all of the products, we assign keywords, which is what we were discussing with our colleague earlier. We assign keywords to each of those categories. One category would be healthy foods and snacks, for example. Yes, very good. And here we go. Healthy foods and snacks. The keyword in the title. Another one in the meta description.

Very good.

I see that you have it here. You see the keyword repeated here.

Very good.

Here I could tell you a more specific meta description tip, but well, it's something more advanced. Without further ado, uh, the main keyword title, meta description H1 is super good. S. Ah.

And then, okay, then at the end, down in the footer, made like a landing page for the keywords that I want to position right dates down below where it says us. It says dried fruit, dates and almonds. Those are the words that I want to position down there below us. Those are like specific landing pages that I want to position. Well, I don't position.

Okay, they are. I mean you have many categories, you have many products, but those are the main ones, right? Of course I want to position dried fruits because in the end the store is for dried fruits. Okay, Fruit. Okay, perfect. Before we start, we'll start with the following. That's it. In parts, anywhere on any category page There is the H1.

Yes.

OK. We would have to check that this is the main keyword with its secondary keywords. That is synonyms of this main keyword that have searches. We normally analyze it with certain tools there in the course to include them in both the introduction and the final part.

Okay.

The thing is that normally in E commerce there tend to be many combinations of keywords in the categories. The main keyword, the secondary keywords, the part. Therefore this initial part falls short for including keywords. In fact, including text is fine, but not much.

Why?

Because look, if we do an inspect and change it to mobile format due to the text, I can no longer see as a user what I'm looking for, which are products.

Why?

Because all the text above is pushing the products down.

Ok?

That's why it's important to include a few texts. Not too much, not to overwhelm it, but a little at the beginning as an introduction and then finish at the end, reinforcing with more text. Again, in the academy we talk about what type of text we have to put below the products to position them. Because the text that we put here has to be in a certain way and the text below the one down here targets another type of user.

OK.

It'S the same user, but with different search intentions, I.e. different motivations, let's put it that way. The one who only reads this is reading alone. That is, they just came in and want to find out, get some information and look at products. Looking at products is what everyone wants. But to get a little bit of information, the one who already gets here, the one who is going to expand on the information with the text down here is already further along in the funnel. They are already more interested and want to delve a little deeper.

Okay.

Apart from the fact that Google I mentioned this two mentoring sessions ago with AI mode. That's why I was telling you that in parenthesis. That's why I was telling you that coming here to the mentoring sessions is not just about analysis web, but also in the analysis there are always some tips. And here is one of the tips that with AI mode, Google is not going to eliminate all the traffic. It is not stupid. Otherwise no one would continue creating content. You have to always think with putting yourself in Google's position. Google does something crazy. It has not given it much thought because it is a giant. It has to take steps, but little by little. Yes, but surely. Because if not, I mean, if it decides to create content, no one would create content.

Okay.

And it needs it.

Why?

To understand the products much better.

Why?

To do what is happening with AI, with what it is going to do with AI mode, which is to also understand the content that the partner has on his nuts web page so that he can skip the category page. That does not mean that we optimize it, but it does have to understand very well what products you have on the category page and how they are oriented so that later when a user searches for the product, they can do it recommend it to you. Because you can see this description that you're going to have down here, super detailed, talking about the healthy snack products that you offer.

Okay.

That's why I'll tell you more about the information down here. Even when we go here to the canary Seed, we go inside the page.

Okay?

Yes.

We go back to the same thing. The first thing I check is the Kibo, the title. This title is not used for co.

Okay.

Canary Seed at Marillairi cl There. When you're looking for Canary Seed, how would you search for it? Buy Canary seed. Canary Seed with a characteristic. I don't understand Canary Seed much, but Canary Seed with something. Canary seed characteristic. The meta description is extremely long.

Okay.

And if that's repeated everywhere, you're missing a really heavy opportunity here. The meta description to make us A benchmark is 155 characters, which really isn't 100%. It's an estimate.

Why?

Because Google calculates it with what? With pixels.

Okay.

And I doesn't take up the same space as an O. Therefore. Yes, it's like 20 words maximum. Do the math. Something we do is either if we're going to generalize it, let's say 155 characters, which is the next one. Or let's measure it in the search bar, the size it's taking up, which in the end comes out to be, if you notice like a line and a half.

Okay.

And from there it starts to hide the information.

Okay.

It's not that it doesn't read the information in the meta description. It's not that it doesn't read it, it does read it, but it shows what the user thinks is most important. That's why there are many times when you tell it, it's just not what you say. It's not taking the meta description that I'm proposing.

Okay.

Because Google doesn't have to show you the meta description that you offer it or the title.

Okay.

At first it started with a meta description that didn't show what he wanted. Then he added the title that you put in the track in Merrily. But he can put whatever you want. For example SEO Community. No, it doesn't appear right now. Sometimes he puts SEO Academy and no, I don't have it. I don't have it in the title. SEO Academy.

Okay.

Yes he does. So what I would invite you to do is do some keyword research that is map. Have a very good map of how you have downloaded each section of all the products. How you have them organized in the web map.

Why?

So that once you have done it, you can put category by category with all the keywords.

Ok.

Know what keywords are being used for searching your product and then you can optimize it to the maximum. Then the text is something else. It's more advanced in the academy. We have it in the initial phase of about 10 points that we have and the text is at point number seven or approximately.

Why?

Because first we have to. If what I was telling you, if the web map organization, if the keywords, if the bus intention. Well, super crazy things that people think are a please plus and start reacting. No, we're going to have everything. Fine.

Okay. Okay.

But if you have a lot of potential with so many products, I would invite you to check that your URLs are not being repeated like that. You don't have two URLs that go down from the same site, which probably won't happen to you, but that they are not being duplicated, that you don't have two identical pages with different URLs.

Okay.

That you have to have 8,000 URLs and that's a lot. I don't have any. Yes, yes, I'm going to check that.

OK.

Ah, and that URLs aren't being generated there like crazy.

Okay. Okay.

But anyway, for now, I mean having content is good as long as you can master it. Guys. Okay, can you check one of the pages that are down below? Almonds are the ones that been working on the most, the title and everything. Okay, I'm going to go Quickly so that I can make way for more colleagues.

Okay.

Almonds. Merrily. Store almonds don't go with anything. Buy almonds, sell almonds. Uh, here. Almonds aren't telling you much. Almonds as such. If you put almonds in Google, you'll get everything from Wikipedia saying what almonds are to products selling you almonds to news about almonds killing another almond.

Okay.

Of course.

Uh, no, it's not telling you much. Uh, at the beginning. This beginning looks like the beginning of a blog article. Almonds the Superfood that Will Transform youm Health and well Being. Dude, what you want to do is sell. Stop messing around. Don't go to.

Okay.

There's too much content at the beginning and content only organized into FAQs. I don't know if there are that many questions about almonds or if someone asks how they're going to have dinner. Let's see. Frozen flaked almonds contain additives.

Wow.

I don't know what kind of almonds Mary offers. Sure, I mean, you want to put it into content. But I'll give you some things that I see. Does it make sense to have a faq, even though I see that there are searches talking about what types of almonds Mary offers? If you're already showing me here, sure. I mean, there are many things that are wrong, but it's. I mean, it's normal. If it started. There's a lot of optimization here. I would literally invite you to do what I told you.

Okay?

One, organize the site map. Two, do keyboard research. If you have questions in the academy, we have a keyword research procedure, how to do it there. You won't get lost. I'll give you my template that we use at the agency so you have a base to work on, and we'll keep track week by week.

Okay?

In the end, guys, it's up to you how much you want to push yourself. There are four types of profiles of people who start businesses.

Okay?

One, those who have no idea if SEO or SEM is about. Two, those who do have some idea and know that CO is important but have never done co. Those are the people who were in that survey. One of those people. Three, those who have started and tried but haven't gotten around to it. And four, those who say, man, I really see that SEO is what's going to solve my life because it's the cheapest way I can advertise, promote my website. I don't have to make ads. I don't have to put money into ads. The Ads are paid, I appear. But if I stop paying and I stop appearing, guys, co, everyone who is in my academy comes because they know that if they know co, they can position their website and go to the Caribbean to drink coconuts. You know, with a PC, you can position any website. Then you can show it. I mean, and co takes a little longer to position, and then it stagnates. I mean, it stays positioned without you having to do much maintenance.

Okay.

You see, you've seen my website for excursions in Catalonia. I've had it for six years and I haven't touched that page since.

Okay.

I mean, that says it all. I have tripor down there. So the fourth type, which is the one that I hope you'll evolve into this fourth type of person, avatar, self, student, where you say, I see that co is the vehicle. Let's bet. Okay, so let's go. Uh, I'll tell you to stop and then I'll continue giving another one. Uh, I'll review another one.

Okay.

I'll let you put the one for the basic room here.

Okay.

That's the room. We have three rooms in the academy. The basic room, which is for people who are starting out, the intermediate room, and the advanced room. You can always start at any time because it's a timeless methodology.

Okay.

You don't need to start in September to join the group. No. Everyone goes at their own level, at their own pace, and you can start whenever you want.

Okay.

Even if you don't have a clue about SEO, which is. That was the goal. Okay, let's jump week by week after this live session. Let's do it. I'll accompany you one by one, and we do the same methodology, but instead of in this room, but instead of telling you here, you should do a keyboard search. I'll tell you the keyboard search. You have to do a keyboard search. Your keyword is this. This is the template. Continue this. Put this keyword. The other one. The other one. The other one. This one, yes. This one no. And we'll go deeper.

Okay?

But obviously it's for those of you who already see that SEO is your vehicle. You have to figure it out for yourselves. And I can help you, but you have to figure it out for yourselves that it's what's going to lead you to have visibility on your website and bet on yourself.

Okay.

Uh, I can't do more with this. I'll leave the URL here for you. Many of the students in the past weeks have entered the room because you have to subscribe.

Okay.

Here, in this URL, they have already paid well in this room. And you automatically access the WhatsApp group. Uh, and you jump to the mentoring later in the mentoring, from here, 10 minutes, you jump automatically.

Okay?

In other words, by taking a month, they are monthly payments. You can take a month. If you decide not to renew, you can cancel, and that's it. And by taking it now, you can already enter the session that we have now of 6 to 7, 30 to 8. No timing. Okay, so I'll wait for you. We have Chaumera here, we have Pablo here, we have Matthias here too, who are connected, who are in the Academy. Greetings and consult. You give a free consultation just to see what level one I'm at in the Academy, because I want to join, but I don't know if I'm at the basic, intermediate or advanced level. Not advanced, but I'm at the basic or intermediate level.

Right.

Well, look, here I have this URL here. I'm going to pass it on to you in the group too, this calendar. You can schedule me for next week for 15 minutes. 15 minutes, okay? To tell me about your situation, to see your project in person, and for me to tell you exactly that. To tell you, hey, yeah, man. Are you ready to join or are you ready? Well, you're ready to enter, that's for sure. Because you can enter from scratch from the basic level. This is for the basic level, for the intermediate level, for the advanced level.

Okay?

And we analyze your case. You show me your website, you explain to me what you've done, and I'll redirect you to one or the other.

Okay?

Okay. Okay.

Thank you.

Very good.

To you. To you. Let's go. And what else do we have here? Let's see. Next we have Lourdes, Luis Fape Marino Palacio. Yes, with him. Hello. How are you? How are we doing?

Very good, very good.

Happy to have you here. Colombia. Yes, Colombia.

Very good, very good.

I was trying to get Colombian representation today. Every week, we always have Colombian representation. I couldn't. I couldn't fail.

Very good, very good.

I've worked too hard on that website. I mean, I think I've dedicated whole hours to it.

Very good.

But I must be doing something wrong, because it changes positions a lot. A lot. Okay, Here I see an increase, a stagnation of. Of pages. There came a time in November when you stopped creating pages. You even deleted some of them, which hasn't gone badly because traffic has increased, all in Colombia. So at the moment, it looks good. Uh, it's true. That you've dropped a few positions. 5. Not many, but you may have noticed, right? Uh, you basically have block traffic, right?

Yes.

Okay, guys, here's a recommendation that I always make. Okay, look, another tip. Always, always start by having the transactional part done. Well, what is the transactional part, Willy? It's the entire part of services, products, services, and the part that generates business. Okay, when you have it, great, you start writing blog articles. I don't have blog articles. On my website. On willyseos. Okay, I'm in first position for SEO community. That says it. All right, well, and with the agency, we have two more pages, right? We don't have enough to blog. So tell me what you do. Let's redirect it a little, focus it. We have three main services. Painting, furniture. Painting, furniture, upholstery, and interior design. Okay, which one interests you the most? Okay, let's focus on one and throw out the facts. Furniture restoration. What's that page? The main one. This is the home page?

Yes.

Okay, what's the main keyword? Furniture restoration.

Okay.

Anywhere. If I contact you from Spain, you'll restore my furniture too, right? In Spain, I could only do interior design. Okay, okay, pay attention, guys. I mean, pay attention to the mental process that I'm going through, what I'm asking, okay? And you'll see where I get. Okay, tell me that if I'm in Spain and you don't do furniture restoration for me, where will you do furniture restoration for me? In Medellin and Bogota.

Very good, Very good.

So tell me something. Do you think it makes sense to have that specification of furniture restoration in Medellin or Bogota in your title, meta and H1, which are the main keywords? Perfect. More than anyone who does it for you.

Okay?

Because between you and me, I mean, Lourdes was a star. But if her name is Carmen, it also works for me. Okay, you. No, so basically, because, look, if I do wood furniture restoration, I'm in Spain.

Okay?

But look, look. Look at this, guys. It's the first thing that comes up. Tell me the map. The map. What is it telling me here? That location is very important. That's exactly what we were doing. And I didn't open it, and I didn't do the search before. So you see? So the second thing I would tell you is this keyword. It's one of the things we do in the academy. It's this keyboard. You tell me, do you want to position it for the home page? I ask you. Sure. Because when I put restoration here, Wood furniture restoration for Example, Barcelona. The first one is positioning with a link to services. How do you know, Willy? Well, looking at the URL here, you see that it says Services furniture restoration in Badalona and Barcelona. Ah, so they don't do furniture restoration.

Yes.

And how come it's not positioning on the home pages? Well, because there are strategies behind it.

Okay.

Keywords aren't just about finding the keyword, okay? It's that keyword that we have.

But where we're going to put it.

Lets put it on the home page. Let's put a blog article, let's put a services handbook, ok? One of them is a checklist, okay. In the academy, which is very useful for me to illustrate. In the academy, just by entering, you have a ten point checklist.

Okay.

And in this checklist you can clearly see all the points that you have to do on your website to jump to the intermediate room.

Okay?

Well, one of them is search intent, Willie. But why search intent? Because it's important to know where you're going to put your keyword. Because if I decide to position furniture restoration in Bogota with a homepage and I see that the results are from a blog, I might not be able to.

Yes.

And that's thanks to what? Search intent?

Yes.

I mean, there should be more pages than blogs. Because blogs, you know, what I've done in blogs is like we got published in one of the most important newspapers in the country, El Espectador. Like, well, we appeared in El Espectador. I mean, literally, if you look at the blogs, it's not that they say a lot of things, it's like something very, very specific, right? And they're the ones that get the most attention. Maybe because they have those keywords from Medellin, Bogota. Tell me something. Imagine that you sell. What do you do? This furniture restoration. And I send you a lot of traffic, but I send you traffic from motorcycle enthusiasts. What do you think? No, well, nobody calls me. That's no use to you. No, that's the same as in the blog. The blog attracts people who are furthest from the purchase. People who have a piece of furniture and don't know. They are still wondering whether to buy another one or restore it. And even more so, they are wondering what the hell they can do with that piece of furniture. They are searching. Yeah. You know what? The one who beats me in the top positions is ikea. I am, But I don't understand why they want furniture restoration when it's not a keyword. That's it. You don't care about that, you have to do things that depend on you. I also have TripAdvisor, but they are always below me. I mean, you have to forget about the competition, right? No, it's not complaining. It's up to you to start. Listen to me carefully. Start with your transactional part, with your products, with the service landing pages, with the category landing pages, having them super well organized. I repeat, if you don't know where to start. That's why I created the Academy. Okay, but we have to understand one thing. The webtree. Note that I'm telling you that with all of them you will find the best results. I'm saying almost the same thing. You can already see the organization we have. Uh, now you obviously need the methodology inside, but us. Step one, list all the products and services you have. Step two, we've talked to the partner webmap. We have the organization of the web map. Step three, the keywords for each of the pages. Step four, search intent. I put that keyboard, where do I put it? On the homepage? I put it on a service landing page. I put it on a blog landing page. And you'll see that for the important keywords that you want to sell, you're going to have to put them in the transactional section. And everything else. Everything else that the blog is fine, but it's fine. Once you have this transactional section consolidated, it's useless to you. I don't have a blog at all. No blog, guys. On my Website I have 10 pages, no blog.

Why?

Because I want to position my pages that will make me money. Then if I want to gain more authority, I'll create a blog, okay? For people who is not so convinced. So convinced. But people want to restore. I mean, you are more interested in someone who wants to restore a piece of furniture and who knows that they want to restore it. And who is looking for you? Who is looking for someone like you, Someone who still does not know what to do with the piece of furniture. That person will take time to buy from you. You are interested, but once you have the transactional part done well, you have those clients who are closer to buying. Do you understand? That is why forget about the blog, forget about it, do not remove it, but forget about it for now. Attack. Attack that transactional part.

Okay?

Now you have to organize the web map, categories, subcategories. That gives it a lot of strength. Let's play another one in the last one before finishing the mentoring. Guys, another thing that Google loves, Luis Felipe is interlinking. Pay attention to what I am Telling you, okay, interlinking is already part of what we discussed in the intermediate room. Okay, but from the basic room, I prepare, I prepare all the students so that they have a very good web map.

Why?

So that when they get to the intermediate room, they already have the interlinking almost done. They will only have to add a few sections with very specific tips. But the web map and the organization are already done. They have already categorized the web by clusters. They already have all the types of almonds in the almond section. And then it's time to link them together. Do you see how it all makes sense, guys? The best way to grow anything, website, business, life in general co is to have a very good structure to plan it at the beginning. If it doesn't happen to you with some of the colleagues who have been live, who have told me I've touched on everything, but I don't know what's going on. Well, that's exactly it. It's because the base is no longer solid. It's not well consolidated. Okay, guys, anyone who wants to know what level they have, here's the link. I'll pass it on to you in the group. You can also schedule a free call for me. We'll do a 15 minute video call next week. I'll ask you to confirm on WhatsApp once I've received your calendar invitation so that you can confirm the day and time.

Okay?

Sometimes there are time zone mismatches and we'll meet on a 15 minute video call. You tell me about your project and I'll tell you what level I'm seeing you at. What? And in which room?

Okay?

And remember guys, there are 900 of us in the community. Only 20 people have connected today. What does this tell you? That there's no competition. There's no competition. Look how inconsistent people are. That even when they give them free content that they can apply to their business and can generate sales, they don't even connect. Look at that. The level of competition you guys have, you just have to kick it up a notch and take out anyone who's competing. Okay, let's get going and jump into mentoring. Thanks for coming, guys. Those of you who haven't reviewed your websites, come next week. I'm going to review more websites, especially in order. And I'm going to review websites one by one. Okay, Put your first websites there in the chat and I'll review them. Thanks to everyone for coming. Guys, let's get going.