🎓 Mentoría SEO Ep.18 | Cómo posicionar una web de Psicología y Entrenador personal

That you have to fix.

Okay?

In this case, it's mentoring session number 18. So, 18 weekends that we've been here reviewing great websites and debunking lies. Lies and telling the truth.

Okay?

One of the things I want to show you is that I know I repeat myself some weekends, but it's important that in order to attack a website, in other words, to position it, you can do it in two ways. You can do it vertically or you can do it horizontally.

Okay?

You can create many pages on your website and position them. Or you can create a few but super well made ones and position them just as well. Okay, I'll give you two examples and then we'll start reviewing websites. Look, I have a website that's precisely the one from the Academy that if you put. Well, you're going to do it for real. We're going to put the Incognito tab. Whenever you need to see how a result would look for someone new who hasn't searched for it before. Go to the tab in incognito, ok? If you type in SEO Community, you'll see that I have the first result.

Ok?

With what? With a page that is the Academy's page, ok? The one where I teach SEO and where I've set up all this. And if you go to the homepage of any page and type inside, do punos and go here to tools, you'll see the number of pages a website has.

Okay?

And you'll see that I'm ranking with 10 pages. I don't have more than 10 pages. Okay, that's an example of a website that's worked vertically. Okay, what does that mean? I don't have many pages. You'll see that I don't have a blog. Okay, and how can it be that you don't have a blog and you're ranking the same? Well, what I've done is I've worked on the few pages that I have very vertically. Okay, very good. Maybe on each page. Guys, to give you an idea, the home page. This is the homepage. I'm not kidding. I've spent. I'm not kidding, between 10 and 15 hours just doing this page.

Okay?

What can I say about thinking about the sections, thinking about the texts and getting the keyboards right? The keyboards are what took me the least time.

Okay, well.

Well, if you put everything together, I mean, if you group it all together 15 hours, then I've also spent a lot on each of these pages between 10 and 15 hours too. Why? Because I've gone into great detail and what Is it allowing me to do position for keywords that are super sponsored by very large academies? For example, you can see here that I am among the top positioned for advanced SEO courses when there is webosit roml fonts which you may be familiar with, which is a reference in co. So that is allowing me to position with only 10 pages. Why? Because I have dedicated a lot of time to each of the pages and I have worked on them very well.

Okay?

Another example of a website that is not vertical but horizontal, which means that I have created many pages to be able to position is the one I have, which is also mine. If you type in Excursiones Catalunya, you will see that my website is called Willy's Plan. You can see that I don't mess around much with websites. I mean, I call it Willy and that's what I do. If I make plans, Willy's Plan. If I do co. Willy Co, I don't mess around much.

Ok?

And here I have three results. Not one or two, three. Look, the first, second and third on the right occupy the entire side. That is the entire side ends up with the results and it's still mine. Okay, Look, I'm ahead of Tribvisor Civitatus and I don't have a huge marketing department. In fact, when I created it, I created it with just one writer, one editor and me. So you can see that you can create and position websites above multinationals all by yourself.

Okay?

But of course, if you're going to look at this website where I do routes and excursions, I have many routes and excursions, many. Let's do the same example, OK? If you put site two points and go to tools, I have almost 700 pages, which is pretty crazy. There's a lot. OK, that website is worked horizontally, okay? It means that there are many pages to generate a lot of authority. Obviously I haven't dedicated as much time to each of the pages. It's not as well worked as the other one. There is this text, this other text, this other one, and that's it.

Okay?

And for advertising, because I've had it for a while now and well, it's a way to monetize it, but that's it. Notice that the structure is nothing. I mean, it doesn't look anything like what I was showing you on this page. Notice that I had to put an index of how this structure works so that people. So that the user can slide through the sections of the page and you can see that it's worked out differently.

Okay?

So guys, with this, with this introduction, we're starting to review websites.

Okay.

We'Re starting with. I have Jorge Garcia here. Yes, hello, it's me, Jorge. How are you, man? How are you? Very good, thank you. Are you in Spain? Yes, in Alicante. Very good, very good, very good.

Yes, yes, yes.

Tell us, uh, what do we have here? Yes, this is a website that I made for some friends. The truth is that it's the first time I've made a website and I really didn't have much knowledge, but I started with WordPress and such. I did this with WordPress, and I didn't have a clue about SEO either. But I watched some videos and such and the keyword positioning and all that stuff. So more or less, I tried to position some keywords that. Well, the website hasn't been around for a long time, but that's kind of what I've done. And I don't really know if I've done it well because I think I tried to position online personal trainer or personalized online training, something like that.

But.

I've only put it in a few places, so I don't know if that can be improved or such. I also made the title fit in the meta description too, but beyond that, I don't really know where to go with it. I don't know if. Okay, where did you tell me you were? In Alicante. In Alicante. Okay, look, did you hear what I said about horizontal or vertical websites? Right?

Yes.

Good. Uh, you could perfectly position your website vertically, but of course, it. It would have to have content. I mean, very complete content.

Yes.

Uh, in your case, tell me something. You deal with personal training in nutrition and within that.

Yes. Yes.

Well, these are. This is done by some friends. This website was made for these two people who appear here. But if it's personal training and gym training, gym training, gym attendance and nutrition, they follow a diet and gym workouts, and each week they edit it and adapt it according to their progress.

Okay.

Notice that it has three pages.

Okay.

And they're not real ones.

Okay.

Correct. That's it.

Okay.

These two are useless because this is the WordPress one, the hello world one. And this is a category that is not a category.

Okay?

Yes.

I mean, in practice we have one, therefore we need one. Whether there are few or many, it doesn't matter. But they need to be well crafted. Especially if there are few.

Yes.

What I would invite you to do is a really cool niche. I have hired personal trainers. I invite you to explain how Google works a little bit okay. Uh, you do the best, I mean to position a keyword. Uh, the best. Uh, let's see how I approach it. Ah. What gives it the most strength is to generate a page for a concept.

Ok.

But as long as you don't put too many different concepts inside. For example, car insurance and motorcycle insurance, we need two different pages within the same website. Right. We can't position both services within the same page.

Yes.

Okay.

For that, to position each of them, we will need to create a page for each one, for each concept, for each service.

Okay.

And I'll link it to what you have here. One service is personal training, another is nutrition. Therefore, we are already seeing that it would no longer fit on the same page. That is, we would need two and inside. And then for Google to see that you are strong in the sector, it needs you to tell it a little more.

Okay.

In this case, personal training has many ways to approach it. You have the generic one and then you can have the specific ones. Personal training for women, for men, for children, for pain, for pregnant women, for people, with, for the elderly, the generic online page. All this is going to do is make Google say, wow, Jorge is the boss. I mean Jorge or the. Or your colleague.

Yes.

Look at what I have. What I have done is, I mean, if you put CO academy, there is this one that is exact domain which is difficult to pass because Google gets confused because it has the same name in the domain. But then I am there. If it weren't there, I would be there. Okay, how did I achieve this? By including things related to the main concept.

Yes.

Well, what is related to an SEO academy? Well, training, a free course, basic training, advanced training. You know, these are relational concepts. What was I trying to tell you? Now that on your training page there are many ways to segment this niche and imagine it as if it were a tree with roots. Each root gives strength to the main one. But if you do that thing of making different branches, it would be more like, I mean, horizontal code, right? Instead of vertical. Well, there is a minimum. There is a minimum that you have to have in co, there are exceptions, but for example, we have in the agency, I, in addition to the academy, I have an agency and we have two pages. And with two pages we are already struggling. But because we have worked on each page, I don't know, maybe 30 hours per page, it's crazy. It's another level, I mean, and they're much more pro techniques. But you definitely have to have a minimum of pages. I mean, do you think that having a nutrition Page and another training page would be enough because I was talking to them, I told them, because I knew that you can make blocks and such, to have it horizontally, right? And to get more traffic. But they didn't want to do that. So I said, well, if they can't do that, I don't know how we're going to position it. But if you can do it vertically by working really well on these pages and having one for training and one for nutrition, right? Working them really well, maybe with that you can get by. Yes, but I'll tell you in advance that it's with super advanced co techniques, it's possible. I mean, uh, if you put co agency Barcelona, that's the most heavyweight thing I can show you that I have. Hey, look, we're third. We've gone up one position this week, ok? Agency's Barcelona, which is the top in any capital, any service that you want to position is the best.

Okay?

This is my agency, apart from the academy, I have the agency. This is the first one and this is the second one. Notice how the first one and the second. Wait, the first one and the second one, we do the same exercise. I look for the home side. 2 points. They have worked a little bit horizontally. 150. The second one has also worked horizontally, which has like, I don't know, memory 190 or 170.

Okay.

And we have two. I don't even need to give you tools. Yeah, you see that we have two. But I repeat, of course, this is because we are dedicated to it and we have applied super pro techniques I.e. extreme level, imperial level. Okay, which to start with, and I do not recommend it. It's like saying, can I make a 1,000 meters skyscraper? Well, yes, but you need to. But if you've never built a house or a shed, well, first I advise you to build a shack, you know. So what I recommend is that you start without having any qualms about listing the services that you offer, which are personal training. And think about it, who do you offer it for? Well, they do. Men will contact you, women will contact you, children will contact you. And in the end there are searches for it. In other words, personal training for women. You see, if you get suggestions, guys, it's because someone has searched for it before. So there are searches, you don't know how many, because we're not going to get into tools and such right now. But you know, there are searches. Therefore you know that you can create a page and you can target that intention. And in the end that's what they do. In fact, if I were him, I would create the page. In other words, that landing page. We're talking about a landing page, guys, when it's not a website, but a URL. This is a landing page. This is a landing page. This is a landing page.

Yeah.

Okay, you're a little stuck, right? No, I mean, it would be like making more of a niche, right? Maybe some pages a little more by dividing it up is branching. It's like making a spider's web. Imagine a spider web. If it makes a little bit. It has to make a thread. Wow, that's a really good example. It has to make a thread to catch flies. It has to make a thread, I mean, a super strong thread, you know, if it's just one thread now, if it wants to catch flies with the thread in question, it will have to make many, you know, so it's the same comparison, but it would be the equivalent of doing it horizontally. That's something I still haven't quite understood, because that would be doing it horizontally or vertically. Horizontal is a lot. It means going through many pages. But if I were you, if you didn't want many pages, I would go vertical with few pages. Like I have. Like this example. Give them this example, Mine, for example. Tell them, look, this guy has 10 pages and he's ranking the same and he doesn't have many. I don't even have a block, you know, and that's vertical. And it's not like he has one or two. I have 10. But it's not horizontal either, because there aren't many, you know, I've done very few. And in fact these don't even rank because nobody knows the concept of a basic CO room. I'll explain it to you now, but nobody does. People know about the course courses, mentoring and such, and they look for me for that or the academy. So a small site in the pages that you're going to create vertically.

Okay, okay, okay.

Stay and see if you have time. Stay and see your colleagues too, because they're probably going to go through similar things and you're going to be left with little things. I have things to do now, but connected. But then I'll watch the live summary. Perfect, perfect. No problem. Very good. Jorge. Here, man. Bye. Bye. Okay, guys, let's see who's next. Eli. Hello. Good, how are you? Eli? We had you here last week, right?

Yes. I think you were going to start, but it was exactly six o'. Clock. I mean, you told me two things.

Good, good. How are you? Tell me.

Well, I'll tell you again, this website was made by a girl who is a designer about two weeks ago or so, and she finished it. So to speak. So to speak. And anyway, I know that from what I've seen, she's pretty good at design, but not so much in SEO, which is what I want to improve now. Obviously that's the important thing. And anyway, I wanted to get some feedback on positioning in English and Spanish, whether it matters which is the main one or not, a language, etc. When we have more than one language, guys, what I recommend is to go alone. You're looking for a metaphor to go and optimize one language first. Okay. And then from that language, we position the second, which many times we will already have 80% of the work done. And it is simply duplicating the pages and positioning it. Because if we start in Spanish, we duplicate it and position it in English. The remaining 20% different are words that are not used in Spanish and are in English. Okay. I mean, I mainly want a position in English to reach, for example, in this case, foreigners who get married in Spain, Madrid, etc.

Okay, well, since it is here in.

Spain, I understand that it should also have Spanish. The main one is in English.

Very good. Well, the other way around, the main one in English.

Okay.

And then when you have the English very well done, we move it to Spanish.

Yes.

No, it is not like that. It is like this, the English one.

That's why. That's why. But I say to optimize.

Okay?

Ah, okay, okay.

When we are going to optimize it, first we optimize it all in English. And when you say it's cinnamon, then it's pa. Ah, okay, okay. So what I have look is the advice that is very similar to what Jorge was telling you, which is that when we start a site, the main premises are those that I'm telling you about, which is to start by creating the web map.

Okay.

It's thinking about what services I want to offer, what products I have, and how I'm going to organize them on the site on the web.

Okay.

In other words, what pages I'm going to create and how I'm going to separate them. That's the most complicated thing that can happen in SEO when we start.

Ok.

There are things that are clear, like for example, here. Sure. You don't have. These are all the pages that are here.

Sure. That's the problem. I don't have. There's the one about what would be rates. It's there as what I Offer. But there's not a page for each thing.

Sure. Well, these do have pages. I mean, that's a page for each. But what I'm missing is if it's a wedding.

Yes. I mean a wedding page. A couple page. I mean, for each thing that I offer. Right.

Very good. Exactly. That's the first thing. Yes, that's the first thing. When we're both at the agency with clients and with my students at the Academy, the first thing we always do is, guys, what are your services? Let's get down to earth. And then we make the site map.

Okay.

Because it's important to know why that is, what pages my website is going to have.

Okay.

On my website, for example, so that you can get an idea. On this one that I was showing you. Well, the academy itself, okay. Which I have 10 pages. You won't find it. The one I was showing you, I already have the structure.

Okay.

In an Excel, I have the entire structure that I'm going to have to create. Oddly enough, I don't have any blog pages planned yet.

Okay.

But I do have the entire structure. And what am I doing? I'm creating pages and putting them in the menu. There are some that I might not want to put so much in the menu and I put them in the footer. Okay, same. But the point is that you have a mental map of all the services that you are going to offer and that you know how to separate them.

Okay.

This is a technique that we teach in the academy, but which is, I repeat, the most complicated thing that can happen. It is in the insurance sector. I always use this example because it is very clear. Car insurance, motorcycle insurance. We are going to create a page for each one. We are not going to put these two services together on the same page, but on other pages in other sectors, such as weddings. How could we separate them? Well, first we bring all the services down to earth and then we create pages for each service, making sure that they do not cannibalize each other.

Okay? Okay. Yes. And then the content issue and the structure of the HS and all that. I think you also told me that it was repeated in some. I think the H1.

Yes, but there only has to be.

One per page, right?

Yes, but I still don't. Ah, exactly. But it is like a later step. Ok, first we need to do that page distribution and then do the mocaps, as we call them. That is the structure of each of the pages. As if we were thinking about how to decorate the walls. If we don't have the Structure yet, you know.

Okay, okay.

So the first thing is that we in the academy propose to the students to do it in an Excel sheet. An Excel sheet to get the entire web map what the pages of your website are going to be, right. With the URLs, even that is already thinking about how it's going to be, what structure it's going to have, imagining it. Right. And then we go into detail on each page, doing keyword research, search intentions.

Does it have a big impact? I mean, I ask whether you offer, I don't know, three things or ten. No, no, it can't be done independently.

It can be done. It can be done.

Right?

It can be done. I have more, uh, I mean, I have as many as I need. Okay, okay, okay.

Okay. Well, thank you very much.

Very good. Eli, let's go. Let's see. Next. Next. Next.

Bathe. Alexia, you're taking up this time for me.

What do we have here? Ah, Fernando. Ah, hello, Willem. How are you? How are you doing? Link below. Ah, well, that could also be this one. That. Well, that's like a small section, right? The main one is the other one there, where you clicked. I live in a city called Kulia Khan, here in Sinaloa in Mexico. And well, yes, yes, that page. And I see that no matter how hard I try, the searches don't appear.

Ok.

I pay for ads and there they do appear, but I can't do it organically. And according to what I've already used that plugin, something like that. I don't know if it's good or not.

Yeah, yes, yes.

Uh, I don't use it anymore. Well, sorry, it ends and it answers. And that's when I said, well, what's missing? What do I have to do? What don't I. I understand, right. I'm listening to what you do, what you structure. I mean, I feel like I've paid a lot of attention to those details, but I don't understand. No, no, My page simply doesn't appear organically. And Google wants me to keep paying. Yeah, I mean, I recognize, and taking your website as an example and the problem you're posing to me, uh, I recognize that if you don't study SEO, it's difficult to end up arriving at a way to structure it logically. I mean, for those who don't have an agency behind them or whatever, or have actually studied one or whatever, it's tough because I wouldn't come to those conclusions now, because I know, but there are many things to keep in mind and, and it's like you have to do this but not that because otherwise it will penalize you. I mean like keywords you have to put, but not too many because otherwise it will penalize you or not too many pages, otherwise they won't be matched, you know, it's like you have to find the balance and if you have someone by your side who can always guide you, much better. That's advice. That said, what's the main keyword when you say I don't appear, what words do you search for in psychology? Psychologist Kuliakhan. Okay, Coolia Khan. This one, right? Yes, yeah, Psychologist Kuliakan. That's right. That's where you have the most physical, right? I mean it's a golden physical place, okay? Versus look guys, one of the tools we use at the Academy is this. It's called the Valentine app and it's to see, I mean go to any country and simulate a search from that country. I'll put myself in psychologist now.

Okay?

And I'll put myself in Mexico, okay? And the results will come up as if I were in Mexico, okay? Here I geolocate myself in Sinaloa. Oh look, I have a colleague from Sinaloa, okay? And I get the results as if I were there. Look, here it comes up as if I were there, ok? Yeah, well the thing is you search for yourself and you don't appear. Everyone appears here except you, right?

Yes.

Okay, the first thing I would go to see would be how many pages do you have on your website? Because I assume that the example I gave you about the CEO agency in Barcelona where we are third and we have two pages is very complicated to do because you have to have a super pro level of knowledge to work on a very specific page. That's why whenever I review websites I look at the alternative which is that they have many pages that since I understand they haven't done vertically. I'm going to look at how they are horizontally. Yes, yes, they have done many pages around this website. Well, I'm using this, but we actually have this tool that might be useful to you. It's an extension that we have at the Academy which shows you the headings. I activate the headings and you see the headings, I activate I don't know the search site which is what I was going to do now. Boom. And so on. It searches for this. Now 22 results are generated here. Sure, 22 results are few if the pages aren't worked on, for example, let's go into therapy for teenagers. Look, if someone calls you, you're in the office. Yes, I'm a psychologist.

Okay.

If someone, Fernando, calls you and says, hey, what can you tell me about therapy for teenagers? Would you tell them just this or would you tell them much more? Much more. This is one of them. We have to think that Google used to rely heavily on keywords.

Okay?

You would enter four keywords and that was it. Because there was no competition. It needed results when someone searched for something to make the match. But now there is more and more competition. And look at who your competitors are. You have top doctors, you have psychology in mind. These guys are atheists. They don't believe in anyone. I mean, these guys have a lot of pages, they have a lot of content. So we have authority too. That counts. But that's already a more advanced level. So in order to compete against the value that all of them are providing, you have to provide it on your website.

Yes.

And you just told me. No, no. When they call me, I tell them much more than what I talk about here, my friend. Well, Google also reads it, and now even more so with AI guys. Google is going to match what the user is looking for. Very specific. Because the user is going to be more and more specific. They're going to search for. I want therapy for my son who is a teenager, who is 14 years old, plays soccer and I don't know. And he knocks on it every time he passes by a door. You know, things like this are going to start happening now, what we are looking for in chat, but we are also going to look for it on Google.

Okay.

So Google is not going to be able to get you out if you don't say it.

Okay.

Which is ultimately what I'm not making up. It's what you tell your patients if they contact you. And your patients surely ask you very specific questions with specific cases.

Yes.

So this is one of them. In addition to the fact that you have 22 pages. Right. I don't expect you to have many more. If you don't have more services, you don't have to have many more. You could expand on the blog.

Yes.

But if you don't have any other services, it's fine to have those pages as long as each one of them is well crafted. That's why I went for that.

Yes.

Okay.

And I repeat, there are very specific things about how to structure the page, how to put the information, what type of information, how to structure it, headings, links, meta, tags, that is keywords, entities. There are many concepts that we see in academia, but they're useless to Me, if you don't have it yet, that is if we don't have content, that is, if we're not providing value.

Okay.

No, it's just a page. It's like saying it as if a person were saying it. I understand.

Yeah.

Organized in a certain way with a heading structure, with attacking very well what Google, what is important for Google and the user, putting the keywords, prioritizing them so that Google understands that the keywords that boost the most with the most searches are the main ones putting them in. I mean, there are many. Notice that there are many things, but one of the main reasons why you are not being found is because Google sees that you are not providing value. You are good for sure. We all know that. All of us here know that Fernando is the best psychologist in Kulia Khan. But you are not telling Google.

Okay?

Yes.

So how do I tell it? You say it is like that with that advice that you gave me to change the text to something a little more personalized, more adjusted, more like a direct treatment.

Yes.

I cannot summarize the 15 hours that I put into making my page, you know, because it takes a long time. And if I told you to do this and that, I would be lying to you. Because it's not about doing one, two, three things. It's about following patterns and then it's about following headings to get an idea. If you were to create that page to optimize it for Google, it would take you like 10, 15 hours on that page alone. I would do it really well until it wasn't really great and I wouldn't release it. Sure, sure, sure. That's how it is. I mean, all my pages that you see in the Sea Academy, in the SEO Academy, they're all ranking better or worse, but they're all ranking. Why? Because I don't release any page until I say it's perfect. And if it's at 99, I say I'll release it anyway, knowing that I'm going to adjust it later. That's right.

Okay.

You know, it's probably what I'm telling you. There's a methodology we. Let's see, we at the academy, I mean, I've been taking on clients and mentoring for a long time. And at the end of all the doubts and all the ways of proceeding, I found one that is step by step, first do this, then do that, then do that, then do that. And all the students who are here in 90 days end up positioning. I have one and look one from scratch. You're going to See, a page from scratch and a page that's in the first position.

Okay?

Local CO. Agency Costa Rica. This is. He's going to kill me now. I forgot his name. Uh, Pablo. I don't know if he's here, but Pablo. Pablo is from the. Is in the academy, okay? He's the first in local CEO Agency Costa Rica.

Okay?

It's a niche and he wanted to optimize that ahead of everyone else. I mean, he has 275,000 results behind him and he's in first.

Okay.

What did he do to give you an idea? This is a page from before, like he had before. Look how basic.

Okay?

And so I went into the academy and told him the same thing I told you. I told him, dude, come in. We've been working for three months and I'm guiding you step by step. Look how he's set up this page. Look, what a change, huh? Look how much value he's providing. He's saying everything he wanted to say, but wasn't. What has he done? He's started following logic. Results first position. There are many things that can be ambiguous in co. It depends, right? Such. But there are certain things that don't fail, which are here, no matter what. When someone tells you, it's easier to see, but here you have the result it is. And it's the same case that you had.

Okay, okay.

Wow. Wow. Perfect. Now just tell me where to write 1. How can I see the prices? Do you have paid discounts?

Yes, yes.

Oh, look. Ah, it's a look. I'll pass you through here. The basic one still.

Yes, yes.

The basic one.

Yes, yes.

This is the basic one. And with the basic one, you'll get to page one. Page two for sure. Okay, I've sent you the link here. What would be the difference with the basic, intermediate and advanced in general, it's like a university. Course one, course two, course three, you know, there are different levels there, but. No, but someone can't enter. It doesn't make sense for someone to enter university in course two, because they would have missed the foundation. Of course one, you know. Okay, So I always recommend entering through the basic, which is where we learn all the fundamentals. You learn my methodology, the one that I've been taught, the one that I apply to Position CEO Agency Barcelona. With one page. With two. Wow. And then you move on to the intermediate, and then the one that's for my top students, those who are already running their own clients, and I mentor them.

Okay, okay.

But the basic room is the initial one. Uh, you have live mentoring sessions like we're doing here now. Uh, after this class, I mean, after this hour, I'll jump in with with them for an hour and a half each week. And what do we have? We have a course that they follow step by step with their project. You go in, right? You take it and start watching the course and you start applying it. We have a community where they upload the deliverables and we correct them. I correct them myself.

Okay.

You have guides, templates. You have a community to talk to each other. And this support that every Sunday we go live and I go over their projects during the week. There are also tutors who do occasional mentoring sessions, one for WordPress in case you get stuck on something on your website to unblock it. And on Thursdays, and on Thursdays you review with another tutor who helps you progress in 90 days to how you are positioning. And it's a monthly fee. It's €85 per month. And in three months you're already positioning.

Okay. Okay.

I'll leave you here if you need it. Let me tell you this, and then I'll skip to the next one.

Okay.

If you need to. Ah, exactly. Here. If you don't know if it's for you or not, I'll leave you this link here to schedule a calendar.

Okay?

And I'll see you next week for 15 minutes. For 15 minutes. Tell me more about your situation if you haven't had time to talk now, and I'll tell you more about whether or not the Academy is for you and how it can help you. Okay, Very nice. Perfect. Thank you very much, Willie. Thanks to you, Fernando. Very, very good. Okay, let's continue, guys. Oh, what do we have here? Commas. Unmute yourself now. That's it. How are you, man? How are you doing? Good.

I was looking well. This was in the conversation to see how my page is doing. I'm from Barcelona.

Good. Me too. Let's go. Very good, very good. Barcelona. Barcelona, yes. Good, good. That's it. R you from there too, or where?

Yes, yes.

La Bonanova.

Okay.

Yes, yes.

And I made my website with Prestashop.

Okay.

Okay.

Well, I just started making it.

Okay, okay, done.

I mean, you haven't started selling like that yet. I'm doing it as a hobby.

Okay, cool.

Okay, Well, I was going to ask you what it's about, but. Well, you can kind of see it. But tell me, tell me. It's not. Well, it's from Gourmet. It's Spanish products because they're Sold abroad. I have it in English, Spanish, German and Italian.

Okay.

Were you there when we talked about multilingualism with Eli? Well, to go to one language, right? Specifically, yes. I advise you, man, to start with any. The easiest is Spanish, because you'll master it. You start with Spanish, you get the hang of it, and then you do it with an automatic translator. Uh, I don't know. Well, with plugins or extensions, whatever. It's just that. No, I mean internal features. No, no, no. It's just that. That's because. Let's see. And I. Well, I use prestashop, and for me it's much easier to put it in one language and then in another, because if you don't know, like, if you do everything in the same language, then you'll have to do the other. So I don't know how in word reference, I don't know how it works in WordPress. Uh, they have plugins in. You have plugins or extensions? Surely. Yes, surely there must be plugins. You're doing it by hand. Well, they have modules. Yes, okay, exactly. Very good. That. That modules. Correct. Okay, look, what I advise you is not to do it by hand, because if you do, it's a pain every time you're going to change something in span, you'll have to change it manually in all the languages. Yeah, but do it well. My advice. My advice in the end is to work it really well in Spanish, and when you have it in great Spanish, you take it and translate it into the other languages. I did Willy's plan, which I don't know if you've seen before. I did it like this. I did Spanish, I took it out when I had all the pages, I translated them into Catalan and English.

Okay?

Yes, but I already had the Spanish. Why? Because, look, it's like if you wanted to optimize serano ham, okay, you optimize the main keyword for serano ham. Let's see if it loads. Sure.

It started now. I mean, there are things that are definitely not right. See, I was just doing that thing with the images.

Okay, how does it load? Is it slow, fast? No, normal, normal. It started raining. And maybe it's me now. But the thing is, I mean, you go to a page, for example, the cheese page, and you say, right, now if I show the headings, you want to rank for cheese, okay? If you translate like you have now for English, German, whatever, you're going to translate it to everything like cheese, A more whatever, right? Okay, but if I come to you now and tell you dude, what cheese is when someone searches for cheese, look what Google is showing you. It's showing you an informational page because it's someone searching for what cheese is. I mean like an informational search, you know, if you want to position yourself for selling cheese or gourmet cheese. Gourmet cheese. When you put gourmet in it, you'll get Petramora, which already has products. That's your search intent, that's your keyword. Sure. If you use it in all languages and then you start using Spanish and you see that the keyboard isn't that one, it's another, then you'll have to change it in all of them. That's why I'm telling you, optimize it well in one language and then translate it to all of them. But once you have it. Right.

Okay, okay.

Because you. Well, how would you do it? Sure, I know how Prestop works. It's. I mean, it works with tabs and it's much easier. I don't know if I should make a module that directly, but that penalizes, I think. Right? Google doesn't penalize. If it's a literal translation like that. No, no, no, no. Because there are advanced things called hran. They are tags that allow Google to tell it. Google, this is the same version but in another language. Therefore it is not cannibalized. It does not find it as a duplicate because it already knows that it is the translation.

Ok, ok.

Yes, but those are advanced things. We talked about them in the advanced section.

Okay. And also, well, I was talking about this Google search control topic.

Yes.

Uh, also, well, it's a bit confusing to explain, but it made a lot of them and then it reduced them to very few, you know, indexed pages. I don't know if you can see the pages that I have indexed.

Yes.

In Google, uh, Scarcite, you have 400. 400. In your case, it's the other way around. I would start by having very few, optimizing them and then translating them all. Because otherwise what will happen now is that you have 400 pages to update with the new keyboards. If you ask me for advice, I would have to see the traffic you have and so on. But I mean, I don't have almost any. I mean, I'm not creating pages, but because of course each product is a page. So.

Then I'm creating products, products like that.

Okay, I would stop because we're a bit crazy not knowing if they're optimized or not and to have to come back later. Well, it's going to save me, first you go to the Spanish version and optimize it superbly. When you've already optimized, mind you, categories, subcategories and products, then we translate them. Okay, but it's like the structure. I mean, I already have the structure done. I mean, there are pages that I haven't even updated yet. For example, I don't know this one that doesn't have an image. I don't have anything on that one yet. I'm doing them little by little. Sure. I, you know, I mean, there are pages that are more or less like the structure I'm doing now. Look, what I tell the students at the academy who have e commerce websites. Make me a perfect, perfect, ideal page. The one you tell me I can't dedicate more hours to because it's already perfect. And when it's perfect, you duplicate it for all the pages. I mean, you take the oil and the cinnamon. I mean, you make it perfect.

Okay. Okay.

Yes.

I wasn't going to tell you.

For example, I'll tell you now. One that's done and I don't know if you see any mistakes. For example, in ham. Okay. For example, I have ham 5J. Yes. Iberian ham.

Wait, but you're talking about. Yes, Iberian ham. Ah, this one, the one in the middle. The one in the middle. This one. Yes, I'm here, I'm here now. Ah, yes. And the products don't appear, do they?

Ah, look, these.

Yeah, but this is, uh, but. And this in the middle, this is.

A margin that I've now seen. That is not an explanation. But it doesn't come out for you. No, I don't know why. It's not this low normally.

But you see, these are the products.

Yeah.

Here are different things. One, we have few products because the competition has more.

Yes.

Two, there's quite a bit of text here, even too much. Notice that when I click on Inspect, what does the user want to see products. And you force them to do 1, 2, 3 scrolls to get to the products in terms of page experience. Uh, it goes down.

But for example, if you click on any of these products, for example, the second one. Right, the one below that. Well, this one.

Yes, yes.

No, I'm going to the one below. Yes, this one that I have. Like this. Look, do you see? For example, I don't know how you see the page, if it's well done, if not, of course, it's a bit like this in prestashop. And I'm doing it with creative elements, which is like the design you know, tell me something. Let's go with the most logical to the least. If you went in and saw this page as a user, what degree of trust would you give it on a scale of 1 to 10? Uh, because there are no opinions. That's it, There's a lack of opinions, right? No, I mean in general, not just opinions, but in structure, uh, user experience. That's why I'm asking you, because I see it fine now, but I don't know if it's too long or too short. Sure, that's it. Uh, for example, I've modified the ones below the H1, H2, H3. Sure, it's a bit. I don't know, I see it right, I see it fine. But of course I don't know how it is, if it's good or not. Okay, I'm gonna ask you some questions and you tell me, on a scale of 1 to 10, how big do you see it?

Okay.

Uh, 1. How big is this space here? Uh, this space here? There's no space, right? I mean, there's not much space.

That's it.

What do you see? How big is this here?

Okay, it's four. I don't see it straight in the middle, but I don't see it.

Well, but this isn't too big, man. I don't know. I can see it. I don't know. Yeah, maybe.

Yeah, yeah.

Pretty, pretty big. Okay, if I ask you, if the product doesn't arrive, what happens? Well, there are some pages made here on. But here. Here on this page?

Yes. It doesn't say anything about shipping, but at the very bottom, I do have a page dedicated to that. Lets see what happens.

Do you mean that exactly when you're on a product, go to Amazon, for example, you'll see that it tells you everything there. I mean, on Amazon it may be more or less nice, but the user experience is crap.

Yes.

Well, you have to tell me everything, literally. If you ask for my opinion, my opinion is demanding. Therefore, I want to find all the information that I could possibly need as a user that is on this page. Well, with this I have already told you everything. And then notice that I have not gone into the headings or meta tags, nor have I verified whether the type of keyword I don't know. But before anything else, the content must be crap. And that is one of the things that I force all students to work on. Man, tell me, I mean that I don't have a single shred of doubt that I don't already have. It's not that you have this. I don't care. It's here. The user isn't going to ask what questions. Now, for example, you would have if only the transportation one. Let's say I would have to put them. But I have quite a few. I mean.

Sure, but if you go picking up there's a cart, then it tells you more or less at the end how many days it's going to take and everything. I mean, it's just that I'm doing it. I mean, no, okay, correct, Correct.

No, no and no. It's because you asked me and I want to give you an opinion because it matters to me.

Okay?

But if I were to get into this content, I would go to give it valuable content. For example, if I'm offering this ham, I would tell the user, well, things about peace of mind, like transportation, but also things about the product like, man, you can pair this ham with this wine, with this pairing with. I don't know what, I don't know what it's below. Uh, that's why I have that below the pairing and all that. I usually have it where the benefits.

And look, I don't have the pairing, but I'll put it again. Uh, that's.

It.

I mean, I don't care. I mean, I don't either. I mean, it's not so much the, uh. I have this. I don't have this. It's four. Uh, I care that you see my reasoning.

Hmm. That it needs information. Let's say. Very good. Okay.

Okay.

For example, if the additional information commas. Look what they tell you here in the chat. It says, for example, look, Marcos Barrera. It tells you shipping cost, shipping coverage, direct product image, not the box. Uh, I mean, notice that they give you a lot of advice as outside users. Okay, then let's see if I have time to review it for someone else. And okay, keep going over what we've discussed.

Yes.

Okay.

Okay, thank you. Very good. To you. To you. Okay, let's see if I have time for another. Guys, let's see what I have here. Ah, I have Marcos Barrera.

Okay.

Tutor Marcos. Hello. Hello. Hello. I'm active in the chat. Yes, Very good, very good. Tell me what we have here. This is a project that we are developing. We are in Colombia, but we want anyone in Latin America to be able to access it because it is a service, an artificial intelligence tool. And there is also human counseling that helps people develop their thesis project. So it is mainly aimed at undergraduate, graduate or doctoral students who are working on their project. Okay, fine. What is the question. The question is that, let's say I have only been using the page for a short time, but I haven't managed to get it to rank for almost any terms. For example, the terms that interest me or the keywords that interest me are for example, theses with artificial intelligence. So I am not really ranking for those keywords specifically. The other thing is that regarding what you mentioned about the vertical or horizontal strategy, I think that each horizontal strategy would make more sense. We have a blog and the idea is to grow the blog. Because people can come to us from many places because they can have questions about many aspects of the development of the research project. They can ask Google, well, how do I set the objectives? How do I ask the question, how do I support the work? So of course they can come to us from many places and you want to cover it for that. Okay, everything is fine except for one thing, which is the transactional part. Tell me something. Imagine that instead of this, you sell ham as a companion, okay? And you start writing blog articles and you want to write them. If you don't have a transactional page to take the blog user to when they are more interested, enter the blog, are interested, want more, and then you don't have a transactional page or well built transactional part. It's like they lose their way because they only created the blog, you know, of course, the point is that this is such as a tool. So let's say that the call to action is for people to create an account on the tool. Like, I don't know, for example, it could be maybe a semi rush, something like that, so that of course people use the tool on a one off basis. Okay, tell me something. When someone, I mean, what alternative can a user have to this application doing everything manually? Well, the traditional way, or what happens now is paying for a $400 course where you have to paste 25 or 100 prompts one by one in a specific order where you don't even know if the result is correct or not. Okay, or finding a mentor for your thesis. Right? Or a professor for your thesis.

Yes.

Okay, that's something that people know about and that you could position. And when someone enters with that keyword, you tell them, I'm your mentor, then the vehicle is already yours, you see? But that's why I'm telling you, work the transactional part. Well, it's the first thing. That's the first thing I ask my students when they start working at the academy. It's about how you can manage transactional Traffic. Because the easy way is to use a blog.

Yes, that.

But transactional, someone who's going to convert and if it's an innovative concept, we're going to look for something similar to something people already know. Okay, in other words, when you say transactional, it's like what's being offered. Excuse me, that's close to purchase. That's close to purchase. It's closer to buying. To a user looking for a thesis teacher, to someone looking for topics for a thesis. Sure, you. No, look, even now, look, Camilo says here, he says, honestly, I don't think there are people looking for theses with artificial intelligence. Look, look at what he's telling you about rethinking the keywords a bit. That could also be an option, right? Rethinking the keywords to see which ones people are looking for. In the end, it's not so much about Google, it's about searching for the keywords that people are searching for. Or rather how people are searching. And then we adapt.

Yes.

Okay, okay, okay.

I like that idea. Well, guys, what I do doubt is because let's say when you search, or rather that word, that keyboard, which is thesis advisor or thesis tutor, it's very competitive. So I have no idea how to start competing with that. Well, look, if you want. That's exactly what I was going to say. If you want the OA to make a specific strategy, and so I have to redirect you to a training program, which is what I was going to talk about now, which is that everyone has their own problems in the academy. What we do is look at each of the topics of the projects that each person has and we work on them In a training 90 days. In 90 days, you're positioning.

Yes.

Therefore, if you want to save this link, schedule one for me. For those of you who have questions, want to know more about how the academy and training can help you. And if it's for you, schedule a 15 minute call for next week. We'll look at your case and I'll meet for 15 minutes and I'll tell you, well, it might interest you, it might work for this case and you explain it to me.

Okay?

Thank you. Very good. Guys. Guys, this is going to be uploaded to YouTube. So those of you who participated have the answer. You have the answer on YouTube. I'll send you the link through the WhatsApp group. And next week we'll be back at 5 to 6, the same time analyzing websites. So for those of you who stayed and I couldn't get to you, we'll continue next week.

Okay.

And those of you who are interested, who are already convinced, can enter the Academy directly. Any time is good. You can contact me or if you have questions here on the calendar. You have your options. On calendar or on will?

Yes.

Thank you. Guys, let's go.