🎓 Mentoría SEO Ep.20 | Coaching, Jardineria, Hotel canino

Okay, so SEO mentoring session number 20. That is. It's already been 20 weekends. Uh, yes, 20 weekends that we've been reviewing websites one by one. So it's super cool how the topic is holding up. And there are more and more of us. So let's see. First of all, guys, for those of you who don't know me, uh, my name is Willy. I'm an SEO consultant. I have an SEO agency here in Barcelona and an academy where I teach all the methodologies that we're implementing with clients that we're learning. Now, with the AI topic, everything is super interesting and we're teaching it right at the academy that I have. Okay, I'll give you a brief intro so that those of you who are new to it know where I come from, what I do, and then we can analyze the websites.

Okay.

Well, I've been doing SEO for over eight years for large companies such as tespri Alliance, Grupo dam, globo, Grupo Planeta. In other words, from very different sectors and websites, well, multinationals.

Okay.

Therefore, all the knowledge that I'm going to share with you today, I'll leave the website here so you can take a look. All the knowledge that I share with you today, remember that it's extremely valuable and we're charging a premium for it at the agency. On the one hand, because, well, we get clients who ask us for increasingly advanced strategies, so we have to filter. And on the other hand, apart from consulting, I've always been involved in teaching, so I've always done mentoring for entrepreneurs or even at the university where I teach until I set up my own academy.

Okay.

The academy, just so you know, consists of three modules, or in other words, three courses. I. I see that there are students from the academy here. Pablo, Jonathan. So welcome, guys. Hey, you don't miss a single one. These sessions are always great. Um, and I've created a 90 day SEO training, okay? So that you can learn everything. I'm going to give you today the little pills that in the end are band aids so that you can solve to get through the trouble with your websites. Um, this is the cure.

Okay?

This is what I've really compressed the methodology of applying so much time with such large websites so that you can position your website in 90 days.

Okay?

Three months is what we need to position it, and I'll guide you. We do weekly mentoring and support and I'll accompany you. We have a WhatsApp community. You have a course so that you can apply, learn and apply. At the end of the class, we're going to reserve 10 minutes first for questions. If anyone has questions about the academy after seeing how I apply it and how I do web analysis. And the last 10 minutes in which we're going to open up a round of questions, but not just about the academy, but also about things that you've seen from other colleagues that we've analyzed and that you have questions about. Okay, so here you have it. Let's go. Let's start with the websites that you've left me here. Let's start with betterho.

Okay.

Which is from Valeria. Valeria Rivera. Valeria, how are you?

Hello. How are you? How are you?

How are you?

Very good, thank you. I'm from Mexico. It's a pleasure to meet you all. I'm also happy to have you here. Tell us what we have here.

Well, look, I work for this company, but I'm a marketing specialist. I don't do co. Okay. I was just assigned the project mostly to start implementing and doing, like the basics.

Right.

The only thing is that I've done SEO, but very basic. I mean, mostly copywriting or blog posts and all that. But I've never developed it 100%. About three months ago, I started doing the basics, which was like starting to look for keywords or things that could help make the experience on the website more accessible. The only thing is that I do feel like I need a little bit of mentoring and seeing what's wrong or what's right with the website. Okay, perfect. The mentoring, the analysis that I'm going to do, I'm going to do strategically, which is how I think it adds the most value. The topic of keywords and so on is taught in the academy, which are more specific things and such.

But how I see the website, look, the first thing I always do is see what size the website is.

Ok?

If it has very few pages, I see that at first. When you put a colon on your website, you see how many pages it has. Therefore, I see that it has 160 pages.

Okay.

From here, it also helps me see how many pages are valuable, how many are not, if there are any that need to be included, even with the titles, if any need to include keywords. But in the end, the keywords have to be on each of the pages of your website. In the meantime. Well, in all places, meta tags in the content, etc. And it helps me see if we have optimized the pages or not. Two strategic clusters. When we create a website, Google needs to understand that you are an expert on the subject.

Okay.

That you Know you are an expert.

Okay.

And for that there's a lot of information that we have to provide about our sector. In this case property management coaching.

Okay?

And I'm telling you, leaving aside the keywords, whether they're correct or not, the first thing we do, in fact at the academy, the first thing we do is look at all the information that Google asks me to have on my page. That is related information, related services, products related to my core business.

Yes.

Therefore the first thing I would do here is see that we have 166 pages. But because you have a blog maybe or where do you learn from in the cluster? Sorry, yes, blog.

Ok, ok.

Recommendation. Okay, look here we open different cans of worms. There are two sections, two parts. If we could take a website and divide it, we would divide it into the transactional part and the informational part. The informational part of the blog is currently not going to help us bring in traffic less and less.

Okay?

Because it will be liquidated between AI overviews and even chat. Any question that the user wants to know that is informational, well, we will still have little traffic. That is even so. And that is why it is important that the blog articles are highly related to the services. Ok, so we already have a blog focus. Let's see how they are linked to the services. How we are going to treat the services. The services are one of identifying very well all the services that we offer in the different stages that our potential client is in. Okay, I'll give you a strategy so that you can give the cop.

Okay.

If you have any questions, let me know. Yes, thank you.

Okay.

If we talk about doing coaching, consulting, staffing for property management, think about all the solutions that we can offer within coaching. In other words, as a coach, I'll give you another sector, emotional coaching. I can tell you that I'm an emotional coach, but I can segment you into couples coaching, depression coaching, anxiety coaching, you know, and everything is linked to emotional coaching. So that gives Google a very good idea, that is it gives it a very good context to reinforce the main keyword, the main service for which you want to position. And it says ah, okay. It understands so well, I mean it dominates so much that it is able to create subsections for me of very specific things sometimes found along the customer funnel or other times found at points in, I mean specific services or prices. And that's it. That's it. And that helps Google understand much better what the party is about and that you are in expert. I don't know if I explained Myself.

Yes, yes, yes.

Okay, so from here, when you are already creating all the pages, which there are many methodologies, we teach one that is super tuned to extract all the pages and convert them into a web map quickly and see what. What hubs or clusters we. And what pages and how we organize each of these pages in what cluster and then optimizes keywords, texts, and localization of how to place those keywords throughout the page.

Very good.

Yes.

It has helped you.

Yes, yes, thank you.

Good, good.

Let's go. Let's go. Give this project a go. Because it's cool. It's cool. No, I hadn't come up with any of these, you see, in any of these mentoring sessions. So how cool. Okay, let's go. Let's go with the next one. Remember, guys, to put your websites here. If you want me to review them, put your websites here and I'll review them in order. Hey, Jonathan. Hello, hello, hello. How are you, Jonathan? How are you?

All good? All good? All good.

I made this portfolio website and it interested me more than the other one. Jonathan is in the academy. Say so. Jonathan is in the academy and signs up for all the free classes from Anise Web. Here you are too. Very good, Jonathan. I like that. Um, you delivered. You did that week's deliverable, right? Not this one. Not this one. Let's go for it.

Okay.

Okay, Tell me what you have here. This is another website. Here I have a portfolio, a simple portfolio that only has two pages. This one, which is the main one, and the projects one. So.

Well, it.

Would be like a personal website.

Okay. Okay.

What is the goal of this page, this website? The goal of this website is so that people can search for my name on Google and what I do when my website comes up.

Okay.

For branding. Even so, yes. It's still not superfluous. In fact, it gives Google a lot of context. If you put what you do, the services, you can specify the services you provide. That gives it a lot of strength. Mine was also my personal website, but in the end, I end up listing what I do, courses I do private mentoring, and I also talk about myself. I talk about who I am, my story, everything, right? But here I still show all the services that I offer, courses and so on. The goal is that when they end up putting, well, Academy or the service that you provide. Right, Academy or whatever, boom, you appear in first position. That's important to me in the end, man, because your brand is linked to something. I. I mean, it's not just your brand, Google, so that everyone understands Guys, Google, when you create any website, uh, I mean, whether it's your personal website or a service, a project, any product, uh, it looks to tag, put a tag on that page, okay? What you're good at, what you're great at, what you're the boss at. And that's precisely what Google will want to know when it puts E. I mean, it will want to know when it wants to position your website. Sure.

Okay.

For example, an example that I've always shown you, which is a. My own project that I have for Excursions in Catalonia. I've had the first position for six years and I've barely touched it because I've done all the really solid CEO fundamentals.

Okay.

Which are the ones I teach you at the academy. When I created it, what I did was. And pay attention here, Valeria, because it's more or less what I was telling you. I went to create a lot of content around my, my sector and I do routes and excursions in Catalonia, which is a good thing. Routes and excursions in Catalonia, which is an autonomous community of Spain, an area. Well, uh, but only that area. I took it upon myself to go and attack all the towns. To go and attack, uh, here, the towns, here, the regions, because there are different sections, like bigger, that is, depending on the size of the section. Here we take regions or province or autonomous community. Okay, well, I went. That is, I took care of creating different levels so that Google understands that I'm in all of them. Even which specific excursions I do in very specific places. Specific, very specific. Ok, Then the strategy to gain traffic goes in another direction, which is to extract keywords and so on. But notice that it has reached such a point that when you search for Excursions Catalonia, the magic of it is that you can search for it and you find it. When you put Excursions Catalonia, the homepage appears. The home page appears. When you actually search for excursions on a site. What you should get is a list of excursions, right? Well, the 10 best excursions as the second. The second result appears for me. The homepage appears the home page. I mean, imagine what a tag it has put on me as an expert in Excursions Catalonia. So strong that I appear with the homepage and with the Google. My business listing, which is already incredible. The whole part on the right is mine, My world, my business listing.

Yes.

I can give other examples of when things are done superbly. And this is the top case that it positions perfectly. If you search for Co Agency Barcelona, the first result appears. That's us with the agency, I mean, at home, at Casa de Herrero, a wooden knife is not our case.

Okay.

Because we are attesting to what can be done. But if you go in, you'll see that we have two pages, just two pages. And we are already positioning in a highly sought after sector, such as CEO Agency in Barcelona. You can try it yourselves. Type in Co Agency Barcelona and you'll see that the first result is our agency. It's my agency, I have it with a partner. And when you go in, you'll be able to see how the page is made.

Okay.

And you'll see that it's super well contextualized, even with few pages.

Okay.

This is a strategy that I only teach in the most advanced room. That is, the room has three rooms. The the 90 day one, which is to position your website in 90 days, then the growth one and then the advanced one which is for the top of the top. Because we teach all these methods.

Yes.

So I think I could change it so that whether it's my name or what I do. You know what I mean? It means that the website should continue to be in your name. That's okay. But you have to include the services you offer. Sure, sure. Because what people are going to look for are the services. So when they search for the service, my website should come up two. One, when they search for the services and when they search for who. That is when they search for who they want to go to. For example, on your homepage, you have that you are a full stack web developer.

Yes.

So when someone searches for a developer, a full stack web developer, Google will show you as long as you have content to reinforce that. That is true. Sure. So when you tell me, tell me. So it would be good to have an about me like you had on your website. Not so much. I mean the about me. Yes, but it is strategy. I mean the about me plays an important role in a more advanced strategy. First of all, and to give you an idea, right. The case that Jonathan is giving me, if you go to a company that wants to hire you, okay. You tell them, hey sir, I'm a full stack web developer. What's the first thing? The first thing they're going to ask.

You.

Where did you train?

Where did you get your training? This series one. But more than where did you train? What do they need to know or see an example of some full stack development that you've done? Very good. And those examples, where are you going to put them apart from projects? Projects are like success stories. Yes, but what are Those success stories based on services, right? You're going to say, what do you want a. A design? I don't know, for uncommerce? Do you want me to show you a design for a services website? Do you want me to show you a website for a dental clinic? Do you want me to show you, I don't know, a page for a blog website?

Yes.

Well, that's your portfolio of services. And then from there you say, well, if you want commerce, you have this, this, this, and this. Okay, I understand, I understand, I understand. Yes, yes, yes, yes, I understand. Okay, then the other thing is how to optimize each of the services. That's what we see in the academy. How to even separate them, okay? Because there are services, there are websites that mix services. That's it. Mistake. I mean, when there are. But of course, it's with the methodology that we already see. There are websites where people search for the same service on the same page, and there are others where people search for them on different pages. For example, car insurance and motorcycle insurance are not the same. People are going to want a page for each of those insurances as cheap car insurance. Damn. Here you're already putting me in a bind. Of course. What do I do? Do I create a specific page for cheap, that is, for cheap car, or do I put it under car? Because in the end, the car page is the one I already have. I mean, and this is already a strategy of intention. Search engine optimization. Well, you've been at the academy for a month. A month. Now, at the beginning of the second month, you'll see the module on how to join and separate these types of pages. So you'll find it around there. I understand, I understand.

Okay, okay, okay, okay, okay.

Now, we'll talk more later, okay? More specific things if you need them, man.

Okay, A few. Okay, okay, okay, okay.

Yana too. Okay, uh, let's move on to the next project. Uh, Sergio. We have Sergio here, man. Hello.

Good.

UN national from here in Marbella. Can you hear me well? Yes, yes, I can hear you. I can hear you. We have Nacho from. I mean, we have another student who's also from Marbella, man. He also manages projects from Marbella and such. His name is Nacho. Well, anyway, I'm excited. How are you, Sergio? Well, look, I'm learning web design with Divis and WordPress, right? And I'm also starting to learn basic design too.

Okay?

And here I have a friend's website that I have positioned locally in Marbella. I have positioned it with Marbella Gardening. I have it between the first and second pages of Google.

Right.

Well, the keyword that I have ranked goes up, down and not. And now this is seventh, tenth. Now it's on the second page of Google. And there. I don't know what else to do to go up a little higher, honestly. Okay, okay, let's see where it is that we locate. Went down more. It's in the third most beautiful, no? Gardening Marbella. Gardening. Yes, it has changed, but yes, yes, gardening in Marbella. Let's see.

Beep, beep.

Not this way, a little bit this way.

Okay.

Marbella changes gardens for me. Ah, guide in Marbella. Okay, I'm going back to the initial one. Well, the end. Let it appear.

Okay.

It doesn't appear the end. And let's look at the return. We do the same.

Okay.

We always start by looking at how many pages it has and if it is well contextualized.

Okay.

The first thing is to see of everything. I mean, this friend pays you to make the website for him or you do it for free. It's a favor that I do him. I learn with them. Okay, okay, very good. Because what do you do? I work in hospitality and service, but let's say I'm starting with web design. I'm doing. I'm working on projects with clients, making websites, making online stores and that. Well, so that in the future you can set up on your own. Exactly, Very good, very good.

Okay, okay, okay.

The first thing that it has that is that we have to see is that here there are. Let's see, we have seven pages. Seven pages being a sector with quite a lot of content. I mean, you can explain a lot of things. Uh, if it's. I don't know, I can't think of a basic sector that is very niche. For example, a lawyer for a very, very specific case. And only does that it doesn't need much content either. But in your case, gardens, gardening. Even if it's just Marbella, there are many ways to attack.

Okay.

By different types. Well, if by trees, whether for pruning types, whether for rates, whether for blog. I mean there is a very extensive webtree that can be done not in a rollercoaster way. Not just putting. Putting pudding for the sake of putting. No, I mean putting it with meaning. And that is what I am missing here.

Okay.

For example, okay, I am going to ask you some questions about these four and these four services that come down from here. Let's see, how do I ask you? Are there more things that you offer apart from these four Services? No, you only offer that. You only offer that. Okay, Imagine that I hire you for garden maintenance.

Yes.

Within the garden. How many types of. I mean, when you tell me garden maintenance, garden maintenance, and the location doesn't matter in Marbella or wherever, what does it include? For example, I have CFE cleaning, a CFE cut. Anyway, I have to ask to what extent all this is included. You weren't going to tell me?

Less than that, that is.

Okay.

Think about it. Think about the fact that the people who come to you for garden maintenance are going to be from all the people looking for gardening in Marbella. Maybe it's a small piece, a small piece of cheese.

Okay.

A percentage. Okay. Think about the fact that people are also looking for or want to get to the same thing, maintenance, but from different sources. Like, for example, is my grass turning green? And I need a specialist to come and see what's happening. Everything. I mean, this is the service that you're offering with garden maintenance, right? Or not.

Okay.

Yes.

Okay.

Pest control. I don't see it among the services or lawn mowing. It's true that you do that, but I don't see it among the services. If I'm looking for lawn mowing in Marbella, it's something that you do and it doesn't appear to me. Yeah.

Okay.

And you'll tell me. I have it on the page and I'll tell you exactly. I mean, have you heard what I was telling Jonathan about that sometimes pages are joined together and sometimes they are separated. Yes, yes, I've heard that. For services, I mean, there's a methodology.

Okay.

It's.

It's the method that we started in the academy, which is sometimes, I mean, to detect when to separate a page and when to join the page.

Ok.

I mean, when to create to and attack the service separately and when to attack it on the same page. Okay, There are times when. Yes and no. It's not religious. I mean, it's not always the same. There are times when there will be keywords that can be attacked on the same page and there are keywords that can't.

Ok.

Therefore, this is one of the opportunities and quite a big one that you have that would make you go from having four services, which is true, to literally covering everything you offer so that anyone who searches for you enters the funnel. Also, Sergio, think that now with chat. Look, the other day I read the phase ended that with chat people search more specifically and for longer. They use, I mean, more words, they go into more detail to ask something.

Right?

The example I gave you about the grass in my garden turning yellow.

Right.

What could be wrong with it? If you claim to be an expert in garden maintenance, let's talk about it on the web. On the same page, on a separate page. That's what we're going to see.

Okay.

Another thing.

Okay, yeah.

Uh, this on the one hand, but they can also look for the best gardeners to help me keep my garden healthy. Or who don't even use the word maintenance, which is next level, who say, find a gardener or I don't know, a gardener who knows about gardening and swimming pools because I have everything next to the pool. I don't want him to screw it up. Whatever. In other words, very specific things. And these are things that we have to work on on the page, full stop. What I was going to tell you is that the other day I read an article, a study that said that 95%, I don't remember what the percentage was now, but it was super high. It was between 80 and 95. I mean, it was around there. Between 80 and 95% of people who go to chat end up going to Google because chat gives you a list of gardeners. These are the best. Someone who searches for the best gardeners in Marvella gives you a list of the best.

Boom.

And you go to contact them. Because you can't do it from chat.

Right.

Therefore, only 5% go from Google to chat. Therefore, what are you telling me? That in order to appear in chat, we have to give Google a lot of effort and work on all this, all the potential searches to bring our potential client from the web. In other words, I would have to make a CP cutoff page. That's what we have to see. That's what we have. That is, this is the potential you have to create pages, but not randomly. There is a methodology that we teach which is to separate and group according to whether it is the same or the same search intent or whether it is separated.

Yes.

Okay, but here is the issue, right? Because with these four, as I told you, the first thing I saw when I saw it, I mean, the first thing I told you when I saw it, and that was, wow, there are many opportunities, ways to reach the same type of service. People don't just search for garden maintenance, they search for specific things. Maintenance of my olive tree. And when the gardener comes, hey, well, I also have the cpet. I don't know if you would charge me extra to. Okay, well, hey, include it on the web. How do we include it from blog, from services? That is what we explained the methodology within the Academy to group or separate for pages.

Okay, okay, okay.

But it goes this way, it goes this way. And when you manage to separate the pages logically, following the search intent, he says this guy is the best. Well, for him he does have the first position, because, for example, garden maintenance in Marbella or gardening in Marvella. What you haven't given him is enough input. You haven't given him enough signals to know that you are the best. Yeah, okay, okay, I understand. I understand. Well, with that.

Good, good, good.

Above all, be careful when grouping and separating, okay? Because it's not a 100% rule. There is a methodology, and if you separate them or put them together, and they don't have to be separated or put together, they can cannibalize, which means they fight each other. Exactly.

Yes.

So be careful with that. But this is where the issue goes, okay? Hey, Sergio, you, let's go. Let's see. Humhumhum. Okay, I have the website for Polutitos Cl.

Okay.

Ah, let's just say that it's from Patricio. If you're around here, get started. And in parentheses, I mean, I'll make a parenthesis and say, guys, if you want. If you have questions about the Academy, I've passed the link here to the website. I'll leave you the link to the training so you can see what it's about.

Okay?

And ask me any questions, because now, after this analysis, I'm going to tell you a little more about what it's about, how we do it and how you can make your website rank higher and have more clients, therefore more money.

Okay?

For you, Patriciu. Hello, how are you? How are you doing, guys?

Good, good, thanks.

Tell me what we have here. It's a website for a pet hotel. I own it.

Good, okay.

Noel's Pet in Santiago. We offer a hotel and daycare service for dogs and a hotel for cats.

Okay, okay.

How cool. Very good, very good. What do each of their rooms have? Or how does it work? The dogs share a common space together. The cats do have separate rooms. How great. You know that none of them were ever there. How great, Very good, very good. This is you, right? They are the caretakers. The caretakers. Very good, very Good. Yes, about 10 people work with us. Oh, well, how cool. Very good, very good. Okay, tell me how cool, how interesting the project is. Tell me. Well, the most important thing is to know how the place is and if it can be improved. We provide service in the metropolitan region, preferably communes in the eastern sector. The Hotel is almost in the center of Santiago in the metropolitan region.

Okay. Okay.

If I search, I put. What is your main keyword? What is for the word hotel for dogs or daycare for dogs?

Okay.

Hotel for dogs. Chile. Santiago. Did you tell me Santiago?

Yes.

Good.

Okay.

On maps, you're there first. I mean, that's cool. And then here, you're first. There's another keyword that has you in the first position. Maybe cat hotel or dog daycare. Let's try it.

Yes.

Good.

Dog daycare.

Okay.

This also comes first. And there you have Perry. Lanhoo's competition is coming at you.

Yes.

It's biting you, isn't it?

Yes.

Okay.

Okay, good, good.

Okay, let's put the three keywords, and that's how we compare them. Cat, hotel.

Good.

Okay.

Here they're already beating you.

Yes.

Okay.

Let'S see what happens. Okay, let me tell you. In SEO, there are two parts.

Okay?

There's the part of gaining traffic and the part of converting.

Okay.

The part of gaining traffic is me attracting traffic to my website, starting to position it, and attracting traffic. And the second is when I have that traffic, how do I make the 100 people who come to me a day or 1000 people who come to me a day with clients that we have go from converting or buying 100 to 500? Buying.

Okay.

In other words, increase conversion.

Right.

So I see that on the one hand here you have pretty good. Pretty good positioning. I mean, I'm not going to lie to you. You're here in the top three, and for dogs, you are in the top one. What I'm sure is that if you're here, it's because, you know, I mean, of all the traffic that's coming in, how do I make it convert more?

Is that right?

Yes, exactly what I need. I mean, it's also limited because we have a series of requirements for pets to enter.

Right.

But of course, the idea is to convert more.

Right.

Okay, here I'll have two things. One is regarding keywords, entities and search intent.

Right.

Because you have the search intent. Right. But I would definitely refine keywords and entities to get to the top one for everything.

Okay.

I mean, there would be some prior work here. Two, finishing touching up all the headings to refine them. I mean, you have very fast improvements that you will be able to make. That is, you can see super fast results. Improving the structure, the headings of your page.

Okay.

You have H2, H4, H6, H2. In other words, one, organizing all the headings and leaving the Website well structured, two finishing, including keywords and entities so that you not only appear in the first positions in Google, but also chat when it has to recommend. Because chat works differently from Google. I mean there are some.

One.

One thing is the positions that there are in Google, but others are the ones that chat decides are the best.

Okay?

Therefore we will have to fine tune keywords and entities above all. Okay, it's another move that I also recommend you tackle the one you can. And three, regarding crow, we have a specific program in the second room. Now I'll tell you more about it.

Okay?

In the second room, right? In no, in other words, what? We have three rooms, right? The first, second and third. In the second we talk about how to convert more on your website. Ok, but now that we have that consolidated base, in short, to convert more, one of the things is to give the user all the information that both the user and Google consider that you have to address on your page in the headings in the content. To give you an idea, look, if I start this page, are you there? Can you hear me? No. Yes, I can hear you. I'm entering. Bu. So maybe I had a somewhat complicated schedule, but I can hear you perfectly. Relax, relax. For example, look here, the main title of the page is Hotel for Cats.

Yes.

The second one is Comfort and Safety and the third one is Hotel for Cats. Okay, to get it out of the way, I mean, I'll first tell you the problem and then I'll tell you what the methodology is. If you tell me here Hotel for Cats, which is the main title and you repeat Hotel for Cats here it doesn't give me much more value as a user. Yes, it's not telling me it's not giving me more value. And what the user does in the end is read across. All this helps to position all this text. Ok, but the user reads across and Google gives it more strength are the headings. Therefore we have to have super thin headings. If I repeat, that is I put Hotel for Cats and in the third heading I put Hotel for Cats. Again, I'm not adding anything more. Therefore this heading has a lot of room for improvement, for conversion and for Google and for chat. Okay, three Comfort and Safety. I understand what you mean, but this heading works just as well for a website for, I don't know, regular hotels, hotels for dogs and I don't know, for a website about sofas and for a website about luxury resorts. In other words, it should specify that it's a community hotel for your kitty or for your cat. I would go deeper. I would have to use the strategy that we do at the academy to nail it down.

Okay.

I don't want to tell you something random that isn't more optimized than this, but what we do is psychologically understand the user when they enter, what they're looking for, and what's the most important and most specific information they want to find. Imagine when customers come to your place or call you or contact you or whatever, they ask you certain questions, right? And many times they go in order. They don't tell you, hey, are you going to give my cat food A or B? No, first they're going to be interested in, hey, the facilities, how are they decorated? That is, they go from a more open funnel to a more closed funnel. Yes, well, that's what we do. We do the same with a specific methodology to know which funnel has to end up being reflected in this service. In a hotel for cats, but that will then be useful for a hotel for dogs. Understanding the user. And when you understand the user, you're not, I mean, you're also speaking indirectly to Google. And Google wants you to give it. I mean, it's going to value the one that speaks best to the user. Therefore, it's not, ah, I use it for Google. And no, it's not that. You have to be thinking about the user and then without losing sight of the things that help Google. Use your website better and crawl better and such. But 80% are users with Google keywords. Of course, I think they're the ones the user is looking for. I mean, it's. Yes, total. I mean, for conversion, man, literally. Hotel for cats, Comfort, security. It works for me. It's super generic. It works for anyone, for any business. Cat, hotel. It's repeated again. Cat hotel, entry requirement. This would be a little better. Okay, but look, it's further down. Google crawls from top to bottom and from left to right. Therefore, the first thing it finds is the most important. Therefore, these three sections are the key. They're the ones you have to have, but they're super well defined.

Okay?

Yes, okay, okay, very good, very good. Okay, uh, I'll give you a brief intro, guys, so that those of you who, for example, Valeria, who is telling me here, uh, I have to go, but to generate an appointment for the courses. Okay, I'll tell you a little bit.

Okay?

Each, uh, each, uh, each academy or training works differently. Ah, ours are not courses, they're not isolated courses. What we do is, as I was telling you, we have three levels. Okay, Ask me Questions here, if you have any. And at the end, we'll answer questions from other users.

Okay.

There are three levels, like a university. We start with a 30 day training, a 90 day training.

Okay?

A three month training. In this training, we'll see the keys that you have to establish on your website.

Okay.

With practical exercises, you hand them in and the team corrects them. In this case, I, along with two other tutors, correct them.

Okay.

You have a community to talk to, you colleagues. And best of all, every week we do a live weekly mentoring session. Okay, what do you mean? I'll put myself like we are now, but explaining the strategy that you have to follow now, Patrice was telling me and what heading? Okay, of course, here we would have to see, I would say, being able to explain this strategy so that you can then take your homework home and do it. That's what we do with students. They connect, they show me the progress they've made with their project. And it's a one on one accompaniment where I tell them, okay, okay. For your project, put this keyword, that one, do this, that, that, and call me next week. Wow. A private mentor for each of you with a community where we can review. I mean, you can help each other and so on.

Okay.

We have guides, resources, just like if you have any questions, here's a senly where you can schedule a call and we'll see each other next week. 15 minutes to answer questions, look at your project and schedule and sign up and I'll do the onboarding.

Okay.

I do onboarding for everyone. I only have three spots left for this month. Okay, I want to let you know too. This month only three more people are being accepted. So if you need something, hurry up. You also have my number in the WhatsApp group. So if you want access, send me a message with the word access. And when I finish the mentoring sessions I have today, which I'm continuing with right now in this room, I'll answer you and see if there are still places.

Okay?

Those who pass after these 90 days with their website already consolidated, we have cases like Pablo, who has the first position for CEO agency, local CEO Costa Rica. Others who already have first positions for handmade rings. I mean, many. Look, handmade rings. Here we have, look, we have a student who has first positions here, handmade rings.

Okay.

We have co agency Costa Rica, local co agency, local Costa Rica here we also have Pablo, who is bidding with barely got it in 90 days.

Okay.

Uh, get to the top three. And then we move on to the growth room, which is A more continuous room where we see things like, for example, with Patricio, how to improve conversion, how to get to the top one.

Okay?

But from not appearing to appearing in the top three in 90 days, it's crazy. Okay, so, guys, here you have it. You can try to access it. If it lets you access and enter, uh, you know that you have a guaranteed spot. Uh, if it doesn't let you or whatever, send me a message or schedule a call for me to see your case.

Okay?

We'll have time. Well, let me know if you have any questions here, guys, and we'll solve them. If not, let's go with this last. This last website that I have here that says Bogota Center. Hello. It's mine. How are you, man?

Good, good, thank you.

From Colombia. From Colombia. Very good, very good. Tell me what we have here.

This project, this is about automotive detailing. Yes. As a designer, it is in the first position, but it is a page that has been around for a while.

So.

And they were among the first to open here in Colombia. And right now the competition is tough and they have been losing positioning in other services. I would like to know what could be done.

Okay.

In what ways have you lost traffic? In tailoring, they have lost traffic and many people also come. I mean, they have a lot of traffic, but conversions are also low. Oh, well, you were there when I was. I mean, you were there when I was Talking about the 90 day training, which is to lay the foundations, and then the next one, which is to improve conversions. Right, exactly. Which are two different phases. What I recommend first is to reach the top three, at least.

Okay.

And then improve conversions. Tell me the main keyword again. Detailing. Designing Bogota. I go from Bogota and Colombia. Bogota.

Okay. Okay.

This is it. Done.

Yeah.

Okay.

That's good. Oh, you have it. I mean, you could improve it. That's your. My B Stays tab, right?

Yeah.

Good.

Okay.

It's there for now. Okay, tell me another one. Ceramic protection. Ceramic protection. Yeah. That's also one of the company's strengths, but that's it. Yeah.

Good.

Okay.

What you're probably missing is improved conversion. Yeah, but don't worry.

Okay.

I mean, not so much traffic. Not so much traffic. Now that you have the conversion look, I'm going to give you different tips. One design issue. It's super important to have design up to date and with an interface that makes it a usable interface. I mean, I'm going to tell you that of all the clients that come to us, 92, 95% of them, we redo their website. Or we redo the style of their websites.

Okay.

Because that's what generates trust.

Okay?

Conversion is closely linked to trust. And if there are things that look old or that don't convey trust, since there are so many competitors, they move on to the next one.

Yes, yes.

Wait, I had Yolotsim. I don't know if he wants to comment on something. Uh, it's something about the Academy or about a project. Put it in the chat for now, please. Uh, and I'm finishing up with King. Um, so on the one hand that will help you a lot to improve conversion. On the other hand, there are techniques. Um, we'll see these techniques in the next room. But, uh, you have to start at the beginning. Um, of course, look at this one. Of course there are things that can be improved. Things that can be improved in terms of services. Let me give you an example. Look at this style being websites different from this style. You see it more rounded, you see it more, how can I put it? More? Like more minimalist. More. Yes, like, more.

Tell me, like with lots of objects, lots of information that is not relevant to the user.

Right?

And the colors, each one has its own brand colors, right? But if black identifies you with the logo, it is not 100% necessary to put it. In fact, I would not put it behind the page. In fact, the yellow, you have opted for yellow. But it is not a yellow that is represented in the logo. If I am not mistaken, the logo is black and white. Let's say it that way.

Uh, yes, the logo. The logo is normally black. The logo. But in the graphic pieces. That yellow is used.

In the graphic pieces. Exactly, exactly. It all starts with the logo, right? And then all the colors that are there are the ones that represent you throughout the web, which then have style issues. Issues like, look, your movie style doesn't read well. This green, when there's no green throughout the page, that is a yellow cta, then a green, a white, yellow. I mean, it's like there are too many. And I see it. Well, if we're going to contribute to betting on a black, a white and a yellow, it's fine. But combining them well, this is an exercise that I also propose in the Academy, which is some mocaps making some sketches of how seeing what works best with certain techniques, how to redo the page.

Okay.

And that increases conversions dramatically.

Okay.

Okay.

Thank you very much. Cool to you guys. I have to leave you because now we have the 90 day training room.

Okay.

Uh, it's now from 6 to 7:30 an hour and a half every Sunday. Uh, I skip the room. Uh, for those who haven't been able to check your website, come next week, uh, we'll see how it is, and I'll give you my point of view. Guys, thanks. For those who want more information about the academy, write to me. Uh, or from here, you can go to. Well, from here, you have my WhatsApp.

Okay?

You'll find me here. Go to the website and on WhatsApp. Or you can ask me to call me.

Okay?

And we'll see if we have places available. Three places left. Okay, no more, guys. Let's do it. Thanks for coming.