Capture (Customer) Insights and Actions with the Learning Card

Alright, let's discover the learning card together. Learning Card is really a tool to capture the learnings from your experiments. So let's go through the different sections here. The first section is you obviously want to give it a name, you want to assign it to a person. In our case it's Natasha and. And you want to give it a date. Let's get to the core of the content. Your first section is the description of your hypothesis. Let me use an example from what we learned at Strategizer. We believe that product managers are interested in the value proposition canvas. That was our hypothesis. So let's look at what we observed. We observed that 32% of product managers clicked on the link we had sent them and we had set a target at 25%. So in our case it was good news. Here you also want to describe the reliability of the data that you get. Next, you want to capture your learnings and insights. Again here in our case we say that from that observation we learned that product managers can actually be a potential customer segment for the online course. And here you also want to indicate if there is a drastic action required. If what you learn might be putting you out of business, then you want to identify something to do about it. Finally, you want to describe your decisions and actions. In our example we say, therefore we will test if an online course generates a high click through rate as well. So there you have it, four very quick sections to describe the learnings from your experiment and to take you further into your progress.