Mentoría SEO Ep.#6 🚀 Analizamos Nichos SEO, Google Core Update y EEAT

Okay, another free SEO session every Sunday from 6 to 7. Today we're talking about AI overviews with Pablo. Pablo, tell me, tell me.

Okay.

Now? Yes. Now, yes. Now, yes.

Okay.

Hey Willy, how cool. These past few days have seen, for example, if I do a search in ChatGPT, it's now similar to when I do a search in the Google bar where I use an example dental clinic in and it will automatically give me certain cities to see if they match the one I'm looking for. Okay, Shishgpt was seeing that I'm typing what I need, and at the same time a series of options are broken down below to see if it's the one I need. I was seeing that they're incorporating that part. That's it, that's it. In fact, there are quite a few, I mean, pretty cool things in now in Google's overviews. Aespa, I'm going to show this screen here, guys, those of you who are here on YouTube, we are in the room that you will find in the link in the description.

Okay.

So yes, now Pablo, more than ever we have to play a lot with the eat that we always talk about and that we never give much importance to. We continue to play with keywords, with headings, and that's fine. But hey, now you continue in the room. Now you will continue in the other room, right? Okay, now I will explain some cool things to appear in the AI overviews, much more specific things than here. Have you also been able to make progress with your website or what? Yes, well, for the next hour I will have the entities. Well, eight days ago, well, I couldn't connect because I didn't have access to the Internet or a computer, but. But today I will show them to you to see points of improvement or what is maintained.

Okay? Okay, okay, okay.

Okay, perfect, man. I'm going to comment on a few things.

Okay?

And look, I'm going to share the screen so that we can all see it. Look, m. When we put, well, just the case that I mentioned in the group that in less than a day, that is in less than 24 hours, we managed to position this co community, boom. I was afraid it wouldn't appear. No, no, because I've been making changes. But yes, there it is. I'm going to put here, you're here. I'm going to put them here on the other screen. Ok, look, Google is showing, as you rightly said, Pablo, many AI results. It even goes for you, it ends up, I mean, it suggests phrases, right, that you were telling me about. Right. Uh, now more than ever, it's important to play with authority. That is to say, there are three key factors in Google that are now, today, uh, let's review them so that when it's published and seen on YouTube, we can see how it is and how this evolution has occurred. A couple of years ago, a couple of three, about five years ago, just by entering the keywords, it was enough. It was like bar Madrid online, watch Madrid live, Boom. You repeated it a lot of times and you would appear, okay. Then it evolved into Google, starting to read the content more and more, right? And we started to give importance to the headings, to having a good structure, to having only one H1, although there are rare cases where two H1s are also positioning results. But in the end, a result that perhaps is positioning with two H1s or that has a mess in the headings, it is very likely that the information will not end up being good because the content is not being curated, it is not being taken into account. But hey, it could be. It could be that it positions well. So now it came asking for a more logical, more understandable structure. Let's organize the H1 headings in H2, then an H3, but without an H. I think there has to be an H2 before. Well, anyway, a structure on each of the pages. With the chat entry, everything has evolved. In what sense? It has taken a qualitative leap in terms of information. It is no longer going to be read. I have no information and I don't know what to talk about. No, if I know that you know, if you can know what to talk about, you can know how to search, that is how to understand what the user is looking for. And this is where the key lies, ok? And this is where the second leg comes in, which is information, the information that you give the user. You no longer need to be an expert. And that if you are, much better because you can combine your knowledge with what the chat tells you the user wants.

Ok.

Be careful. That combination is very bad. That's why whenever we address a topic that we understand and are professionals in, we will position ourselves better. Basically, because we can differentiate ourselves from what someone else might ask the chat to do. And we can do it too, okay? Besides, the chat has never been about clicking a button and getting all the text. Anyone can do that. The interesting thing is that although you can add extra value by adding valuable information about yourself that only you know, chat can refine it for you, or if you set the guidelines very well, it can write the Text for you, but not based on a single click, but rather on you telling it exactly what you need. That's key. That's key because it changes the rules of the game. Now we can talk about anything. Obviously, much better. As we said, if we provide quality information, okay? Because it structures it for you, writes it for you and you refine it, okay? Achieving the same quality as if you did it yourself, spending hours or a professional writer. And finally there's the third leg, which is entities. I would say that CEO entities are the most powerful if you know how to use them well. Okay, I'm not going to go into detail here explaining what co entities are, because that's a whole other world. We'll talk about that later. Now in the basic section, I'll just cover the three brushstrokes. But the proof is this. Combining these three legs in less than 24 hours. I mean, just yesterday I was publishing, publishing, I mean finishing writing this text, which is third quarter, third quarter here on Google and I was publishing this page, okay? It's not that it's a page like Wikipedia that has a lot, a lot of content. On the contrary, one way you have you know of knowing if a page is positioning based on results, the that is because it has a lot of results, a lot of content, a lot of pages is by making a site colon for it.

OK?

And here in tools, I don't have even 10 results on the web. Okay, so what happens that these three legs have been played very well in this case, the architecture is well done. I mean, well, I've reviewed it, but I would say H2, H3, H2, H3. I mean the architecture is good, the info, the information that has been put on this page is valuable. In fact, some tricks have been applied that I will show you later in the basic section. So that Google says this guy is the one who has to position. You see, I mean it's not that it has a lot of content. There are many things that a user can position a website for. In this case, it's not by pages, it's by authority. I mean it's. Sorry, by authority because the content is super well focused on a very specific niche. In your case, Pablo Co and Digital Marketing Agency in Costa Rica, the same. We are in the same sector, right? No, it's not. I'm in the academic sector, you're in the professional sector, marketing, competitive sectors. Proof that if you work well, you can appear in the first results, right? Checking here, Willy, here in Costa Rica you're already in first place. Here in first place with the SIO community. Good, good, good. But if with overview or with results. With results. With results. How amazing. Good, good, good. Spain is almost here. Yes, Good, good, good. Well, wow. Before continuing, I'm doing. Let's see. The goal here was for you to be able to enter people who are on YouTube. You can enter this WhatsApp group. The link I've given to the WhatsApp group is in the description and you'll find the link to connect here.

Okay.

If you ask any questions here, I can also answer them, but it's better over there.

Okay.

Hey, I'm over here. So we also have Elio here. Elio, are you over here? Elio is over here. Yes. Do you have any websites around here that you would like us to take a look at or what? Come on, come on. The afternoon is starting. I want to analyze websites. If not, then I'm going to ask you, Pablo, to send me a website from someone you know, a relative, a competitor, someone you want us to look at and break it down versus hey, Willy. What I was going to tell you now is that when a page ranks with 2H1, if someone starts making the necessary changes, that page can drop in positions if they make the necessary changes. In what sense? Okay, for example, the page is ranked first. You were saying just now with 2H1 that it's incorrect, but the content is very good. When someone starts making those configurations, adding an H1, those corrections, because of those modifications, it can drop from position one or the other. Anything you do right won't drop.

Oh, okay.

It doesn't start from scratch, so to speak. I mean, you're telling me that If I have two Hs, that is repeated H1s and I fix them if I can fall. Yes. If I make changes, for example, in content, images, in H1S, H2S, Google doesn't take those changes as. OK, let's start over to scale it correctly, or will it still be there first? But the test is. Tell me something, what have you changed? Headings are the URL. Ok, in this case, I'm asking you about the example you gave where there were two H1s. M. Yes. So I don't know if, for example, a change in H1 or a change in content can have an impact. Uh, the other way around, Always for good. I mean, I actually, in fact, when I changed this, I mean, I published. I mean yesterday I published this result. I published the success story on social media. And then I realized that there were some things that I had to Modify. And I've been modifying things throughout the page. On this page, on this page, that is positioning. But what have I done? Have I screwed up or improved? I mean, have I changed a headline for the better or for the worse? If you change it for the better, you don't have to worry. There are even websites that knowing that you're in first place, you're not afraid to modify the website. I used to be afraid to modify a website when it was already in first position, right? Because man, it's in first position. But the truth is that if you think about it calmly, the competition will be modifying and optimizing their website to reach the top positions and surpass you. And think about it this, when you're in first place, you can separate yourself, right? I mean, it seems like you're one position away from second place, right? But mathematically, let's put it this way, you could be separated by 0.5 or 10 points, right? You don't know if they're very close to surpassing you or if they're still far away. Therefore, everything you can improve. For example, updating the content, adding more advanced up to date content, new features, adding value based on things you have, refreshing the content, even if it's not new, but with different success stories, reporting the information when we are in the mentoring sessions, pages that you have already positioned, refreshing them. But to put quality content again, whenever you are improving, you are making that space between the first and second where you only see one position mathematically bigger. Yes, it is true that it is not cool to touch it too much either. Because unless it is a newspaper site, I don't know, newspapers, news, a digital newspaper, new products that are coming in, I imagine. Of course, of course. But with a service, if you touch it more, as long as it is to improve it, that is fine. But being aware that the keyboards that you are trying to position now, I'm going to give you some tips in the basic SEO room to see what you can use to reinforce those results. But anyway, at the end of the day, whenever it's to improve, if you're not just changing the URL, it's always for the better. Don't be afraid to change things. Got it, Willy? Okay, so, okay, let's review a website. Do you have any competitor's website that you have ahead of you that you say, man, I don't know why it's ranking. Yeah, the typical one that I always do when I did the. Well, there's something in the chat, it says for now I have a website that was monetized with Google Adsense. It was getting good visits. But with Google's update in November of last year, it went down and I couldn't get it back. Now, with the keywords that used to appear, they only appear on the official pages. I'm thinking of creating a niche rank in Ren. And this room is great for learning and. And here I can only say the mainstream things are the specific little things. Ow. But if. I really don't know, I don't know where you're from, if you're from here in Spain, I don't know where you're from, if you want to put it here in the chat. But I encourage you to join the basic CEO room, which we have after six or seven. And well, Pablo is also in it. And I'm following up on each of your websites and I'm going into more depth on CO tips.

Okay.

Things that I don't have time to explain here, like the entities, how they work, how to apply them now, later I'll explain to you, Pablo, how you can apply the entities from scratch to your website, which you actually made. And we're going to reinforce some little things and well, let's go there so that Pablo tells you there I can be more for you and provide more knowledge.

Okay.

I mean, go deeper. Yes. Not to AO. I recommend him, as I recommended 15 days ago to the last one who joined, who has a real estate agency, Matthias. Matthias is already in. Matthias joined 15 days ago and was still in the next hour or so. Yes, he already joined the mentoring program. Exactly. So I think it's an investment that you're going to make. I'm in this free hour and now I often go to the basic SEO community. So yes, I recommend it. Keep an eye out for Willie, because he focuses on your project and you learn from other colleagues projects. Right. We have templates, access to tools, and the mentoring sessions are recorded in the course. I'll leave the URL here for you to take a look at. Hello. Good one, Pablo. Good. I'm glad it's working for you, man. And let's go. Okay, more stuff. Okay, more stuff. Something I'm saying now that I want to demystify updates. You already know this because I never get tired of saying it in the CEO rooms where you are, Pablo, but sub dates are really like a tax inspector. Nothing will happen to you if they come and you have everything in order. Updates will only be charged to those who are doing them wrong. Therefore, if you know that you are doing things wrong. Well, yes, well, the update will penalize you otherwise. I haven't been tracking or looking at updates for a long time. Basically for that reason, because we do things right, valuable information, fresh information, up to date information, original information, without copying those tricks that when someone tells us, wow, it's a trick. That trick won't last you a few months, you days, months or a year if you're lucky. Okay, just like link building. You know, I'm a 0 fan of Link building. I only do link building if I already have page number one. That is my website, the result on the first page. And it's a super competitive sector. And I'm talking about when I, for example, ran websites like alliance or like, I don't know if we did it in Saw, but I mean super big websites where there's a lot of competition. So yes, then you need to report, but because you're already on page one, it's already competing with the first ones, with the first results. But even me with Willy, with Willis Plan, who is first for excursions? Catalonia. Excursions is a super competitive sector and I have three results here. In the first, in the first results, you're going to think, man, are there no easy sectors that you had to get into, that you had to get into the most difficult ones, which are Desire, I mean digital marketing and tourism, which are the most competitive ones? Well, to demystify things, Tourism here in Catalonia, where I am, three results, the first positions. And in CEO, Digital marketing two. I mean, it's not that. And here I have nine pages. As you've seen, it's not that there are difficult or easy things, it's knowing what Google is looking for and what we also see in the rooms. It tells me, excellent. I'm thinking of accessing the room. Well, if that encourages you, if you want to come to the next time when you register, you can go in. You'll get an email with access to the room and you can go in at this next time and we can start right away. Okay, he says the sector was for free courses from the Peruvian government. I think the drop was because in the update Google prioritized the official pages in case you want to check it out. Ok, Courses Peru. Courses Peru. Lets see. Uh, okay. Courses Peru. Let's see this landing page. And now let's go with the one you were talking about, Pablo. Let's take a look and see if we see different things too. Okay, here you have one of the first things. Okay, what do we see here, Pablo, what do you see here? With this screen that I Have here. What do you see, Elio, if something happens to you? Sing 2 Tell me. Let's put it in context. He says it's a sector for free courses from the Peruvian government that I think is the one that dropped the results for the last date, because the last date prioritized the official pages. And. And I put this screen here. What ideas do you think come to mind? You can see here that it says 174 results for the bonuses. M. Look, I was talking about that I was positioning in the first result with nine pages, okay? Because I went to a super specific niche and each page that I made was super well thought out to position in the education niche and on top of that, in co. Ok, here at Cursos Peru, the first thing that comes to mind, guys, is that there are two entities, Pablo, that you have worked on. It's not that mysterious. Cursos Peru, what are the two entities? Yes, courses. Free government courses. Yes, yes, yes. Too. Well, let's see if Elio can tell us about the types of courses that the government offers. Like entities desire courses, marketing courses. I don't know. Yeah, look, with Cursos Peru, he's already telling me that I can supply all the courses that there are in Peru. In this case, he focuses on free government courses with a certificate. Okay, let's see. Okay, first of all, I don't know if all the courses are there, but 174 pages, boom, gone. Let's keep analyzing. Okay, 164 pages for a Peruvian courses website. Seems like very few to me. Okay, and more government center. I mean, what Google is going to need is authority.

Ok.

Let'S think about Google. As we were saying, if Google is. I mean, if Google has to take you out, let's pretend we are Google, ok? So that we understand a little bit and we want to position this Peruvian course's website. The first thing I do is Google is say if this guy. Main question. Why do I want to position for free government courses?

Okay.

Free government courses. I don't want to position for hair combs. No, they are courses from an official sector.

Okay?

When we talk about an official sector, it's very similar to when we talk about your money, your life, right? Sectors where the information has to be true.

Okay.

So there are two things here. One, I mean, two things with which we can give Google clues that the information we have here is true. One, with enough content and all the quality content. And two, giving it context. Giving it context about who we are, why we are important to talk about. These topics. Yeah, that's why I'm looking at the first thing. Who does Google see that you are? And why should it position you for something from the government, something that it should position? Well, government websites.

Okay?

So one of the things that I would do is that there are many things here, okay? Jomi, Jomi Resal des day. Google would have to see that you specialize in something related to courses in the government, okay? To give you a certain authority and credibility, because the content that you are posting and not the one that Pablo is going to post, if he sets up a website and wants to fight against you, you have to appear. Okay, I'll give you an example. Here in Spain, there are types of translations that are curated translations, right? For example, curated translations, Barcelona. And here, if we, if we go to the top positions, we see that apart from the fact that it's ranking, uh, let's see. Ministry, where did it appear? Well, this result is useful to show you the following. There are many results that are managing to compete against the government, right? None of these, none of them are the government. Uh, now, I don't remember what keyword it was, but I remember that there's a keyword that shows the government. Precisely for certified translations, I would say, plain and simple, let's see. Certified translations that it did. Oh, exactly. Look, look. Exactly. That's it. Look, here's the ministry, okay? Foreign ministry. I mean, it's the official website. It's exteriors, G E S. I mean, there can't be more than that in terms of authority for Google, in terms of credibility. And look what's happen above. There are two results that I agree with. You may be thinking, yeah, but these results have the website, the exact domain, right? But if they didn't have good information, Google would say, move aside, I have the government here. In other words, you have to give me a lot of information and much more valuable than the government for me to position you as Google. Let's take this one for example. I go in and look and I make a site colon. I see that it has quite a lot of content, ok? And it only talks about sworn translations, which you might say, I mean, with two, three pages, and I'm done. Well, it has a lot of content. The content it has is good. So Google says, this guy has to position. How do I relate to what you were telling me? Hey, Elio, I don't know anyone here. I haven't looked at your page, okay? We would have to look at it carefully in the basic SEO room and give you some Tips to improve it.

Okay.

But if you give Google evidence that you have the necessary skills, that is that you have credibility for this sector, that is eat expertise, experience, authority and trust, you can compete in any sector. That's what I've explained to you. I'm competing in very tough sectors like tourism. It's not official. I agree. Digital marketing is not official either. But there is a lot of competition in domains with much more authority and much more experience than me. But I repeat, there are many things, many concepts that we talk about in the rooms that give you the context of why you have to be good at it. The blog is a very good excuse.

Okay.

But the pages. But in this type of sector, if I were you, I would lock myself away at home for a while and work very well on a part that is not yet well worked, which is the corporate pager section. Okay, let's do a brief summary, guys. It's hard for me to give tips without going into detail. There are, let's say, three types of content on a page, okay. That you have to have worked on equally. One, transactional content, in this case, your courses. These courses, let's look at one of them and break it down.

Okay?

These courses, if I go to a free virtual course, Climate Generation group one, I'm not going to review the content. I'm going to assume that the content that you're explaining is good, relevant, that you haven't done it with GPT chat.

Okay?

Even though I have these emojis here, I'm going to assume that it's not a chat. If not, you already have the answer. 1. Well, I'm going to let Pablo see if he says anything just by looking at this. Pablo. Uh, it's a course page. Okay, well, I'll give you the general context and let's start with this. The three types of content that we have to work on, well, on a page are transactional pages, that is in this case, the courses, informational pages to get the people in the outermost funnel who are further away from converting, to give transactional strength, to get traffic, to get authority, well, etc. And the corporate pages, the last one is what you're going to need the most. I've already talked about it in advance, but looking at the page, one of the transactional pages, in this case this course page, for a specific course, we. We see this, Pablo, I'll summarize it for you, okay? And we'll also discuss it later in the basic CO section. This example too, because I think it's interesting to develop it. Okay, H1. Well, I suppose it's H1. Yeah. H1. H2 course information, how to participate. And that's it. I'll be back. H1, a little intro. Course information, a few points, how to participate. Three, five lines. What do we see here, guys? Elio, you also. Right here.

Okay?

And tell me how you see it. Still yours, but be critical, we are objective. Okay, what do you see here? Those of you on YouTube, if you want to comment. What do you see here? What would you improve? Why do you think Elio is not ranking yet? Elio, today it was your turn. You participated, so it was your turn. Pablo, what do you think? Okay, what would you improve? Willy, for example, in this. Well, in H1, right? No, I don't have much information about these courses in Peru. I saw that it's a free course, A free course on climate generation. Because I see that there's a group one out there. I don't know if that group one is too many. Like they're going to open several groups. Group one, group two. Uh, I don't know if there are more out there. I don't know if Ilayu gives us more. It's not necessary yet. It's not necessary, I'm telling you. Look, a free virtual course. Uh, a free virtual course. Climate generation. M. Climate generation. Okay, look at this, Elio. There's formatic P. PE Learn for free. And someone here from. Well, the ministry. In the ministry? No, but this is Peru. Let's see, let's put it here. Let's solve it. I already have the answer. Let's look for it in this extension that we are located in Peru. And this one here, I understand, is the one you say is the official site, the information platform on educational opportunities. And it doesn't say anything about being from the government. I don't think this is the official site. Formatu mail.com. who are we? Let's see. Ah, problem objective node. We are an information platform. Okay, you were telling me before, Elio, that we should only put the name of the course and more content. Okay, yes, more content. That's one of the answers. 2. I don't agree so much that it only positions the government, because we just did the test and these ones come out that don't say they are the government. In fact, I don't think they are either. Learn for free less. And. And here they already start to appear. Uh, well, that's one point. But it even appears in English. I think it would be easy to appear here. In fact, mindtup G P, which I suppose is this platform of the Peruvian state, which is the official one, is already appearing towards the end of the page. Therefore, it is not a problem that update has prioritized official sites, but that Google in this case is rewarding those who have accurate and valuable information.

Okay.

I agree that this page may not be much more extensive than yours, Elio, but I would like you to put me here through the chat. If the content you have put here on this page is made with chat, okay? And if it is made with chat, how many hours have you dedicated to making a page like this? Because the second thing I will tell you is here I think the information can be exploited much better.

Okay.

Right here in the room we have some techniques that I'll give you so that you can extract all the important information that you need to deal with on a page. What headings should there be? Not because of the headings themselves, but because of the information that needs to be inside each heading, okay? Because if you just throw a lot of information at people, it's useless if you're not thinking about the user. The user. Imagine, hey, I'll give you some clues. When the user comes here, what do they want? What do they need to understand? If I come here and resolve all their doubts, I'll use it just for the idea of the structure, okay? I think we could go deeper into the structure, okay? Because here we could put much more specific information, like, and I don't know if you have it, but from what age can you request this course? Free virtual course.

Okay?

From what age can you request it? What do you need to have? It says students or school brigade, Members of the Disaster Risk Management and Development Brigade. I need to prove something to enter and register as a virtual development coordinator through the platform. Remember that before registering, okay? Here it says, and have your profile information updated.

Okay?

Look, look at this. If you had to guide me, I understand that there are many pages, but that's precisely why you have to take a page, break it down thoroughly and say, how can I provide the maximum amount of information with headings so that I know that the information I'm going to put inside each heading is very good. So that when I do them all, they all have a lot of information, that the information is very rich.

Okay.

Look here, here it tells me, remember that before pre registering, you must be registered with Peru Educa and have your profile information updated. Look at this. You must be registered with Peru Educa and have your profile information updated.

Okay?

When you talk about profile information when you do the exercise of registering and breaking down all the steps you have to do and focusing it on this course, like here, we guide you step by step to participate, or that is to participate, to pre register to register for this course. And you break it down. Step number one, you go to this link and you put the link to the registration page which you have here. Pre register here. When I go to this page, imagine it's me.

Okay.

Here'S this page. What is it? Perduca Virtual Campus. Sure. Here you're taking me on a climate generation course. Okay, give it a breakdown. You know and you know these tutorials alio that tell you how to install the plugin, I don't know what or how to install a crack to hack, I mean to hack, to install a program, I don't know how many. And it breaks it down for you step by step. Well, take advantage of the fact that each of the courses will have that entire procedure to put it here to list it. Step one, you register, you put a screenshot of the link where you have to register. Step two, enter the elements of the contact information which are the name field, email field, such and such field. Step three, they will send you a verification email. Click on the email and you will be registered. In many cases, it also asks for the verification code with the phone number. Boom, boom, boom. You are going to solve it. Here's some material that I'm surprised I didn't tell you about in chat, because it's something that people would say, wow, I'm going to put this guy's website on the left and I'm going to follow the steps exactly on the right. Because if you just tell me how to participate, I'll give you the link here. So hurry up. The competition is also doing that. Do you understand? So this is where I'm going when I say, let's put more relevant information to help the user. If you wanted to help the user, for example, I use an example that I use a lot. Imagine that you're in the hospital. God forbid that you're in a hospital. You can't move and you have to tell someone, dude, go to this page where I'll explain everything to you in detail so that you know how to enter and how to register and you don't need to tell them anything else. This page would be 100% optimized so that someone could follow it and end up registering. If the answer is no, it's because there's missing information. Google has destroyed many niches precisely because they go for bulk information, because they put four headlines quickly. Bulk information paraphrased from other websites. Even the most typical information from English websites, translated into Spanish, injected directly into the web, to hell with it. Because it is not valuable information, it is not original information. Another taken, translated, paraphrased and put on the page is not valuable information. It is not contributing anything that cannot be found on another page that is copied. And three, what do you do with chat? The competition can do the same. You tell me. At one time I managed to reach the first page with the keywords Peru. Eh, Peru Educa courses with a search of 8,000 monthly visits. Also with the words free courses, Ministry of Labor or Calculator, UPAU, etc. Okay, Google is making updates to improve the results it offers users. As I say, if you are going to offer official information that is redirect to official information, it makes sense that you'd talk about who you are, why you are in new competition. 2. Link to a profile of yours that proves it. Something that works very well is LinkedIn, for example, you'll see that on pages like Ropoliboral, Prolaboral. Look, Prolaboral on websites, for example, like this one. Well, I'm mentioning this case because I know it, which is a website that makes clothing for occupational safety, which we go back to. It's a website where the content plays with your life, okay? Even if you're not a doctor. Look how in the section about us it lists who's behind it, ok? Even with a presentation video, which I also thought of, but I didn't tell you, a video explaining step by step how to register on that platform. That will give you an eat a huge credibility. Also Google will see that you don't just have the website. I don't know if you have more things, but that on YouTube you are also reinforcing with authority with links, that is, with that you have, I don't want to say citations, but that you see that you are on other sites, that you are not only on the web, but that you have more reinforcements. Think of it as nodes. You have more nodes talking about the same thing that reinforce the information on the web.

Okay.

Well, look, they put the whole team and in the case of the CEO, they reinforce it with what? With a link. It's over here. Here with a link to LinkedIn. Do you see here on the right, a link to LinkedIn? What does it say here? It says cod pro laboral.

Okay?

With knowledge in E commerce, occupational safety and work clothing.

Okay?

So when you go to LinkedIn. LinkedIn, a platform with authority that Google knows is good that all the professionals there are there.

Ok.

What does it say when you enter here? It says he is the CEO of ProLaboral. Meaning it reinforces what you're saying on the website and gives you authority. Meaning it contrasts the information. Right. So these are some of the techniques, just out of many that exist, but some of the techniques to have authority and for Google to say I have to recommend this guy, because if not, there are many websites that can recommend courses also. I don't know if you've entered them all, but no. Well, I would be surprised if There were only 157 courses in all of Peru. Meaning courses in general from all sectors. Only 157. And being. Sorry, 174. And already having content within these 174 results. Blog content, meaning that would be even less. So these two ways are already key for you to start working on the website. If you have more questions, if you want us to see a perfect structure, I wouldn't have time to discuss that here. Yes, I invite you to join the basic CEO room, which is the one we do now every Sunday from 7 to 9. When we finish this, I'll start working on your project, like in Pablo's case, where we went with his project. Now do this and bring me this done next week. And I'll guide you the next week so you can continue doing it. So you know the next steps. Okay, that's it, Dot. Good. Let me know if you have any questions. Leo, I'm here in the chat.

Okay.

Jessica here. Jessica, how are you? Are you here? Yes, go ahead, go ahead, Jessica. Jessica, Go ahead, Jessica. Well, comment, comment. While I'm still new. Yes, yes, but I'm giving you the floor. Comment, comment. Your audio is open, I can hear you. They're not. Listen. Yes, yes, but talk, talk. We're listening to you. Jessica comments here. If she doesn't write in the chat.

Okay.

Pablo, what did you want to ask me before? Ah, you. Hey, Willy. Reading about Elio, it was seen that during this free hour you managed to check his website in the Kaseka community. There you will help him by getting to the root of the changes he has to make. So, and something very good is that this is not tied to a contract to a fixed monthly payment. Uh, she decides, right? Uh uh, how many months to stay. But what will tie you down is the knowledge that you are acquiring. That's it. That's it. And that everything changes every time. Man, I Mean, since we started last year, the whole room that is, that it was formed and we have already been moving forward, evolving the methodology. That is to say, I have been adapting the same templates to how Google is moving. Uh, because it is not the same as it was a year ago, right? It's not a monthly subscription. You can cancel it whenever you want. There are no strings attached. There's no commitment. And month by month, week by week, I'll review your website, see if anything happens, and I'll give you homework. So saying, hey, for next week, bring me this. For next week, bring me that, and that's how I'll guide you. And if you have questions, which we often spend the day watching on YouTube or asking in the chat why this or that works, we'll figure them out here too.

Okay?

I mean, we'll get them out.

Okay.

And I'll explain to you what's best, why something works. Something I've also noticed, Pablo, is that people don't ask the chat why things happen. They ask for the solution directly, which doesn't allow them to learn either. I mean, people move quickly. I'm not saying that this is Elio's case, or Jessica, who is here, or anyone else in the room, but I do realize sometimes, even with clients, that I have seen this work. But then I make them think a little bit and I say, okay, but that also has to be taken into account, right? They say, oh, yeah, yeah. I say, yeah. And so how do you combine the two things? Oh, well, I hadn't thought of it. Sure, sure, it makes sense. So isn't it true? No, of course. I mean, let's apply common sense to it, because Google is often much more predictable than we think. Obviously, it is more predictable based on. I mean, as you gain experience and see a lot of many websites, many projects, and analyze many clients, you see how it moves and is governed by many patterns. Right. But if we apply common sense, we often end up deducing things that are simpler in the end. Let's think about it this way. It's an algorithm that's getting more and more complex. I mean, it's getting more and more complex with updates. Updates aren't there to annoy you. Updates are there to filter out good searches, those that provide a lot of information and those that don't. And it's going to take down the ones that don't provide information. But that doesn't mean it's penalizing your site momentarily. Yes, it's telling you, step aside when you have valuable information and I'll read it to you. We also have techniques to give Google clues to see and restore the website much more often. Otherwise I wouldn't still be ranking with the SEO community so that it can see when you've made a change, understand it, and position you in the right position.

Okay?

So updates are nothing more than adjustments, quality adjustments. Like a tax inspector, he comes over and checks to see if everything is okay. If everything is in order, he. He lets you in. If not, he takes you out and puts someone who knows more, okay. Who can contribute more knowledge in your sector. So another thing you mentioned that's also very interesting is the calculator. Oopa calculator. Note that many times it's not just the content that positions, but Google asks for many results, very specific things. For example, a calculator. If we're talking about a calculator, it's not about putting in the formula and having the user calculate it. No, it's a little calculator, a little program so that the user can solve the search intent. Google reads it. Yes, it understands it. It understands it. And for many patterns, from the moment they enter and see that you're using the calculator, that you spend more time on the page that you don't leave.

Okay?

In other words, there are many indications that make Google know if your website is of quality or not. Okay? Without further ado, guys, next week we'll review more websites. Let's change the payment room to the basic one now, because I have some really interesting things to explain to you. I've left you the link. Alio. If you want to take a look at the basic SEO room, It's here on YouTube and I've left it in the comments here on Google Meet. And if not, I'll see you next week in the next six room.

Okay?

Let's go, Pablo. Okay, Willie, let's go. Come on, let's go. Thanks, guys. A hug for now, Pablo.