Dimensional Design: new business design framework and guide

Hi, my name is Carol and I'm a senior Business Designer and strategist here at Board of Innovation. Today I want to share a new guiding framework called Dimensional Design which aims at getting a better understanding of your customer and avoiding putting them into oversimplified categories. Dimensional Design will take your innovations beyond traditional stereotypes and future cast your view of your consumers. This framework can be used to understand who are the fringe groups that you should be considering for your next scaling strategy. This is a practical new framework that goes deeper than traditional grouping of people. I'm very excited to share this work with you and hear your thoughts.