🎓 Mentoría SEO Ep.19 | Clínica dental, Imprenta y Gestor de negocios

We have quite a few websites today. Alright, guys, this is SEO mentoring session 19, which means we've been here for 19 Sundays without failing. 19 Sundays that we've been here, analyzing websites and sharing facts, sharing truths. Okay, the first truth I want to tell you. Well, first of all, for those of you who don't know me, many of you are here and I've seen that you're new. This is the first session. My name is Willy. I've been here for nine years. Well, here's my website, so it also serves as an introduction. I've been in CO for over eight years. Positioning websites. Positioning websites for alliance fespri. I've done CEO for globo, Grupo Escuelas de Grupo Planeta, Driving Schools, Grupo dam, and universities. Well, pretty heavyweight companies. I've done CO for them because I've worked with quite a few agencies here in Barcelona.

Okay.

I'm from Barcelona and I've worked for a few agencies which gave me a lot of experience. Until one day I started to set up on my own. And I said, come on, I'm going to start managing websites, right? Positioning websites on my own as a consultant. People contacted me and I took care of it until I got there and started to bill. €3,000 for €4,000. €5,000amonth, €8,000, €10,000, €12,000amonth, €15,000amonth. Of course, I already had a significant load on my own. I also worked at the agency. I also taught classes. I was full time. Well, between all this, I managed to bill, well, around €15,000 just from CEO, just between teaching and managing projects. And that's when I got together with another partner and we set up the CO agency, which is Orbitalia.

Okay.

What is this CO agency? I'll explain it to you now. And for my part, since I also gave classes, instead of continuing to give individual classes, I set up an academy.

Okay.

And it's for the reason that you're here today, and I've probably seen you on social media and so on.

Okay?

Because I have a community where we learn co. Uh, there are different levels. There are different levels, like university.

Okay.

And. Well, I'll tell you a little bit more later, but it's basically that I've perfected a methodology in which anyone, wherever they are, starting from zero, from level 10, from level 20, whatever, can position a website with the methodology that I teach at the academy in 90.

Okay.

Compiling all the strategies that I've been implementing with all these clients.

Okay.

A little sample too. That is to demonstrate the methodology and show you that it's serious and that it works. Hey, before analyzing websites, of course, I want to show you the following. If you. I told you that I have the academy, right? If you type in academia co, the first one is an exact domain. It's still Google. It still gets confused with these websites that have the same name as the word you're trying to position. Therefore, academiaso.net appears. But the next one is me, okay? I mean, if that one weren't there, I would already be there. Other cases like my own projects that I've been positioning for six years. This is my own project that I positioned on my own in my apartment in Barcelona, where I was a student with a copywriter. And it's still standing. And I have the first two positions, the everything on the right and the first Willis plan. You can see that I don't get too confused with projects. If I do co will co. If I make plans. Willis plan.

Okay?

No, there's not much trouble. And here I'm still positioning. I don't have. I'm not a. No, I wasn't a multinational or anything. Here you can see that there are tribus or behind that are multinationals or ctivitatas and that they continue below.

Okay?

So here it goes. Here you can see that SEO is positioning in Google as democratic. It's not about who has the most money, it's about who knows the most.

Okay?

And it's precisely the methodology that I've learned by taking on all these clients and the one that allows me today to have this methodology to position any website in 90 days. Days. Okay, now for the icing on the cake and so that you can see what real CEO is in the agency. I mean, this is the academy, right? Where I teach the same thing that we do in the agency. I'm teaching it here in the academy. So that you can see, if you type CEO Agency Barcelona into Google and you see the first organic results, the first organic results, you'll see that the first. The first agency. The first result that has CEO Agency Barcelona is US or Battalia.

Ok?

And I'm going to show you something even more difficult, ok? Because you say, wow, of course, if you know how to position, it's not just that we know how to position, but we can say that we know how to position with techniques that no one else does.

Okay?

I'm going to show you the following. If you take the first four results, you can do this exercise at home. Open the first four results for CEO Agency Barcelona. You'll see that the second. I'll start with the second and leave us the last ones to create a bit of excitement. Open the second result and look at the site colon. You put S right in front of. How many pages does the website have? This website has 120 pages. Okay, good. Let's see the second one. Hey, the second one is good. Good at transcribing. Put it up everywhere. Hey, Daniel. Daniel. I see that Daniel is transcribing the call so that he can share it. Hey, Pablo.

Hey.

Let's see the third result. Look, guys, the third agency that is positioning has 300 pages on its website.

Okay?

That's why it's in the third result. The fourth. The fourth page that is positioning for co agency Barcelona. We're going to do the same procedure. Let's go to the home page and do a site colon. What do we see? That it has 200 results. In other words, the second one has 100 pages on its website. The third one has 300 pages. The fourth result has 200 pages. And now let's go to Verbitalia. Okay, that we are in first position. Let's see how many pages we are positioning with. Okay, done. I'll give you 30 seconds. Guys, put here in the chat how many pages? Don't look at it before, okay? Bastards. I know. Those of you who know, don't put it. Let's see what the audience says here. Carla says about 10, Santiago says about 15. Let's do the test. Matthias says about 1,000. Matthias is optimistic. Guys, we have two pages on the web. Two pages and we are top one for the most competitive marketing market, which is CEO Agency Barcelona. And we are top one for everything that is crazy and uploaded to YouTube.

Okay?

So that you can review the test type CEO Agency Barcelona. And you will see that the first result I just showed you here live is this. With two pages that shows you that one, this methodology works. And two, that it is not about having a team with a marketing department, but about knowing how to position, knowing how Google works, as I teach at the academy and we do with people. So without further ado, guys, after giving a little faith and clarity, let's go with John Hiro. I'm going through each of the websites that you provide me. Unmute yourselves when I say your name and we'll give it our all, okay? And you can tell me a little bit about the project. Mr. John Hiro. They're asking you to go to the cashier. Hello, how are you? How are you doing, man? How are You. Thanks. Very good. Tell me what we have here. Well, I'm starting with the topic of I'm a graphic designer, but I haven't gotten into the topic of websites. I started with mine, this one, and one of my sisters. I provide consulting on business management and business structuring.

Okay.

Uh, I'm starting with the topic of OC So I imagine there must be a lot of mistakes out there.

Okay. Okay.

I'm going to get to the point with things that will be useful to you.

Okay.

What's your main keyword? Sorry? What's your main keyword that you think most people search for you with? What's the word that best represents you? The one that best represents me, I would say personalization or personalized support. In other words, if I type personalization into Google, you're going to appear. Right.

Okay.

So what's your word? I think these are some of the first exercises I make them do at the agency, at the Academy. When they come in, I want each person to know what their main keyword is, the one that defines them the most. So I'm not sure. I don't have any. What do you do? I'll repeat.

Okay.

I'm a graphic designer. And in addition to that, I provide consulting on business management to help you restructure businesses. Exactly. Just define this business for me. The reason I'm asking you is because I want to force you to summarize this business for me in one sentence. No, no, no. How would you like someone at Google, John? How do I like them? Let's see, summarize what you do. Business structuring. Business structuring. Here we go. Something better. Okay, if you go to Google, you put the incognito tab.

Okay.

You put a. Business structuring. Yes. Okay, when you go to Google and you put business structuring, you see the pages that are appearing that Google thinks are the best for this. When someone searches for business structuring, this could be one of yours.

Okay.

But. But what it responds to inside. I mean, what Google rewards are blog pages.

Okay.

Look, and a blog is. Are the pages that are furthest from selling. Okay, let's say someone who searches for the best dresses or how to fish for tuna. The person who searches for how to fish for tuna has no idea that you need a rod. I mean, see if they're buying, you know? So business structuring could be. You could include it. I would explain to you how, but it's not 100% transactional. What we're looking for is a word that defines you. A word that defines you as a company. So that someone who needs something from you. What service do you offer? Right? As Matthias says, what main service do you offer that would make a company seek you out? What main service? There are several services. But what I provide is like an audit. I provide audits to companies so they can improve their internal processes. Look, let me give you an example, okay? So you can see when I put consulting, consulting for companies, I don't get a blog article anymore. I get. I mean, the business will be a little different now that I'm looking at it. But it's already a page that is positioning itself with a website that is positioning itself with a consulting page with a consulting service. Notice that this is more transactional. This is what I'm looking for.

Ok?

Business consultants, okay? Business management, business consulting. But your thing is to improve business. To improve business.

Okay?

Above all, there are several aspects of business that require intervention. For example, what has to do with starting with the company's image as such, then its internal structures or backbone, then which has to do with the commercial and marketing aspects. Look at this, John. I'll give you some clues.

Okay?

The first thing we need to know when we do SEO is who our main team is. I give courses. I give classes. I do private mentoring, but I'm in academy. Right. What I'm looking for is this generic umbrella word of yours. In your case, for example, one that I think might make sense is consultant.

Okay?

A consultant for something. In this case, a business consultant. Then we would see if we could do different breakdowns such as consultant for SMEs, consultant for large companies, consultant for the self employed, consultant for companies, and here pharmaceutical companies or for finances of X.

Okay.

One of the main things we do in SEO is detect what your main keyword is. That's why I wanted to detect it, because from which that is the one we have. We can subdivide. They don't come out alone. There is a methodology behind that. But notice that all the branches are already coming out. For me, starting with consultant. And that is.

Okay.

It would be graphic design consultant, personal branding consultant, sales consultant, marketing salesperson. Seeing how you're starting to see it. Very good. Sure. If I come to your website, I see that one of the most important things for positioning is that on each page you have these three fields, well structured.

Okay?

1, 2 and 3. This field, the title, the meta description and the H1. Notice that none of them are the ones we have detected. Therefore, what you put here is what you are Telling Google that you want to position. I'm telling you. Do you want to rank when someone searches on Google? Are you looking to increase sales and boost the growth of your business? You know, no, what you want is to appear when someone searches for business consultant. Okay, look, CEO Academy.

Okay?

I go to my page and on the homepage I have the keyword. And I have the keyword again. Do you see? But you have to identify it first. Yes. Okay, guys, let's go. I mean, I'm going to tell you why. We're going to reserve the last 20 minutes of today's session. The 10, the penultimate 10, for questions you have about methodology, how we manage to rank in the academy, and things that interest you, and the last 10 for questions that you've seen from other colleagues.

Okay.

Maybe now someone has been enlightened by Jaime's example who says, wow, so what do I do? Okay, so in the last 10 minutes, we're going to be looking at these things. Okay, Jamie, start here. Good. Very good. Okay, let's move on to the next one. Ah, what do we have for the mayor? Po. Let's see. The next. Next. Next website we have is rocalledrocall.com. it's from Roald. Are you here? Are you here? Unmute yourself and tell us a little bit. If not, we'll move on to the next one. Elena. Cams. We have Elena here. If both Rokald and Elena are here, unmute themselves and we'll review the website. If not, we'll move on to the next one.

Okay?

Nobody.

Hello?

Elena.

Hey.

Let's see. Speak.

Hello?

Now. Now. I can hear you. I can hear you. Okay, Elena, how are you? Good, very good. Are you from Barcelona? No, Valencia, from Spain. The thing is that Kamsa's name already sounded Catalan. Okay, very good, very good. Tell us. Wait, no, wait, let me put yours. Tell me now. I mean, while I'm putting it together, what do we have here? It's a dental clinic. Okay, tell me, tell me.

Nothing. It's almost finish. Because we still need to add texts. I mean, we still need to add treatments. Okay, but anyway, I've examined it with Semrash and with the frog. And anyway, it was. Because you could explain it to me a little bit. Well, so that you could give me your opinion on the structure it has and the keywords to position. I mean, the internal structure. I mean, because. Well, and then I also want to know about that issue of adding hidden content. That's.

I don't know, not here. I mean, we haven't made it yet. Have you seen the example I gave you about an agency? Right. We're at the top of the academy. No, we haven't made it yet. I mean, we haven't made it yet. And no one is going to consolidate themselves with hidden strategies. That's like the easy way out or something. But it's also easy for Google to knock you down when it comes around again. And if I.

No. Well, I know cases that have been doing that for more than two years and are very happy. And in fact, with this extension of an SEO extension.

Ah.

I'm examining quite a few websites and it shows me that they have a lot of hidden information. Okay. You can see the display and such. Well, but that doesn't matter. I want the keyboards first.

Okay.

What do you have? Three. Three negs. That is three services. Yes. Let's see.

There are still treatments to be included, but. Oh, well.

Well, that's the next step. It's the one you knew was missing.

Yes, yes, good. Correct. But with a structure of one, it works for all the others. But for example, for the homepage. Have you heard what we were talking about with my colleague just now when we were talking about the title meta description H1?

Uh, yes, yes. I haven't seen that yet.

Yeah, okay, uh, look, that's enough.

Okay, this. I mean, I do this. But for example, what keyword strategy would you use with. I mean, would you use transactional or descriptive keywords? Or what.

Or what are the keywords that you would position in the number?

Right. How much foundation would you put on the foundations of a building? You know, I don't mean that, for example, treatments have their own keywords. I don't mean to know how many keywords for treatments, etc. Because I am not going to put the treatments. I mean.

Okay, the quick answer is that there are no exact keywords for each service. That is for each sector. For each sector, there are the number of keywords that are in demand or the combinations that exist for each service. That is to say. I don't know. For insurance, when I was running Alliance. Well, there were insurances to ensure. I don't know. Yes, as it says. I mean, there are.

Already. But what I mean. Sorry. What I mean is that if you have a children's orthodontic treatment, I'm going to put that keyword in the URL. Children's orthodontics. But I also did it so that the homepage ranks, or the homepage has something more generic and the others more specific.

Okay, you have to work on each page for a concept. That is to say, if the best way to position you in SEO is to create a page to position just one concept, for example, clinic, Generic clinic concept. The homepage would only be clinic, such and such. Clinic, such and such. Right.

And each treatment would be. Yes, I understand that. Okay, so what about the structure?

That is, H1 would be dental clinic.

Wait a minute, wait a minute, wait a minute. Before this, that is, before going room by room, decorating it, we will get the building. Right. What I recommend, and this is what we do with the methodology is first, if you are missing treatments, I agree with you. The first thing you said is to take out all the treatments and create a page for each one of them. Try to avoid the treatments from being cancelled. That is, when they are not. That is, they are not so similar that Google is already showing the same page for each one for the same treatment. Let's see, they are different. That is, they will not be very similar. Yes. No, because there are keywords, and this is what we also see in the methodology, that there are keywords that have so few searches that it does not make sense to create a different page for them. When a keyword has few searches, you can include it in the same home page, for example. Sure, but I have treatments, orthodontics, implants and dental aesthetics. I suppose there will be keywords for each specific treatment. Yes, now I was going with that. Now I say they are sectors, that is, they are different verticals. Therefore, they need as they have. As they are large pillars, they have keywords with many searches. Therefore, what we were discussing applies, which is to create a page for each of these concepts. But when you go to longer keywords, which we call long tail keywords, longer ones, they have fewer searches. And sometimes, and many of them, it doesn't make sense to create pages for them because they have so few searches that Google says no, no, if with the same one, for example. And that's the example I was going to give you. You're an Alicante. I see, right?

Yes, the clinic is there.

Okay, imagine that you tell me. I want a position for neighborhood X of Alicante. Maybe it has few, so few searches that you don't need to create a separate page for that neighborhood. Yes, for someone looking for a clinic in that neighborhood, you can do it directly on the home page. Why? Because it has few searches. That's what I was referring to. But for example, then on the homepage I can put the long ones for treatments, but with the location or not. Because it's a service.

Okay, okay.

That's why. I mean, before we get into Whether this is H1H, I mean, which one is it?

Right? I hadn't thought about it. I mean, what I'm clear about is that each er, each URL has its specific keywords. I'm not going to mix them up.

That's it exactly. Well, then we can't do what you were telling me about putting services on the home page.

No, no, no. It wasn't a question. Right. It was clear.

It was a question I was asking you. Exactly. I mean, each service has a part in the comm. In reality, only kibos related to clinic would go there, period. My others, uh, longer than that, of course. I mean, I mean, dental clinic, although clinic is better. Dental clinic. Ta ta, ta, ta. But everything is related to dental clinic, Right? You would run the business. Right.

But if, for example, I say the best dental treatments.

The best dental treatments, since we are going to a service, it will surely be a different page. Better treatments.

It creates boredom. So what would I do? Just criticize. And that's it. This is a cube. I mean, here, look.

Where does that lead to? A home page? Or is it that I don't see that leads to a home page? Or is it something specific? Let me explain. Elena, I can't tell you right now which keywords you have to position on each page because you have to do keyboard research. And it doesn't take five minutes, it takes a long time. Specifically, cues for clinics. I have managed some that have a lot of keyboards and that takes quite a while. That. And no.

My question is, should we do or work on keywords only related to clinics on the homepage or would you add some other different semantic field?

That is what he is explaining to you. Look, if you put the best dental treatments that you mentioned, notice that Google is showing other types of pages. If I were to say they are blog articles. Right, A blog article about the best clinics. We're talking about clinics. Yes, but it goes to the home page. Right, it's an article by.

Okay, so the question on the homepage, apart from everything related to the clinic, would you do anything else? Some more keywords or.

Yes, I would do the keyword. This is where I'm going. I would do cube research to see all the ways in which people search for dental clinics in Alicante. Okay, but you have to do keyboard research. I can't tell you right now because I have to do keyboard research. Yes. So if I do keyboard research, uh, well, keyboard Reset. I mean, I do research on how people search for this, of course. Uh, how do they search for clinics? I suppose it comes up specifically by URL or it comes up, look. Sure.

Okay.

I mean, I think we have a bit of confusion here between everything. Elena, my recommendation, so that I can guide you and you can do well, is to get started and take all the pages that you have, okay? Put them, list them in an Excel file, and assign a keyword to each page.

Okay.

Once you have each one of them figured out a page with its keyword, then I invite you to do the keyword research for each one of them, too.

Yes, yes, I do. My question is, apart from clinic, I mean, apart from the generic dental clinic for zom, would you include any other type of keyword?

That's exactly it. And what I was telling you is that we have to do some keyboard research.

Okay, so not at the moment.

Well, yes, but you have to do some keyboard research to find out which keyword. Which keyword? For example, something that you know about from another sector, for example. I don't know. And that you wouldn't do something so explicit on the home page.

Okay.

Uh, if I search for a real estate agency in Barcelona, I get home pages. If I type in real estate in Badalona, I also get home pages. Many of them are even the same. Why? Because they are two different keywords. But the page that ranks is the same. Therefore, they are a keyword. One will be the main keyword, the one with the most searches, and the others, the secondary ones. The ones with the fewest searches will be other keywords that we will also add. But to reach these conclusions, you have to do keyboard research. This is where I go.

Yes, yes.

Okay.

Okay, okay. But you have always put real estate.

Okay, and so. Okay, and the structures.

Structures of what?

For example, the orthodontic treatments page.

What is the structure of the page? In other words, how would you structure the he's? Ah. How would each of the he's be.

With respect to the content here?

Okay, look, what I would do is look at this one. This example works for you. And we'll move on to another one so that we have time.

Okay.

The methodology we use is summarized in taking all the doubts and questions that a user has when they want to hire your treatment, and being able to put them all here. That is being able to answer everything that a person searches for about a certain treatment or searches for the clinic, or searches for dental implants, and compile it here. What is the methodology that we use? To get here. That's what we see, right in the Academy. But all the information has to be here. Okay, now we'll talk about the course and the Academy.

Okay?

I mean, my goal with these analyses is to guide you so that you know what the next step is. Obviously, I don't have time to do all the planning, all the strategy, otherwise, I mean, because that's what we're doing week after week with the Academy. Okay, I'm going to do one last analysis, guys, and resolve any doubts. Hey, Daniel, in a moment we're going to review all this.

Okay?

I'm going to open a round of questions for people who have questions about the Academy. Okay, I'll go there now. Let's see, let's see who's next. Okay, I have Alonso Veraprint Cl.

Hey.

Hello. How are you? Hey, I'm Claudia. The thing is, I'm on my son's computer account. How are you?

But you're from uprint.

Yes, I'm from uprint. Oh, okay, okay. I mean, it must have slipped my mind. Okay, okay, perfect, perfect. Tell me. Well, I'm in Santiago, Chile, and I own this brand that offers art printing, art sales and framing. Although we have a physical store in a very bohemian neighborhood of Santiago. We're doing quite well with the physical store, but the page isn't taking off and I'm a bit stuck there. I have 10,000 organic followers on Instagram, mostly artists and people who follow me organically. We organize exhibitions and we also have a lot of content, but they don't go to my page. It's mostly physical and on Instagram.

Okay, tell me something. What's your core? If you tell someone what you do in a short sentence.

Printing and printing.

Your dreams in art words, without being salesy, tell them so they understand your business. If I say, what do you do? You tell me. If I say, what do you do? I say, I'm an SEO academy. What do you have? And CEO agency. What do you have?

I'm a gallery owner and I have an art studio for art prints. That's it.

Art studio? Where?

In Barra Italia.

In Orbitalia.

Barra Italia in Santiago.

Uh, that's the name of the town.

It's like Palermo in Argentina. It's like.

What's it called? Like a bar? Uh, it's not a town, it's in Santiago de Chile, but it's in a neighborhood called Barrio Italia, which is a neighborhood, actually. Art studio. Uh, Santiago, Chile. I don't know if there are many keywords here. Metropolitan Academy of art. Well, you don't teach, right? Art? No, it's printing. Art printing. Ah, ah, okay.

Uh, and.

This is art printing, Providencia Chile. I think that's a.

Printing company in Santiago de Chile. Look, let's see. I couldn't figure it out. Printing. You're a printing company then empr.

Yes, yes, yes.

Good.

Okay.

These questions that I'm asking you are important because whether you like it or not, you already have the main keyword.

Okay.

If you put the main keyword, which is invent Santiago de Chile and what you see are home pages. Look, look, look at what I'm sharing with you. Do you see that there are home pages here?

Yeah.

That means that it's the core. We've found the corn.

Okay.

Of your business. People are searching for printing company Santiago, Chile. Therefore, anyone who asks you, what do you do? I'm a printing company in Santiago de Chile. Yes. And from here we're going to reify printing company of, well, invention. A book printing company, notebook printing company, a painting printing company, whatever. Yes.

Okay.

What I just told you is important because it's going to be your main word that you'll have to place on the home page. Any other, maybe some secondary keywords, but this one is the main one.

Ok.

Now I've always had that question because when I don't know when to search, when one locates the printing press, there's always the printing press because there's no other category to put it in. For example, in W or printing press is very broad. Ah, that's where the audience gets lost a bit. Uh, yes, but what's important about this is that we'll play with the combinations. For example, I'm in academy, but in academy. And academy is also very broad. But if I go to SEO academy, I'll specify.

Okay.

The same with you. Printing press is the best known word that users will use to find you or will be able to. That is, they'll think about you as someone to search for you. And from there, printing press and all the combinations. Now, in the academy, in the academy, we play with semantics. It's printing because perhaps book printing perhaps has fewer searches than book printing. Okay, well, someone who is looking for book printing is because they want to find someone to do it for them or printing paintings. Okay, it's also. But notice that we're starting from the main one. Okay, I know it's generic like a printing press, but you start branching out and you go to your services, to your niches. Okay, good. Okay, so this is step number one. Step number two, I want you to list in an Excel spreadsheet all the products and services you have.

Okay?

Okay. Because each one of them will be potential candidates to create a page for them. Okay?

Okay.

The more you can list, the more products and services you can tell Google you make, it will say, wow. Well, you have authority. What we have to gain is authority.

Okay.

And when they're small businesses that are just starting out, authority is quickly gained by creating pages for each of the services you offer. Okay, so this is your strategy. Go ahead.

Okay.

I want to do it well. Yes, Good.

All good? Yes.

Okay. Okay.

Uh, I want to focus these mentoring sessions on strategy, which I think is the important thing. The keywords, then its methodology. Do you want to know not only for yourself, but for anyone who's here, the keywords, the keyboard, research. I'll teach you what to do with the Academy later. But first you have to be clear. You have to have your head in the right place and say, okay, it has to go this way.

Okay?

That's what I want to guide you so that you know where to go.

Okay?

So guys, we're opening the round for you, for you. And we're opening around for five or 10 minutes of questions about people who have questions about the Academy and five or 10 minutes at the end for questions from someone who, I mean, about things that you've seen in the projects that we've presented and, well, that you want to solve.

Okay.

Let'S see. I'm reading over here. Someone raised their hand, huh? Someone did, but I don't know why it's not showing up. Oh, well. But it went down. Milton, did you raise your hand?

Yes. Hello, Willy, how are you? Nice to meet you.

How are you?

Well, I wanted to ask you. I have a news site. It's not a company page, nor is it a page for, ah, a local business. Uh, do the same SEO strategies work for website news?

Overall. Overall everything. I mean, in the end, we all start with co.

Okay.

And CO is to give you an idea, having a base, a base of, uh, how to put together your website. A building. A building can have many shapes, okay? Yours will have one shape, the E Commerce one will have another. But the bases are the same. Yes. So what we teach at the academy are the bases. The bases too. Hey, watch out to help bill more. I mean, SEO is a tool, guys, so that you appear when they search for you. When they search for you, you appear in the first results and attract clients. I mean, it's investing in attracting clients.

Okay?

You can Invest it in the agency, for example, in the agency, we are charging prices starting at an average of 1,000 per month. Well, here at the Academy it's very good. Wait a minute, guys, mute yourselves, or else it won't work to be chaos, right? Okay, so here in the training. Well, I'll tell you. I'll tell you first how the topic is structured, right? We have three rooms. The basic room, which is a 30 to 90 day challenge, right? So that you can take any project and we can start positioning it. And in 90 days you'll be on page one, page two, for sure, right? It's three months. After these three months, then we move on to a whole year of training. With me, what are the proposals? What do we do? We meet every week on Sundays. After this session, we meet for an hour and a half and I go over all the projects of each of the students, right? Therefore, I review all the projects, just like I'm doing now, but with your knowledge that you already have by taking the course, which includes a course, some guides, that is some templates. For now, the girl from the clinic is with me, saying, how do I get the keywords? Sure, you need a template. The template is the one we have at the Academy, okay? There you have a template that you use as you watch the course each week, you have weekly sessions. We have three. On Sundays with me, on Tuesdays a session with a tutor and on Thursdays with another tutor. In other words, you have them to resolve doubts, okay? And also a community. We are on discord and we are on WhatsApp, okay? Where we help each other. So until last week we were doing a membership, a monthly payment, okay? And now we have changed since it is three months of that transformation. Now it is a one time payment for these three months, okay? You then decide if you want to renew. You do not want to renew, but what people do is do these 90 days they already get to page one and they want to know more. Well, for those who have already passed those 90 days and want to position more things on their website, we already have the membership. That is, they already want to increase their turnover. That is to say, hey, Willy, I already have traffic, right? In 90 days you're going to have traffic. But hey, I want to increase that of the 100 people who see me, instead of 50 who buy from me, I want 70 or 80 to buy from me, okay? We'll deal with this later after this 90 day transformation, which is an entire year, like a school year, in a growth room, okay? Where we'll Move on to much more specific strategies also with a course, the same methodology with a course, weekly mentoring, etc. Okay, I'll pass you the training here while we resolve doubts. I'll pass you the training here so you can take a look. Willi, I'll add a little question. We get a lot of traffic from Google Discover and we've never been able to get out despite having almost two years of work on Google News. Are there techniques also aimed at that or just Google Search? Sure, sure, sure, everything. I mean when you, you have the foundations well developed and you are providing valuable content, which is when you provide valuable content. Google takes this news, this informational content, why precisely? To show it on all the platforms it has, lets say Google Search. There's Google Search, which is the normal one, Google News Discover. I have a lot of Discover traffic, for example, on Willis plan. Because it's a lot of informational content.

Okay.

Well that's where it applies. But it comes from the base. I mean the problem comes from the base. It's not that we're going to optimize for this channel. No, it's not. I'm going to make great content. And with that content, Google understands it and passes it on to all the platforms because it says this content is good. Let me put it differently. If you were and wanted to recommend media outlets on your Discover, which ones would you recommend?

CNN or pbc?

The best ones, right? The ones that have given you authority. The ones you know that the content is great, right? Yeah. Well Google does the same thing. That's why you're already seeing with this example that the problem comes from the base. The problem comes from starting. Wait, the problem comes from starting? From a good base. Okay, perfect. Thank you very much. Here, here you have the link to be able to register for this in the. Aha. Here in the training.

Okay.

Uh, it's a 90 day transformation. Did you have another question here? It could be from another colleague. No. Uh, okay, I'm going to read that he had some questions here. He says, hey Willy, would your methodology help me position a niche type website? Like for example the word calculate. Anyone? Anyone? Anyone? I mean my, your methodology would help me position everything that comes after on a website. The answer is yes. It's a methodology focused on anything you can touch on your website.

Okay.

In the end, look, there are people who pay to have visibility, okay. To appear on Google, to appear on social networks. What are they doing? They're using a method, a means of investment that is much more expensive than obviously to have Return on traffic and customers. This is the same SEO. If you know, SEO is a vehicle to generate more business, to earn more money, basically. I mean, CEO generating more money. But you have to know how to do it with the methodology that we're teaching here.

Okay?

So it's very easy, guys. You just have to know how to do it, what it is. And you've seen that it's already super democratic.

Okay.

Everyone can. Okay, I put my page up there. It's new. Okay, guys, any questions about projects that we've seen on this page? There's this John, John Hiro. Uh, yeah, I was going to ask you. Thanks. I mean, on the page that you are analyzing right now, if you have 20 pages, 20 services, you create 20 different pages. And on top of that, if there's an external page, in my case, for, for the design work portfolio, it's external. You have to create a page with that too. In addition, a page for each service or product that you offer. Right. That's vital so that Google can say, okay, look at it this way. To summarize it easily. At the beginning, when there wasn't much competition, anyone who created just one page would already rank. But of course, if more and more competitors enter and competitors create specific pages for things, for very specific concepts, it forces you to create specific pages as well, you know, that's why in sectors that aren't very competitive, you can position yourself with a generic one. But in other sectors that aren't very competitive, you'll have to create a specific page for a specific concept. In other words, there are sub pages within the same page or completely autonomous pages. Different pages within your website, but different pages.

Okay. Okay.

Thank you.

Okay. Okay.

To you, Juan Jose, I have a question to find out how much of a limit reputation or authority has on positioning a page. Because I can have an incredible, super optimized page, but I have an authority of one. Hmm. Could that page actually be in the top positions or not? Yes. My Willis Plan page, as it stands, doesn't even reach 20. In other words, it has very little domain authority compared to, I mean, competing, especially with the one I compete with, which is TripAdvisor, which has 60, 70 authority. 50, 60, 70. But since I went to create a strategy, as I was saying the other day, for example, there is a vertical strategy that is creating a few pages, but very well done. Or a horizontal strategy which is creating many pages and showing that you know a lot about a sector. For example, I did that in Willispan. I don't go outside. I don't do Spanish. I only do a very specific area. Like if you open a website. Imagine, Juan, you create a website and you only tell things about your neighborhood and the neighboring town. No, no, no. Only about your neighborhood. Of course, if Google then has to say who is better, who do I believe more about news from this neighborhood? A media outlet that has a reputation, that has a lot of authority, or Juan Jose, who only has a website dedicated to that neighbor. You make it difficult for them because you are specialized in that. Even if you don't have authority, but you have it. You're bluffing because you're creating very specific content.

You no. And that authority. I obviously know how bugs work, but it only goes up because I keep increasing or the authority increases.

I don't do any backlinks, man. I don't do any backlinks. In fact, you can ask any of my students how many backlinking classes I've given them. They'll tell you zero. Zero. Because they think that a backlink is someone who considers you the best at something and links to you. Yeah, that you're in the top positions. So I would recommend that you worry about being in the top positions and that they link to you naturally, without having to pay or do weird strategies. I mean, the bugs that come out organically, that's how they should be. They should be like that. Thank you. Okay, I understand. I understand. Thank you. Good. Very good. Very good. Hey, guys, the ones I've left out here are Daniel, Saavedra, Milton. Guys, next week I'll be there. I'll even say that next week we'll be doing a live stream on YouTube where I'll be analyzing websites. Come next week and put your page first. Okay, now we're going to jump to the Academy. We're having a session. You have the link here. I'll pass it on to you in the group too. If you have any questions, you can contact me. But basically, if you want to earn more money for your business, make sure you're in the top positions. If you want more clients, make sure you're in the top positions. If you want more money, make sure you're in the top positions. And you can either pay with ads and stop paying. That's it. You're done with the traffic. Or learn like I'm teaching and position your website in the top positions. Don't touch it anymore. I have this website that I've had since Excursiones Catalunya. I haven't touched it in six years.

Okay.

Ah, and the same thing too. Here it is. And I'm getting traffic without having to be there all the time. Okay, guys, let's get started. See you next week, same time. Ah, let's keep going. Thanks, everyone. Guys.