Design Sprint - Intro (part1)

All right, so welcome everyone on this webinar on how to run a corporate design sprint. We're very pleased to have you all here. And we've been informed that we have over more than 500 people actually subscribing for this webinar, which we're very pleased with. And here we did a little infographic on where most of you are coming from. So, as in our work, we do projects worldwide, so we're pleased to have people coming from Canada all the way to India. So welcome to you all. So, just to introduce myself, my name is Annaleen. I'm the design thinking lead here at Board of Innovation. I have a background in product design engineering, but then I realized that I don't so much want to make products, but I actually really want to solve problems for people. Hence, that's why I'm very much into design thinking, which relates to the design sprint that we're talking about today.

Hi, my name is Ying Lei and I'm working here as a human centered designer at the Board of Innovation. So my background is twofold. I graduated with a degree in business engineering. And then I realized that I wanted to explore the field of innovation. Especially high creative confidence can be applied on the workflow. So I ended up studying design, on the other hand. And my work experiences has ranged from working with corporates such as Magid and Vogue to smaller startups mainly based in Scandinavia.

So I suppose most of you know us, but just for the nuance amongst you, here is a little introduction to what we do here at Board of Innovation. So it's our goal to make corporates so big organizations to innovate like startups. So quite an interesting spread in that sense. And we're doing that by using proven methods, both from design thinking, but also from lean startup. We'll dive a little bit into what those two disciplines are, but it's really about how can you increase speed, how can you design new things or improve existing services? And really doing that in an entrepreneurial way. As you can see, we work for Fortune 500 and global innovation leaders. We strongly believe that it's actually necessary in innovation to work across disciplines and to see how, for example, banking can learn from the airline industry. So in that sense, we really see that our big variation of clients really inspire us as well in all of our projects. So we do that worldwide. So our headquarter is based here in Antwerp in Belgium. But as you can see, our projects run all over the world. And then specifically with design sprints, we've done it for various different organizations such as the Beck Soup, ing, Philip Morris International Proximus. And it varies as well in terms of amount of participants. But even though we always keep small groups, but if we have a large number of participants, we divide them in smaller groups. So as you can see, the setting is quite different. But we always hack it with our posters, templates and post its quite rapidly. So we have a very strong network and culture of sharing. Hence that's also why we organized this webinar. But please, if you want some further information, you can always subscribe to our newsletter or follow us through social media or our SlideShare channel, where we actually have multiple presentations that can hopefully inspire you to innovate within your own organization. So there's three questions that we'll answer for you today. So first of all, we'll explain what a design sprint is and what are the advantages of actually running them. Then we'll combine that with what the common pitfalls are from our own experience. So as you've seen, we've done it multiple times with various variations of clients and locations. So we just want to share the learnings that we got from that. Uh, and then finally we also had an internal reflection on, you know, how does design thinking adds value to the sprint, because the sprint and such is not originally part of the design thinking methodology. So just before we get started, let's give you a small overview of how innovation take place. And even though we all know that it isn't easy to do, I'm going to simplify it quite a bit and just explain it in three steps. So first of all, what is important when you start with an innovation, that is that you understand what the customer needs. So you really need to know what it is, what is the problem that you're trying to solve so that in the later phase, so in the second step, you can actually create a solution that meets that need and to make sure that you actually bring value to the people that you're designing a solution for. And then on the third hand, and the final step is then actually implementing the solution into the market. So talking about design thinking in reference to Lean startup, as you can see, design thinking is very much focused on the first two steps. So understanding what the customer need is through empathizing with your end customers. So really immerse yourself in the world that they're living in and then creating an initial solution for that. Whereas lean startup is really about, if you then have that solution in mind, how do we actually bring it and launch it to market as soon as we can. So when we're talking about a design sprint, it's really at the intersection of those two methodologies. So the design thinking feeds into the design sprint, and afterwards, the end result of a design sprint is that you have that minimal viable product in mind that you can then iteratively launch to market through the lean startup methodologies. So for this webinar, we'll start by explaining what a design Sprint is and share our learnings. And then in the end, as I mentioned before, we'll continue with showcasing why you need a design thinking process to actually feed into it and how it adds value to that.