Erika RadisOwner at Working Moms of San Antonio

The #1 Website Mistake Small Business Owners Make 🚨 #Mompreneur #WorkingMoms

18 Sept 2025 · 1 min

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1:23

In this segment, the speaker emphasizes a value‑first approach to email marketing, advocating the creation of an evergreen email sequence that delivers consistent, non‑time‑sensitive content to subscribers. By building a long‑form series—currently 15 emails with a goal of 52—the marketer can automate weekly communication for up to a year without ongoing manual effort. The method involves stacking new emails at the bottom of the existing sequence, ensuring continuous engagement while freeing the creator from weekly content planning.

Chapters

value, give value. It's the word is value. Give value all the time, all the time. So you have, you can have like an evergreen sequence. So that meaning you don't need to worry about every week, what am I going to talk today? No, you can have like a whole sequence. My sequence, it's like almost 15 emails long. That means that the person that signed up with me, they're gonna be hearing from me for at least 15 weeks. My goal is to get up to 52.
Mm-hmm.
So I can have a whole year worth of email for that person without me even having to touch it for months, because every email I put at the bottom of my sequence, I don't send it out as a standalone email. I just keep stacking at the bottom of my sequence. Got it. But obviously it needs to be something that is not time sensitive.