How to build a one-page, 12-month marketing plan that aligns with your business strategy. The plan covers fundamentals, ideal leads, your distinct advantage, key messaging, brand persona, competitive insights, and five concrete actions. Write it down, think like your customer, and assign who owns what.
You Strategy it's what the one page Marketing Plan is designed to do to help you build a 12 month marketing plan that is in force and align with your organization's goals. A strategy is a means of commitment to an integrated set of goals and actions across the entire company. Create that plan and put it in writing and use hybrid thinking, right? Winnie Laurie Creative Strategic but really stay connected to that human centered approach and to connect your marketing plan not only with your revenue, but stay focused on your customers and their needs. Anticipate the future and plan for it. If you have a plan in place, you are prepared to adjust when things happen. Assign responsibility to each specific team and specific people in your company. Everyone needs to know what the plan is and their role in achieving it. Align it with your strategic business plan to make sure that you're aligned and you can stay on course. When we look at the one page marketing plan, let's talk a little bit about how to fill out each section. The assessment that you see here. Go ahead and plot out where you are. You can put just an average of where you are in each of the fundamentals and of course you're going to have the mindset to achieve desired results with purpose. You're going to pull content that you discovered when talking through your organizational purpose. In fundamental two in fundamental three, we talked about ideal leads and how to reach them. Fundamental 4 Distinct Advantage Any ideas that came from that exercise can also move into key messaging, visuality, what's your key campaign, what might it look like and what themes might come from that. Fundamental 6 Authenticity. Your brand Persona, what you stand for as a brand and the difference you make in the world. And key messages. Again, that will also come from distinct advantage. Fundamental 7 Reputation Think through what those key issues that came out of that discussion that you're facing and also consider competitive insights. Fundamental 8 Strategy when you look at this chart, think about what is the number one thing you're going to focus on? Just one. And then from that one, what were the top five things you need to focus on to achieve that? One of the things about our company is our brand promise. We which you will define is we will earn our wings every day. And that's where you see wing earners. How are we going to earn our wings every day? How are we going to celebrate? You'll also see what are the top campaigns you're going to launch. It can be quarterly, it can be monthly, it could be annually. And then what are the key ways you're going to reach your target audience? What are those key methods that you discovered when you talk through your ideal leads.
