Board Innovation releases Empathy 2.0, a guide to four biometric tools for studying customers, plus an updated free Persona template and a webinar on running better brainstorming sessions with ideation tools.
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Four biometric tools.
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Hi everyone. This is another weekly update on what's new at Board Innovation. Today I have three things for you. First of all, there's a new blog post on how biometric tools can be used to better understand your customers. Second, we have an updated Persona template. And third, we have webinar on how ideation tools can be used to run more effective brainstorms. Lets kick off with our empathy 2.0 series. We're continuously analyzing what are the better methods in empathy and design thinking. With our R and D Tech Lab, we're currently looking at how cognitive research technologies can offer insights into users minds. We're reviewing four biometric tools to better understand your customers so you can grow your business. Check out the first blog of this series if you're into innovation tech. Second, we have an updated Persona template. As always, you can download this template for free on our website. It's designed to help you visualize and better understand your different customer segments. It's the perfect starting point of your problem exploration journey. Give it a try. And last, we have a new webinar for you on how to come up with more innovative business ideas. In this webinar, we'll teach you where in the innovation process you should use ideation and what you'll need to run creative, effective brainstorm sessions. We've added some of our favorite tools and practical facilitation tips so you can ideate like an expert. That was my weekly update. As always, you can find all the tools and downloads and links on boardinnovation.com new see you next week.