AB-Inbev - Client Quote

So what I liked specifically about today is first of all, the diversity of the teams. So the fact that we worked in small groups with very diverse people with the designer, I think this helps a lot. Creativity. What is also very nice to see is that we were forced to work on a specific topic, so we really got already the starter ideas. So you were forced to really think on your specific briefing and you could not think about rounds, so you were really forced to find a solution on the specific thing. And the output is great because you start actually, we started with 10 great top level ideas and now it really drills down to 15 concrete concepts that we can use for further consumer learnings. I would say.