AB-Inbev worked with Board of Innovation over months to develop ten testable concepts. The process moved from idea creation through selection and clustering, with outside perspectives helping the team think differently. They're ready to bring the concepts to consumers.
Chapters
So the journey was long. Today was a really fun day and actually I have to say I'm surprised how many new things came out. I think we at least 10 concepts that we can test, which is a lot. And what you feel is that it helps to get an outside view because we often tend to think in boundaries and this really helped to get an outside view and to let us think out of the box. So thanks for that.
Yes. What I can add on on this is that indeed this is a long journey, but it's great to see that people not working in marketing but also having outside mind can also come with a great idea. And what I like in the process is that we started from ideal creation, selection, clustering and then today we finalize the cluster. So this is, let's say, one of the final stages of previous job done with you, Board of Innovation. And this is really great if you think that four, five months ago we hadn't any concept and now we have 10 very good concepts and we are keen to offer them to consumer and to present them with all the background we got from people from different departments. So from you, from designer, from colleagues. That's great that out of the office. Yes. We can also be a true innovation manager, thanks to you.
