PURPOSE

Purpose. The organization knows and lives its purpose, knows what it stands for and is true to its beliefs. When you think about purpose, think about this checklist. Our purpose is clear, we know what we stand for, and our purpose is consistently communicated. When someone asks you what you stand for, when what do you say? What qualities make you unique from everyone else? Billions of people in this world, we're all uniquely different from each other. And simply standing for something is not the only thing that matters. It's about making a difference in the world, as well as stepping up and encouraging others to make a difference too. Now more than ever, your company's success is determined by how clearly you define and communicate your core values and qualities. In short, it's all about what you stand for. Whether your business is established or new, you have to know what you stand for before your customers can know. Do you know? The question has become not only how can you stand out, but what will you stand for? It's crucial that you direct how your business distinguishes itself. The marketplace. This represents a purpose driven company. Any guesses? Ikea. IKEA stands for creating a better everyday life for all people. A few things you may not know about IKEA, pronounced IKEA in Swedish. Starting in 1943, it was a mail order company in Sweden. IKEA stands for Edgar Kampran, which is the name of the founder, Elmtarod, which is the farm. He's from Anugara, which is his hometown. He was just 17 years old when he set out to deliver the best possible design for the least amount of money. He wanted to deliver a feeling of success when building your piece of furniture, making it worthwhile while building an emotional connection with your self made piece of furniture. Although not true in India because not really a tradition of DIY assembly. But there's always helpers to help assemble for you. Cafeterias were actually included so you wouldn't shop hungry. And did you know that 150 million meatballs a year are sold? If you live In Scandinavia or UK, you can buy an IKEA home investing 2.8 billion in renewable energy infrastructure. And they will be climate positive by 2030. They are a leader in sustainability. They recently broadened their social impact to have refugees working in Jordan. And their goal is to employ 200,000 disadvantaged people around the world. IKEA knows what they stand for. A couple of things to consider when we look at this purpose wheel. What do you love? What activities do you most enjoy? What does the world need? What do you do really well? What are your talents? What are your skills? What you are what would the world pay for it? What do you do that others value and want? And how much do they want it? There's also a link here to what do youo Stand For? The ebook, which is a more extended workbook, but I engage your team to discuss each of the aspects that lead to discovering your organization's purpose. Break into groups, share outcomes, and discover what you stand for and the the difference that you and your company make in the world.