🎓 Mentoría SEO Ep.#17 | Posicionamos "Cursos cocina" en Google

I'm going to put it here.

Okay.

I would say that this is mentoring session number 17 that we've done.

Okay.

In other words, number 17, in which we continue learning SEO and analyzing W s. And as I was saying, for those who don't know me, I have the SEO agency and the academy.

Okay.

In the academy, you can learn with an initial 90 day challenge in which I teach you step by step with a course, plus live mentoring. And we learn how to position your website. It doesn't matter if it's E commerce services, local, co whatever. For example, we have Pablo here, who is also here on the call, who managed to position himself on page one for Costa Rica in 90 days. So the knowledge acquired in the academy is demonstrable. And for those who don't want to learn on their own and want to delegate it, I have the agency.

Okay?

We are a team and we have clients from universities to real estate agencies. Well, top clients. What I want to show you, and if you've been to any mentoring sessions, you'll have seen it. Is that any keyword? I mean, any page, sorry, any. In any country, the main city, the capital, be it Madrid, Barcelona, a. A major city. I mean, when you put together the keywords CO agency, obviously only the websites with the highest reputation come up.

Okay.

And I was telling you a few weeks ago that we were in position number seven or eight. I don't know if you'll remember, Pablo, that you were. Well, Pablo is in training and also comes to these free calls that we do. That's why he's moving so fast, obviously. Okay, well, Pablo, you'll remember that we were. I mean, like every week I review and explain to you that we're on page one.

Okay.

With CO Agency Barcelona.

Okay.

With Orbitalio.

Okay.

And you're going to say, ha, wow, co man, you don't have the first position, right? You're in 1, 2, 3, 3, 4. Four positions precisely because of what you do, which is an SEO agency quote here. Pablo laughs because he already knows what I'm going to say. The thing is that when we open the first three that are ahead, and we open our results with a little trick that I teach you in the academy, which is to open yours, that is that of the competitors or your own.

Okay.

You go to the homepage, right? We have the homepage already directly positioned. And you do this, you do side colon before.

Okay.

Enter. If you do side colon before and enter, all the pages that that website has positioned will appear.

Okay.

On its website, that is that have opted to be indexed to be positioned in Google.

Ok.

Here in Tools, if you expand, you will see the number of pages they have. Like this. You don't have to go around counting each of the pages.

Ok?

This one has the first one that is by SEO agency. My screen doesn't appear. Do you see my screen, guys?

Yes.

No.

Okay. Okay.

Yes.

Let's see. Put me in the chat.

Ah, okay. Okay, okay, okay.

Uh, what it's telling you, the first one that is positioned by CEO agency Barcelona has 118 pages on its website, OK. That are trying to position the second one. And I do the same. I go to the homepage, I do site colon, I click on Tools and I see that it has 177. That is even more pages. Well, I mean the website consists of 177 pages, okay? Therefore it has a few pages to tell Google that it is important.

Ok?

The third one has even more. It seems like they have done it on purpose more and more.

Okay?

196. OK. And if we go to ours, we are going to do the same exercise. If you give site two points, you'll see that we have two pages positioned on our website. In other words, our website consists of two simple pages. 2. And we are positioning for the most important keyword that represents us with two pages.

Ok?

And if you go to see the second one, it's still in test mode. I mean, if you notice the texts are still here to fill in because we haven't had time to fill them in.

I mean, good, good.

We only have one, which is this main one. Now we've done this one really well. It's well done. It's super well worked.

Okay?

And here's the difference. When you enter the academy, which is where you learn how to position your own website.

Right?

Now I'm going to give you a few tips on those analyses that we're going to do. But when you're really serious, you start learning.

Okay?

When my students start learning, the first thing I teach them is, guys, you can go to compete horizontally or vertically, okay? On a website. A website that is, you can go to generate many pages.

Many.

Like for example, I have the result of a website that is also mine that I went to horizontal, ok? To create many pages. Willis plan. This is a tour of mine that I have three results on the first page. One, two on the right and. And here. And three.

Okay?

One, two, three. You can have three results on the first page. Yes, Correct. There you have it.

Ok?

Three pages positioned on the first page. But why, if we are going to do the same exercise. I have a shortcut here that gives me the signed two points. On this page I have gone horizontal to create many pages.

Ok.

So you can go to generate many pages and give Google a lot of context that you are the boss in your sector, or you can dedicate the same time that you are going to generate so many pages to make just one. But super well done. So there are two completely valid strategies. Although this is the most scalable, this one of creating one or two pages on your website and making it perfect is the most scalable. In fact, here we have Pablo, Pablo to make a page. I mean you have. I would say I corrected you in the chat, Pablo, if I'm wrong, but on your website you have 2, 3, 4, 5 pages. You don't have many. You don't have many pages on your website. And Willy. Uh, hello. Greetings to everyone. Uh, yes, I don't have like maybe six, but the one that's like this, with everything you've taught me, is just the local CEO agency in Costa Rica. That's it, that's it. Those are the others. Today I'm starting to work on them, which is almost like taking the templates that you showed us and applying them to the others. Look guys, this is Pablo's website that he's talking about, okay? If you put local co agency Costa Rica, so you can see that the sector doesn't matter. I laugh a lot at people who say no, it's just that these guys have a trip or they don't have a marketing department. Well, he will have the department he wants. But he is below Willis plan excursions Catalonia. He is around here. He is around here, below. And Civitatus also says Mr. Pablo, a student at the academy who is speaking now, has the first position for the SEO al Costa Rica agency. And if we are going to do the same exercise, we will see that he does not have as many pages as his competitors and he is still managing to position himself. Look, there are pages that he has to remove that since we already talked about it, are not helping him look even better. I mean, it makes me feel better that even though he has pages that he has to remove the page that he has worked really hard. Top one.

Great.

But why? It's not that he has dedicated an hour to it. Doing it quickly, one page. No, I wouldn't say that he dedicated himself. I don't know if I have invested 8, 10, 12 hours in making a page, just one page. But they don't tell you that in the reels, in the Instagram reels, they tell you how to position in five minutes. Show me how to position in five minutes and I'll join your training directly.

Okay?

So guys, after giving a little faith and clarity, I'll leave the website here for you. You can search for Willicio.net.

Here.

I'll leave you the first training room. If you want to learn, you have to start here. It's a membership, €85 per month. And there's a course, live mentoring. I review all your projects weekly and if you're not convinced, you can schedule a 15 minute call with me to see if you're at the level or not to join. And let's do it. Okay, let's go, guys. If anyone joins today, they have the opportunity to be in the chat with Albert. Uh, that's right. It's true. Uh, what Pablo says is that now, well, today at 6, we have the mentoring sessions. The mentoring starts in 45 minutes and every Sunday they're at at 6. That is 45 minutes from now. And today we have a special guest who, I don't know if you know, he's a YouTube expert. That's right. It's good to remember him. He's a YouTube expert who appeared on I have a Plan. Not long ago, they contacted him to come on I have a Plan. It's this guy here, okay? He's a born YouTube channel creator, that is, he's monetized I don't know how many channels, and he's making a living from it, just from YouTube.

Okay.

And helping others. I'm just saying that this Guy is charging €200 an hour. An hour with him is €200, so he can guide you and explain how to position your YouTube channel.

Okay?

Hey, this guy is really good and he's joining right now just for today's mentorship. It's worth signing up for a month because €200amonth, €85amonth is already worth it anyway. Let's go. Let's go for it, guys. Let's review websites, guys. Those who you raise your hand. The only way to speak is by reviewing a website, okay? So if you all want to jump in and talk here, put your website and we'll chat for a while, okay? Hey, Creative hr, are you around? Unmute yourself. How are you, bro? How are you?

All good? Very good.

Can you hear me? Yes, perfect. Can you hear me? I hear you. I hear you. I'll take you off. Well, thanks for the space. This is my wife's business. We Provide cooking courses in Bogota. And well, we have quite a few keyboards that are well positioned there. Well, I wanted to know your opinion.

Okay.

What's the main keyboard you want to position for? What's the cooking course? Cooking course? Bogota Cooking course, Bogota.

Mmm.

Okay.

Because what do you do? They are online cooking courses and the services are mainly physical and we are starting with the online topic.

Okay.

I mean the main business, the core, let's say what gives the highest percentage are private dinners and home chefs.

Right?

And courses. And courses, yeah.

Okay.

Well, everything is on par, right?

Yes.

It's basically a face to face business, right? I mean, okay, here. First of all, of course I can't guide you like I do a training because from now on each one of you is going to ask me very specific questions.

Okay.

Therefore, the answers are also going to be quite specific to your situation. But remember what I tell you, okay. Even what I tell my colleagues, because it will be useful. One of the things I will tell you is that we should try not to mix different things, even if they are from the same sector. Lets try to. If we are. Let's see how I put it. If Google. If Google had to tag us with something, what would it tag us with? If it had to give us a tag? These guys are experts in. Do you know what tag it would give us? I would like them to. Cooking course. Here's the topic that you mentioned. One of the others. There is one. One of the two. I'll give you a different example on my website, Excursions Catalonia. I could say excursions in and anywhere in Catalonia, which would be included in the global. And with a tag, Excursions Catalonia. It already includes all the content that I have there and nothing differs.

Yes.

Okay.

When we create a website, let's be very aware. I'm not saying that you can't position it, but be very aware of the niche that you are targeting and deviate little over.

Okay.

I mean, imagine that.

Yes.

That a main tag and that everything that comes down from there is consistent with that tag.

Okay.

Yes.

Ready.

Okay.

We have worked, as you are saying, cooking course, with all the surnames there are cooking course, pasta, roast, cooking course, vegetarian cooking course. And the truth is that we have done quite well in positioning there. If you can search for it there, cooking courses, obviously you, because you're far away, you have to put Bogota for it to appear. But when you do a local search, well, there you have it there to search for the local search. Uh, with all the surnames of healthy vegetarian pasta. This we have a Good position.

Okay.

Bogota. Didn't you tell me? Yes, sir. Come on. Uh, cooking courses, what else? Cooking courses in general is the keyword and the surnames are the types of cuisine. Vegetarian, salads, pasta, roasts. Okay, which is the main one that you want to position? More cooking course. Cooking courses. Cooking course. Cooking course. The general one. Ah, yes.

Okay.

Since it's the chef to look at it, you are this one, right? Yes, sir. Okay, look, one of the things that will work great for you to position this, I mean, we have to understand that when we are on page one or page two, the search intent is already good.

Okay.

We can refine it a little more. But Google already likes the content that is there, therefore, so it's not a content issue that. Well, we can improve the content. I mean, it's a potential for improvement. But apart from the content that we can improve on this page, there are many other things that we have to reinforce, including internal strength.

Okay.

Something that I would really encourage you to do would be since you still have 1, 2, 3, 4 positions to improve, you have to go to much more advanced co strategies. It's one of all the cooking courses. All the cooking courses you have, all the blog articles you write, all the service landings around the cluster of the generic concept of cooking courses. You have to find a way to transmit authority with an anchor of cooking course. 30% of them. The remaining 30% or the remaining 20% with a secondary keyword, for example, cooking training. I'm making that up. Imagine if it were a secondary team.

Okay.

The remaining 20% with a training course, cooking that is with another secondary one. And if you start. And if you start giving it a lot of semantic context through interlinking to this first one, you'll go up one or two results. That's one, two. If you're going to list this website in other places outside of your website. Like directories. Like what I would say directories. Directories. Like gastronomy fairs. Right, Exactly. Yes, of course. And I started with directories because it's going to be easier for you to create a free profile with your brand name and to talk about how your core is cooking courses. This is called digital brand identity. And that's going to give your website a lot of strength so that Google understands that you're not fake, that it already knows that you're not fake. But to give you citations. I sound familiar?

Yes, yes, yes.

Okay.

So to give you to have more citations so that Google sees that you're strong in that with these two little things, I Think you can already go up to the top one? Top one, two more to reinforce. It doesn't hurt to reinforce the content you have here. That is to say, when you enter, you say, okay, everything I offer is well explained and I'm not leaving anything out. I would even give these meta tags a spin because look, you have cooking classes in Bogota, practical and fun cooking classes. You know, something I'm a big fan of is cleaning up the meta tags so there's not too much noise.

Ok?

And this is suitable for everyone. I try not to put too many additional words so that Google knows very well what the main keyword is for which I want to give more weight to that page. Okay, the same with this page, with this meta description here lets try to always follow the order of the main keyword, even the secondary ones, as high up and to the left as possible.

Okay?

That gives Google a lot of strength in Google. I mean, put yourself in Google's eyes. If you were Google, you would say, you go to this page and say, okay, what are the words you want to rank for? Or what is the main content you want to rank for? Quote. Well, the first thing I would look at is the first thing there is. That is the first thing I would give importance to is the first thing it finds, the first words, the first links, if there were any around here, the first images, etc. Crawled from top to bottom and from left to right. Top to bottom. Left, right, yes. Therefore, the first thing it finds is what it gives the most importance to with this approach. Give it a look. If you have things in both the content and the title meta description, the H1, do you see? The H1 is very well oriented, very clean.

Boom.

The main keyword, cooking courses.

Good.

On the other hand, the title look practical and fun. Cooking classes. I probably already assumed that. But let's clean up the title so that Google knows what the topic is about, which I repeat, it already knows what it's about. But let's clean it up to focus on what really interests us.

Go ahead.

I've given you a lot of tips. I hope you've taken them. Hey, if you do that right, I promise you'll get back on my radar because I worked on metadata a long time ago and I hadn't really reviewed it and I'm going to work on it. That's my next job right now. Okay, but I think that, I mean, I want to emphasize that metadata is perhaps 10%. I mean in terms of importance of everything I've told you, it's 10%, 90% is everything else that I've told you that has more power.

Right.

Metadata is important, but in the end, CO is a puzzle with many pieces that if you have them well organized like you'd be like the one in the corner.

Okay.

So to annihilate it. Okay, very good. I appreciate it. Willy. You, man, you. What's your name, by the way? Jim. Jim.

Very good, man.

Well, delighted, Jim, Go ahead. Thanks. And I'm going to be here for the first time. I'm going to analyze your training because I'm looking to improve on this topic. What are you looking for? Well, to have better websites. Lets say I work independently, I don't have an agency or anything. I program in WordPress and I don't do it as a hobby, but it's not my main business. I create one or two pages a month and my main business is with my wife in the field of gastronomy. So what I want is to improve my knowledge so that I can provide a better service and maybe not make it 20% of my income, but maybe half and half. Because the digital aspect is important for what's coming. So not depending solely on the physical aspect. Even digitizing the gastronomy business. We want to set up an online academy, and I want to set it up myself. I don't want it to be my personal project. That's great. That's great. In the end, SEO is the way of many ways to advertise something without putting in constant money like you do with Google Ads. You know that Google Ads is always about putting money in. And when you stop putting money in, your co goes too. I mean, just so you know, it's good to have a project because I recommend. No, it's not necessary. But I do recommend that everyone who enters the academy have a project because that way we can apply each of the modules throughout the course. Module one, list all the products and services. Module two, desire entities. Module three, keywords. And in each one there's a deliverable you, you know, and so you have a. You come with a sample website, a website of your own, and you can do the whole process from top to bottom to learn how to optimize a website from scratch. Also now, every Sunday from 6 to 7:30, we spend an hour and a half, two hours, sometimes even three, where I go over each of the websites and I say, jim, how are you doing? I've been silent on this part. Okay, man, well, do it like this, like this, like this. This is your main keyboard. Look, look for it like this like this? Do this better than this.

Boom.

And for next week, bring me this. And that's how you'll move forward. Okay, great. So.

Very good.

Well, I'll pass it on to the others. I appreciate your time. Tell me. Go ahead. Columbia Tourism. Hello. Hello.

Very good.

Hello. Your name? Good morning, Fabian. Greetings, Fabian. How are you?

Very good.

You're the one who's going to represent me in Colombia? Excuse me for asking again. Are you the one who's going to represent me in tourism in Colombia?

Yes.

We're growing little by little, step by step. Let's go. Let's go. That's how I like it. Tell me. Ah, we offer tours in Colombia for foreigners. Well, basically, we don't offer Colombian tourism. I created this website about five years ago. Everything is done hotake here at home.

Yes.

Testing, experimenting many clients. After the coronavirus, the pandemic changed the tourism model in Bidenish Ganitz. Ah, the tourism model has changed. Before, many groups traveled. As you can see in the photo. Now only couples. The tourism model here in Colombia has definitely changed. So our sales have dropped quite a bit. Exactly. So, seeing your advertising, I'm grateful for the opportunity and I'm very interested in what you're talking about.

Mmm, good, good, good, man.

I mean, I think I'm the best person who can help you because I'm also in the same tour sector.

Right.

And I'm interested because I can come visit you on your tour.

Good, good, good.

That's it. Exactly. Seriously?

Yes, yes.

No, no. Here we are. Here we are in Barcelona. Uh, it's been a while since I updated private tours. Barcelona.

Okay.

And we're also above Tizer. The goal is to be above Tizer. Everything else is the same. Uh, now I'm going to give you some tips. Well, I already know where the question is going, but go ahead, ask me the question, dude. Okay, my question is an overview. What do you think about my website? What can I improve? You have experience and you are the professional and the host of this webinar today.

Okay? Okay. Okay.

Today and every Sunday. Well, I don't have a replacement yet. Okay, look, I'm going to do it differently. I'm going to ask you questions and I'm going to ask you specific questions so that you can tell me what you need to improve on your website. And specifically, we're going to use this example page.

Ok?

Right.

Look, do you know, does the topic of headings ring a bell? H1, H2. H3.

Yes, it does.

Good.

Okay, look, we have an Extension in the academy? Well, it's already public. You can find it in Google Chrome, Extensions, Wilco Academy, such and such that allows you to display headings. Ok. That is, you activate it and it tells you what the H1 is, what the H4 is. The H2 is. OK, what is the H1 of this page of bike tour for one in Pescadito Escolarado. What is the H1? The H1 Columbia Turismas. Okay, what should the H1 be? It should be bike tours. Bike tours for activities one, right?

Yes.

Okay, first thing, you answered it, right? No, me. Okay, the order of headings, how does it work? Uh, tell me, tell me step by step, how does it work? We start with H1, right? How do we continue? We continue with tours in Colombia. It could be okay, but conceptually, H1 after H1 comes H2.

Good.

And after H2, H3, H4.

Very good.

Perfect. Okay, so we have H1, right? Columbia Turismas.

Yes.

And the next one, what is it? There is number four. It should be below. Ah, very good. And this one here in second. Yeah, but it doesn't say anything, right? Yes, it just says call us.

Okay.

Well, it's even like crossed out right below there should be a space where you should put an H2, which is not basically an empty H2.

Okay.

Then comes the H1, which we should put as H2 and we should put as H1, right?

Right.

Oh, okay.

We've already found the first few things. Yes, Right. The activity is called Bike Tour for activities in one. Yes, that's right.

Okay.

Did you know, guys, did you know that if you go to Google and start typing Bike tour, the suggestions it gives you here are. Because someone has searched for it before. You knew that, guys.

Yes.

Good.

If I put Bike Tour for activities.

It.

Wouldn'T be like. Look, so the company is called by Tours and this B Tour 4 in 1 is a product of our company.

Good.

Yes.

For example, if you look there, we offer four in one activities. Biyer Barichara Galan and Bor Chikamocha Jordan, which is our thing. The other activities, we are intermediary sellers. We do Baturs in Santander and we have three products.

Okay.

I mean, what I want you to understand is that any activity, whether it's yours or not, the title has to be something that people search for.

Okay? Okay.

Right.

Whether it's yours or not, I don't care.

Okay, done.

Good.

Right.

So from here on out, if you do the test and do the reset cube like we did for Example in the academy, which is the free version.

Right.

But there are paid things that we see how to get in the academy. Well, it would be btour for, for example, Barcelona. Now that someone from Barcelona has just connected. Greetings. Well, this would have, well, searches or, well, I don't know, by tour night. Well, what I recommend is that you take it out, extract a feature from this tour and create the title with that.

Okay? Okay.

Take advantage, guys, because today this is fun and I'm going to give you tips on everything. Uh, regarding content. What do you think? Yeah, well, if you ask me, I'd say I like it. I'm not. Yeah, we have a little information how it describes at the bottom, we have how long it lasts, the price, what it should include, and we have some photos. Okay, I'll ask you questions and you tell me where it is on that page.

Okay? Okay.

Ah, how do I contact you? How do I book the tour? You can book it on the WhatsApp link below or above. No, no, no. Where is the answer here for me to book the tour? No, it's not there.

Oh, okay.

Exactly where do we meet? Done. Where do we meet? Yes, we just need to write to buy the product. Yeah, write to me. We just need to write exactly how to make the reservation. Okay, uh, where do we meet if I like the content. No, no, I mean, how do we meet? I mean, where do we meet? Where do we meet to start the tour? I'll pick you up at your place of lodging. No, no, no, no, no. Here, here. Where does it say here, the location. Where are you exactly? Where do we start from? Where do we meet to start the tour? I'll pick you up at your hotel. No, no, no. Where does it say? Here, here. Where does it say? Where is it? How does the tour start? Yes, there is no. Okay, if I book and it rains that day and the tour can't be done, what happens to the money I paid you? Where does it say, hmm, Is there a discount if I come with two, three, four people? No, there is no discount. But where does it say? The question is cautious. Many are cautious, but they are probably the ones they ask you when they call you, right?

Yeah.

So here's something that a lot of people do, and that's why people, that's why websites are created so quickly. Normal. Because I don't know, not just you. Ah, I mean, now you're a witness testimony here because we're looking at your website, but it's proof, guys, that people create super fast websites with, with chat with whatever, like if you write it to them or I don't care. But they create super fast websites, but they leave out half of the information. Information that for your user is vital, you could say a long time ago. It's not that she only looks at keywords for her. No, Ariel understands the information on your website. That's why Pablo, in order to reach the first position for local CEO in Costa Rica, has dedicated between 8 and 12 hours to making that page.

Yes.

So this is an example of how to work on that page. Well, and with that you already have a good percentage. Not everything, but a good percentage to start positioning much better. Okay, that the steps that the. Step by step. We've told you everything. I mean, I've given you two of the biggest tips that I see. Then step by step. Well, that's what we see in changes. But here you can start. And if all the tour pages are more or less the same, you already know where you can start improving. Correct. Okay, great. Anyway guys, I mean, here I give you different tips so that you can see. Thank you. Thank you. Sure. Welcome. Information to improve. That's it. That's it.

Very good, man.

Let's do it. Hey, I'm also excited if you apply it and in next week you come and we'll see how it goes. See you at the Academy. With pleasure.

Okay.

A Come on, let's go. Daniel. Daniel Espanola, we have here. Hello, Willy. How are you? How are we doing? How everything's good over here? Everything's good. Everything's good. Where are you calling from? From Chile. From Chile.

Very good.

Yes, of course, the domain gave clues.

Yes, yes.

Okay.

Okay, tell me. Well, this is a website selling technology products that we have here in Chile. And we started as a very strong E commerce during the pandemic. We had a great time because we sold a lot.

Good.

And now we have a physical store where we also work on advertising, so that people can go to the store to see the product or make purchases from there.

Good.

Ah, I have. Well, I have several questions here regarding keywords. For example, you mentioned that Google crawls and reads the page from left to right and from top to bottom.

Good, very good. Good, good.

So here my keyword would be laptops, or would it be. Let me check how the hierarchy is in HTML. I mean, tell me for home or for a specific page on the homepage. This one that we are on.

OK.

On the homepage, I see that the main keyword that is the H1 is Discover the best deals in the title.

Yeah.

But if they're in that H1, it doesn't say anything about technology, nothing about computing. The audience wouldn't be told what we do. Right, Exactly. Okay, perfect. I mean, indeed. I mean, it works just as well for a baker as it does for a shoemaker. Sure, exactly. Very general.

That's it.

Very good.

Right.

Those would be the H2S. Well, of course then we'd have to see. But for example, you have an H1, then we go to H4, then we go back to H2. It's a bit of a mess.

Yes.

That's messed you up.

Yeah.

And apart from that, as you've rightly noticed, it's missing keywords. Have you done any keyword research? Yes, I've done quite a bit of keyword research and competitor analysis at Sumatch.

Okay.

And of course we haven't noticed that.

Yeah.

Okay.

Hey, what's your question? What's blocking you right now? Now, for example, I don't know if you know anything about Google schema, like the data that Google collects to be able to do analysis later.

Yeah.

But I think we need to work on a few more things first. Like? Like. Like having the keyword correctly identified, capturing it in the headings, ensuring the search intent is correct. Uh, and the oua. And I'll explain now. And then ensuring that each page is properly labeled. For example, in the meta tags here we see that the title has the best prices in technology every day. The meta description is a bit long, exceeding 155 characters. The H1, I mean, if I can advise you, man. First, I would tell you to start with keyboard research. Start by extracting the keywords that you have to position for each of the pages. Keyboard research is the result of extracting the keywords, both primary and secondary, from each of the pages on our website.

Okay.

Yes.

Right.

That's what I would start with. Sure. And it's important. And also because of what you just told me. You showed me the hierarchy in titles where it was a bit disorganized.

Right.

But first, the first step is to extract the keywords from each of the pages that you need to position. If you're going to extract the headers. How are you going to name them if we don't have the keywords yet? Sure. That's what we do for product pages. Sure. The keywords are entered for each product and in the header too. But on the homepage is where we have this mess. This mess. On all the others.

Right.

On all the others it's fine.

Yes.

In the Structure of each product. At least there are keywords and meta descriptions. Okay, let's start with the categories. If you think so. That aside. Wait, if. I mean, all this is leading you. I mean, it's strategic for you.

How.

Sorry, all these, I mean, these side banners are strategic for you?

Yes.

They're there as advertising. Like ads, right?

Yeah.

I'm telling you because the cleaner the page can be and. Okay, there are two phases in co.

Okay.

One is to attract traffic and the other is to convert.

Yes.

When you attract traffic, I mean, to bring traffic, you need search intent. I mean, if you're talking about, I don't know, laptops. Well, obviously, having a catalog of laptops and not putting up a blog article.

Right.

I mean, that's search intent. Putting all the variations, mistakes, etc. Through traffic.

Yes.

The second is CRO. Does CRO conversion rate ring a bell? Crossing with SC. Yes, conversion. Okay, Conversion that the user converts when they're inside.

Yes. Yes.

Okay.

Uh, part of the sales funnel.

Right.

Like it's the next step. It's step one, capturing traffic. Step two, making them buy. Sure. Okay, so if I come in, I mean, if I'm a user and I go here to your page, it's not at all clear to me what you want me to buy. I mean, it confuses me. I'll tell you. I mean, yes, I'm going to tell you differently because laptops, notebooks, I come here because I want to buy. Okay, But I'll tell you another way. Everything else distracts me too much and distracts me from the purchase.

Okay.

For example, if you go to WinPy, impresses, get advice from experts. Well, maybe if I come here to buy a laptop, it's because I want to buy a laptop.

Right?

Because I mean, if I want to attract companies and advise them on whatever you do, I would create a page for it. I'll tell you exactly that. Look, this is my academy page, okay? You won't see ads for other things that I do. Of course. Everything is focused so that you don't get distracted. If I want, I mean, if I want you to pick one. If you're interested in private training up here, you already have a page for private training. For private one on one mentoring, where I only talk about that.

Yes.

Okay.

Let'S go back. Coming back here, I think that if your crow is going down, that is the conversion the first thing or the other way around. To increase conversion, I would remove all possible visual distractions. This, this, this. Look, you're telling me that you want to sell me laptops, and they're barely visible. I go in and they're not visible because everything you're putting up is lowering the core, what you want to sell me, which are laptops. Do you see? Yes, yes, I agree. And this is when you have to think about whether on a mobile device, oh, if on a PC it can't be seen, then how it will be seen on mobile, because what on a PC screen, normally if you don't adapt it to mobile, it is too on mobile.

Okay.

Therefore, you have to think about how it's going to be seen on mobile, because if not, you're messing up. Maybe you need the user to scroll twice to get to the products. Sure, okay, sure. The important thing is the products, and they're here before you're telling me the types of laptops. I mean, you're even selling me cell phones in the laptop section and the laptops themselves are left down here, which are barely visible with the banner, you know?

Okay.

Apart from that, there's still a lot of potential for optimization. Like putting a description here stating why you should buy these products from this category because you. And why not another one? A description below, for example. Also missing keywords here. Look, keywords are becoming less and less relevant in SEO, but they're still essential.

Okay.

I mean, they're the base. But since they're helping Google understand the content much better. As we were talking about earlier with my colleague, the content that we're putting on each of the pages, keywords are already something else. I mean, we no longer think about, can I put a keyword or can't I? No, it's not that you have to put them. That they have to be there. I mean, we already assume that they're there. Yes, of course. In this step, in this case, you tell me. I could go to rich snippets, right? That you were telling me about Senior. Yes, but you were telling me about rich snippets, right? About putting a rich snippets on the homepage or something like that. Oh, yes. About the schemas that Google has that thing about the schemas. It's like to make a comparison. Uh, you're asking me to say what color we're going to paint the rooms in the attic when we're barely on the first floor. Sure.

Okay.

Things like these, for example. Uh, no, I haven't looked at how you have the headings.

Okay.

H1. None of these are H. Which would make me see how I would do it, for example. Sure. All these products well, anyway, without going into too much detail, uh, description up here, a little description down here that allows you to put, uh, put more keywords with the main keyword, the secondary keywords. Uh, I see an H down here, an H2 for filters, an H3 for WiFi shortcuts, which is, I suppose it's this and. And how. I mean, there are many things before. Starting with that man. Apart from the fact that I don't know what happened to you here, but you have the canonical. In fact, that is, you're telling it that the one that has deposition is. This in theory, would be costing Google to index it. Well, it's not indexed. Exactly. Because you have a badly placed gene. Sure, all this is good.

Yes.

All this is what we see in the academy, step by step, how to solve things. Because there's too much, like there's too much information. And you're not the only one who tells me, hey, let's position by doing this. Well, dude, first we have some things to do.

Okay.

Sure. If you want. Let me know if you want a current one and we'll see your specific case and I'll tell you if you're ready to get into it, or if you're serious about this business, or if you're just hanging out. It doesn't matter, huh? But if I don't leave you here, I'll schedule a call and we'll see your project. You can schedule 15 minutes for free here.

Okay?

Okay, great, Willy. Thank you very much. Thanks to you, Daniel. Let's go with the last one. Hey, Eli.

Hello. Good. Can you hear me?

How are you? I can hear you. I can hear you. Well, let me tell you, I finished this website.

Well, no, a girl made it for me, who, from what I've noticed now, is quite good at design, but not so much at co. I finished it last week. I want to reach foreign clients here in Madrid. And I also have it in Spanish. But here's one of my questions. I don't know if it's the CO issue because, well, analyzing my competition a little, so to speak, another photographer has to do what I would like to do here in Madrid. She has two websites, one in Spanish and one in English, both of which are well positioned. I don't know if it's better to do multilingual CO as it is. I mean, I've done everything manually, the translation, but I have that doubt. And then I don't know if I wanted to make the page as simple as possible. I mean, not have too many pages, too many Sections and such. But now I don't know if I have that doubt if there's very little text in general.

Okay, two things. One is to use different languages. I mean, if we want to focus our business on different languages, we can do it with different websites, which is more complicated or with the same multilingual website. I prefer multilingual because it's like having two companies. Which is more expensive running two companies or just one? Well, one of them and you can position it the same way. So that's how you have it. 2.

Yes.

One of the things I would do is list all the products and services that you have and make a page for each one of them.

Okay.

Of course, if you go to rates, there are, let's say, the three main things together.

So I understand that I would have to make a page for each one.

Right? Right.

I guess it's good. You guess it's good. Okay, so that would be the first one. And then keep in mind this heading structure that we were discussing with my colleagues.

OK.

The H1 and the title meta description. I don't have time to look at keywords and such right now, but I do see that H1 has 3. This is probably due to this slider that goes by or I don't know, let's see, three at the beginning you say yes, 1, 2 and 3.

Okay.

H1, there can only be one on each page and then there should be a cascade that is regressive. H1, H2, H3, etc.

Yes.

Uh, that's on the other hand. And then your challenge is how to differentiate each of these pages and what to put on each one.

Okay.

These are the general guidelines that I would start with. Dividing up all the services that you have and then optimizing each one of them with the information that there is a methodology that we explain step by step on how to do it, what information you have to put and how to put it. Ah, so that Google says he is the best in this field. But start by saying, of course the.

Only thing is that when doing the translation, for example, if you go to English, the keyword as such is not the exact translation. Let's say what I want to position in each language, but not the one at the beginning either. If that keyword is very, very long.

That doesn't matter, Eli. I mean, each language has to have its own way of speaking in each language.

Yes, yes. I'm not just saying that. If, for example, my keyword in English, if you go there to the homepage, is long, that is it is long tail. Okay.

And that it's not the main keyword, right? What? In that it won't be the main keyword, you mean? No.

Uh, no. Yes. Yes, it is. It's not. I mean, not on the home page above, because you're on the rate, I think. Or it's these. I.

Mean.

One minute. Yeah, done.

Yes, yes. That if it is possible to position a word that long.

Yes, but this is not the main mistake, right? I mean, this is a set of words joined together that have nothing to do with each other. They are from the same sector. But Madrid wedding is one thing. Engagement is a complementary word. Opman photographer is another. And they all need different keywords. I mean, there are different pages to position. Okay, okay, Eli, sorry to interrupt you, but I have to change because today is coming and we're running late. Guys, I'll send you the link now in a little while in case anyone wants to contact us, okay? And remember that everyone.