Yanna-Torry Aspraki's videos and podcasts
This week
You are not short of an audience. You are paying every month for the ones who stopped opening. Revi...
Look at the room you are paying for 馃憖 Some of those seats have been empty for a year. You are still...
Earlier this month
馃挰 Ever wondered if an address on your list is still worth sending to? Review My Emails looks at eve...
馃Ч Most list clean-ups go wrong in the first five minutes. Someone sorts by last open and deletes ev...
An address can pass the check and still be one you shouldn't send to. Review My Emails gives every ...
Heyyy, quick one 馃憖 "We already checked our list." We hear this all the time! But an address can lo...
Heyyy Instagram 馃憢 We're Review My Emails! We spend our days looking at email lists, and there's one...
September 2026
For a long time I described my work with a category. "I help with email deliverability." People we...
The reply I hear most is a polite no. For a long time I just moved on. Now I see it differently. S...
"We already checked it." I hear this all the time, and it's usually true. A deliverable address can...
Setting up DMARC is where most senders freeze. Too many tags, too much conflicting advice, and one w...
A client called me the week before their biggest launch of the year. Their list was "clean." Their ...
You do not own a single one of your social followers. The platform does. Social is a rented audience...
August 2026
