A salesperson's past wins matter less than what they deliver right now. A restaurant owner who beat Bobby Flay on TV has a credential, but the real sell is the food he's making today and how it affects customers.
Chapters
Like when you're, for example, what the quick thing for a seller is, you want to talk about the value that you're adding more than how valuable you are. You know what I mean? Like there's the restaurant guy that I'm talking to tomorrow. He says something that I think is really smart. He's like, he was in TV shows a little bit here. He was in Beat Bobby Flay and he had other credentials and it's good to talk about and he's a little too humble about it. So take what I'm saying with like a bit of what they call grain of salt. Like don't take everything I'm saying to pick out the parts that are good for you, right? But what he says is, it's not about what I've done, it's about what I'm doing. It's not about what I've done, it's about what— it's not about what I've done, but what, like, the value that I've added, right? It's like the concrete stuff. It's not about— that's in the past. What— that's what he said, sorry. He says, but that was then, but this is now. Whereas it makes a bigger impact if what you share has lasting effects.