🎓 Mentoría SEO Ep.#16 | Cómo posicionar tu web desde 0

This is session number. I'll tell you now. Let's do a few more here live. It's session number 16. Awesome. Okay, let's go. Ah, session number 16 of analyzing websites, doing live SEO mentoring. So that you can see that in the end, SEO is something much more intuitive, more common sense, obviously, if you know the right strategy. Okay, I'm going to give you some examples. And like we do every week, we review a bit of current events. As you know, there are changes coming to Google. As you know, Google is increasingly trying to adapt to new trends. Chat is creating a lot of competition, and Google is soon going to integrate AI mode into the search bar. That is to say, when someone searches, look, I'm going to search Google for anything here. Boom. As you know, we're going to have the AI mode icon here soon where we'll be able to do longer searches and therefore Google itself will respond to us with much more accurate searches.

Okay?

Like it's doing today. What matters in the end is that people stay on the same Google interface. Therefore, it's going to do everything possible to not ruin the websites that are providing content and value, because that's how Google ultimately feeds off of you. To be able to resolve your search intent with websites that are the best in its search results. And two, not to screw up its own model, okay? To do this, it's increasingly important, guys, to have the best information and valuable information on each of our websites.

Okay?

It's no longer worth saying I'm going to put texts and crap here in Spain. I don't know in Latin America, but crap is like pin content, okay? I mean, it's just putting text in there. No, it's, it's not worth it. It's no longer worth it.

Okay?

That's crap content. I mean, no, it's not going anywhere, okay? You're only going to be able to scrape something together if you're in markets where there's no competition. And more and more people are targeting clusters, I.e. sections, more specific topics, okay? Therefore, there are fewer and fewer niches that are called SEO or niches that require content. There are more and more people generating content, generating websites, generating blogs, generating services or affiliates, that is creating affiliate content, etc.

Okay?

And so you can see a little bit of where everything is going. If you put, for example, this is one of the searches that I show you every week where I'm in first position for my SEO community website, which is the Academy website.

Ok?

I created the Academy website a few months ago. I would say In November of last year. But it wasn't until fairly recently that I started to feed it with content.

Okay?

If you create a colon on the website, you'll see that I have 10 results. I don't have more. OK, I say this because there are many people who say no. You need a lot of results to position yourself, right? No, you're already seeing that with just a few results. 10 results on my website, I already have the first position. There are others I don't know. For advanced SEO courses. This is another one of the words that I've been teaching you. I'm also on the first page for advanced SEO courses. Same thing. I have 10 pages on my website. I don't have a big.

Ah, ah.

I don't even have a big blog. In fact, I don't even have a blog.

Okay?

For all those. It's not like I have to create a lot of content, right? Of course. What you have to do is generate quality content.

Okay?

And it's one of the things we teach at the Academy.

Okay?

The Academy is for. For all those who already know me. It serves to guide from scratch all those who want to learn SEO, who are looking for very vague information on the Internet about YouTube, niches, etc. How to learn and how to apply it, both in my business and in my clients businesses, step by step with a mentor.

Okay?

I've been mentoring entrepreneurs, businessmen, companies and individuals for more than eight or nine years now. And finally, I've set up a community where we are. I don't know how many people there are now, I shouldn't count them now, but where we go live every week.

Okay?

After, for example, this call, we. We go to the course community where we do a review of each of the two. The same thing we're going to do here, but in more depth there. I share guides, templates. There's a core course that you can follow. And in the mentoring sessions, we can jump in to ask questions and doubts. From time to time, we do live events. Here you have as a background one of the events that we did recently. And as you gain more level, you move up to the next level.

Okay?

We start with the basic room, the intermediate room, and the advanced room.

Okay?

I'm going to give you another of the heaviest examples that I like to tell you about, such as Agencia CEO Barcelona.

Okay?

This is one of the most competitive searches.

Okay?

Here we have, for example, other consultants that you've already told me are here. You know that Agencia soon is one of the most competitive keywords okay? Of these we have Peter late, I'm going to open a few. We have Romul fonts, we have Paulo Seiko, and among them here we have Orbitalia. Okay, again, I want to show you that if you do real SEO, you don't even need to have an agency. You don't even need to have a top notch marketing department. Super experts, right? I mean, if you know SEO, you can do the following, which is be on the first page like we are. This is my dream agency. You know that I have the CEO agency and on the other hand the academy. And we do justice to what we say. If we know CEO positioning, we can do it with anything.

Okay?

And the proof is that we are on page one. And you will say, well, you, you are on page one, but you are in the middle of the table. Okay, but what if I told you that if you make a website with two points to see how many pages we have, you see that we only have two pages.

OK?

For a keyword as competitive as CEO Agency Barcelona, which competitors are positioning with the first result having 118 results, that is 118 pages that their website has. The second result needs to have 170 results. And we are going with two.

Okay?

This is the level of SEO that you can end up demonstrating when you do things right, when you curate a page. And you are going to do it from start to finish perfectly. Okay? So with things like this, you can start to see who can really teach you well, who can teach you a methodology that works based on results and who can't. Okay, I'll give you the last example. For those who already know me, you will already know that this example is Excursiones Catalunya.

Okay?

This is a website that I created during the pandemic. I created it with a writer. No one else. Not a team from the department? No, no, no. Me and a writer.

OK?

First position for five years. I created it in 2020.

Okay?

I didn't have much content. I started generating valuable content. And I have three results above Tribuser, which you'll probably recognize, and Vatadas. And the first one is mine. The entire column on the right is mine too. And here I have a third result of mine.

OK?

Here you see from 2020. And I haven't touched that result. Again, from here, guys, you can see that SEO works. And when CO is done right, you don't need to refresh the same page 80,000 times. Those who refresh the same page 80,000 times do so because they know that they didn't do it right from the beginning and that they have to recover with more time, investing more time in what they didn't do well at the beginning. When you do things right, Google rewards you and Google takes you into consideration. And from now on it will only continue to show those who do it well, those who are the masters directly in their niche in their sector, which is basically the top three. Okay, so let's get started, guys. That said, well, I want to tell you that whoever wants whoever is interested in the subject of the academy now I'm going to review each website, whoever is interested in the subject of the academy and learning more about SEO. I'll leave you a calendar here. You can either schedule or book directly enter from within the same room here in the basic room. Okay, I'll pass you the link here. If you don't know what level of SEO you have, you can schedule a call with me on calendar. Now I'm going to leave you the link so you can book a 15 minute call and jump in with me next week and I'll tell you if it's a good fit for you. I mean, if the academy is for you. No, it depends.

Okay.

What I want is for everyone who joins to find it useful.

Okay.

So I'll also leave the can here in case you want to schedule a 15 minute call for me for next week and I'll see your case and give you my honest opinion. Okay, let's do it. I'm going to review the group in parts. The first one is Julian Brassi's design. How are you, Julian? Man Worldwide. Hello. How's it going? Everything's good. Everything's fine. Everything's fine. How are you? How are you doing? Very good. Where are you from? Where are you connecting from, Man? No, I'm from San Juan, Argentina and I started a digital marketing course that I found. They're also Spanish. Mmm. The course is very good. What do they teach you? For example, how to make a webpage with WordPress, then social networks, SEO and well, those three things. Those are the three most important pillars. And the result. I studied graphic design, I finished university and well, I did this, this webpage that I made with the course.

And.

I must have done it a year ago on a PC and ok. And well, in the course, for example, they told me you can connect it to Google Analytics search console and page insize to see the metrics, to see how Google Analytics is doing. I don't know what happened to it. It's like I don't know if it's lying. Like it tells you there are few views, but being conso, it shows many views. Mmm.

Okay.

And. Well, I kind of write on the blog and well, there are already many. Basically what I do is like what happens to me as a graphic designer. Like I write on the blog, help with GTP Chat and I write products, for example. Okay, let's get to the point because that way we have time for the others too. What is it? Tell me a specific question you have about your website so that if you scroll down a bit. Yes. There's a little bit higher up. No, lower down. Uh, a product called that apparently is the one that gets the most traffic. I don't know why. That's the one over there. Did you see that? The first one says complete brand branding package S.

Okay, good.

According to Chat gtp, it's the one that brings the most visits to the website.

Okay.

I don't know why, but the difference it has with the others is huge. And I don't know why. And I asked Chat GTP according to it, because it's like a complete design package.

Okay, well I.

Excuse me for interrupting you. First of all, I would use CGGPT for other things, but to see the traffic, I would use it other. Uh, basically console anything that is organic traffic. Guys, Google Analytics also helps you measure organic traffic as well as other channels such as ads, referrals and direct traffic.

Okay.

But if you want clear data to use in your day to day work and that's what they teach you at the academy. Google Search Console. You're going to go to Google Search Console? Well, with chpt, I don't know if I would ask CHPT to give me the traffic of a website. Okay, well, yes, Console gives you the most data because Google Analytics, I don't know, is broken. I don't know, it shows weird things and I don't know how to handle it that well, so I kind of stop there. Okay, what's your overall question there? What's your specific question about this one? For example, in S with console, this page brings up much more than other pages. I mean, I'd like to know why. Why this page is ranking and not others. Sure.

Okay.

I said if there's something right here, like I don't know how to apply it to the rest too. Okay, why? Well, the first thing I would tell you is to go and look to go and put this URL in the search console.

Ok.

If you're going to put this URL in the search console, you're going to get Something like this, okay? It's going to show you, but with more exact data. It's going to show you the keywords for which this website is positioning.

Okay?

And it's the volume of impression traffic it's receiving and the positions it's receiving. Okay, Here I see. Of course it's not official data, it's HR data, but I see that it's still in quite distant positions. Let's do it the other way around, okay? I'm going to give you some tips to position some very specific things. If you tell me. Look, look, I'm really interested in this product.

Okay?

The first thing I would do would be first of all find the main keyword for which you want to position this product. Complete, complete brand branding package. This is. Well, I'll tell you the other way around. What is the main keyword for which you want to position this product? And of course the page is positioned precisely for branding package.

Okay?

But branding package seems to be the most searched word.

Okay, okay.

Branding package. Let's see.

Look.

The first thing I would do here is look at the search intent.

Okay?

Notice that branding package. When you search for branding package on Google, the first results it shows you are blog articles. Do you see blog article, blog? And here it shows you a list.

Ok?

It's a mixed intent. Several blog articles and several other lists. Although this is fiber, which plays with authority so well, taking it with a grain of salt, uh, I'm looking for how many searches it has to know if it's relevant. But still, uh, let's see, I'll go to English. Well, uh, I see that it has about 50 searches per month.

Okay.

It's not much, it's very little. And also the search intent that I see there is usually for blog articles. So by attacking a product, I don't think you're going to be able to reach the top one.

Okay.

The goal is always to reach the top three. I always think, how can I reach the top three? And when you think like that, you don't think about no, well, if there's little competition, I can sneak in. No, you don't think about how I have it, how I have to fine tune this page to get it to the top three and stay there for as long as it takes. And the first point is, which is one of the things we teach in the academy. So search intent, nailing it. If when you put complete branding package you get blog articles, you're not solving that search intent with a product.

Okay?

Fiber may also be appearing here with a catalog but hey, we've already mentioned that it's with authority. Therefore, the first thing I would invite you to do is look at what position you're in. What's your website called? Brushes Design.

Ok.

When I enter this keyword, I don't know where you're getting traffic from. I don't know if it's specifically for that keyword. You're telling me, I repeat, I would invite you to look at it in Search Console to check that it really is that keyboard, which, I repeat, I don't think so, because in hours it's not showing me that it's that keyboard either. Your important keyboard. And also that I see other types of search intentions.

Okay?

You always have to look, guys, at the first results. The first results are the ones most related to what the user wants, and therefore Google is showing them.

Ok?

There are always exceptions. There's a rule in SEO that is it depends. There's a motto in SEO that is it always depends, because there are always exceptions. Okay, but let's look at the general rule and then we'll count the exceptions separately. But look at what I was telling you. Boom. First results with blog article. What you're going to need to appear with this result is a blog article. If you want to come out as this absurd guy, well, you can do that too. Okay, but it's not, it's not the main one.

Okay.

Search intent.

Ok?

The other one is how do you search for keywords? With. I mean, what titles could you search for? For a graphic designer? With keywords. With keywords, okay, Here. I mean, the mentoring sessions that we do here are to analyze websites, okay? Everything. That is how I do the process for that is what we see in the academy.

Okay?

If you want, if you're interested in knowing how to find keywords, how we do the procedures, we already have the academy that has a course. We review them one by one.

Okay?

Here I take an hour of my time every week to review websites. So any website that you want me to review, go ahead, I'll be happy to review it for you. But topics about methodology and so on, it already enters the academy, okay? So anyone who wants a methodology, wants to know how to get. Wants to know what keyword is my keyword to position a product or catalog of such. Here we have, well, Matias, we have Pablo, who is in the academy, who also had the same thing happen to him back in the day. Uh, they wanted me to review their website. I reviewed it and they didn't hesitate. They said, you, if I want to Learn more. I know I have to come in. Boom. And they agreed. Okay, sure. I invite you guys to really invest in yourselves, okay? Something I just did not long ago, so that you can see that I practice what I preach. Not long ago, uh, I signed up for a €3,000 training course. It hurt. But I know that if I want to advance in my professional field, in anything I want to evolve in, I have to spend money.

So.

No, I mean free themes end up leading to dead ends.

Okay.

So, well, guys, let's go.

Next.

Well, I don't think I have any more questions.

Okay. Okay.

Julian, anything? Were. Well, I've already passed the link here, guys. Anyone who wants to literally invest in SEO and be able to make a living from it, here's the theme. Okay, here we have Matthias. Exactly how do you pay? Okay, you pay monthly.

Okay.

It's a monthly fee. The basic room is €85 per month, the intermediate room is €100, and the advanced room is €150.

Okay.

Uh, I don't know how long this price will last. Most likely by the end of the year, we'll raise it again, uh, because more and more people are joining and I want everything to be exclusive.

Okay.

It's not very well known. And that's precisely why there's a really cool environment where we all talk to each other and can be with each one of you. We skip for an hour and a half, two each week, and I go person by person, specifically addressing what Julian was asking me. What's my keyword? Okay, well, I'll tell you. But more than telling you, I'll show you how to get to it. Okay, that's the most interesting part. So let's move on to the next one, guys. Hey. And well, Matthias, thanks for answering. If you're here and you see someone who has a question and you can answer it, and I don't see it. Well, I appreciate it, man. Hey, Juan Carlos Carvajal, are you here? He's not here.

Okay, next.

Marissa. Rusmar.net.

Hello.

Hello, Marissa, how are you?

Good, good.

Where are you connecting from?

From Mexico.

Very good. From Mexico. Greetings. How are you? How are you doing? Good, good. Here I am. Tell me. Oh, I can do it. See you later.

Well, now I'll go with you. Basically, I have a dilemma because in terms of sales, Vol. Almost all services are selling the same. So I don't know what to focus on or what to focus on in general. Tell me first of all what you do. I don't know anything about your project. Well look, we're a technology agency that manages strategies for companies and it occurred to me to prioritize 360, right. It's like an all in one that combines software, marketing, content and more. Okay, but now I don't know how or whether to include it as a business or give CO to each service.

Okay, well co to all services, to all service pages. It's strategic to give code to a few keywords that you find. It's strategic.

Okay, okay, okay.

I like that too. I also invite. I'll make a quick aside. I also invite everyone. Even if you don't have a website that I can analyze to connect every week because I'll be sharing tips that can be great for you. Like this one. I understand that we can have three types of pages on our website.

Okay.

The pages that we want to apply SEO to which are service pages and blog pages.

Okay.

These are usually going to be very co oriented. The second is the corporate one like methodology about us contact. And I'm blown away. There were only two.

Ok?

These two and yes it's true that all the service pages, if you can try to give them an SEO touch that is find the keyword that they're looking for. Find your service, your potential clients and then yes the others like methodology about us contact, those are more corporate.

Okay?

What we say here is that they attack more what is called eat.

Okay?

Okay.

I don't know if you're familiar with this concept guys of eat, which is expertise, experience, authority and trust, okay? It's to give Google signals that we're not fake, that we're real, that it can trust us and that we're.

Okay.

I'll leave it here.

Uh, okay.

Expertise, uh, right. Experience, expertise, authority and trust. Okay, what happens? This is going to differentiate us from people who can generate automatic websites quickly simply and that they don't provide value.

Okay?

One way to generate EAT is to be able to have social networks, basic things that I'll explain to you, things that you can understand.

Okay.

Or to appear on other sites so that it can be seen, so that Google understands that there are people who talk about you or that you are not directly. Okay, I'll tell you, I try to simplify things a lot so that you understand me. So these methodology pages about us and contact are great for generating authority that won't give us traffic on their own but it will reinforce all the service pages that we do want to attract traffic to.

Okay.

That'S great. So one I would focus, I mean I wouldn't see them Here I would focus on building these methodology pages about isn't contact very well, which makes it easier for you to generate content and put quality content at the end about yourselves. You already know what you have to talk about and make it as specific as possible.

Okay?

Okay.

And then the entire service section and apply SEO to it. SEO, like for example, the theology always having what we call a primary keyword and secondary keywords assigned to each and every one of the service pages.

Okay.

There are different ways in which they can search for you. Here. This page would be that you create web pages. Yes. Okay, so your web page doesn't work. I activate this. Here, look, this could be the main title.

Ok?

Yeah, your website doesn't work. But think about it. It's something that your potential user would search for on Google. Your potential user would type in Google, your website doesn't work. They could search for my. Well, if they already have a website, it could be that my website doesn't work for some reason. Right? Or why doesn't my website work? Something like that. Okay, if they type your page, my website doesn't work. Google would most likely give them a blog post that would come up with the same problem that we, we're talking about with the other guy, which is search intent.

Okay.

But someone who wants you to create a website for them might be looking for web services or a web agency or.

Right.

In other words, a keyword that's more focused on what they're looking for, the service they're looking for.

Okay.

Therefore our headline, which is one of the most important aspects where we have to have the main keyword on the page, should already have this keyword in the main title. But neither this nor this is the main title. Because I see that the H1 which is the main title is then H2, H3, H4 and all the text throughout.

The page.

And this, I mean, on your page you don't have an H1, for example, OK, if I activate a heading detector, OK? For example, in the academy we have a script, there is a special extension where we can see the headings.

Okay?

Do you see the headings, the anchors, etc. Here I see here that you don't have any H1. H is for heading or header. Therefore there has to be a one. That is the first one is H1 and then H2, H3, H4. Here you have this, it should be H1 and everything should be H1, right? H2 and H2. Okay, then here we go from H2 to H4, which if you are putting Together a report. You wouldn't put. I mean you would put subtitles. Yes, you would put it in an organized way.

Okay.

That's why Google also helps it understand what goes under what and how you're organizing the information on the page. Finally, ah, I see that the title. There are three things that are most important on a page.

Ok.

There are many, but among them, the ones we have to have really well configured are the title, the meta Description and the H1. We have the H1 and the Meta description empty. Therefore, we would have to find the main keyword for which you want to position this page and write a meta description. Maximum 155 characters approximately. And H1 to put your main keyboard apart from the title. The title is one of the ones that positions the most.

Okay.

If you don't have the keyboard in the title of the, uh, be careful.

Okay?

Ah, okay.

There are other strategies to avoid using the T, to avoid putting the keyword in the title to position yourself. Yes. But if you're going to start, always have the keyword well placed in the title. The meta description and H1, that's the beginning. On the other hand, something that Google is increasingly rewarding. Well, I've always rewarded it, but lately it's been giving it a lot of importance is user experience.

Okay?

User experience, which may seem silly to you, but if I'm here, I can't see the menu.

Okay.

And anything that doesn't help the user find the information they're looking for intuitively, quickly and efficiently works against you.

Okay? Okay.

I mean there are layers to SEO. I mean, imagine SEO as a layer, guys, everything is very important like a building.

Okay?

Well, it's essential that the building has foundations. You know, having a website in SEO where when you enter the building there is a well decorated lobby with paintings is also important. But it is the final phase of assembling the building.

Okay.

First you have to put in the peppers, you have to put in the walls, the roof, etc. Well, it's the same with SEO. The first thing is to structure the page. How are we going to structure the page? What categories, what subcategories do we have? Products. Where are those products going to go? Next step. What are we going to call each of these pages that we have within the website? There are some that we are going to position with keyboards, others that we don't.

Ok.

But it goes by layers. Note that we are not going to extract keywords before having a website, obviously. And we are not going to consider how to increase the conversion of a website if we have not detected them beforehand? Because why are we going to have keywords for the user? In other words, it is like a scaling. Yes. In between. Obviously, there are many factors that intervene, which is precisely what we address in the academy. So that it guides you step by step, that is, so that you feel guided.

Okay.

And you don't have to go looking for a lot of information.

Okay.

But consider those little things, because if you don't have completed what are called the meta tags, the meta description, and H1, it will definitely complicate your life a lot.

Ah, okay. Okay.

Well, Marissa, over to you. Over to you. Let's see. Ah, I stayed. I stayed, I stayed. I stayed first. Yes, yes. Uh, I was listening to you a while ago when you were telling this. I don't remember the lady's name, uh, about whether we want to make a corporate page or something for services. So this is a page that I want to show my products. The first product, I mean, you can see at the bottom that it is Ibora, which would be the digital assistant. Ibora would be there. Let's say those are the packages that we are handling in Mexican pesos to launch it. Now, however, I don't understand anything about how to position the page. I mean, I really do say that in order not to take up too much of your time, I would need to sign up for your full course. I mean, right now, this is just a first intention. This seems super important to me. Now, I do believe that all of you who are here, who don't know anything like me, well, we should join, right? And it's not much. I mean, 2,500 Mexican pesos a month for what we could get. Is this so? Well, I mean, more than anything, I'm introducing myself here. Send me your page and everything so that I can sign up later. But that's the intention. I mean, right now, basically, what I quickly heard is the intention that we have. Right? I mean, a corporate page or a simple page. I don't know if that would be my first question. Just quickly, Willi. Thank you.

Okay.

Uh, from what I understand, you're suggesting having two types of pages. Right. I hope that's not the case. Right. I mean, it's all on the same page. As you were saying, a corporate page, a page. I mean, everything within the same page. I understand what you mean. Right. Yes, that's right.

Okay. Okay.

Yes.

Okay. Okay.

When we talk about pages, it might sound more like a web page. Right? Uh, in your case, we're talking about landing Pages, right. About landing pages within your website, some of which are going to be corporate, like the about page, the FIQ page and to see if you have any other contact pages. And all the others. All the others except for a few specific ones. I can't find any of them.

Okay.

They could be eligible for positioning.

Okay. Okay.

More or less. What I was telling Marissa, what I would do if I were you is to send her a web map. That is create a web map with categories and subcategories. Imagine a tree, okay. A typical tree, a typical organizational chart tree, okay. Of a company where there is a boss, managers, then consultants, whatever. But with your website, where the first page, the first landing page is the home page.

Okay.

And from there what pages go down, what services are you going to offer? In this case, yes. We try to make it clear to you. Normally when we create a page, when we create a website, we are clear that we are going to have the homepage and we have the products.

Okay.

And in between, to connect the homepage and the products, which would be the last part of this organizational chart. It's cool to be able to organize them or connect them by categories.

Okay.

Imagine an E commerce of a fashion store. They have very specific shoes. And how do they connect the homepage with the shoes? Well, they create a page for men's shoes and from there they branch to the product.

Okay.

I think it's a pretty graphic way of understanding how to build a web map within our site. And here's the same thing. See what solutions you have. Ah, let's see if I can go back to your VR products. All of these are products. I mean you have Ibora and within Evora. I don't understand. They have like different products. They are the memberships. Those are the memberships of the Ibora product. I don't have the other products displayed. We're also talking about what this support is in creating image, creating corporate images. Everything is with AI support. But this one, this would be the first Ibora product. And these are the packages, depending on the memberships that our clients want to subscribe to.

Okay.

I'm going to give you two tips, okay. That I think can be very useful. One is to choose a product, okay. Whichever one you want. You don't have to tell me any product. Let's do this and think about what it's like. If you could summarize it in one sentence, how would you summarize it?

Okay.

For example, one essential month integration with two social networks, preferably messenger and content changes per month. Think of a sentence that could summarize this product.

Okay?

And when you're going to type this phrase into Google, how would you shorten it? How would you shorten this phrase into Google? Thinking about what the user might search for. For example, I don't know what your business is about. Let's see. Imagine digital assistants, colleagues, Digital assistants. Yes, they are intelligent virtual assistants.

Okay?

So if you start typing virtual assistant, note that this is a free feature from Google.

Ok?

To start getting some data, some keyword ideas which a colleague asked me about earlier. Right? How do you come up with a keyword? Well, look, here's a free way, not very widespread, I mean, not very extensive, but it does allow you to give some ideas of where things are going, of where people are looking for you. For example, if you start searching for virtual assistant, you'll see that Google starts to suggest certain words, ok? Based on the word, the main concept that you've entered virtual assistant. And then it tells you VAT work and so on. You can be more specific and tell it virtual assistant and start forcing the search for social networks.

Okay?

And as you keep typing, you'll see that these suggestions become increasingly specific. As long as there are suggestions, it means that there are searches, more or less searches. You don't know how many searches, but you know that someone has searched for it before. Because all those suggestions that Google shows you are because someone has searched for it before. Therefore you already have an idea of how a user may be searching for you.

Okay?

Then you simply have to see if this keyword is the right fit for you. That is, if the search intent what Google returns. In other words, if there are competitors to you, in other words, your competitors who are offering the same thing. Therefore you already know that this keyword is what the user wants. In other words, when a user is searching for this keyword, they want a product like yours.

Okay?

And the second thing is to see if you have searches. Here I am looking, for example, with Google's Keyword Planner, which has 20 social media virtual assistants. And excuse me, it has 10 searches per month, OK? In Spanish, in all locations. So, well, it has some searches, right? It's not almost nothing, but it has some searches, okay? Therefore this could be a focus for which you could start tagging some of your products. But I think this exercise could work quite well for you, which is to get some details from each product.

Okay?

You detail it in one sentence. You try to summarize it in one sentence that will force you to bring out only the things that make that product special and not another. And from there you say, okay, how would I put it in Google format? Right? In the format of someone searching for it in the search engine. And from there you're going to start getting these ideas. Virtual assistant, for example, if you type in Wah, WhatsApp comes up and from there you start branching out with a lot of ideas. Look, you search for WhatsApp, WhatsApp Business, WhatsApp, WhatsApp, I don't know, movie star, AI, whatever, and start getting a lot of ideas, okay? With this simple exercise, the only thing you'll be missing are the searches and that you don't have the synonymous keywords, that is other words that people use to find the same thing, which is another thing that gives a lot of strength to your page. Being able to have Google see that on your page you're not only talking about the virtual assistant on social networks, but also virtual assistant. I'm making it up. Social media, which is the same thing, but said in another way.

Okay.

You'Ll be missing those secondary keyboards, but that way you'll be able to start packaging your products and in the same way you do the categories. Great, great. No, no, no, thanks. Uh, this really opens up a new perspective for me now. It really does involve me in the details and well, I'm ready. I'm going to pay for the course. I'll see the details later and well, I'll let you follow this. Willy, the truth is, so that you can take care of all these colleagues. Thank you very much. Have a great day. And we're here waiting to be registered in the community. Thank you, Mir Juan Carlos. Thank you, thank you very much. And let's get going with the project. Very good, guys. Okay, I remind you that you can join at any time, okay? I mean now, in seven minutes we'll jump into, into the session of, of now of the basic CEO room session, the private community in the academy. So if you're not registered yet, you're still on time, an email will be sent to you directly. With access to the live community, you can also join and start moving forward today, guys. Okay, uh, what else? See, we have another project here. Boom, boom. Hey, Victor Barrera, are you here? Victor? Victor Barrera. If not, another website like Laura Tapo is connecting now. Laura, Hello? Hello, can you hear me? How are you now? How are you? Good. Sorry, my camera is working.

Easy, easy.

Let's see. I have your website here. Wait, I lost it again.

I'll paste it in the chat for you. Yes, I had it here. I Lost sight of it, but I have it. There it goes. Laura, do I hate you? Yes.

Good. Tell me where you're connecting from. Ah, from Barcelona.

Ah, here in Barcelona. I'm Italian and this website is for personal branding. A year ago I wanted to change my job sector and I did a training in marketing and advertising. Okay. And now I'm looking for a job. I'm not sure if I should look for a job or look for clients, honestly. And I open the page because I want to, since I don't have direct experience with dependency. Like I want them to be a client or a recruiter of whatever they're looking for. See that I'm providing content that I know. The content I publish on the blog is what I studied in college. So it's content that. I mean, it's not artificial intelligence content. It comes from other professionals and stuff. No, no, no. I set up the page a month ago. It's new. I'm sure there's a lot of things to improve. Okay, what's your specific question? What would you like to know? Well, first I'd like to know if I. How to position myself onpedia. Right? I mean, I'm writing articles with advice, with practical tips, and if you want to know how to position myself, if there's something you see at first glance that I can improve on the page. Yeah. For example, the design is important because it's super basic. I made the page myself, I did it with Hostinger, and it was a template that I customized. But it doesn't seem like I'm paying a programmer, for example, or a web designer. So I don't know how to. Tell me, tell me how you see it.

Okay, here are two things. Okay, first of all, you have to have. I mean, we all know that not all of us are web designers.

Okay?

But your website is what is going to speak for you when you are not there. Therefore, even if you are not a designer, you have to find a way to have a website that transmits almost 100% of who you are. And many times it does so with the design. I mean, when you see a design, you say, wow, it inspires confidence or it doesn't. Right? Surely when you see a website.

Yes.

Okay, I'm telling you this because it's a bit unfair, but that's how it is. When I look at your website, I can already get an idea of who you are, even if it's not true.

Okay?

So by hiring someone who is a web designer, or even a template that can help you design and Create an impeccable website. They're going to speak for you even if you're not there. So web design is quite important. And if we have more, and even more so if we have few pages, I would give it a lot of importance, at least now at the beginning, which is to produce a well made design. Unless it connects, is up to date, modern and start generating content. Because if not, as you advance on the website, you're going to have to redo the content you've created, adapting it to the new design, etc. So what I would do strategically is take a break, find a design that represents you, because that's what I'm telling you, your website is going to speak for you. Aaron is already published here. He's going to make your website and then apply SEO methodologies.

Okay.

For example, what we do at the academy, the first thing I would tell you if you were at the academy is to stop blogging because you don't yet have a page where you explain what your services are. I mean, you tell me I want to advertise on Google Ads, right? Use the Google Ads service, is that right?

Yes, it's under construction, but yes.

Yeah. One of the fastest ways to rank for a keyword is to create a page, a landing page, a specific URL for it.

Okay.

For that keyword and the secondary keywords that target that concept in that service.

Ok.

Therefore, the first thing before starting to generate a lot of blog content, I would focus on having that page, the Google Ads page. Well done. For example, as I was saying, on the Academy page, I don't have blog articles and I'm already ranking for keywords on page one and top one without having a blog. The only way exclusively creating service pages. Why is that important? Because first you have to be able to have pages to offer the services that you are going to provide. And then the blog will help you generate traffic to generate authority. But of course, where do you take that traffic that the blog is going to generate if you don't have a transactional page? Do you understand? Yes. Yes. So full focus one, on design so that even if it's not your strong suit to be able to create a template or something that is modern that represents you. Because that's what I'm telling you the eyes of, I mean people are going to see you through the eyes of your website. And two, try to create specific pages for each of the services that you offer.

Okay.

Okay.

Then we're going to write blog articles. We're going to do whatever it takes. But first we have to get all the services down to earth.

Okay?

Yes, that's the roadmap. Strategically, I repeat, for more specific things, we have the Academy, where we're going to get into more specific things and how to go step by step. Okay, but that's the way.

Okay. Okay.

Thanks, guys. Thanks to you, Laura. Hey guys, I'll leave you the link to the Academy so I can schedule a 15 minute video call and see if I can help you. If the Academy is for you or not over the next week. I'll leave it to you on WhatsApp. Now, hey, remember, even if you don't have a website, I do these live streams weekly, obviously. Basic website analysis. Every Sunday from 5 to 6 Spanish time. So connect, because you can always learn something. And so that you know that SEO is what you need and that it's your thing. Give it your all.

Okay?

Don't wait much longer because everything is moving forward and as websites gain more authority, the harder it is to compete against them. So, guys, let's go.