🎓 Mentoría SEO Ep.23 | SEO para turismo y SEO para consultoria RRHH
Recorded livestream (SEO mentoring) led by Willy (Willy SEO). He introduces his two companies (an SEO Academy and an SEO agency), explains the Academy membership model (90-day SEO course with live mentoring three times per week, community, resources, and tutor support), and performs live website reviews for participants in tourism (private tours in Playa del Carmen) and HR/payroll consulting (Colombia). Willy describes concrete results (his agency and academy rank #1 for “SEO Agency Barcelona”/“CEO Agency Barcelona” with only two pages), gives pricing and enrollment details for the 90-day program (€299 every three months, ≈€100/month), and announces an upcoming practical keyword-finding workshop at the end of the month. The session is interactive and conversational, with attendees asking about indexing, keywords, and positioning strategies.
Questions this video answers
€299 every three months (≈€100/month split); subscription renews but can be cancelled before renewal.
Three times a week (two sessions with Willy for SEO reviews and one session with a tutor).
He claims #1 ranking for 'SEO Agency Barcelona' / 'CEO Agency Barcelona' (first position) for both his agency and academy—achieved with a website of only two pages (as stated).
And guys, SEO mentoring session number 20. I've lost count. 25 weeks or 26 or 26 weeks of reviewing websites here every Sunday. So far we've been doing it from 5 to 6 Spanish time. Now we've moved it to 9 to 10. Today's special feature, because I'm going back home, I'm going to catch the plane. But hey, we'll still have time to review some projects.
Okay?
As always, since I see there are people who are new, this is the first Sunday there are quite a few new people. Okay, I see quite a few new people who are joining these mentoring sessions for the first time. Today, I'll do a little presentation of who I am, where I come from, what we have set up, and so that you can be up to date. Basically, I have two companies, okay? You can find me through my academy, an SEO academy where I teach you how to position a website in 90 days.
Okay.
With practical cases and reviews and support for your projects. How do we do it? It's basically through mentoring.
Okay?
Mentoring sessions where we go live three times a week where I review your projects and see how you're progressing. How are you progressing? Based on what? Based on a course.
Okay.
It's a monthly fee. It's a membership.
Okay.
That you pay monthly. Well, in that case, you pay quarterly, every three months. And it includes a course where you apply all the theory and practice to your own website. We go live three times a week, twice with me and another, a third with a tutor, in which we review your websites and where you get stuck, we resolve your doubt. You have an SEO community where we resolve doubts throughout the week so you no longer have to go looking for YouTube or ChatGPT. But you have a community where I am also part of that community where you ask questions about your website. Hey, what about this new thing that came out of Google and that ranks? Doesn't this rank? Well, this is the community where you have new friends, new colleagues who are all in the same boat, okay? You have guides, resources, tools that we share, and access to an expert 247, which is me.
Okay?
Basically, what I wish I had more than eight years ago when I started in co, I had no one to ask. All I could do was watch YouTube videos of others doing it, picking up tips and applying it as I could or knew how. I had no one to ask, hey, Willy, can you do this? Can I do it? I mean, what's better for me to do technical co. Start with writing, optimize this, prioritize something else, and have them tell me. Look, with your case study, with your project, start with this, continue with that, and that's what my students have that support.
Okay?
Additionally, for those of you who have been here for a few weeks, you, you know that I also have my own CEO agency with my partner Chema, where we have the biggest challenge. We have achieved the biggest challenge, CEO Agency Barcelona.
Okay?
To position the most competitive keyword in first place for CEO Agency Barcelona.
Okay?
In the digital marketing CEO agency market in Barcelona, in large cities like Barcelona, in this case, we have the first position for CEO Agency Barcelona, surpassing Peter Lee, Pedro CEO and Romo Alfonso. In other words, the first in CEO Agency Barcelona is neither Peter Lee nor Pedro CEO nor Romfans. It is us, ok? Or Battaglia. And if you go to C, you enter our website, you will see that we have achieved it. Here I am.
Okay?
You will see that we have achieved it with the biggest challenge in history, which is with two pages. If you analyze the website, if you see the number of pages that we have, the website, how many pages do we have? It has two pages.
Okay?
In other words, it is the biggest challenge that anyone has ever managed to position in the first result. Not on the first page, no. In the first result, a keyword as competitive as Sub Agency Barcelona, with barely two pages on their website.
Okay?
Therefore, all this that I show you, all this is web analysis. What do I do? Free?
Okay.
Well, you should know that they are based on value, on real knowledge and applied first on our pages. On our own pages. In fact, if you search for CEO Academy Barcelona, I also have the first position with the Academy's website. Therefore, we are in the first position for both companies. And that is what we teach. What the services we provide to our clients are taught at the Academy.
Okay?
So guys, with that said, let's review the projects. Oh well. And finally, if you have any questions about the Academy, which damn, I would like to come in study with you, Willie, so you can show me everything you are doing, how to position the first results in such competitive markets. You should know that you have here by entering my website. You can enter any of the training rooms that I have and you can schedule a call with me.
Okay?
I'll leave the link here. Schedule the day and time that works best for you and we'll see your project and I'll tell you if you're ready to join or not. Okay, here's the link in the Academy's website. That said, now we're going to start reviewing the pages you've Left me here. Yes. Excuse me? Me, I'm fine here. Fine.
Key.
I saw you last week and we were talking and you told me my website isn't ranking, and we detected that it wasn't indexed. Right? That's right. But I already indexed it. And apparently I went up too fast in the words I wanted, but I don't.
No.
Well done. Well done. Okay, let's see. Private Tours, Playa del Carmen. Yeah, uh, but I rank it in English. In fact, my page isn't in Spanish. It's private. Private Tours. Playa del Carmen. Private Tours, Playa del Carmen. That's me. The first one paid. Yes, that one, that one, that one. I'm the third one. Yeah. Now let's look at your website, which is Carmen's private tour player. And you already have the exact same email, so you already have a bit of an advantage. But look, top three. Top three.
It wasn't indexed for a week.
Now, how about that? For the whole phase? Last week you got here just with the free content from the CEO analyses that we do here live on Sundays. In a week, you're already top three. That summary. I want to tell you something. Yes. You helped me simply with the tip that you told me you're not indexed. I kind of said yes. And yes, I've seen things that you do. Yes, I want to kick you out because I haven't been indexed for a week, for seven days, and I've gone up too fast. But it also seems strange to me. It seems like it's too good to be right now. I don't want to call myself. I don't. I want to be found as Private Tours, Playa del Carmen, and as Playa del Carmen Private Tours. But without a doubt, if your two minutes, three minutes that you helped me were. Wow. Yes, they were very good. I mean, I want to thank you. Brutal. Brutal, Brutal. Congratulations. Congratulations. Key. And this is 1% of what we do at the Academy. So if you're interested, uh, it will be a pleasure to see you there too. If we've done this for minutes, imagine there in training. Even so, by CORE itself, you'll be up there too. Ah, Playa Carmen. Play the tours. Let's see. Play Carmen. Uh, Private Tours. There you are, page one. You're also on. No, no, I didn't see myself. 10, 10, 9 and 8. I don't think I'm here. Oh, yes, yes, yes, yes, yes, yes. Also so. Super. Very good. Now, what you'll have to do is start positioning more specific types of tours than the ones you offer. Okay, I'm making a blog, but I have a question. I had my doubts about how much that 90 day course costs because it has three options, so I didn't know exactly which one. Anyway, I'm going to have an appointment with you, but if you can explain it to me later, that's fine. Yes. Look, there are three communities. That is, there are three training rooms. There are three levels, level one basic level, intermediate level and advanced level. Well, everyone starts with the basic level, which is 90 day SEO training. In this training, I explain the basics so that you understand how SEO works. You start applying it to your projects. In other words, there are deliverables, module by module, where I correct them. And you apply them to your website. Right. And you start positioning it while you're doing the course we're reviewing with these live mentoring sessions, three times a week, two for co reviews and one with a tutor who will help you with WordPress issues so that you don't get stuck creating pages and so on. And in 90 days you'll be positioning. And how much does that one cost? This one costs €299 for three months until the end of this month. In other words, every three months is a subscription. €299 every three months. You can cancel whenever you want. In other words, €299 for the three months or every month for the three months. €299 for three months. And since it's a subscription, it renews. But you can go in and cancel it. In other words, before it renews again, cancel it. If you do the math, the split is €100 per month. Exactly. I understand. Thank you. At the end of this month, I'm going to do a bigger live broadcast. We're going to do it on YouTube. I'm also going to announce it in the group, where in two or three days I'm going to raise the price of this membership and it won't cost 299 anymore. In other words, this month is the last month that it's going to cost this price. So if you want to join, let's. Let me join the calendar here and give me a call. It's free. We'll see how your project is going and from there I'll tell you if you're ready to join or not. You don't need any previous knowledge to join. And we have students like Pablo, who is in my training and in 90 days went from not appearing to being ranked by a local CO agency in Costa Rica. Boom. He's first top One. No one has managed to beat him since he got the first position. Boom. There's Pablo, a star. I also just met with him in the mentoring session in the room.
Okay, let's go.
Thanks, Keshi. Give me a call and we'll see.
Okay.
Thanks to you. Alright. Are you here? Man, you have to unmute yourself. While you unmute yourself, I'm going to check the door of the most popular player. One moment. Okay, guys, I'm going to do five minutes and then I'll have to go. So, man. Hey, I'll pass. Let's move on to the next one. Manuel. Manuel Ordonez with kippa.com Manuel, unmute yourself.
Hello.
Hello. Hello. Hello, everyone. How are you, bro?
How are you doing?
How are you doing? All good, all good. Glad to have you here. Oh, well, I'm new here, so someone recommended me and we're here to see how things are going. All good, all good. Perfect. The thing is that you send the project and I'll go in order of everyone who sends it. In this case, you're the one who's sending it, so it's your turn. Hey, tell me a little bit about your project quickly, because in five minutes I have to catch my flight. So tell me.
Okay.
Our project is a payroll outsourcing for HR and human resources management in Colombia. It's an outsourcing focused solely on payroll. Right now we're working hard on the payroll process and it's already the outsourcing of a process in Colombia.
Okay, what.
What would it be? What's the keyword? Your question? Well, let's say that we're a very new website. The website was created about two months ago and we want to position it clearly.
Okay, good.
What website? Oh, how do they look for you in payroll as outsourcing? Organizational efficiency issues. They look for us. What are you? If you had to explain to a friend what the company is about, what would you say?
We're a payroll company that outsources payroll processes.
Wait, what are you. Because payroll is what you do.
Oh, okay.
An outsourcer. Hmm. Find me synonyms.
Ah.
Outsourcing. Ah, yes, but what are you? I mean, your advisors, your software. You're consultants.
Consultants.
Consultants. You've been told that, right? I've heard it somewhere. I've heard it. Good, good.
Okay, okay.
Consulting then. Right, A. Consulting for what? Payroll. Yeah.
Okay.
Human resources too. Okay, Consulting. Payroll. Ah, consulting. Well, in fact, you have it here. You have it here.
Okay.
Consulting and consulting for payroll and human resources. Consulting. Human resources. I like this one. Consulting and human resources. Note that when you say human resources consulting, I'm doing it from Spain.
Okay.
The objective is the same. When you type in human resources consulting and what you see are home pages, it's already telling you that Google is prioritizing pages. In other words, it's already telling you that if you want to position this keyword for human resources consulting, you have to position it on your home page.
Oh, okay, agreed.
That's what you are, after all. And from here you say okay, and I have this service where we manage payrolls and we do this and we do that.
Okay.
These are already services that you offer. Okay, but what is your core? What are you? What do you do? I mean, who are you? Basically, who are you? Always on the home page, just like me. Perfect. What am I? Academy. Academy. CEO Academy. Boom. What do I position with the home page? What are we? CEO Agency in Barcelona. In this case, we also appear. Yes.
Okay.
And from here, based on this, that is based on starting, the first thing you have to do is where can I find you?
Okay.
All the solutions that you have are how do they search for me and how do I present it strategically, with keywords throughout the page, plus a search intention that the user likes. And therefore, Google also positions each of the solutions, in this case, payroll operations. But it is important to do an out of the box of how you say it to how you like it.
Okay.
Because if I search for how you or you want to define yourselves, which is the H1, which is the most important thing, the first title of the page, you put free yourself from the complexity of the payroll and focus on your business. But is that what the user is looking for on Google? No. One, because it is very long. Two, because the search will be for payroll management.
Ah, okay.
That makes more sense. I mean it is getting closer to how the user is looking for it.
Okay.
Versus if you have questions, if you are a representative, you are in charge of marketing. Ah, representative, Good. If you want more information and see how we can grow your website, you can schedule a call with me. I'll leave it for you in the group too.
Okay.
This one here, this chain here. Any website, uh, whether you are starting from scratch or you have been doing it for a while now, stuck. Any situation is good. Uh, it's always a good time to start getting more traffic from your website.
Okay, perfect.
Thank you. Focused on monetization.
Okay, let's go.
Thank you. Hey guys, today was quick because the plane is leaving. I want to tell you before I go this at the End of this month, on the 28th, you'll know. Well, I'm telling you now exclusively because I'm going to announce it next week.
Okay, the week that.
Well, next week, next Thursday, I'm going to do another live broadcast in about an hour as usual.
Okay?
At 9am Spanish time. On the 21st, again the same. And on the 28th, I'm going to announce a workshop.
Okay?
We're going to do a live workshop at the same time, but I'm going to do it on YouTube. Okay, well, on YouTube, Google Meet, I don't know, I have to think about it. But I'm going to do a workshop on how to find the keywords for which they're looking for you, for those who are looking for your business.
Okay?
A practical workshop where you can do an exercise with me live. I'm going to guide you and we're all going to do it live.
Okay?
I think it's going to give you a lot of value and make you understand how users search for you on Google and how you can apply it.
Okay?
Just a little taste of what we do at the Academy. Obviously, if you want to go to the next level, I'll see you at the Academy and it's going to be the last day. And I'm going to keep the price at 2.99.
Okay?
Today was short, guys, but next week we're going to. I've connected for 20 minutes because I didn't want to miss a beat. If I say every Sunday, it's every Sunday. So everyone here, boom. Like soldiers. Ah. Next week we'll give it an hour. The same. All Those in the WhatsApp description? All those. Pablo. Pablo Duran. Boom. Ah. I'll see you next Thursday and Sunday too. Susanna.
Okay.
It says in euros in Mexican pesos. How much would that be? Everything is in euros.
Okay?
And I don't differentiate. I don't charge Americans more and I don't charge Latinos or those from Adam less.
Okay?
So it's standard. It's in euros, period. I don't raise the price for some or lower the price for others.
Okay?
And Juan Felipe, also keep an eye on the website because we'll review it next week. Okay, guys, thanks for being here today. We'll continue reviewing next week.
Okay?
Let's go.
Thanks.
Thanks to you. Yeah.
