Fur Babies, Real Babies, and Running a Business—Welcome to Mom Life

7 May 2026 · 42 min
42:29

In this episode of the Working Moms of San Antonio podcast, hosts Erika Radis and Marie Lifschultz introduce guest Sarah Deringer, owner of The K9 Co., a dog‑grooming shop in San Antonio. The conversation begins with an announcement about the podcast’s coworking membership program for local mom entrepreneurs. Sarah shares her career path, explaining how she pivoted from a post‑high‑school desire to become a veterinarian to an apprenticeship in dog grooming, a trade she pursued for over 30 years across multiple locations, including a stint in Montreal. She discusses the lack of regulation in the grooming industry, the evolution of breed popularity (especially doodles), and the surge of “COVID puppies” that reshaped client expectations. Sarah recounts the physical toll of grooming—carpal tunnel, arthritis—and her brief detour into esthetician school before returning to grooming. The core of the episode focuses on her decision to open The K9 Co., detailing early challenges, hiring practices, clear client and employee contracts, commission‑based pay, and benefits such as bonuses, education stipends, and flexible scheduling. She emphasizes creating a positive workplace culture to avoid toxic shop environments she witnessed elsewhere. The hosts and Sarah also explore work‑life balance, sharing anecdotes about parenting, gender‑related self‑doubt, and the difficulty of giving and receiving compliments as women. They discuss family dynamics, including how Sarah’s husband supports the business and how their children interact with the shop. Marketing tactics—choosing shampoos, colors, uniforms, and leveraging social media (Instagram, TikTok, Facebook)—are highlighted as ways to differentiate the business. Throughout, the hosts stress the value of community support among working moms, referrals, and the importance of sharing stories to inspire listeners. The episode concludes with contact information for The K9 Co. and a thank‑you to listeners.

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