Zaur AICo-founder of openincubator.ie | Student Entrepreneurship Programme Manager @TCD

AB-Inbev - Client Quote

Name: AB-Inbev - Client Quote
Uploaded: 2017-05-15T10:17:05+00:00
Duration: 53 s
Channel: Zaur AI
Description: A speaker reports completion of a six-month innovation pipeline exercise for "Jupyter". They describe starting from internal research and running…

15 May 2017 · 1 min

Watch on YouTube

0:53

A speaker reports completion of a six-month innovation pipeline exercise for "Jupyter". They describe starting from internal research and running multiple boot camps (with consumers, internal teams, and an external agency) involving sales, marketing, insights, connections, and innovation, culminating in a final bootcamp that produced 15 concepts to be tested.

Chapters

Today we finished the innovation pipeline exercise for Jupyter that we've been working on for six months. It's been a long road with a lot of, I would say, interesting moments. So we started from the insights, the research that we had internally, and going through boot camps with consumers, doing internal boot camps, working together with the board of Innovation Agency, who also did a boot camp with their group, their agency, to finally come to today to the final bootcamp where we made the final 15 concepts that we're now going to test. Hopefully get green scoring concepts that you can make into real life projects. There was a lot of flexibility needed from all sides because we involve people from sales, marketing, Insights, Connections, innovation. But after the long road now, today we're confident to have good concepts and to get great results for the future.