How to find out if your company takes innovation seriously

Two things that were highlighted. Number one, I think legal is often seen as the enemy, but those are the early stages of innovation. We now are getting a lot more professional. And I'd say any company above thousand people that doesn't have a legal person 100% dedicated to innovation is not taking innovation seriously. Because you need to have legal in the design process of experiments. And what Aya said about psychological safety, that relates to metrics. Any company that does not create the cultural space for teams to actually explore, experiment and fail does not take innovation seriously. So those are two big things that we don't hear enough. And it's actually two things that if you look at that and a company has it, you know, they're actually good at innovation. So you can start to observe is that company innovating.