Alibaba Acquires UC Web

Hi, welcome on the Strategizer blog. So for this news post, I've taken an article from the Financial Times on Alibaba's acquisition of UC Web. Basically what I'm going to do here is I'm going to tell you that story visually using the business model canvas. So let's get started. So Alibaba is the biggest e commerce company in China. And they basically connect consumers with businesses. And so they have different sites, the first one being Alibaba, which is a B2B platform. And then they created Taobao, which is a consumer to consumer e commerce site. And finally they created tmall, which is an E commerce site to connect big brands to consumers. So in order to reach out to businesses and consumers, Alibaba needed its website and for that it had to develop a platform over time which is a main key resource. And secondly, they needed a Chinese audience because without the Chinese audience, their business model would have crumbled. The problem is now the Internet market is moving to mobile. So in order to stay relevant, Alibaba acquired UC Web. And by acquiring UC Web, Alibaba gained access to a mobile browser with more than 500 million consumers. The other thing that they gain access to is that they now have a team of mobile technologies experts. And thanks to those experts, Alibaba will be able to stay relevant in the Internet market.