🎓 Mentoría SEO Ep.21 | Power BI & Empresa de autobuses

Lets get started. Mentorship number 21, which we're doing on Sundays at 5pm, analyzing websites. As I was saying, websites. Whether you have your own website or a client's website, and you want to know what else you need to do. Okay, let's analyze websites. I'm not going to do the entire audit for you, but I will analyze them so that you can start to see what SEO is all about. And if you're stuck, you'll see some light. Okay, first of all, for those of you who've joined me in the chat and this is your first time here, let me tell you, my name is Willy, ok? I have both an SEO academy and an agency. You can find the academy@willyco.net okay, I'll leave the link here. And after working for more than eight or nine years now working with international clients like CESPRE Alliance, Grupo dam, I started to see people taking courses. I was kind of on call, right? Saying that they should release courses as long as they are providing value. But as soon as I saw a course, I shared it with them and saw the nonsense that was being said. I said, wow, I have to release one myself. I have to start making known what really works.

Okay?

Because then people, how curious that they don't just take a course, but they are also signed up for a course for 1, 2, 3, 4 people. And you say if course one were enough, that would be it, right? Once you have to buy many more. Until I. After advising companies and taking care of their co and being a university professor of master's degrees, I decided to set up my own academy where there are more and more of us and we do weekly mentoring sessions. Where there is a challenge, I give them homework, there is a course, I review each one, each of your websites. And with all this, people can progress. The students have been here for more than. Well, I have students since I set up the academy and there are others who are signing up and there are more and more of us.

Okay.

A proof of this. Any of the keywords that I can give you that you can check for yourselves that there's no smoke.

Okay?

CO community, first position. Colorado Academy in Barcelona. I have the first position too. And all of this, I'm going to give you the first trick. If you put dots before a website, you will see the number of pages that a website has.

Okay?

Approximately when they are small, sometimes they vary. Anyway, I have 20 pages in Google and I have to remove some of them because they shouldn't even be indexed. And even so, I am already positioning and you can see that it is not necessary to have many pages on a website. I mean, the first myth that we are going to bust, it is not necessary to have many pages on a website to position it.

Okay?

But the thing is, if I give you the example of CEO Agency Barcelona.

Ok.

I want you to see this. The first position is held by a website which is called Orbitalia. I don't know if you've heard of it.

Okay.

Uh, maybe Peter Leyte or Dixio from Rumal Fonts will ring a bell, right? Well, the first one is mine. It's our co agency. There we are. Wow. Good, good. Before I even say it here, it was okay. Of course, you haven't seen anything.

Okay.

I was telling you, when you type in CEO Academy Barcelona, you'll see that the first position is in. Or is it my academy?

Ok.

Academy C Barcelona. Boom. I'm in first position. Any of the other things you type in? I don't know. Co community two first position.

Okay.

And no. And not only that, but when you type in the website to find out. And here's the first tip, right, that I was telling you about. When you want to know the number of pages a website has, you just have to go to that website, ok? To be able to analyze it a bit. Give the site a colon that is type in. I have one, one, one script that basically puts a colon before the URL, ok? Before the domain name. It's based on tools and the number of pages it has. I have 22 pages and with 22 pages, I'm already positioned in the first position by SEO Community, by SEO Academy and many others that I can show you. Advanced SEO course. We're also here in the top five Advanced SEO course.

Ok?

You'll see that the top three is with other big names that have many websites. Many, many pages, right? If we do the same comparison, you'll see that this first one, if we analyze it, has 155 results. I'm in the top three with 22 results.

Okay?

Here you see that it's no longer necessary to have many pages to position.

Okay?

Well the most serious example is that if you type in Google, it doesn't make much of a difference. Co Agency Barcelona.

Okay?

In Google you'll probably meet well known people in this sector like Peter Litt, like Vixio, who is from ROM Fonts.

Ok?

But the first one positioned by CEO Agency Barcelona, which is the top ranking in any large city or provincial capital etc. We have it from Orbitalia. I don't know if Orbitalia rings a bell in Italy?

It.

It's my CEO agency.

Okay.

And we have it ranked first above Peter late.

Okay.

It was a few weeks ago to the 10 Go Plan on the 10 Go Plan podcast saying if you're looking for agencies in Barcelona, I'm the first one.

Okay.

Not anymore. Okay, now we're here. Okay, so the best part about it, if we go back to the example I was showing you, okay, let's put the pages of each of them. Peter Le, for example, site Colon. Let's see the number of pages he has. He has 192 results, okay? 192 pages on his website. His website consists of 192 pages.

Okay?

The third result, the third result that is in Google has almost double. 288.

Okay?

282. Sorry. 282.

Okay.

And if we look at Orbitalia, okay, With all the methodology that I teach you in the academy, you don't even need to open tools. You can see the number of pages. We have 2. 2 pages. First position for the most competitive keyword, more monetizable than that one in CEO, which is CEO agency and the city a capital, Barcelona, Madrid are the most shared.

Ok?

We have it with two pages here you see it. Ok, with this. What do I want to tell you? That everything I'm going to tell you from now on, all the web analyses that I'm going to do for you are going to be of pure quality. Why? Because we prove it on a daily basis. We don't do SEO because we want to make money. We don't do CO because we know how to do co, okay? And here we prove it with this extremely heavy example. I have all these agencies that are below me have been wanting that first position for a long time, okay? But if you don't know good co like we have here, you're not going to get there. To top it off, all these strategies that are allowing us to position here, I'm teaching at the Academy, okay, in three communities. The basic one, which is a 90 day challenge. 90 days. You're already on page one. Growth, which is the top room and the consultants room, which is the top, okay. At the end of the end of this mentoring session, it's going to last an hour, okay? Five to six. At the end of this mentoring session, I'm going to leave a short window, like five or ten minutes so you can ask questions, you can ask me about the Academy if it's for you, right? And we'll see, okay? Very Good, let's go guys. I'll leave the websites here and I'll review them. Okay, first of all we have Hector. Hector.

Un.

Unmute yourself and let's see the website that you sent us. Mute yourself. Unmute yourself. You're on. Okay, so I need you to tell me what's here. We have a website called Softbounty. Tell me a little bit. What do you do? What's your goal? Uh, what do you need? What are you stuck on? Are you looking to do developments? I know, I can't talk because I'm at work. He's looking. Hector says to do power developments and applications. Okay, what's your main keyword, Hector? And where are you? Application, applications, digitalizations. I'm putting everything. Putting all the websites. Guys, over here. Your websites that you want me to analyze. Please mute yourselves. Those who are not muted, those who are not talking.

Okay.

Let'S put your websites. Very good. Then we'll go to Onhel. Good.

Okay.

It says, it says, it says Ektor power ba. Okay, I need to know where you are. Ektor, can you put it here in the footer? Contact. Where are you? In Chile. Okay, so you have. You have the first question. Do you have a physical headquarters? Do you have a physical headquarters? Ektor? Okay, Ektor wants to position for Power ba. It's in Chile. Lets see if I put BA Power Ba by Santiago, for example, in Chile we geolocate and we'll see the first results.

Ok.

The first results are being taken by Microsoft. It's being taken by powerbi.com, productware. Even Benco Santander is positioning here.

Okay.

And our website is called. Well, your website is called southbounty.com.

Okay.

Well, we start with something when we want to position for. I don't know, in this case, Power ba. Power, by which I understand, is a product. Well, we have to know the keywords that exist in our sector. That is not only the main one, but all the synonyms and all the ways in which people find us. I'll give you an example. Well, if I want to position for Excursions Catalonia.

Okay.

And I have a website that positions for that. Well, I'll also have to position. I mean, I'll also have to generate content around excursions Catalonia, let's say excursions with children in Catalonia. The most beautiful towns in Catalonia. Concepts related to the sector. So that. Well, understands that you're good at it.

Ok.

Therefore, if the website is small or not very focused on co, that is, if it's not very well developed Vertically. I mentioned that in previous mentoring sessions.

Ok.

When we do SEO, we can do SEO vertically or we can do SEO horizontally. What does SEO horizontally mean? It means that we have many pages on our website. Well, when we do SEO vertically, it means that we have a website that is super well crafted for SEO, that is, as we have it in orbit. Well, in this case, your website doesn't have much content and it only has this page. Well, therefore it will be super difficult for you to position it. I'm not saying it's impossible, but it will be impossible to position it. It will be difficult to position it, at least for that keyword.

Okay?

Because that keyword is a product. What you have is a home page. Ok, here comes the second one. If we first talked about keywords, about how all the keywords related to our sector, which is the first step we have to take, the second is to detect search intentions. If I want to position a product. If in this case powerbuy, I can't go with the home page, ok, because the homepage is focused on your company.

Okay?

If I want to position Excursiones Catalunya or Academia de Deseo Academia Teo Barcelona, obviously the page that positions me is the home page.

Ok?

And notice that I'm not putting Academia co Barcelona in the first headline. I'm not putting the keyword.

Okay?

Those are super advanced techniques that we see in the last room.

Okay?

But I have already made sure that Google understands that when I go to position Academia CEO Barcelona, I position my home page. It wouldn't make sense for me to position that free course with Academia CEO Barcelona because it's a course, it's a product.

Okay?

The same thing happens to you. You want to position Power Bi and you don't have a page for Power Bi. You don't have a product.

Okay?

You're only working with the home page. Therefore it's more than unlikely to position in this case, it's impossible.

Okay?

What you can end up positioning even if you have a lot of competition to spare. A lot. How? With all the strategies that we see in the academy. But first of all, we have to contextualize the keywords. What keywords do we need to target? Not what we want, but what we need to target.

Ok?

Because we are no longer in charge of the web. The methodology I teach is super specific, studied to the millimeter on how to find the words and search intentions of how users want to consume the product we are offering, how they want to find us, what type of pages they expect to find. Therefore, they will convert more. Okay, Everything is for business. It is not SEO, it is not traffic for traffic's sake. It is SEO. It is business generation. Okay, but of course we have to have the structure, the keywords, the search intention, the web structure to make that fishing net so that when users search, they are not found.

Okay.

You can do two things, as I have mentioned. Go vertically, which is to reposition only one page on your website, one or two pages. But you have to know what words you are going to use, or you can use what words you can position, or to expand that fishing net so that. Which is the smartest thing to do, so that users can. Users, however they search for you, find you. Well, the services you show me three. I don't have a single page where I can find anything more about this service. So the fishing net is so thin. In this case, there is only one thread and it is not strong that you will not be able to position.

Okay.

But don't worry, because the good news is that thanks to all the strategies we have in the Academy, in 90 days you will already have a network of pages calculated to the millimeter for which keyword you have to position each of those pages. And how to be in Google. Well, there are companies, for example, lately they are hiring me between 50 and 50, 50% individuals who are entering the academy. And the other 50% are companies that subsidize the worker, the marketing representative, the. Yes, the. What's it called? The person who takes them to the person in charge, that is the person in charge of marketing, so that they can learn that methodology and they can go applying to your company.

Okay?

So if you want to consider it, it's a good investment, they're going to do very well. You're going to learn how to do it and we're going to work on your project. Okay, Hector? Very good. Well, now at the end of the session, I'm going to leave five or 10 minutes so you can ask questions.

Okay?

Um, and that's it. Uh, last. Let's move on to the next thing. Remember guys, put your websites here in the chat that you want me to analyze, okay? Based on the websites that there are, I'm going to dedicate more or less time to each one of them. So if you want your website to be one of those that I analyze, then put it down here. And. Buddy, how are you doing? Thanks for letting me know, man. No, I didn't see you. Sorry, I mean, he said milk. It's okay, because I have all sundae ahead of me.

But.

Oh, well, very good, very good. Anyway, I wanted you to take a look at it for me. Uh, what website do we have here? Is it yours? Do you work on it? Are you in charge of marketing? It's mine. And well, I'm running it. You know, I like all this a little bit.

Okay.

But at an amateur level, you know.

Okay, okay.

What have you done to it? Tell me about the strategy. I mean, what things have you done up until now? Well, well, I had this one on Junla. The page is old. I had it on Junla and all I've done is move it to WordPress now. Very good option. Very good option. Yes, because publishing on Junlu was a story.

Okay.

Of course. And well, I've also put a series of articles on it lately and I've tweaked it, well, I don't know, more or less using logic, not following any method, but using the logic of what I want.

Okay.

Which probably won't be very useful. But anyway, I'll ask you some questions. Do you do private tours? Uh, yes, they do them well, because which ones are the towns you operate in the most? Well, it's usually Madrid that gets targeted. Madrid, okay. Madrid General. We're in Getafe. Good.

Okay.

And well, it's true that we work in almost all the towns because we have clients from everywhere.

Okay.

Hey, angel, let me tell you that I've collaborated quite a bit with bus companies because among other things, I have my own personal project for excursions in Catalonia. And, and I know your sector quite well. And I was looking, I went to the services section. Wow. And here you have a huge, huge opportunity for growth that's not being exploited. I mean, you have 1,000 things here that you could be talking about. Right? About the blog. The last thing I would do about the blog. Pma.

Yes.

No, on the main page. Right. Ah, yes, talking about, I mean, creating pages, uh, and talking about the services that you offer. Ah, that they return to you. I mean, that they are transactional, uh, that is that the person who enters, the person who pays you. Uhmm. And here I have, I see that you have 1, 2, 3, 5, 6 pages. Services is at 0 versus. I mean, compared to everything you can grow and news. Come on. I don't go in because I don't want to get into that, because it's not your turn yet, even at first. If you did go in, the first thing we would do would be to work on that whole part, that whole part of services, because here you have a lot of traffic and Clients. Brutal. So that's where you should start, huh? I don't know if you're already clear that you want to give SEO a go or if you're still thinking about it in. No. Yes. Also, this is a personal challenge of mine, you know, of wanting to do it and upload it myself, you know. Well, I invite you if you want to come in, if you have Sunday afternoon and you want to come in today and you want to come in, then I'll make you invoices. If you want to go through it, the company or whatever, and you start these three months and you give it your all. Right? Because here, all this service, part man, you have an opportunity for growth. I imagine.

So.

That's why I asked you if you came here for a bit. I mean, if your intention now is to see how things are going or if you really want to get started because your sector is. No, the intention is to learn a little more, you know, I imagine that you'll do the course when you have time, or you can do it in an afternoon. I mean, you can do the deliverables in the same afternoon. And you upload each deliverable to the community. I'll review it, I'll give you feedback. I mean, I'll correct them. And you keep applying them with the grades. Yeah, and it's ongoing monitoring. We only work on your project. I mean, you work on your project, the other person works on their project, and we use the weekly mentoring sessions so that I can review all of them, the projects, and tell you, let's see, angel, what doubts do you have about how you're progressing? Ah, well, I need this, I need that. And you apply it all here to your project and we see in real time. Look, well, I've done this. What do you think, Willy? Well, look, change this with this. This keyword is better than this one. Boom. So my invitation is, if you're serious about this, go ahead and I'll see you now so I can change the room. Okay, I'll leave you the link here and you'll receive an email.

Okay.

Write me on WhatsApp. So you'll receive an email and then I can I. I mean, I'll send you an invoice when we finish the session. Okay, you write me an email. You told me, right? Uh, or I'll click on the link. Yes, you have to enter this link that I left here in the chat. Willy, I'm on the iPad. And now, Willio, 90 day training. Okay, that's it. Yes. You access. You go here to Access now. This button that says access now. Access now. Good. Damn. Well, I'm already going straight to the gateway. No, but wait, I haven't seen it. Co mentoring, schedule a call.

Oh, okay.

Down. That's it. Well, you have to repeat that to the part so you don't go down so far to look for him here. Okay, it says access now. That's it. Come on. Okay, well, I'll do it for you.

Okay.

Come on. Perfect. I'll leave it here for that one. This is this last link. It's the checkout that is the payment platform. Hey, if you want to go directly, boom, and you'll receive an email, write to me at this one. Hey, why does it tell me invalid number? It has the Spanish flag. And I want the 34 too. The one wanted the 34. Yeah, but if it shows me the flag, I already had it that it automatically fills in the 34 for you. Yes, of course. That's it. Look, now I'll go in, I'll put in the card, and then it'll send me the invoice.

Okay?

That's on Hell.

The. Yeah.

You get the email, and in the email, you enter the group and write to me. Write to me. Save this number. When you're done, I'll send you the link. In case you can't find it.

I'll.

Send you the link to the mentoring session where we are now, where we're going to jump right now, live.

Okay.

Okay, you have it? Uh, it's giving you. It's validating it. Uh, wait, I have to look for the card, man. I don't have it at hand. Go ahead, go ahead. The rest of you guys take the opportunity to ask any questions if you have them here in the chat.

Okay?

Hello? Can you hear me? Can you hear me, Mayor? Yes. Wonderful. Oh, how great you connected. I hadn't been able to connect before. I have questions about. Right. Regarding how to work on co. Okay, for questions. Let's do it. Rokald. Let's do it in the chat, please. Because if not, if everyone connects, it's going to be crazy.

Okay, bye.

In the chat, please. Good. Okay, thanks. Anyway, guys, let's take this opportunity to answer those of you who need to. For those of you who have questions about the academy, to ask them now. Remember, this is the last web analysis. So here we are. Let's see if angel can get in.

Okay? Hey.

Angel. You got it? He's listening. Damn. Now the balls. Oh, I'm missing the name of the owner.

Okay.

Okay, guys, if you want to sign up like angel is doing for the training. Here you have it. I've left you the link.

Okay?

Link to this training to position your website in 90 days.

Okay?

For those of you who are already convinced, like Angel, I'll leave you the link here to the shopping cart so you can access it and jump in with me. Now after this, you already have the payment. Yes, I'll get an email now. Right, that's it. Very good. Received. Received. Angel, you're in. Now I'm going to pass you a moment. Give me a moment. Wait a minute. I'll see you. I'll take your number, the one that ends with 10. It's not your number in 10. That's it? Yes. Good, I'll send you the link. That's it. Look, I just sent you the link on the call. Good. And now you can connect. You join the call and everything else. I'll explain it now in the room where everyone is already connected.

Okay?

So let's go. That's it. You just received it on WhatsApp. I have the link. Good, perfect. Well, connect there and we'll continue there, okay?

Okay.

Well, I'll close this. Bye guys. That's it. Yos, come on. Very good. Okay guys, well, I'll see you next week. Next week I'm going to do a thematic live on YouTube. It's this one here. For those of you who want to sign up, stay in the WhatsApp group because I'm going to send the link on YouTube.

Okay?

And those of you who already have.

It.

If you're sure you want to sign up, I'll leave the 90 day training here, okay? So you can join like angel just did. And we're going to boost your website in 90 days. Okay, guys, thanks for everything. It's recorded.