Erika RadisOwner at Working Moms of San Antonio

Balancing Business & Motherhood #podcast #podcastclips #podcasting #sanantoniomoms #sanantonio

7 Aug 2025 · 1 min

Watch on YouTube

0:55

In this brief segment, the speaker emphasizes that personal design preferences should not dictate a brand's visual identity. They advise separating oneself from the brand, evaluating whether a design choice aligns with the brand, and strictly following brand guidelines—fonts, colors, logos—to maintain consistent visuals. For personal projects, they encourage creative freedom, but for business assets, adherence to the brand standards is essential.

It has nothing to do what you like. You need to separate yourself from the brand and ask yourself if that design aligns with your brand. Like, not because you like pink and glitter, it means you have to use it in your brand. No, like, stick to your brand guidelines, your brand fonts, colors, logos, all the things that really help create the visuals. And, you know, for your own stuff, yeah, go crazy and use whatever, you know, that feels right in there.