Yemeni Mason argues that realtors and loan officers should operate as a team with shared goals. Communication is critical: poor communication causes realtors to switch loan officers, so Mason's team keeps agents informed and transparent throughout the loan process.
Chapters
A realtor looks for a best friend in a loan officer. Why? Because we are literally in this transaction as one, right? We represent one buyer, and ultimately, if the realtor doesn't find them a house and the loan officer doesn't get them approved for the financing, neither one of us get paid. So literally, it's like marriage, essentially. You know, one of the most important things in a marriage and in any relationship is what? Communication. Absolutely. And that's probably the number one reason why most realtors either work with the loan officers they work with or decide to switch loan officers that they work with if their communication is maybe not so excellent. And so really what we've done is we've tried to not only keep them in the loop at every given step, but also to empower them to be able to know that we have a transparent process.